WillowWorks

WillowWorks, LLC is a venture capital firm based in Columbus, Ohio, specializing in early-stage investments. Established in 2016, the firm focuses on identifying innovative opportunities and forming strategic partnerships to drive growth across various markets. WillowWorks aims to support entrepreneurs and emerging companies by providing the necessary resources to foster innovation and development.

john choi

Managing Partner

10 past transactions

ZenSports

Seed Round in 2020
ZenSports is a mobile sports betting platform enabling users to create and accept bets without needing a centralized bookmaker. It offers traditional sports betting, peer-to-peer wagering with custom odds, supporting both fiat and cryptocurrency transactions. Users can bet against the house or engage in peer-to-peer betting via its marketplace. ZenSports holds a sports betting license in Tennessee.

Bittboard

Seed Round in 2019
BittBoard, Inc. is a Chicago-based company that develops a comprehensive software platform for visual commerce, enabling brands and mobile developers to integrate commerce capabilities into advertising campaigns. The company has created the Spacial Commerce SDK, which offers advanced functionality for mobile developers, allowing them to provide users with the ability to purchase items seen in advertisements. BittBoard's platform includes a mobile wallet kit designed to fulfill invoices generated by its backend neural network, which identifies objects in real-time across various advertisements. This innovative approach empowers brands, advertisers, and product manufacturers to enhance their advertising efforts by seamlessly connecting with customers and facilitating transactions through engaging visual commerce experiences.

Alerje

Seed Round in 2019
Alerje, Inc. is a Detroit-based company focused on enhancing the quality of life for individuals with food allergies. Founded in 2015, Alerje has developed an innovative emergency medicine and digital oral immunotherapy management platform. Central to its offerings is an epinephrine auto-injector that conveniently fits into a smartphone case, promoting better adherence and alert management for users. The company also provides a mobile application that allows users to create personalized food allergy profiles, share these profiles with caregivers and medical professionals, and filter recipes based on allergen information. Additionally, the app includes features for scanning grocery items to identify potential allergens, thus aiding families and healthcare providers in making informed dietary choices. Alerje's platform is validated by the National Science Foundation and aims to improve emergency response and overall management of food allergies.

Alerje

Seed Round in 2019
Alerje, Inc. is a Detroit-based company focused on enhancing the quality of life for individuals with food allergies. Founded in 2015, Alerje has developed an innovative emergency medicine and digital oral immunotherapy management platform. Central to its offerings is an epinephrine auto-injector that conveniently fits into a smartphone case, promoting better adherence and alert management for users. The company also provides a mobile application that allows users to create personalized food allergy profiles, share these profiles with caregivers and medical professionals, and filter recipes based on allergen information. Additionally, the app includes features for scanning grocery items to identify potential allergens, thus aiding families and healthcare providers in making informed dietary choices. Alerje's platform is validated by the National Science Foundation and aims to improve emergency response and overall management of food allergies.

AssetWatch

Series A in 2018
AssetWatch is a leading provider of proactive and predictive maintenance solutions focused on eliminating unplanned downtime for global manufacturers. The company specializes in end-to-end remote condition monitoring, utilizing a network of wireless sensors to collect critical machine health data, which is then analyzed through cloud-based software. Leveraging machine learning algorithms and insights from condition monitoring engineers, AssetWatch transforms data into actionable intelligence, enabling manufacturers to adopt a proactive maintenance culture. Their approach enhances the predictive maintenance process with expert prescriptive recommendations that go beyond standard evaluations, thereby supporting organizations in shifting from reactive to proactive maintenance and reliability strategies.

Kush Marketplace

Seed Round in 2018
Kush Marketplace connects cannabis and hemp producers/processors with retailers. The company offers members free market forecasting, business support, training, and pricing indices based on data from the market. The goal of Kush is to make safe, reliable products accessible to everyone.

Civic Eagle

Pre Seed Round in 2018
Civic Eagle, Inc. is a software company that specializes in providing a workflow solution for advocates and policy teams. Founded in 2015 and headquartered in Minnesota, Civic Eagle offers a platform called Enview, which integrates state and federal bills with team communications. This platform enables lobbyists, policy professionals, and government affairs teams to efficiently discover, analyze, and manage legislation without manual effort. By streamlining the process of tracking and working with legislation across the country, Civic Eagle allows policy advocates to concentrate on impactful campaigns, ultimately aiming to foster better democratic outcomes for individuals and communities.

Reflexion Interactive Technologies

Seed Round in 2018
Reflexion Interactive Technologies LLC is a company that specializes in the design and development of cognitive performance testing and training devices for athletes. Founded in 2015 and based in Lancaster, Pennsylvania, it offers a product called Edge, which measures various cognitive skills including reaction time, peripheral vision, memory, hand-eye coordination, pattern recognition, and decision-making. Additionally, Reflexion provides an application that supports the tracking and training of athletes, enhancing their cognitive abilities and overall performance. The company's innovative approach aims to assist athletes in achieving their goals, improving recovery times, and reaching significant athletic milestones.

Veristride

Series A in 2017
Veristride, Inc. is a company based in South Salt Lake, Utah, that specializes in the design and development of shoe-based sensor technology aimed at analyzing human movement. Founded in 2011, Veristride creates advanced movement analytics sensors that are integrated into shoe insoles. These sensors provide users with real-time feedback and insights regarding their walking, running, and overall movement patterns. By delivering data-backed analytics, Veristride empowers individuals to monitor their physical abilities, track injuries, and make informed decisions to enhance their health and performance. The company's focus is on promoting wellness and facilitating a clear path for users to achieve their health goals.

Spinal Simplicity

Series D in 2017
Spinal Simplicity designs and develops percutaneously inserted interspinous inter-laminar fusion devices to treat spinal conditions, primarily in the European Union. Its signature device, Minuteman, aims to relieve conditions such as spondylolisthesis, central and foraminal lumbar stenosis, and degenerative disc disease, and the company distributes its products through a network of distributors. Founded in 2008 and headquartered in Overland Park, Kansas, Spinal Simplicity focuses on minimally invasive spinal implants, including options for minimally invasive lumbar and cervical fusion.
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