Inmar

Inmar is a technology-driven company that specializes in providing data analytics and operational solutions for brands, retailers, and healthcare organizations. With over 40 years of experience, Inmar develops and operates platforms that facilitate coupon management, inventory administration, logistics, and settlement services across various industries. The company’s market-driven solutions enable real-time connections between offline and online transactions, helping clients enhance customer engagement, optimize supply chain efficiency, and achieve their digital transformation goals. Inmar's commitment to leveraging advanced analytics, artificial intelligence, and machine learning drives improved outcomes for its partners, while also contributing to sustainability by reducing landfill waste and enhancing healthcare safety. The company fosters a supportive work culture that empowers its employees to solve challenges and capitalize on opportunities, ultimately improving consumer lives.

David Mounts

Chairman and CEO

Rob Weisberg

President, MarTech Division

10 past transactions

RXTransparent

Acquisition in 2020
RXTransparent is a software-as-a-service (SAAS) platform tailored for healthcare providers, aimed at enhancing visibility and efficiency in the drug supply chain. The platform offers solutions that enable users to monitor product inventory transparently, ensure regulatory compliance, and leverage supply chain analytics. By providing these tools, RXTransparent helps healthcare organizations manage their supply chains more effectively, improving operational performance and reducing risks associated with drug supply management.

Digitus Solutions

Acquisition in 2019
Digitus Solutions, LLC, founded in 2015 and based in San Francisco, California, specializes in developing intelligent commerce networks focused on the alcohol, tobacco, and pharmaceutical industries. The company offers a digital promotion platform that enables brands of controlled substances to engage consumers through nationwide digital promotions while ensuring compliance with regional regulations. Their services include digital promotions, analytics, coupon processing and settlement, trade promotions, and rebates. By managing the complexities of regulatory compliance, Digitus Solutions helps brands reduce handling costs and minimize the risk of fraud. As of October 2019, Digitus Solutions operates as a subsidiary of Inmar, Inc.

OwnerIQ

Acquisition in 2019
OwnerIQ, Inc. is a Boston-based company that specializes in online advertising solutions, facilitating connections between brands and retailers through the use of second-party data. Founded in 2006, the company provides a comprehensive data management platform known as CoEx, which allows retailers to leverage their data assets to create a robust digital marketing infrastructure that generates significant advertising revenue across multiple channels. For brands, OwnerIQ offers a centralized platform enabling retailers to access their data for co-branded advertising campaigns, thereby enhancing sell-through rates. Additionally, the platform supports e-commerce partners in monetizing their data assets through advertising revenue or credits. Formerly known as Most Effective Media, Inc., OwnerIQ has expanded its presence with offices in key cities including New York, Seattle, San Francisco, Chicago, and Santa Monica. As of October 2019, OwnerIQ operates as a subsidiary of Inmar, Inc.

YouTech

Acquisition in 2019
YouTech is a leading digital offer network in North America, specializing in interactive marketing services that enhance retailer engagement with consumers in the digital landscape. The company offers a variety of tailored solutions, including interactive promotions, digital coupon management, and retailer-branded loyalty services. Their platform is designed to integrate seamlessly into existing marketing strategies, providing measurable results and high redemption rates. With a focus on personalization, YouTech utilizes consumer behavioral, demographic, and lifestyle insights to deliver targeted experiences. Based in the San Francisco Bay Area, YouTech has facilitated over 8 billion digital offer downloads, establishing itself as a significant player in the digital marketing sector.

Gratafy

Acquisition in 2018
Gratafy is an experiential marketing platform that enhances consumer engagement for brands, restaurants, and bars through innovative technology. Founded in 2012 and based in Seattle, the company provides a mobile platform that facilitates digital sampling programs, allowing consumers to send personalized gifts such as drinks or meals from participating venues to their friends and family. Gratafy collaborates with major brands like AB InBev, Pernod Ricard, and Heineken to implement digital sampling campaigns that drive consumers to experience products in real-world settings. In addition to digital gift cards and menu items, the platform enables merchants to create customized campaigns, effectively bridging the gap between digital interactions and physical experiences.

reach | influence

Acquisition in 2017
Reach | Influence offers a marketing analytics platform focused on enhancing shopper engagement through the integration of transaction data and electronic communications. By providing personalized messages and offers, the company aims to boost customer loyalty and sales for retailers. Their team of specialists in IT, design, and program management facilitates the efficient launch and management of loyalty programs, leveraging collected data to optimize marketing efforts. The platform enables retailers to engage customers effectively by delivering targeted digital promotions and rewards, ensuring that marketing communications resonate with the right shoppers at the right moments.

Aethon - MedEx Product Line

Acquisition in 2017
Aethon - MedEx Product Line is a real-time medication delivery tracking software system. A common complaint among nursing and pharmacy staff members is that medications fall into an unknown ‘black hole’ and go missing. MedEx solves the problem of missing or lost medication deliveries, whether sent by manual courier, pneumatic tube or TUG autonomous mobile robot.

Collective Bias

Acquisition in 2016
Collective Bias, Inc. specializes in influencer-generated content marketing solutions, focusing on retail-centered campaigns, amplification, and measurement services. Established in 2009 and headquartered in Rogers, Arkansas, the company operates additional offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati, and Bentonville. Collective Bias caters to various sectors, including beauty and fashion, technology, health and wellness, household and pet, entertainment, and Hispanic markets. It leverages its proprietary community, Social Fabric®, which consists of nearly 3,000 shopping-focused influencers, to create authentic shopping stories that drive impressions, engagements, and retail sales for brands. The company has received recognition for its innovative approach, being named one of Forbes' "Most Promising Companies" for three consecutive years and listed in the Inc. 5000. As of November 2016, Collective Bias operates as a subsidiary of Carolina Promotions Services, Inc.

Willard bishop

Acquisition in 2016
Willard Bishop Consulting LLC, established in 1976 and headquartered in Barrington, Illinois, specializes in food retail consulting. The company offers tailored solutions to retailers, suppliers, and trade associations, focusing on enhancing shopper value, optimizing pricing and promotions, and maximizing store space efficiency. Its proprietary tools, SuperStudy and Reset Analyzer, aid clients in assessing retail performance and managing product line changes. Since January 2016, Willard Bishop has operated as a subsidiary of Inmar, Inc.

M-Dot

Acquisition in 2011
M-Dot operates a digital coupon platform that allows consumers to access and redeem coupons through a retailer's website or mobile interface. The platform aggregates offers from various digital coupon issuers, presenting them directly to consumers in real-time. Users can find and select coupons via SMS, the internet, or on-site at participating retailers. M-Dot enables retailers to upload and manage their own offers while providing a comprehensive dashboard for analytics on issuance and redemption. The platform facilitates the real-time clearing of digital coupons, streamlining the checkout process and minimizing errors. Additionally, M-Dot's secure solution leverages existing store infrastructure, requiring no new hardware, and serves as a single integration point for retailers to manage both national and store brand coupons efficiently.
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