Aser Ventures

Aser Ventures is an investment platform based in London, established in 2015, that focuses on the sports, media, and technology sectors. The company provides its portfolio firms with not only capital but also strategic guidance and access to a global network of partners. Aser Ventures includes a diverse array of innovative companies, creating potential synergies across its portfolio. Its sports division features the Premier League club Leeds United and BASE, while the media division encompasses the ELEVEN Group, which includes Team Whistle, LIVENow, and OneFootball, along with various content and marketing agencies. Additionally, Aser's technology division includes DaChain, which is exploring new opportunities in cryptocurrency. Aser Ventures is committed to integrating new technologies across its operations, reinforcing its investment strategy.

Andrea Radrizzani

Founder and Chairman

Javier Sobrino

Managing Partner, Sport

8 past transactions

Sponix

Venture Round in 2022
Sponix offers services and solutions that help TV channels, marketers, and broadcasters.

Sports Innovation Lab

Venture Round in 2021
Sports Innovation Lab, Inc. is a market research and advisory firm based in Boston, Massachusetts, focusing on the intersection of sports and innovation. Established in 2016, the company specializes in identifying trends and evaluating technology products and services that are poised to shape the future of sports. It has developed a machine-learning system and a digital market research platform that processes vast amounts of data on sports technology, delivering actionable insights to clients. By leveraging its extensive advisor network, Sports Innovation Lab supports organizations in making informed strategic technology decisions, helping them explore and accelerate their business initiatives. The firm aims to mobilize partnerships and drive innovation within the global sports industry.

Creed Media

Seed Round in 2021
Creed Media is a marketing agency specializing in digital entertainment, focused on engaging young audiences through tailored marketing strategies. The company offers a range of services, including performance marketing, audience insights, content production, and social media management. By collaborating with global brands and record labels, Creed Media promotes content via various social media platforms and digital marketing techniques. The agency utilizes influencer partnerships to enhance brands' online presence and foster community engagement, thereby effectively reaching and connecting with target demographics.

Sports Data Labs

Venture Round in 2019
Sports Data Labs, Inc. is a leading company specializing in the collection, analysis, and distribution of real-time human data through on-body sensors and other sensing technologies. The firm employs patented technologies and artificial intelligence to convert this data into actionable metrics, insights, and predictions tailored for various real-time and on-demand applications. Additionally, Sports Data Labs offers data acquisition and monetization solutions via its proprietary Human Data Marketplace, facilitating transactions between buyers and sellers of health data. With a focus on both professional sports and the digital health ecosystem, the company aims to enhance the development of quantified insights for coaches, athletes, and organizations. Sports Data Labs is also recognized as a certified Minority Business Enterprise.

Hellodì

Private Equity Round in 2018
Hellodì is a digital media network that focuses on fostering engagement strategies through online communities across the web and social networks. The company aims to create communicative energy by offering services in social media management, multi-platform content production and distribution, and sponsorship rights management. Hellodì supports communities and talents within the sports, music, and entertainment sectors, providing them access to rich content and enhancing their interaction with audiences. Through its innovative approach, Hellodì facilitates a dynamic environment for content creators and consumers alike.

Team Whistle

Series D in 2018
Team Whistle, established in 2008 and headquartered in New York, is a global sports media and entertainment company. It creates, publishes, and distributes engaging content across various platforms, including sports entertainment networks, scripted and unscripted shows, podcasts, music, and merchandise. The company operates globally with offices in London and Los Angeles, serving brands, sports leagues, and media companies by helping them engage consumers across the content ecosystem.

Eleven Sports

Venture Round in 2018
Eleven Sports is a provider of sports media services that focuses on delivering global sports and lifestyle entertainment content. The company offers live coverage of major sporting events and local sports in multiple languages, ensuring accessibility for diverse audiences. In addition to live broadcasts, Eleven Sports enhances viewer experience with news, in-depth analysis, and original programming from Team Whistle. The company's linear, digital, and social channels reach millions of fans, allowing them to engage with content anytime and anywhere. By generating billions of views each month, Eleven Sports is transforming how live sports and entertainment are consumed, catering to the preferences of sports enthusiasts worldwide.

Leeds United Football Club

Acquisition in 2017
Leeds United Football Club Limited is a professional football club based in Leeds, United Kingdom. Founded in 2007, the club is engaged in operating and managing a football team, including its roster and stadium. In addition to its core football operations, the club offers various services such as ticket sales, membership options, and hospitality solutions for matchday experiences. Leeds United also sells a range of merchandise, including homeware, headwear, equipment, and baby wear through its online platform. The club is dedicated to promoting the sport within and beyond the City of Leeds, fostering community engagement and support among its fans and stakeholders.
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