Animal Capital

Animal Capital is a New York-based venture capital firm founded in 2020 that invests in companies operating in consumer and financial technology, health and wellness, and media. The firm seeks to drive growth by leveraging proprietary marketing channels to expand consumer awareness and by providing strategic guidance, operational support, and access to its networks for portfolio companies in its target sectors.

Michael Gruen

General Partner

Ajay Mishra

Partner

Marshall Sandman

Managing Partner

Dylann Sands

Partner

22 past transactions

Platter

Pre Seed Round in 2025
Platter provides a toolkit designed to increase profitability for Shopify stores. It offers an integrated Shopify theme and app pairing that can be customized to fit a brand's unique needs. The platform aims to enhance the e-commerce experience by providing tools that streamline operations and boost sales performance.

Footprint

Series A in 2024
Footprint is a developer of an identity verification platform designed to enhance how companies gather and manage user information. The platform offers tools for verifying, authenticating, and securing identities efficiently and cost-effectively. With features such as one-click Know Your Customer (KYC) processes and a secure data vault, Footprint simplifies user onboarding and allows businesses to manage sensitive data without friction. By enabling the creation of a shared knowledge database of bad actors, Footprint supports clients in expanding their user base while empowering consumers to maintain control over their personal information.

Breaking

Seed Round in 2024
Breaking is a company that specializes in plastic degradation and synthetic biology. It operates by utilizing microorganisms that naturally consume plastic chemicals and compounds, offering a solution to reduce plastic waste buildup in the environment.

Trips

Pre Seed Round in 2023
Trips provide content creators with the tools they need to achieve financial stability by protecting their intellectual property and converting their copyrights into valuable assets.

Breakaway Music Festival

Series A in 2023
Breakaway Music Festival is a performing arts company of pop, dance, and hip-hop music festival series. Breakaway Music Festival hosts college students and young professionals annually, touring college campuses across the US, and activating a small army of college student ambassadors. Founded by Adam Lynn in 2016 and is located in Columbus, Ohio.

Recess

Series A in 2022
Recess is an experiential partnership marketing platform that facilitates brand engagement through event and venue collaborations across the United States. Founded in 2013 and headquartered in Marina del Rey, California, the company provides a comprehensive online solution that allows brands and agencies to discover, execute, and measure marketing activations at large-scale events. Recess partners with universities to connect brands with college students and organizes various initiatives, including music festivals and interactive networking events, aimed at inspiring entrepreneurs and startups. Its services include turnkey item distribution and on-site activation, enabling brands to engage directly with a vast consumer base. By offering centralized contracting, payment, and logistics, Recess streamlines the partnership process, helping clients save time and achieve measurable return on investment.

One More Game

Series A in 2022
One More Game is a Bellevue, Washington-based game developer and studio operator focused on creating genre-defining online games. It designs and develops online games for home consoles and smartphones and creates related interactive content to enable social interaction among players; the company was founded in 2019.

The Routing Company

Series A in 2022
Founded by MIT researchers and industry veterans in 2018, The Routing Company develops a real-time driver and rider application for shared rides. It offers fleet management solutions, including private fleets, demand-responsive transit, analytics dashboards, and transit/paratransit services. Leveraging proprietary AI, the company's platform optimizes vehicle routing from multiple points of demand to one vehicle, enhancing transport equity, accessibility, cost efficiency, and sustainability.

Relief

Series A in 2022
Relief is a mobile app that delivers on debt-elimination commitment. They aim to become the company that people come to for help getting back in the black. By developing products and services that are simple, effective, and easy to use, they will make financial relief accessible to those who need it.

Parallel Learning

Seed Round in 2021
Parallel Learning is a pioneering provider of learning assessments and treatment solutions for students with learning differences. The company focuses on virtual neurodevelopmental assessments and evidence-based instruction and therapy for conditions such as dyslexia, dysgraphia, dyscalculia, and executive dysfunction. By diagnosing these learning disabilities, Parallel Learning empowers students to understand the root of their challenges and equips them with the necessary resources and strategies to succeed academically. The approach emphasizes building confidence and strength, enabling students to navigate their weaknesses effectively and thrive in the classroom.

Hai

Seed Round in 2021
Hai is a company dedicated to promoting sustainability through innovative products. It manufactures smart spa showers designed to offer users a luxurious home spa experience while minimizing environmental impact. The showers feature built-in Bluetooth technology and color-coded LEDs that monitor water usage, helping users to track their consumption over time. Additionally, the showers provide a spa-like mist that can be adjusted with a touch, delivering greater coverage compared to conventional showerheads. Hai also focuses on reducing its carbon footprint by equipping users with tools to decrease water and energy waste. Furthermore, the company emphasizes sustainable packaging practices, utilizing post-consumer, reusable, and recyclable materials.

Chptr

Pre Seed Round in 2021
Chptr is a mobile-first platform dedicated to memorialization, focusing on collecting, sharing, and preserving the memories of loved ones for future generations. The platform allows users to create lasting legacies by curating a comprehensive narrative of a person's life. It offers features that enable individuals to select personality traits and interests, as well as send questionnaires to family and friends, encouraging contributions of memories and stories. This collaborative approach helps users to memorialize the full spectrum of their loved one's existence, ensuring that their stories can inspire and resonate with future generations.

Noops

Pre Seed Round in 2021
Noops, Inc. is a manufacturer and retailer specializing in plant-based oat milk pudding products. Founded in 2019 and based in Roslyn, New York, the company offers a diverse range of flavors including mocha, cocoa, French toast, and sticky bun. Noops focuses on providing healthier snack alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Its products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, making them appealing to health-conscious consumers. The company sells its offerings through an online platform, promoting immunity-boosting prebiotics and heart-healthy whole grains. Originally known as SuperBox Brands, Inc., the company rebranded to Noops, Inc. in October 2019.

Syng

Series A in 2021
Syng is an audio company dedicated to transforming the human relationship with sound through innovative hardware and software solutions. The company develops a smart audio system that emphasizes exceptional sound quality and thoughtful design. By offering a platform for creators and listeners, Syng enables them to engage with, explore, and share sound in transformative ways. Its focus on both technology and aesthetics allows it to stand out in the audio industry, catering to the needs of users who seek immersive auditory experiences.

Dogdrop

Venture Round in 2021
Dogdrop operates dog daycare centers in Los Angeles, providing drop-off and pick-up for dogs at flexible times and locations. Founded in 2018 and based in Los Angeles, it combines physical locations for dog recreation and socialization with a direct-to-consumer line of dog care essentials for owners. The facilities are described as intimate, well-designed, and tech-enabled to support training, play, and social interaction. Dogdrop serves dog parents by offering reliable care when owners are busy or traveling, supported by products and services that cater to at-home needs.

Immi

Seed Round in 2021
Immi is a food product manufacturer intended to provide instant ramen with low net carb and high protein. The company's products include high fiber, low sodium, plant-based, and keto-friendly instant ramen, providing healthy quick meal to consumers.

Whoop

Series F in 2021
Whoop, Inc. is a Boston-based company that specializes in the development and sale of wearable fitness sensors designed for athletes to monitor their physiological metrics during workouts. Founded in 2012, Whoop provides a performance optimization system that continuously tracks key indicators such as heart rate, sleep, and recovery. The company's flagship product, the Whoop Strap 3.0, collects data around the clock, offering users insights that help balance training, minimize injuries, and enhance overall performance. In addition to the wearable device, Whoop offers a variety of apparel and accessories, including bands, tops, joggers, and hats, primarily sold online. By delivering personalized insights into physical exertion and recovery, Whoop aims to help athletes and teams maximize their potential and improve their training outcomes.

Deux Foods

Seed Round in 2021
Deux Foods operates as a functional cookie dough startup.

WonderFi

Series A in 2021
WonderFi is a technology company dedicated to enhancing access to decentralized finance (DeFi) through simplicity and education. Its platform serves as a trusted gateway to the new financial system, empowering individuals to use DeFi in a streamlined manner.

Whatnot

Series B in 2021
Whatnot operates an online marketplace for buying, selling, and discovering a wide range of products, with a focus on collectibles like Funko Pops. The platform combines community engagement with entertainment, offering live shopping experiences and product verification.

Whatifi

Convertible Note in 2021
Whatifi develops an interactive video-streaming platform that enables users to watch movies together on their phones, making decisions that shape the story's outcome. It combines elements of user-generated filmmaking with high-quality production values.

Parallel Learning

Pre Seed Round in 2021
Parallel Learning is a pioneering provider of learning assessments and treatment solutions for students with learning differences. The company focuses on virtual neurodevelopmental assessments and evidence-based instruction and therapy for conditions such as dyslexia, dysgraphia, dyscalculia, and executive dysfunction. By diagnosing these learning disabilities, Parallel Learning empowers students to understand the root of their challenges and equips them with the necessary resources and strategies to succeed academically. The approach emphasizes building confidence and strength, enabling students to navigate their weaknesses effectively and thrive in the classroom.
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