Leaf Group
Leaf Group Ltd. is a diversified consumer internet company based in Santa Monica, California, that operates through two main segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art and designs on various consumer products, and Saatchi Art, an online gallery for artists to exhibit and sell their work. Additionally, it features Deny Designs, a made-to-order home décor brand. The Media segment encompasses brands like Well+Good, which focuses on health and wellness content, and Livestrong.com, a community-oriented site for health and fitness. Other media properties include Hunker, which provides home design advice, and Only In Your State, highlighting local attractions across the United States. Leaf Group's business model is designed to connect creators with their audiences while offering innovative advertising solutions to brands and publishers. Founded in 2006, the company was previously known as Demand Media until its name change in 2016.
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21 past transactions
Wellgood
Acquisition in 2018
Well+Good is a health and wellness media company known for its journalistic approach to content and ahead-of-the-curve trend-spotting. The female-founded company, bootstrapped since its debut in 2010, has been recognized as a vertical media leader. Well+Good was named to Fast Company's 2018 Most Innovative Companies list. The brand also creates high-quality consumer events, including its Well+Good Talks and Well+Good Retreats series.
Deny Designs
Acquisition in 2017
Deny Designs is a Colorado-based home décor brand and manufacturer that designs and produces a broad range of home furnishings and accessories. The company creates original goods including bedding and bath items, tables and furniture, wall art, tapestries, clocks and mirrors, and outdoor tabletop products, as well as various decor accessories, with an emphasis on artistic and personalized designs developed in collaboration with artists worldwide. Its products are sold primarily through online channels and, to a lesser extent, through select retailers. Founded in 2011 and headquartered in Colorado, Deny Designs focuses on transforming household items into distinctive pieces that reflect individual style. The business model centers on design-to-manufacture capabilities, enabling custom and exclusive lines for customers seeking unique home décor.
The Other Art Fair
Acquisition in 2016
The Other Art Fair is a prominent platform based in Santa Monica, California, dedicated to showcasing and selling the work of emerging artists. By organizing events, exhibitions, and galleries, the fair connects artists directly with art buyers, including collectors and those new to the art market. Each event features a carefully curated selection of around 130 artists, chosen by a committee of art experts and a guest curator, ensuring a diverse representation of talent. Over the past five years, The Other Art Fair has hosted 11 fairs, collaborating with more than 1,000 artists from over 20 countries. The fair distinguishes itself by creating an accessible and engaging environment, where visitors can interact with artists and experience art in a dynamic way.
LEAFtv
Acquisition in 2015
LEAFtv is an online platform that specializes in providing how-to videos focused on lifestyle, food, and fashion specifically for women. The company features a diverse range of lifestyle content, including DIY projects, floral arrangements, workout routines, and home improvement tips. In the culinary segment, LEAFtv offers instructional videos on preparing various meals, from breakfast to desserts, as well as enhancing cooking skills. Additionally, the fashion category encompasses DIY beauty tutorials, nail art, trend insights, and skill development. Founded by Geri Hirsch and Erin Falconer, LEAFtv is headquartered in the United States and operates as a subsidiary of Demand Media, Inc.
Saatchi Art
Acquisition in 2014
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it emerged from the Saatchi Gallery's commitment to showcasing contemporary artists and making art accessible to a broader audience. Since its launch, Saatchi Art has offered a diverse collection of original paintings, drawings, sculptures, and photography at various price points. The platform provides artists globally with a curated space to display and sell their work, fostering a vibrant community that celebrates artistic expression. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and focus.
Society6
Acquisition in 2013
Society6 is a digital marketplace that enables artists from around the globe to sell their artwork as high-quality products, including gallery art prints, iPhone cases, and t-shirts. Founded by Justin Cooper, Lucas Tirigall-Caste, and Justin Wills, the platform emphasizes the importance of artist rights, allowing creators to maintain control over their work. Society6 ensures that each product is made with premium materials and is shipped directly to customers on behalf of the artists. By providing a seamless avenue for artists to reach a wider audience, Society6 fosters a vibrant community of creators and art enthusiasts.
Creativebug
Acquisition in 2013
Creativebug is a subscription-based online platform offering high-quality video workshops for art and craft enthusiasts. Founded in San Francisco, it provides access to expert-led classes covering various techniques such as painting, drawing, sewing, quilting, knitting, crocheting, and more, fostering creativity and skill development within its global community.
Name.com
Acquisition in 2013
Name.com is a web presence company that specializes in providing web domains, website building tools, and web hosting services. It focuses on enabling users, including individuals and small businesses, to establish and manage their online identities effectively. By offering a user-friendly platform, Name.com facilitates the process of creating a website quickly and efficiently. Additionally, the company provides search engine optimization (SEO) services to help enhance website traffic and visibility. Through its community-oriented approach, Name.com aims to support clients in their online endeavors.
RSS Graffiti
Acquisition in 2011
RSS Graffiti is a provider of social media content distribution solutions that facilitates the sharing of various online content, such as blog posts, Twitter updates, and YouTube videos, on Facebook. The platform allows users to effortlessly connect their websites or social applications that utilize RSS or Atom feeds, enabling them to engage with their friends and followers through automated sharing. By streamlining the dissemination of content across social networks, RSS Graffiti helps individuals and organizations enhance their online presence and reach a broader audience.
IndieClick Media Group
Acquisition in 2011
IndieClick Media Group is a premium publisher representation network specializing in web media services. Established in 2003, the company focused on building a compelling network of entertainment, cultural curation, and humor properties that effectively engaged audiences within the 18-34 demographic. IndieClick became a sought-after partner for publishers looking for personal representation and high-quality media execution. Advertisers and agencies valued IndieClick's expertise in identifying key sites and audiences across various verticals, as well as its innovative and effective media plans. The company gained recognition for its successful delivery of premium sales, notably elevating Cracked.com to the top position in the Comedy category on ComScore in 2012 and 2013. In August 2011, IndieClick was acquired by Demand Media, further enhancing its reach and capabilities in the digital advertising landscape.
CoveritLive
Acquisition in 2011
CoveritLive is a live events platform that enables publishers, broadcasters, and brands globally to host interactive online experiences. It allows organizations to cover live events while incorporating their editorial perspective and facilitating audience participation. The platform enhances audience engagement through real-time commentary from experts or celebrities, audience feedback, and discussions, as well as the integration of multimedia elements such as photos, videos, and social media content, including Twitter. CoveritLive events are typically accessible through dedicated pages on the host's website or Facebook page and are optimized for mobile web browsers, making it easier for audiences to participate and interact in real-time.
Pluck
Acquisition in 2008
Pluck Corporation, based in Austin, Texas, specializes in providing an integrated community platform designed for retailers, brands, and publishers. Founded in 2003, Pluck's platform facilitates audience growth, accelerates product sales, and fosters customer loyalty through a variety of community applications. Key features include product ratings and reviews, discussion forums, user-generated groups, and gamification elements that reward user engagement. Additionally, Pluck offers tools for commenting, social connectivity, and profile customization, along with solutions for content discovery and insights into community activities. The company also has strategic partnerships with technology firms to enhance its offerings. In 2015, Pluck Corporation became a subsidiary of Sprinklr Inc.
Maps a la carte
Acquisition in 2007
Maps a la carte, Inc. delivers digital topographic and related mapping information to the outdoor recreation community.
Expert Village
Acquisition in 2007
Expert Village is a user-generated instructional video site. Expert Village has over 50,000 how-to videos through its platform that connects freelance filmmakers and videographers with specific production assignments.
In essence, Expert Village operates by presenting "assignments" for experts; these are based on topics that are the most searched for on the web. After the experts create a how-to video, Expert Village purchases the rights from the video's creators. The diversity of instructional videos is quite evident as soon as you enter the site. How-to videos range from eyebrow-waxing, checking automobile batteries for corrosion, to baking traditional Challah bread for example.
Cracked.com
Acquisition in 2007
Cracked.com is a humor-focused website that caters to a mature audience, offering a wide range of content including articles and videos on topics such as movies, TV, music, celebrities, technology, sports, science, history, and video games. Originally established as Cracked Magazine in 1958, the company rebranded to Cracked Entertainment, Inc. in 2005. In April 2016, it was acquired by E.W. Scripps Company, becoming a subsidiary of Scripps Media, Inc. Based in Santa Monica, California, Cracked.com also features forums that allow users to discuss topics and practice writing articles, fostering a community around humor and entertainment.
Social Lab
Acquisition in 2006
Social Lab is a Social Media company.
Cases Ladder
Acquisition in 2006
Cases Ladder, Inc., headquartered in Burlington, Massachusetts, operates an online gaming platform. It offers a range of competitive gaming services, including ladders, leagues, and tournaments, catering to mass-market game players. The company provides both free and premium membership programs to enhance the gaming experience.
Intermix Network
Acquisition in 2006
Intermix Network, LLC owns and operates a network of websites that provide diversionary entertainment and topical news, information, and editorial content to users and subscribers daily.
Wired Ivy
Acquisition in 2006
Wired Ivy, LLC operates Answerbag.com, a social question and answer website.
Hillclimb Media
Acquisition in 2006
Hillclimb Media is a company that specializes in developing pay-for-content websites aimed at both customers and publishers. It operates a network of websites focused on delivering information related to travel, sports, and outdoor activities. The company utilizes web-publishing software designed to transition offline content into the online space, enhancing accessibility and user engagement. By bridging the gap between traditional media and digital platforms, Hillclimb Media effectively caters to the evolving needs of content consumers and creators alike.
eNom
Acquisition in 2006
eNom Inc., founded in 1997 and headquartered in Kirkland, Washington, operates as a wholesale domain name registrar. The company facilitates the buying and selling of Internet domains and related services for individuals and organizations. eNom's platform allows clients to offer complementary online services such as private WHOIS registration, SSL certificates, hosting, email management, and create email addresses. Additionally, it provides Linux and DNS hosting solutions through resellers. As part of Rightside, a leading domain name services company, eNom supports businesses in establishing their online presence by offering comprehensive tools for the discovery, registration, development, and monetization of domain names.
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