Rinse

Rinse is a laundry and dry cleaning service that aims to revolutionize garment care by providing a convenient and high-quality cleaning experience. The company addresses a significant consumer need by offering services such as dry cleaning, launder and press, wash and fold, hang dry, repairs, and leather cleaning, along with clothing donation options. Rinse utilizes a technology-driven platform that features smart scheduling for pickups and deliveries, allowing customers to easily outsource their laundry needs. This combination of operational efficiency and top-tier cleaning quality positions Rinse as a leader in the clothing care industry, with aspirations to become a major national and global brand.

Ajay Prakash

Co-Founder and CEO

5 past transactions

FlyCleaners

Acquisition in 2022
FlyCleaners is a New York-based company that offers premium on-demand laundry and dry-cleaning services through a mobile application. The platform connects customers with local service providers, allowing users to schedule pickups and deliveries with just a few taps on their devices. Customers can request services on short notice, track the status of their garments, and specify cleaning preferences, ensuring a tailored experience. FlyCleaners emphasizes convenience and affordability, making it easier for individuals to manage their laundry needs without compromising on quality.

ButlerBox

Acquisition in 2021
ButlerBox, based in Los Angeles, offers dry cleaning and laundry services, focusing on locker-based systems. They partner with multifamily residences and commercial offices, providing high-quality cleaning services at competitive prices. Their services include dry cleaning, wash and fold, shoe cleaning, and repair, with lockers strategically placed in convenient locations for customers to pick up and drop off items at their leisure.

Dryv

Acquisition in 2020
DRYV LLC is an on-demand dry cleaning and laundry service that operates through an online platform and mobile application, allowing users to schedule pickups and deliveries at their convenience. Founded in 2013 and based in Chicago, Illinois, the company provides a range of apparel-related services, including dry cleaning, laundry, and alterations, serving neighborhoods in Chicago, Detroit, and Los Angeles. Users can request service seven days a week, with the option for same-day delivery after eco-friendly cleaning. DRYV was launched by Dan Parsons and Chris Elipas and, as of November 2020, operates as a subsidiary of Rinse, Inc.

OffToYou

Acquisition in 2020
OffToYou is a dry cleaning service based in California, operating in Campbell, Los Gatos, Milpitas, and San Jose. The company specializes in on-demand pickup and delivery, streamlining the dry cleaning process for customers by allowing them to manage their orders online in under a minute. OffToYou partners with established cleaners to ensure high-quality and environmentally friendly cleaning, while its primary focus remains on customer service and efficient delivery. With a competitive pricing structure and a no-minimum-order policy, OffToYou caters primarily to everyday professionals in suburban America, alleviating the inconvenience typically associated with traditional dry cleaning.

Washio

Acquisition in 2016
Wash.io is a dry cleaning and laundry service that picks up dirty laundry, cleans it, and delivers it back to its owners. Consumers of the service have to only schedule a time and pick-up location for the order and get their clothes within a 30 minute window. The finished clothes will then be delivered to them on a return date of their choice, on which date they will also have to pay for Wash.io’s services. It was founded in March 2013 and is based in Los Angeles, California.
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