G Squared is a Chicago-based venture capital firm founded in 2011 that concentrates on growth-stage technology companies. The firm provides both primary capital to fuel expansion and liquidity solutions for private companies that stay private longer, including secondary investments and employee tenders. This dual approach aims to align long-term growth with liquidity access for early investors, current and former employees, and other stakeholders. G Squared invests across software, consumer internet, fintech/insurtech, and mobility, and supports portfolio companies throughout their lifecycle with structured partnerships rather than traditional VC models. Its portfolio features both established names and disruptors, including 23andMe, Coursera, Instacart, Lyft, Pinterest, Spotify, Airbnb, Brex, Capsule, Flexport, Impossible Foods, Toast, Turo, and Anthropic. The firm operates globally with a presence in Chicago and additional offices in San Francisco, Zurich, and Miami, emphasizing value creation through addressing structural liquidity gaps and collaborative growth.