Lanx Capital

Lanx Capital is an investment firm based in Sao Paulo, Brazil, specializing in private equity, venture capital, and real estate investments. Founded by Marcelo Barbará and Marcelo Medeiros, the company focuses on identifying and supporting promising businesses across various sectors, aiming to foster growth and innovation. Through its strategic investments, Lanx Capital seeks to create value and generate significant returns for its stakeholders.

Marcelo Barbará

Co-Founder

17 past transactions

re.green

Venture Round in 2025
Re.green is an environmental services provider restoring tropical forests on a large scale. It aims to restore one million hectares in the Amazon and Atlantic forests, fostering biodiversity conservation and capturing 15 million tons of carbon per year. The company sustainably manages forest products and supports the development of local communities.

Media Hero

Venture Round in 2025
Media Hero is an AI-driven company that specializes in transforming data into effective sales and brand-building strategies. The company offers a unique solution for organizations to optimize their marketing budgets by utilizing an advanced algorithm. This algorithm provides tailored recommendations on how to allocate resources across various media vehicles, mediums, formats, and geographic locations. By leveraging artificial intelligence, big data, and machine learning, Media Hero enables clients to identify the best investment mix for maximizing their marketing impact and achieving superior results.

Advolve AI

Pre Seed Round in 2024
AI-driven adtech startup that collect data to from public databases and private historical performance from our client’s ad history

deco.cx

Seed Round in 2024
deco.cx is a digital experience platform that makes it easy to build high-performance ecommerce storefronts.

RangeForce

Series B in 2023
RangeForce is a software-as-a-service (SaaS) company that specializes in human cyber defense readiness. It provides a learning platform designed to enhance cybersecurity training by simulating cyberattacks and other threats within a cloud-based environment. This platform enables businesses to conduct realistic cybersecurity simulations and exercises, allowing information technology employees to develop and refine their defensive skills against evolving threats. By offering a sandbox environment, RangeForce helps organizations better prepare for actual cyber incidents, ensuring their teams are equipped to respond effectively.

Final Level

Venture Round in 2023
Final Level is an entertainment platform focused on the gaming sector in Brazil. It is designed to foster the development of the gaming lifestyle ecosystem by collaborating with various stakeholders, including talent, the community, publishers, social platforms, and brands. The platform connects content creators who collectively reach nearly one hundred million subscribers and generate over five hundred million monthly views. This extensive network enables the promotion of games for diverse companies, leveraging the influence of content creators to enhance visibility and engagement within the gaming community.

OccamzRazor

Series A in 2022
OccamzRazor develops an AI-powered platform for neuroscience drug discovery and development. It combines machine learning with first-in-class biological techniques to integrate unstructured biomedical text with structured data such as genomics, proteomics and phenomics, generating stronger hypotheses for target identification and drug repurposing. The company's technology analyzes diverse data sources to construct a comprehensive knowledge graph that captures all known information about Parkinson's disease, enabling clinicians and researchers to derive downstream therapeutic insights and to guide strategic drug development.

Fitinsur

Venture Round in 2022
Fitinsur is a technology company that specializes in providing an API-based software platform for businesses to create customized insurance products tailored to the digital economy. Its cloud-based platform offers a suite of features, including product configuration, distribution, and customer management, empowering clients to expand into new markets and offer innovative insurance solutions.

Cariuma

Venture Round in 2021
Cariuma, established in Rio de Janeiro, Brazil in 2018 by David Python and Fernando Porto, specializes in manufacturing and distributing sustainable sneakers for men and women. The company prioritizes eco-consciousness, utilizing natural materials such as raw rubber from the Hevea brasiliensis tree, fair-trade cotton, and chrome VI-free leather. Cariuma serves athletes and environmentally conscious consumers alike, offering comfortable and stylish footwear through pop-up stores and its online platform.

Grão Direto

Series A in 2021
Grão Direto operates a Brazilian digital marketplace that connects grain buyers and producers for agricultural commodity trading. The platform supports spot, futures, and barter transactions and provides real-time price intelligence, contract automation, and document processing to help farmers and buyers optimize deals and streamline logistics. It serves cooperatives, traders, brokers, feed factories, and warehouses, and enhances market intelligence and decision-making while supporting related processes such as logistics and financial products.

Provivi

Series C in 2020
Provivi Inc. is a biotechnology company based in Santa Monica, California, focused on the development of biopesticides for agricultural, commercial, household, and public health pest management. Founded in 2013, the company leverages biocatalysis technology, originally developed at the California Institute of Technology, to create insect pheromones that protect food supplies without toxic residues. Provivi aims to provide effective and environmentally friendly crop protection solutions, fostering sustainable agricultural practices. Its innovative approach targets the synthesis of biopesticides through advanced processes, allowing for the efficient production of safe and affordable pest management products. The company distributes its offerings worldwide, seeking to transform pest control with its groundbreaking biological solutions.

Magnopus

Series A in 2020
Founded in 2013 by Oscar-winning visual effects artists, Magnopus is a technology company specializing in extended reality (XR) experiences. With studios in Los Angeles and London, the company has been designing and building innovative XR projects for major clients over a decade, earning recognition for its award-winning VR projects and pioneering work in AR.

Hyperlocal

Venture Round in 2020
Hyperlocal develops and designs apps and marketplaces for hairdressers, cooks, restaurants, gyms, and pet shops.

Provivi

Series C in 2019
Provivi Inc. is a biotechnology company based in Santa Monica, California, focused on the development of biopesticides for agricultural, commercial, household, and public health pest management. Founded in 2013, the company leverages biocatalysis technology, originally developed at the California Institute of Technology, to create insect pheromones that protect food supplies without toxic residues. Provivi aims to provide effective and environmentally friendly crop protection solutions, fostering sustainable agricultural practices. Its innovative approach targets the synthesis of biopesticides through advanced processes, allowing for the efficient production of safe and affordable pest management products. The company distributes its offerings worldwide, seeking to transform pest control with its groundbreaking biological solutions.

Worthix

Series A in 2019
Founded in 2015, Worthix develops an AI-based customer survey technology that uncovers the motivations behind purchasing decisions. Its platform, The Worthix, generates questions based on real-time answers, providing companies with insights into their customers' perspectives and enabling them to improve customer experiences.

New Hope Ecotech

Venture Round in 2018
New Hope Ecotech (NHE) is a technology startup that connects manufacturers with recycling players in formalization process via tradable environmental securities. Their innovative securities (similar to Carbon Credits, but for recyclables) solve manufacturers’ recycling obligations, increase overall recycling rates and generate additional income for recycling workers. Their securities close the Circular Economy’s loop at the Consumer Packaging Goods industry, enabling manufacturers to financially balance the environmental externalities caused by their packaging. NHE offers a software solution that tracks the waste flow in the supply-chain of recycling and creates an auditable, electronic paper trail in order to certify recycling activity: a Recycling Credit. Their Recycling Credits are sold directly to manufacturers as a solution that allows them to meet their recycling targets. Credits’ revenues are shared back with waste pickers, finally paying for their service of helping save their planet.

One Dalton

Venture Round in 2018
One Dalton is a hotel and private residence operator delivering personalized service anywhere through a digital experience.
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