ZhenFund

ZhenFund is a venture capital firm established in 2011 by Bob Xu and Victor Wang, in collaboration with Sequoia Capital China. Based in Beijing, with additional offices in Shenzhen, Shanghai, and Silicon Valley, ZhenFund focuses on seed stage investments and has over $1 billion under management. The firm primarily targets sectors such as e-commerce, education, artificial intelligence, mobile internet, and healthcare. Its portfolio includes over 750 high-growth companies, highlighting its significant presence in China’s early-stage venture capital landscape. Notable investments include companies like OFO, VIPKID, and Hero Entertainment. ZhenFund aims to support and inspire the next generation of global entrepreneurs, leveraging the founders' extensive experience in the education sector and successful investment track records.

Anna Fang

Founding Partner and CEO

Wei Kuang

Principal

Yuan Liu

Partner

Tianyi Qin

Principal

Yuguang Sun

Investment Associate

Lulu Sun

VP

Victor Wang

Co-Founder

Debbie Wang

VP

Terry Wang

Venture Partner

Bob Xiaoping Xu

Founding Partner

Fangzhou Yao

Managing Director

Li Yi

Investment Associate

Emma Yin

Partner

Meng Yuan

Investment Associate

Yazhe Zhang

Board Member, Partner and Director

Zhaoyu Zheng

Partner

Past deals in Shopping

Peppermint

Seed Round in 2022
Peppermint offers stylish innerwear for men online. They also provide a vast collection of innerwear and top brands of boy shorts for men. Peppermint's products have soft material that provides comfort, even in uncomfortable situations.

KNOWIN Trend Lab

Venture Round in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

KNOWIN Trend Lab

Series A in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

Yatsen Holding

Series D in 2020
Yasten provides high-quality fashion makeup products.

Perfect Diary

Venture Round in 2020
Perfect Diary is an e-commerce-based cosmetic brand. The company is committed to exploring the trends in international cosmetics and the frontiers of fashion to provide easy-to-use cosmetics products for young Asian women.Perfect Diary is professional in branding and online traffic management. By launching co-branded cosmetic products with KOLs, idols and even some famous organizations like the British Museum

Nice Tuan

Series B in 2020
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

Wanwu Dezhi

Series B in 2019
Wanwu Dezhi is a social e-platform mainly for antique sellers and customers.

STAMP

Seed Round in 2019
Stamp Italy Srl is a technology company focused on enhancing the tax-exempt shopping experience for non-European visitors. Founded in 2018 and based in Rosolina, Italy, it operates a mobile application that facilitates VAT-exempt purchases in collaboration with partnered retailers. The platform not only serves travelers but also supports merchants by enabling them to issue electronic tax-free invoices. By streamlining the process of tax-free shopping, Stamp aims to grow its presence in the eastern tourism market, providing a marketplace that allows users to shop without incurring value-added tax on their purchases.

Furong Xingsheng

Series A in 2019
Furong Xingsheng, founded in 2009 and based in Changsha, China, operates convenience stores that serve the local community's daily needs. The company has evolved into a community shopping platform known as Xingsheng Youxuan, which was established in 2018. This platform utilizes a hybrid retail model that combines online ordering with offline pick-up, allowing consumers to access a variety of fresh products. The offerings include fresh vegetables, fruits, meat and poultry, seafood, staple foods, seasonings, and other household items. Through its network of convenience stores, Furong Xingsheng aims to provide convenient access to essential goods for consumers in the region.

bosie

Seed Round in 2019
bosie is a genderless clothing fashion brand that explore apparel that suits both men and women. bosie is committed to delivering the idea of "no gender, no border" and offering fashionable products at an affordable price to everyone.

Xiaoqule

Series A in 2018
Xiaoqule is a community-focused e-commerce platform based in Hangzhou, China, and operates as a subsidiary of Zhejiang Gejia Network Technology Co., Ltd. The platform connects local businesses with consumers, facilitating the purchase of cost-effective products and services, including seasonal fruits and vegetables, imported snacks, and group ordering options. By shortening transportation times and ensuring the quality of goods, Xiaoqule enhances the shopping experience for local communities. Additionally, Xiaoqule provides logistical support, encompassing transportation, technology, marketing, and customer service, thereby enabling users to interact with their communities while conveniently fulfilling their purchasing needs.

Global Scanner

Series A in 2018
Global Scanner is provider of imported food products.

GardenLis

Angel Round in 2018
GardenLis is a fashion apparel company that focuses on R&D, design, production and sales. Since its establishment, the company has been focusing on the brand “gardenlis”, which produces and sells fashionable large-size women's clothing for people over 25 years old .

Furong Xingsheng

Series A in 2018
Furong Xingsheng, founded in 2009 and based in Changsha, China, operates convenience stores that serve the local community's daily needs. The company has evolved into a community shopping platform known as Xingsheng Youxuan, which was established in 2018. This platform utilizes a hybrid retail model that combines online ordering with offline pick-up, allowing consumers to access a variety of fresh products. The offerings include fresh vegetables, fruits, meat and poultry, seafood, staple foods, seasonings, and other household items. Through its network of convenience stores, Furong Xingsheng aims to provide convenient access to essential goods for consumers in the region.

Yatsen Holding

Series B in 2018
Yasten provides high-quality fashion makeup products.

Nice Tuan

Angel Round in 2018
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

Xiangwushuo

Series B in 2018
Xiangwushuo operates an online platform that enables users to buy and sell unused items, facilitating the effective use of idle consumer goods. Based in Beijing, China, the platform also allows business owners to promote and sell their products online. Users can give away their products by providing information to the platform, while others can acquire these items by paying delivery fees and using reward points known as Little Red Flower. This system not only encourages transactions but also incentivizes user engagement through activities like inviting friends to join. Xiangwushuo thus promotes a circular economy by connecting individuals and businesses in the exchange of goods.

Zhijiabest

Series A in 2018
Zhijiabest is a E-commerce Start up Based in Beijing.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Dahezi

Series A in 2018
Provider of online personal styling services designed to reinvent the shopping experience by delivering one-to-one personalization to clients in China. The company's platform utilizes a combination of data science and human judgement to help clients personalize selections of apparel, shoes, and accessories that fit their style, enabling customers to enjoy a reinvented e-commerce experience with free returns.

LOOK

Series A in 2018
Fashion discovery and e-commerce platform based in Beijing.

Xiaohongshu

Series D in 2018
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

Haoyihulian

Series B in 2018
Haoyihulian is an apparel retail and clothing supply chain platform.

Fuliaoyi

Series A in 2018
B2B trading platform of clothing accessories In Shanghai,China.

Locals

Series A in 2018
A online boutique guesthouse sharing and booking platform Based in Beijing,China.

Club Factory

Series C in 2018
Club Factory operates an online shopping platform that facilitates cross-border e-commerce by connecting consumers directly with manufacturers. The company utilizes big data and artificial intelligence to scan the internet for factories selling products on major platforms like Wish, eBay, and Amazon, allowing it to compare prices from multiple sources. This approach enables Club Factory to present customers with the most competitive pricing options. In addition to enhancing the shopping experience for consumers, the platform also offers supply chain management solutions for enterprises, thereby streamlining the process of purchasing goods at lower prices.

Locals

Series A in 2018
A online boutique guesthouse sharing and booking platform Based in Beijing,China.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Few Moda

Seed Round in 2017
women's apparel.

Yatsen Holding

Series B in 2017
Yasten provides high-quality fashion makeup products.

Xiangwushuo

Seed Round in 2017
Xiangwushuo operates an online platform that enables users to buy and sell unused items, facilitating the effective use of idle consumer goods. Based in Beijing, China, the platform also allows business owners to promote and sell their products online. Users can give away their products by providing information to the platform, while others can acquire these items by paying delivery fees and using reward points known as Little Red Flower. This system not only encourages transactions but also incentivizes user engagement through activities like inviting friends to join. Xiangwushuo thus promotes a circular economy by connecting individuals and businesses in the exchange of goods.

YCloset

Series C in 2017
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Citybox

Series A in 2017
Citybox is a smart vending machine operator based in Shanghai, China, established in 2015. The company specializes in manufacturing retail terminals that function as refrigerators equipped with QR code stamps, anti-theft features, and user tracking capabilities. Citybox provides a selection of fresh produce, including yogurt and chilled lunchboxes, targeting various sectors such as offices, residential communities, shopping malls, and schools.

Citybox

Series A in 2017
Citybox is a smart vending machine operator based in Shanghai, China, established in 2015. The company specializes in manufacturing retail terminals that function as refrigerators equipped with QR code stamps, anti-theft features, and user tracking capabilities. Citybox provides a selection of fresh produce, including yogurt and chilled lunchboxes, targeting various sectors such as offices, residential communities, shopping malls, and schools.

Yatsen Holding

Convertible Note in 2017
Yasten provides high-quality fashion makeup products.

Haoyihulian

Series A in 2017
Haoyihulian is an apparel retail and clothing supply chain platform.

YCloset

Series B in 2017
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Xiaohongshu

Series C in 2017
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

Club Factory

Series B in 2017
Club Factory operates an online shopping platform that facilitates cross-border e-commerce by connecting consumers directly with manufacturers. The company utilizes big data and artificial intelligence to scan the internet for factories selling products on major platforms like Wish, eBay, and Amazon, allowing it to compare prices from multiple sources. This approach enables Club Factory to present customers with the most competitive pricing options. In addition to enhancing the shopping experience for consumers, the platform also offers supply chain management solutions for enterprises, thereby streamlining the process of purchasing goods at lower prices.

Yatsen Holding

Convertible Note in 2016
Yasten provides high-quality fashion makeup products.

Bon Cake

Series A in 2016
Provider of unique, customizable cakes.The company offers a wide variety of cakes such as those based on famous cartoon characters, animals, flowers and fruit-themed as well as other gift items such as flowers, providing customers with unique, aesthetically pleasing cakes.

Inagora

Series B in 2016
Inagora Inc. develops a cross-border e-commerce platform that connects Japanese businesses with overseas customers, primarily in China. Founded in 2014 and headquartered in Minato, Japan, the company operates Wandou, a Chinese-language online marketplace that serves approximately 3 million users. Wandou features around 40,000 products, emphasizing cosmetics, clothing, and food from various Japanese brands. Inagora's offerings include content creation, marketing, logistics, and settlement services, facilitating cross-border transactions while mitigating currency risk through its mobile application, Wando. The platform aims to enhance the accessibility of Japanese goods to international consumers.
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.

YCloset

Series A in 2016
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Kuanduoduo

Series A in 2016
Kuanduoduo is a E-commerce company.

Gegejia

Series A in 2016
Gegejia, operated by Zhejiang Grid Network Technology Co., Ltd., is an e-commerce platform specializing in the sale of imported food products. Launched on March 26, 2015, the company quickly gained traction, processing over 10,000 orders within its first 30 days, generating millions in revenue. Gegejia partners with renowned international food brands to offer high-quality and carefully selected food items to Chinese consumers. The core team at Gegejia brings extensive e-commerce experience, with each member having between five to ten years in the industry, contributing to the company's strong resource network and operational expertise.

Gegejia

Series A in 2016
Gegejia, operated by Zhejiang Grid Network Technology Co., Ltd., is an e-commerce platform specializing in the sale of imported food products. Launched on March 26, 2015, the company quickly gained traction, processing over 10,000 orders within its first 30 days, generating millions in revenue. Gegejia partners with renowned international food brands to offer high-quality and carefully selected food items to Chinese consumers. The core team at Gegejia brings extensive e-commerce experience, with each member having between five to ten years in the industry, contributing to the company's strong resource network and operational expertise.

Inagora

Series A in 2016
Inagora Inc. develops a cross-border e-commerce platform that connects Japanese businesses with overseas customers, primarily in China. Founded in 2014 and headquartered in Minato, Japan, the company operates Wandou, a Chinese-language online marketplace that serves approximately 3 million users. Wandou features around 40,000 products, emphasizing cosmetics, clothing, and food from various Japanese brands. Inagora's offerings include content creation, marketing, logistics, and settlement services, facilitating cross-border transactions while mitigating currency risk through its mobile application, Wando. The platform aims to enhance the accessibility of Japanese goods to international consumers.

YCloset

Venture Round in 2016
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

YouChe.com

Series B in 2015
YouChe.com is a Chinese online trading platform specializing in second-hand cars. It operates under a business-to-consumer (B2C) and online-to-offline (O2O) model, facilitating the trading of used vehicles. The platform offers a comprehensive range of services, including vehicle trading and financing options, to assist customers in their purchasing decisions. By combining digital and physical elements, YouChe.com aims to streamline the process of buying and selling second-hand cars, catering to the needs of both individual consumers and the broader automotive market.

Kuanduoduo

Angel Round in 2015
Kuanduoduo is a E-commerce company.

Mia.com

Series C in 2014
Mia.com is an e-commerce platform based in Beijing, China, specializing in a wide range of baby care products. Founded in 2011 by Liu Nan, the platform offers maternity dresses, milk powders, diapers, shoes, blankets, and various baby items, including toys and formula products. Mia.com aims to provide customers with high-quality baby products at competitive prices, making it a convenient shopping destination for parents.

Wantu

Series A in 2014
Wantu is a travel service platform that focuses on serving outbound travel of China's free travel users. It provides a full range of services before, during, and after the free travel for outbound travel from airline hotel booking, itinerary project experience booking, to overseas merchant mobile payment network coverage, and after the end consumption. It was established in 2014.

Xiaohongshu

Series A in 2014
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

miBaby

Series B in 2014
miBaby GmbH is an online portal based in Munich, Germany, that assists parents in purchasing products for infants and toddlers. Established in April 2010, the company caters to expectant and new parents by offering a diverse range of baby products. In addition to its shopping platform, miBaby publishes a magazine that features information about these products, along with tips from midwives and user advice, thereby providing a comprehensive resource for families navigating the early stages of parenthood.

Xiaohongshu

Series A in 2014
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

miBaby

Seed Round in 2014
miBaby GmbH is an online portal based in Munich, Germany, that assists parents in purchasing products for infants and toddlers. Established in April 2010, the company caters to expectant and new parents by offering a diverse range of baby products. In addition to its shopping platform, miBaby publishes a magazine that features information about these products, along with tips from midwives and user advice, thereby providing a comprehensive resource for families navigating the early stages of parenthood.

Xiaohongshu

Seed Round in 2013
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

Wantu

Seed Round in 2013
Wantu is a travel service platform that focuses on serving outbound travel of China's free travel users. It provides a full range of services before, during, and after the free travel for outbound travel from airline hotel booking, itinerary project experience booking, to overseas merchant mobile payment network coverage, and after the end consumption. It was established in 2014.

Vinehoo

Series A in 2012
Operator of an E-commerce platform designed to provide wine products. The company's platform mainly provides and sells various wine products and enables customers to enjoy different wine drinking experience.

The Good Stuff

Seed Round in 2012
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

fanhuan.com

Angel Round in 2012
Fanhuan.com, established in 2008 and based in China, operates an online shopping portal designed to help consumers save money. The platform attracts a large membership base, allowing users to shop at various major online retailers. After processing orders, Fanhuan.com earns a commission from these e-shops, a significant portion of which is returned to its members as cash incentives. This model enhances the shopping experience without affecting existing promotional offers available to users. With over eight million loyal members, Fanhuan.com has gained recognition in mainstream media outlets, such as Sina, Tencent, and CCTV, highlighting its unique approach to online shopping and cashback rewards.

Jumei

Angel Round in 2009
Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.

LightInTheBox

Angel Round in 2006
LightInTheBox Holdings Co., Ltd. is a B2C e-commerce website selling a variety of integrated supply chain products. LightInTheBox presently offers commodities for overseas purchase, which are concentrated in three fields: consumer electronics dominated by cell phones and digital products, customized garments and sports equipment, and cultural goods. It completed its acquisition of the 3C e-business website Ouku.com and has a number of suppliers as well as its own data warehouse and long-term logistics partners. Lighinthebox offers over 60,000 kinds of commodities ranging from apparel, fashion accessories, electronics, and home and garden accessories, to sports equipment. After several years of development, LightInTheBox has established a large number of suppliers throughout China, including Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian, Shandong, Beijing and other provinces. Its partners and suppliers include Newman, Patriot, Founder Technology, Yadu, and Shenzhou Computer. LightInTheBox was founded in 2006 with a registered capital of US$3 million, ranking number one domestically among foreign trade websites. It has received several rounds of venture capital funding, totalling US$51.27 million. On June 6, 2013, LightInTheBox was listed on the New York Stock Exchange (NYSE). As of 2012, LightInTheBox serves customers from over 200 countries worldwide, with over 1 million daily foreign visitors and 2 million daily page views. Its major rivals are AliExpress and E-bay.
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