APEX Capital

APEX Capital invests with elite athletes to innovate and disrupt the sports, media, and entertainment industry. Our connected capital increases the chances of successful investing and is positioning APEX as a leading strategic investor in the industry.

Koen Bosma

Head of Venture Capital

Past deals in Media

ScorePlay

Series A in 2025
ScorePlay is an AI-powered media asset management platform tailored for the sports industry. It offers features such as FTP, calendar integration, and live broadcast ingestion to streamline sports-specific workflows. The platform allows brands to centralize their media assets, which are then organized using an integrated AI tagging system. This automated classification facilitates easy distribution to identified athletes, artists, and sponsors, enhancing the efficiency of marketing teams in prominent sports organizations. Through its capabilities, ScorePlay enables users to effectively manage, share, and monetize their photos and videos.

ScorePlay

Seed Round in 2022
ScorePlay is an AI-powered media asset management platform tailored for the sports industry. It offers features such as FTP, calendar integration, and live broadcast ingestion to streamline sports-specific workflows. The platform allows brands to centralize their media assets, which are then organized using an integrated AI tagging system. This automated classification facilitates easy distribution to identified athletes, artists, and sponsors, enhancing the efficiency of marketing teams in prominent sports organizations. Through its capabilities, ScorePlay enables users to effectively manage, share, and monetize their photos and videos.
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