APEX Capital

APEX Capital invests with elite athletes to innovate and disrupt the sports, media, and entertainment industry. Our connected capital increases the chances of successful investing and is positioning APEX as a leading strategic investor in the industry.

Koen Bosma

Head of Venture Capital

11 past transactions

ScorePlay

Series A in 2025
ScorePlay is an AI-powered media asset management platform tailored for the sports industry. It offers features such as FTP, calendar integration, and live broadcast ingestion to streamline sports-specific workflows. The platform allows brands to centralize their media assets, which are then organized using an integrated AI tagging system. This automated classification facilitates easy distribution to identified athletes, artists, and sponsors, enhancing the efficiency of marketing teams in prominent sports organizations. Through its capabilities, ScorePlay enables users to effectively manage, share, and monetize their photos and videos.

Output Sports

Seed Round in 2025
Output Sports operates as a sports tech start-up. We are revolutionizing the way athletic staff optimize sports performance. Using advanced signal processing and machine learning techniques we have developed an end-to-end solution that can test multiple components of athletic performance and track training programmes with a single wearable sensor.

Hexis

Pre Seed Round in 2024
Hexis is a fitness application that focuses on personalized nutrition by estimating daily carbohydrate and calorie needs based on individual workout and lifestyle demands. The app provides real-time visual insights into a user's energy status, helping them understand their nutritional requirements throughout the day. By leveraging AI technology, Hexis translates complex nutritional science into practical, personalized recommendations that enhance athletic performance and recovery. The platform aims to remove the guesswork from nutrition planning, allowing users to stay healthy and effectively meet their fitness goals.

Traits Insights

Seed Round in 2024
Trait Insight is an technology company that offers its analytical platform to profile athlete’s complete performance.

VRTL

Seed Round in 2024
VRTL is an event services company based in New York, established in 2020, that specializes in creating customized virtual events. It offers a comprehensive platform designed for virtual fan engagement, providing essential features such as private streaming, branded subdomains, smart panel chat, queue management, fundraising integration, and secure access through pin codes. By focusing on bespoke event solutions, VRTL enables teams and brands to enhance their event experiences while achieving their business objectives through effective engagement strategies.

Hexis

Venture Round in 2024
Hexis is a fitness application that focuses on personalized nutrition by estimating daily carbohydrate and calorie needs based on individual workout and lifestyle demands. The app provides real-time visual insights into a user's energy status, helping them understand their nutritional requirements throughout the day. By leveraging AI technology, Hexis translates complex nutritional science into practical, personalized recommendations that enhance athletic performance and recovery. The platform aims to remove the guesswork from nutrition planning, allowing users to stay healthy and effectively meet their fitness goals.

ScorePlay

Seed Round in 2022
ScorePlay is an AI-powered media asset management platform tailored for the sports industry. It offers features such as FTP, calendar integration, and live broadcast ingestion to streamline sports-specific workflows. The platform allows brands to centralize their media assets, which are then organized using an integrated AI tagging system. This automated classification facilitates easy distribution to identified athletes, artists, and sponsors, enhancing the efficiency of marketing teams in prominent sports organizations. Through its capabilities, ScorePlay enables users to effectively manage, share, and monetize their photos and videos.

Exclusible

Seed Round in 2021
Exclusible is a curated Web3 platform founded in 2021 by Pierre Guigourese in Lisbon, Portugal, specializing in luxury digital assets. The company enables brands and communities to explore the potential of both physical and digital realms by providing a marketplace for buying, trading, and showcasing exclusive non-fungible tokens (NFTs) and digital goods tailored for luxury brands. Through its innovative platform, Exclusible aims to facilitate access to the Metaverse and Web3, creating opportunities for creativity and engagement while ensuring that the digital experience remains culturally relevant and accessible to a broad audience.

Spalk

Series A in 2021
Spalk's Virtual Commentary Studio powers sports commentary for some of the world's leading sports properties. Spalk's technology plugs directly into a broadcasters existing live-streaming workflow and allows them to offer multiple commentary options for their fans. Fans can pick a preferred commentator based on their language, style or preferences. Over 30 million sports fans have consumed live content with commentary powered by Spalk. Commentators can call games, from a laptop, anywhere in the world and Spalk's plug-in ensures lip-sync perfect synchronisation between the viewers' selected commentator and the broadcaster's live video.

Splink

Seed Round in 2021
Splink allows you to connect with your club in an innovative way through a physical collectible such as collecting your favorite player jerseys and entering an Augmented Reality world through their cutting-edge technology.
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