Aser Ventures
Aser Ventures is an investment platform based in London, established in 2015, that focuses on the sports, media, and technology sectors. The company provides its portfolio firms with not only capital but also strategic guidance and access to a global network of partners. Aser Ventures includes a diverse array of innovative companies, creating potential synergies across its portfolio. Its sports division features the Premier League club Leeds United and BASE, while the media division encompasses the ELEVEN Group, which includes Team Whistle, LIVENow, and OneFootball, along with various content and marketing agencies. Additionally, Aser's technology division includes DaChain, which is exploring new opportunities in cryptocurrency. Aser Ventures is committed to integrating new technologies across its operations, reinforcing its investment strategy.
Sponix
Venture Round in 2022
Sponix offers services and solutions that help TV channels, marketers, and broadcasters.
Sports Innovation Lab
Venture Round in 2021
Sports Innovation Lab, Inc. is a market research and advisory firm that focuses on the intersection of sports and innovation. Established in 2016 and located in Boston, Massachusetts, the company specializes in identifying trends and evaluating technology products and services that are poised to shape the future of sports. Using a machine-learning system, Sports Innovation Lab processes large volumes of data related to sports technology, providing actionable insights to its clients. The firm has developed a digital market research platform and a robust advisory network to assist companies in making informed strategic technology decisions. Through data analysis, Sports Innovation Lab aims to reveal compelling narratives that foster global partnerships, enabling organizations to navigate the evolving sports landscape with confidence and agility.
Creed Media
Seed Round in 2021
Creed Media is a marketing agency specializing in digital entertainment and performance marketing. The agency provides a range of services, including audience insights, content production, and social media management. By partnering with global brands and record labels, Creed Media promotes content effectively through various social media platforms. The company focuses on engaging young audiences and enhancing brands' online presence by leveraging digital marketing strategies and influencer collaborations.
Sports Data Labs
Venture Round in 2019
Sports Data Labs, Inc. is a recognized leader in the collection, analysis, and distribution of real-time human data, utilizing on-body sensors and advanced sensing systems. The company employs patented technologies and artificial intelligence to convert collected data into actionable metrics, insights, and predictions for various real-time applications. Sports Data Labs offers data acquisition and monetization solutions through its proprietary Human Data Marketplace™, facilitating transactions for health data between buyers and sellers. Additionally, the company operates in professional sports and the digital health ecosystem, providing foundational sensor integration and biofeedback technology to enhance the development of quantified insights for coaches, athletes, and organizations. As a certified Minority Business Enterprise, Sports Data Labs is committed to advancing the capabilities of data-driven decision-making in sports and health.
Hellodì
Private Equity Round in 2018
Hellodì engagement strategies, involving online communities both on the web and on social networks.
Whistle Sports, Inc. is a sports media and entertainment company dedicated to engaging the digital generation through a diverse range of content. Originally known as Kids Sports Entertainment, Inc., the company was founded in 2008 and is headquartered in New York, with additional offices in London and Los Angeles. Whistle, along with its subsidiaries New Form and Vertical Networks, focuses on creating and distributing relatable and positive content experiences, including scripted and unscripted shows, podcasts, music, and merchandise. The company aims to connect brands, sports leagues, and media companies with consumers across various platforms, thereby enhancing engagement within the content ecosystem.
Eleven Sports
Venture Round in 2018
Eleven Sports is a provider of sports media services that focuses on delivering global sports and lifestyle entertainment content. The company offers live coverage of major sporting events and local sports in multiple languages, ensuring accessibility for diverse audiences. In addition to live broadcasts, Eleven Sports enhances viewer experience with news, in-depth analysis, and original programming from Team Whistle. The company's linear, digital, and social channels reach millions of fans, allowing them to engage with content anytime and anywhere. By generating billions of views each month, Eleven Sports is transforming how live sports and entertainment are consumed, catering to the preferences of sports enthusiasts worldwide.
Leeds United Football Club
Acquisition in 2017
Leeds United Football Club Limited is a professional football club based in Leeds, United Kingdom. Founded in 2007, the club operates a football team and manages its roster, along with overseeing its stadium. In addition to its primary focus on football, the club sells various merchandise online, including homeware, headwear, equipment, and baby wear. Leeds United also provides ticketing and membership options, as well as hospitality services, to enhance the experience for its supporters and stakeholders. The club is committed to developing the game within and beyond the City of Leeds.
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