Better Food Ventures

Better Food Ventures is exclusively focused on investing in scalable technologies to transform and improve the food and agriculture sectors. With a team of international investors, the company looks to identify and develop companies that can improve the performance of the food and agriculture industries through the application of information and communications technology. To meet the changing market demands of today and the future, the Better Food Ventures team believes the food and agriculture industries need to more fully embrace technologies such as mobile and cloud-based computing, sensor technologies, IoT, robotics, data analytics, and artificial intelligence, collaborative production and consumption platforms.

Rose, Michael

Partner

20 past transactions

Breedr

Seed Round in 2023
Breedr is a productivity and marketing platform that’s transforming the livestock supply-chain. Breedr Tools is a comprehensive set of digital tools designed for livestock management, tailored to meet the unique needs of farmers. The Livestock App serves as the central platform for monitoring and tracking essential livestock data, simplifying the management process. The Livestock Market facilitates efficient buying and selling of livestock, connecting farmers to a broader network of potential buyers and sellers. Moreover, Breedr Tools includes specialized features for managing finances effectively, with the Cashflow tool providing insights into income and expenses related to livestock. The Farm System offers a holistic view of the farming operation, integrating data from various aspects such as livestock, crops, and resources to aid in decision-making and optimization. The software also provides separate modules for Suckler, Finisher, and Rearer management, each tailored to address the unique requirements of different animal growth stages. Additionally, Breedr Tools offers dedicated features and modules for Sheep farming, catering to the specific needs of sheep farmers. In conclusion, Breedr Tools empowers livestock farmers with data-driven insights and efficient tools, fostering productivity and streamlining operations to achieve success in their farming endeavors.

Farm-ng

Seed Round in 2022
Farm-ng is a robotics company that develops general purpose farm robots that can be used to implement sustainable farming practices. Farm-ng offers robotics platform that is fully configurable and can be extended with Amiga Development Kit (ADK) that enables developers and ag tech companies to build innovative products and services on top of the farm-ng robotic platform. The company was founded in 2020 and is based in Watsonville, CA.

Four Growers

Seed Round in 2022
Automated harvesting with plant analytics. We're creating next-generation farming technologies through robotics that will change the world.

Milk Moovement

Seed Round in 2021
Milk Moovement is a computer software company that creates innovative dairy software in the raw milk supply chain. The company provides actionable intelligence across the dairy supply chain through its cloud-based software. Its milk management system is an Enterprise Resource Platform (ERP) for tracking milk pick-ups and monitoring milk production that can be used to identify process improvements, monitor performance, and maximize overall profitability. Milk Moovement was founded in 2018 and is headquartered in Halifax, Nova Scotia, Canada.

Afresh

Series A in 2020
Afresh is an AI-powered company selling software to track demand and manage orders for fresh produce in grocery stores. The company is an operator of a fresh-first supply chain platform intended to handle the complexity of perishable categories for brick and mortar retailers and wholesalers. Its platform brings artificial intelligence and machine learning to forecast and ingest millions of data points to provide accurate item-level predictions of future demand to replenish recommendations that account for supply chain constraints and optimize for margin that enable clients to minimize waste, maximize freshness, and multiply business profitability. Afresh was established in 2017 in San Francisco, California by Matt Schwartz.

DecisionNext

Series A in 2019
DecisionNext develops a predictive analytics platform that helps customers across industries make high-value decisions and improve end-to-end performance. DecisionNext solutions include commodity price forecasting, purchasing optimization, product mix optimization, capacity optimization, and pricing and promotion optimization. Importantly, it is connecting these optimizations into a single system that delivers the most value to our customers.

Edifice Health

Seed Round in 2019
Edifice Health is a spin-out company from a 10-year research study on immune profiling from Stanford University, the Stanford 1,000 Immunomes Project. The technology is the first biomarker composite scoring system to measure immune health and the Inflammatory Age® of an individual which predicts the onset of multiple chronic diseases and provides comprehensive health insights designed to help people change the course of their aging process.

Gastrograph

Series A in 2018
Analytical Flavor Systems’ AI-driven Gastrograph platform helps packaged food companies achieve greater success in a saturated food industry that has an over 80% failure rate. Gastograph moves CPG brands’ development process beyond traditional tasting panels; it surveys each product with a flavor profile engine that is predictive, anticipating how new foods will perform in different markets, over a long time horizon, and against various demographic archetypes. Food companies are struggling to launch new products in an era of rapidly shifting consumer tastes, and an AI-driven platform like Gastrograph gives big food a more accurate map with which to navigate into the future.

FarmOp Capital

Seed Round in 2018
FarmOp Capital is a production-based lending solution that helps farmers keep investing in their businesses and explore the imagined as well as real possibilities. They eliminated the hassle of supplementing the loan with additional sources of credit.

Gastrograph

Seed Round in 2017
Analytical Flavor Systems’ AI-driven Gastrograph platform helps packaged food companies achieve greater success in a saturated food industry that has an over 80% failure rate. Gastograph moves CPG brands’ development process beyond traditional tasting panels; it surveys each product with a flavor profile engine that is predictive, anticipating how new foods will perform in different markets, over a long time horizon, and against various demographic archetypes. Food companies are struggling to launch new products in an era of rapidly shifting consumer tastes, and an AI-driven platform like Gastrograph gives big food a more accurate map with which to navigate into the future.

Bountiful

Seed Round in 2017
Bountiful is an agtech company that helps farmers understand what impacts crop production in the field and at scale. The company provides transparent and precise insights for farmers and the greater agricultural industry. Their tools take the guesswork out of farming to yield thriving harvests year after year. By combining machine learning and weather, satellite, geographic and historical data they turn complex information into actionable insights for farmers. Bountiful built and developed several proprietary technologies which include crop classification via satellite imagery, hyper-localized weather modeling techniques, feature analysis to forecast yield, and provide agricultural insights. Bountiful was founded in 2015 and is headquartered in San Francisco, CA, USA.

Byte Foods

Seed Round in 2016
Byte distributes food products for corporate clients. The company also manufactures automatic vending machines and refrigerators.

LumiGrow

Series B in 2015
LumiGrow, Inc. develops horticultural LED lighting solutions. The company offers LED grow lights; and smartPAR wireless control system to set lighting schedules to meet precise lighting requirements, manage multiple zones, monitor energy usage, and toggle between grow-mode and view-mode from smartphones, tablets, or computers. Its products are used in commercial applications to achieve large yields, quality, and crop consistency; floriculture, propagation, and breeding applications; and in growing leafy greens, vine crops, cannabis, and specialty crops. The company serves agribusinesses, produce and flower growers, garden centers, and academic institutions. The company was founded in 2008 and is based in Emeryville, California.

Mavrx

Seed Round in 2015
Mavrx uses satellite and high resolution crop imagery to deliver services to the agriculture inputs supply chain, input manufacturers, and large farms. Mavrx’s award winning precision agriculture platform and Mavrx Scout mobile tool are used by agriculture professionals around the world on more than 30 crops from corn and soybeans to cotton and sugarcane. The system uses sophisticated computer vision, data compression, and machine learning algorithms to detect abnormalities like weeds, uneven emergence, nutrient deficiencies, disease/insect infestations, water damage, equipment problems and more so that farmers can address issues quickly and understand the impact on yield and cost of production.

Nima

Seed Round in 2014
Nima develops breakthrough consumer products that enable users to know what is in their food. Nima believes mealtime should be about the enjoyment of food and the company and not the worry about the potential repercussions of eating something unknown. Their first product is a portable device that allows people to test their food for gluten.

Love With Food

Seed Round in 2014
LoveWithFood.com is a marketing platform that collects product intelligence data for consumer food brands trying to reach female consumers ages 25-45. Our platform help brands send out their products to our community of highly engaging foodies who pay a small monthly fee to discover new, organic, all-natural products at their door and collect product feedback. By bridging an offline and online experience, LoveWithFood's technology helps consumer brands cut their marketing and research cost by 99%. LoveWithFood client list include General Mills, Nestle, Green and Blacks Organic Chocolate, SoyJoy, Lindt Chocolates and many more. For every snack box delivered, Love With Food donates a meal to feed a hungry child in America. To date, Love With Food has donated more than 250,000 meals to feed hungry children in the U.S.

Jiyo

Seed Round in 2014
Jiyo is your personal well-being companion. We’re a comprehensive digital platform that lets you engage, learn, and interact with a diverse range of information, articles, videos and reminders that help you be your best self.

Agronomic Technology

Seed Round in 2014
Agronomic Technology is a cloud-based recommendation platform for farmers and agronomists. Its mission is to improve growers' financial and environmental performance through independent data, science, and cloud technology. It was founded in 2013 and headquartered in New York, United States.

Dine Market

Angel Round in 2011
Dine Market is an online purchasing platform that connects restaurants to all of their vendors. It enables the restaurant to continue purchasing the same way they were before, but on Dine Market the restaurant can order all their products from all their vendors on one simple order form.
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