Inmar

Inmar activates data and technology platforms to empower brands, retailers, and healthcare companies. With over $120 billion in annual commerce, they optimize shopper engagement, enhance healthcare safety, and reduce waste. Their solutions are driven by insights from analytics, AI, and machine learning, serving clients for over 40 years.

Rob Weisberg

President, MarTech Division

10 past transactions

RXTransparent

Acquisition in 2020
RXTransparent is a software-as-a-service (SAAS) platform focused on enhancing the operational efficiency of healthcare providers. The company offers a solution that provides transparency in drug inventory, ensuring compliance with regulatory standards while delivering analytics related to the supply chain. By enabling healthcare providers to monitor and manage their drug supply effectively, RXTransparent aims to streamline operations and improve patient care through informed decision-making.

Digitus Solutions

Acquisition in 2019
Digitus Solutions, LLC, founded in 2015 and headquartered in San Francisco, California, specializes in developing intelligent commerce networks that provide promotion solutions tailored for the alcohol, tobacco, and pharmaceutical industries. The company offers a digital promotion platform that allows brands of controlled substances to implement nationwide digital promotions, facilitating effective consumer engagement while navigating complex regional regulations. Its patent-pending compliance platform enhances communication between brands and consumers, helping to manage costs and mitigate fraud risks. As of October 2019, Digitus Solutions operates as a subsidiary of Inmar, Inc.

OwnerIQ

Acquisition in 2019
OwnerIQ, Inc. is a Boston-based company that specializes in online advertising solutions, facilitating connections between brands and retailers through the use of second-party data. Founded in 2006, the company provides a comprehensive data management platform known as CoEx, which allows retailers to leverage their data assets to create a robust digital marketing infrastructure that generates significant advertising revenue across multiple channels. For brands, OwnerIQ offers a centralized platform enabling retailers to access their data for co-branded advertising campaigns, thereby enhancing sell-through rates. Additionally, the platform supports e-commerce partners in monetizing their data assets through advertising revenue or credits. Formerly known as Most Effective Media, Inc., OwnerIQ has expanded its presence with offices in key cities including New York, Seattle, San Francisco, Chicago, and Santa Monica. As of October 2019, OwnerIQ operates as a subsidiary of Inmar, Inc.

YouTech

Acquisition in 2019
YouTech is the largest digital offer network in North America, specializing in helping retailers engage shoppers through tailored solutions designed to thrive in the digital age. The company's platform facilitates meaningful, retailer-branded experiences with omni-channel reach, integrating seamlessly into existing strategies to deliver measurable results and industry-leading redemption rates. Based in the San Francisco Bay Area, YouTech has processed over 8 billion digital offer downloads to date. The company offers a range of services including interactive promotions, paperless digital coupon management, retailer-branded loyalty services, web-based analytics, and a personalization technology platform that stores consumer behavioral, demographic, and lifestyle insights data.

Gratafy

Acquisition in 2018
Gratafy is an experiential marketing platform that enhances the connection between brands and consumers through innovative technology. Founded in 2012 and based in Seattle, WA, the company specializes in facilitating digital sampling campaigns that encourage consumers to experience products at their favorite restaurants and bars. By partnering with major brands, Gratafy allows users to send personalized gifts, such as drinks or meals, from participating venues to friends and family. Additionally, Gratafy offers merchants the ability to sell digital gift cards and menu items online, as well as create tailored marketing campaigns that drive engagement and results. Through its mobile platform, Gratafy bridges the gap between digital interactions and real-world experiences, transforming how brands engage with their audience.

reach | influence

Acquisition in 2017
Reach | Influence is a company that specializes in marketing analytics, focusing on enhancing shopper engagement through the integration of transaction data and electronic communications. By utilizing a sophisticated platform, it delivers personalized messages and offers aimed at increasing sales for retailers. The company's team of experts in IT, design, and program management is dedicated to the development and execution of effective loyalty programs. They leverage retail shopper data to craft targeted digital promotions and rewards, ensuring that retailers can communicate effectively with their customers. This approach enables businesses to place their shoppers at the forefront of marketing efforts, delivering relevant messages at optimal times to maximize engagement and loyalty.

Aethon - MedEx Product Line

Acquisition in 2017
Aethon - MedEx Product Line is a real-time medication delivery tracking software system. A common complaint among nursing and pharmacy staff members is that medications fall into an unknown ‘black hole’ and go missing. MedEx solves the problem of missing or lost medication deliveries, whether sent by manual courier, pneumatic tube or TUG autonomous mobile robot.

Collective Bias

Acquisition in 2016
Collective Bias is a shopper social media company offering influencer-generated content marketing for retailers and brands. It designs retailer-focused campaigns using a proprietary platform and data to connect brands with shopping-focused influencers through Social Fabric, a community of nearly 3,000 creators with wide multichannel reach. The platform enables brands to tell shopping stories across verticals such as beauty, fashion, technology, health and wellness, household and pet, entertainment, and Hispanic markets. The company is headquartered in Bentonville, Arkansas, with offices in New York, Chicago, Minneapolis, San Francisco, Cincinnati, and London to support its global client base.

Willard bishop

Acquisition in 2016
Willard Bishop Consulting LLC is a specialized consulting firm based in Barrington, Illinois, focused on the food retail industry. Established in 1976, the company offers a comprehensive range of consulting services tailored to the needs of retailers, suppliers, and trade associations. Its key offerings include the development of shopper value equations, pricing strategies, and promotional strategies, along with enhancements in price communication and promotion spending effectiveness. The firm also provides solutions for total store space optimization, trade strategy development, account segmentation, and merchandising best practices. Willard Bishop's analytics tools, such as SuperStudy and Reset Analyzer, help clients assess retail performance and determine labor requirements and costs for new product introductions. The firm leverages its extensive knowledge of both manufacturers and retailers to create performance-driven strategies that aim to enhance operational performance and profitability in the food retail sector.

M-Dot

Acquisition in 2011
M-Dot is a provider of a digital coupon platform that allows consumers to access and redeem coupons through retailers' websites or mobile interfaces. The platform aggregates offers from various third-party digital coupon issuers, as well as from the retailers themselves, presenting these deals directly to consumers. Users can find and select coupons online or via mobile devices through SMS or internet access. M-Dot's system enables real-time coupon issuance and redemption, streamlining the checkout process and reducing mis-redemption rates. Retailers can upload offers at their convenience and benefit from an online reporting dashboard that provides analytics on coupon issuance and redemption. The platform is designed to integrate seamlessly with existing store infrastructure, requiring no additional hardware, and offers a secure, turn-key solution for managing digital coupons effectively.
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