Leaf Group
Leaf Group Ltd. is a diversified consumer internet company based in Santa Monica, California, that operates through two main segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art and designs on various consumer products, and Saatchi Art, an online gallery for artists to exhibit and sell their work. Additionally, it features Deny Designs, a made-to-order home décor brand. The Media segment encompasses brands like Well+Good, which focuses on health and wellness content, and Livestrong.com, a community-oriented site for health and fitness. Other media properties include Hunker, which provides home design advice, and Only In Your State, highlighting local attractions across the United States. Leaf Group's business model is designed to connect creators with their audiences while offering innovative advertising solutions to brands and publishers. Founded in 2006, the company was previously known as Demand Media until its name change in 2016.
Top Stages
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Past deals in Art
Deny Designs
Acquisition in 2017
Deny Designs is a Colorado-based home décor brand and manufacturer that designs and produces a broad range of home furnishings and accessories. The company creates original goods including bedding and bath items, tables and furniture, wall art, tapestries, clocks and mirrors, and outdoor tabletop products, as well as various decor accessories, with an emphasis on artistic and personalized designs developed in collaboration with artists worldwide. Its products are sold primarily through online channels and, to a lesser extent, through select retailers. Founded in 2011 and headquartered in Colorado, Deny Designs focuses on transforming household items into distinctive pieces that reflect individual style. The business model centers on design-to-manufacture capabilities, enabling custom and exclusive lines for customers seeking unique home décor.
The Other Art Fair
Acquisition in 2016
The Other Art Fair is a prominent platform based in Santa Monica, California, dedicated to showcasing and selling the work of emerging artists. By organizing events, exhibitions, and galleries, the fair connects artists directly with art buyers, including collectors and those new to the art market. Each event features a carefully curated selection of around 130 artists, chosen by a committee of art experts and a guest curator, ensuring a diverse representation of talent. Over the past five years, The Other Art Fair has hosted 11 fairs, collaborating with more than 1,000 artists from over 20 countries. The fair distinguishes itself by creating an accessible and engaging environment, where visitors can interact with artists and experience art in a dynamic way.
Saatchi Art
Acquisition in 2014
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it emerged from the Saatchi Gallery's commitment to showcasing contemporary artists and making art accessible to a broader audience. Since its launch, Saatchi Art has offered a diverse collection of original paintings, drawings, sculptures, and photography at various price points. The platform provides artists globally with a curated space to display and sell their work, fostering a vibrant community that celebrates artistic expression. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and focus.
Society6
Acquisition in 2013
Society6 is a digital marketplace that enables artists from around the globe to sell their artwork as high-quality products, including gallery art prints, iPhone cases, and t-shirts. Founded by Justin Cooper, Lucas Tirigall-Caste, and Justin Wills, the platform emphasizes the importance of artist rights, allowing creators to maintain control over their work. Society6 ensures that each product is made with premium materials and is shipped directly to customers on behalf of the artists. By providing a seamless avenue for artists to reach a wider audience, Society6 fosters a vibrant community of creators and art enthusiasts.
Creativebug
Acquisition in 2013
Creativebug is a subscription-based online platform offering high-quality video workshops for art and craft enthusiasts. Founded in San Francisco, it provides access to expert-led classes covering various techniques such as painting, drawing, sewing, quilting, knitting, crocheting, and more, fostering creativity and skill development within its global community.
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