Lanx Capital

Lanx Capital is an investment firm based in Sao Paulo, Brazil, specializing in private equity, venture capital, and real estate investments. Founded by Marcelo Barbará and Marcelo Medeiros, the company focuses on identifying and supporting promising businesses across various sectors, aiming to foster growth and innovation. Through its strategic investments, Lanx Capital seeks to create value and generate significant returns for its stakeholders.

Marcelo Barbara

Co-Founder

17 past transactions

re.green

Venture Round in 2025
Re.green is an environmental services provider restoring tropical forests on a large scale. It aims to restore one million hectares in the Amazon and Atlantic forests, fostering biodiversity conservation and capturing 15 million tons of carbon per year. The company sustainably manages forest products and supports the development of local communities.

Media Hero

Venture Round in 2025
Media Hero is an AI-driven company focused on transforming data into effective sales and brand-building strategies. The company offers innovative solutions that guide organizations on how to allocate their marketing budgets for optimal results. Utilizing advanced algorithms, Media Hero prescribes the best investment strategies based on various factors, including media vehicle, medium, format, and geographic location. By leveraging artificial intelligence, big data, and machine learning, Media Hero helps businesses identify the most effective investment mix to enhance brand presence and drive sales growth.

Advolve AI

Pre Seed Round in 2024
AI-driven adtech startup that collect data to from public databases and private historical performance from our client’s ad history

deco.cx

Seed Round in 2024
deco.cx is a digital experience platform that makes it easy to build high-performance ecommerce storefronts.

RangeForce

Series B in 2023
RangeForce is a software-as-a-service platform focused on enhancing cybersecurity readiness through interactive training and simulations. It provides a cloud-based environment that allows organizations to conduct realistic cyberattack simulations, enabling IT employees to develop and refine their defensive skills against emerging threats. By offering a sandbox setting for practicing responses to various cyber incidents, RangeForce equips businesses with the tools necessary to strengthen their cybersecurity posture and ensure their teams are prepared for real-world challenges.

Final Level

Venture Round in 2023
Final Level is an entertainment platform based in Brazil that focuses on the gaming lifestyle ecosystem. The company collaborates with various stakeholders, including talent, the gaming community, publishers, social media platforms, and brands. By uniting content creators, Final Level facilitates the promotion of games across multiple companies, reaching nearly one hundred million subscribers and generating over five hundred million monthly views. This comprehensive approach supports the development of the gaming lifestyle while enhancing visibility and engagement for games and brands within the gaming industry.

OccamzRazor

Series A in 2022
OccamzRazor specializes in enhancing drug discovery and development through the integration of machine learning and advanced biological techniques. The company's innovative analysis pipeline employs two proprietary technologies, Panoramic AI and RazorBrain, which work together to extract valuable data from both unstructured sources, such as biomedical publications and patient-reported outcomes, and structured datasets, including genomics and proteomics. This comprehensive approach allows for the generation of robust drug discovery hypotheses and insights. OccamzRazor has successfully applied its platform to various applications, including biomedical text data extraction, novel target identification, and drug repurposing. Furthermore, the company is focused on developing a neuroscience therapeutics platform aimed at addressing Parkinson's Disease by creating an exhaustive knowledge graph that synthesizes existing biomedical data, ultimately supporting healthcare professionals in therapeutic strategy and drug development.

Fitinsur

Venture Round in 2022
Fitinsur is a technology company that specializes in providing an API-based software platform for businesses to create customized insurance products tailored to the digital economy. Its cloud-based platform offers a suite of features, including product configuration, distribution, and customer management, empowering clients to expand into new markets and innovate their product offerings.

Cariuma

Venture Round in 2021
CARIUMA is a Brazilian sneaker brand established in 2018, based in Rio de Janeiro. The company specializes in manufacturing and distributing sneakers for men and women, focusing on sustainability and comfort. CARIUMA's products are crafted from natural materials, including raw rubber from the Hevea brasiliensis tree, fair-trade cotton, and chromium VI-free leather. By adopting an eco-conscious approach, CARIUMA aims to offer stylish footwear that is responsibly made. The brand distributes its products through an online platform and pop-up stores, catering to consumers seeking trendy and sustainable options in the sneaker market.

Grão Direto

Series A in 2021
Grão Direto LTDA operates a digital trading platform that facilitates the buying and selling of grains, connecting farmers and grain buyers in a more efficient manner. Founded in 2016 and based in Uberaba, Brazil, the platform enables users to negotiate and finalize deals for spot, future, or barter trades. It enhances market intelligence, allowing producers and buyers to make informed decisions regarding pricing and grain selection. Additionally, Grão Direto supports various processes related to grain trading, including logistics, contract management, and financial products. The platform is accessible via both a web interface and a smartphone application, catering to a diverse range of users, including cooperatives, trading companies, traditional brokers, and warehouses. By integrating technology into grain commercialization, Grão Direto aims to modernize the agricultural commodity chain in Brazil and beyond.

Provivi

Series C in 2020
Provivi Inc. specializes in developing biopesticides aimed at pest management in agriculture, commercial sectors, households, and public health. The company's innovative approach focuses on using insect pheromones, which provide a safe, environmentally friendly alternative to traditional pesticides. By leveraging biocatalysis technology initially developed at the California Institute of Technology, Provivi enhances the synthesis of these biopesticides, ensuring they are effective and free from toxic residues. Founded in 2013 and based in Santa Monica, California, the company collaborates with distributors worldwide to deliver its products, which are designed to protect food supplies sustainably and affordably. With a team of experienced professionals from biotechnology and the agricultural chemicals industry, Provivi is positioned to transform pest management practices through its advanced biological processes.

Magnopus

Series A in 2020
Magnopus is a content-focused technology company founded in 2013 by Oscar-winning visual effects artists. Based in Los Angeles and London, Magnopus specializes in developing immersive experiences across entertainment, education, industry, and government sectors. The company has a strong reputation for its innovative work in augmented reality (AR), virtual reality (VR), and other cutting-edge technologies, including holographic displays and performance capture. Notably, Magnopus achieved recognition for its virtual production efforts on Disney’s The Lion King in 2019 and has completed over 170 significant projects in the XR space. The company is currently developing a platform that aims to simplify the creation, publication, sharing, and monetization of spatial experiences, enabling users to interact with content in ways that extend beyond physical limitations.

Hyperlocal

Venture Round in 2020
Hyperlocal develops and designs apps and marketplaces for hairdressers, cooks, restaurants, gyms, and pet shops.

Provivi

Series C in 2019
Provivi Inc. specializes in developing biopesticides aimed at pest management in agriculture, commercial sectors, households, and public health. The company's innovative approach focuses on using insect pheromones, which provide a safe, environmentally friendly alternative to traditional pesticides. By leveraging biocatalysis technology initially developed at the California Institute of Technology, Provivi enhances the synthesis of these biopesticides, ensuring they are effective and free from toxic residues. Founded in 2013 and based in Santa Monica, California, the company collaborates with distributors worldwide to deliver its products, which are designed to protect food supplies sustainably and affordably. With a team of experienced professionals from biotechnology and the agricultural chemicals industry, Provivi is positioned to transform pest management practices through its advanced biological processes.

Worthix

Series A in 2019
Worthix Corp. is a technology company that specializes in artificial intelligence-based customer survey solutions aimed at uncovering the motivations behind customer decisions. Founded in 2015 and headquartered in Alpharetta, Georgia, with an additional office in San Francisco, Worthix has developed a self-adaptive survey platform known as The Worthix. This innovative technology generates questions dynamically based on real-time customer responses, allowing businesses to gain insights from their customers' perspectives. By focusing on the "why" behind purchasing, loyalty, and churn decisions, Worthix enables companies to understand customer experiences more deeply and adapt their strategies accordingly. The platform also provides auto-analyzed reports, helping clients capture valuable insights and remain responsive to changing customer needs.

New Hope Ecotech

Venture Round in 2018
New Hope Ecotech (NHE) is a technology startup that connects manufacturers with recycling players in formalization process via tradable environmental securities. Their innovative securities (similar to Carbon Credits, but for recyclables) solve manufacturers’ recycling obligations, increase overall recycling rates and generate additional income for recycling workers. Their securities close the Circular Economy’s loop at the Consumer Packaging Goods industry, enabling manufacturers to financially balance the environmental externalities caused by their packaging. NHE offers a software solution that tracks the waste flow in the supply-chain of recycling and creates an auditable, electronic paper trail in order to certify recycling activity: a Recycling Credit. Their Recycling Credits are sold directly to manufacturers as a solution that allows them to meet their recycling targets. Credits’ revenues are shared back with waste pickers, finally paying for their service of helping save their planet.

One Dalton

Venture Round in 2018
One Dalton is a hotel and private residence operator delivering personalized service anywhere through a digital experience.
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