Daxko

Daxko is a software-as-a-service (SaaS) company that specializes in providing technology solutions for fitness and wellness organizations. It offers a comprehensive suite of cloud-based software designed to assist fitness centers, health clubs, and wellness facilities in managing their operations and enhancing member engagement. Daxko's services include member management, scheduling, payment processing, marketing, and analytics, enabling organizations to streamline operations and boost revenue. By delivering integrated technology and insights, Daxko supports various member-based health and wellness centers, including enterprise health clubs, boutique fitness studios, and campus recreation facilities, helping them improve efficiency and community impact.

Winston Gillum

CFO

Christopher Lombardi

Vice President and Head, Mergers Acquisitions and Corporate Development

10 past transactions

VFPnext

Acquisition in 2022
VFPnext builds customer relationship management (CRM) software that has built-in automated marketing and sales.

Motionsoft

Acquisition in 2020
Motionsoft, Inc. is a developer of gym management software solutions, offering a range of products tailored for fitness clubs, corporate wellness facilities, hospital wellness centers, and university recreation centers. The company’s flagship offerings include MoSo Club, a cloud-based platform for payment processing, and MoSo Enterprise, an enterprise management suite designed to help users analyze data for informed decision-making. Motionsoft provides various software modules such as Front Desk Check-In for member engagement, Kids’ Club for childcare management, smart locker management, access control solutions, and scheduling software for training services. Additionally, its offerings include membership management, mobile applications, and point of sale systems, enabling clients to streamline operations and enhance member acquisition and retention. Founded in 2004 and based in Rockville, Maryland, Motionsoft was previously known as KI Software, Inc. and became a subsidiary of DAXKO LLC in 2020.

UpLaunch

Acquisition in 2020
UpLaunch, LLC specializes in providing CRM and marketing automation software tailored specifically for gyms, particularly affiliate and boutique establishments. Founded in 2017 and based in Fairfield, Pennsylvania, the company aims to address the challenges faced by small business owners in marketing automation, a sector where many struggle due to limited resources and expertise. By collaborating with experts in the fitness industry, UpLaunch offers turn-key solutions that can be rapidly deployed, allowing gym owners to effectively manage their client relationships without the need for extensive technical knowledge. The software comes equipped with pre-built strategies and content, which can be customized as needed. This approach not only simplifies the onboarding process but also empowers gym owners to enhance their outreach efforts efficiently. As a subsidiary of DAXKO LLC since February 2020, UpLaunch continues to enhance accessibility to effective marketing tools for small businesses, enabling them to thrive in a competitive landscape.

PlayerSpace

Acquisition in 2020
PlayerSpace, based in Wrightsville Beach, North Carolina, specializes in sports program management technology, primarily serving YMCAs and similar organizations across the United States. The company has developed a range of applications designed to streamline various aspects of sports management. Key offerings include LeagueMVP, which assists sports directors in managing leagues; TeamPlayer, which enhances communication between coaches and parents; and TournamentStar, an application for managing tournament registrations and payments. Additional products include SwimWins and GymWins, tailored for aquatic and gymnastics program management, respectively, as well as CampSpace for resident and sports camp management. The InCare application focuses on child watch and after-school check-in services, while VolunteerPlus helps organizations attract and manage volunteers. PlayerSpace also provides INFORM, a communication system; RiskMGT for background checks and compliance; SuccessMGT for program analytics; and MarketingMachine for campaign management. Founded in 2006, PlayerSpace operates as a subsidiary of DAXKO LLC.

TennisSource

Acquisition in 2019
TennisSource.Net, Inc. specializes in developing management software solutions tailored for the day-to-day operations of sports facilities and tennis clubs. Founded in 1999 and headquartered in Fort Collins, Colorado, the company offers a range of tools designed to simplify the complexities associated with tennis management. Its software solutions include scheduling tools, online program registration, player management systems, and a comprehensive point of sale application. As of October 2019, TennisSource operates as a subsidiary of Club Automation, LLC, enhancing its ability to serve the needs of tennis facilities effectively.

SugarWOD

Acquisition in 2019
SugarWOD, LLC is a software development company based in Boulder, Colorado, founded in 2013. It specializes in workout tracking and community engagement tools tailored for CrossFit and similar fitness environments. As a subsidiary of DAXKO LLC, SugarWOD offers a mobile application that enables gyms and athletes to access daily workouts, track personal records, and engage with peers through features such as workout result posting, leaderboards, and social interactions. The platform provides access to thousands of pre-built workouts while allowing users to create custom routines, thereby enhancing the overall gym experience and fostering a sense of community among users.

Club Automation

Acquisition in 2018
Club Automation is an online club management solution designed for health and fitness facilities, established in 2008 in Deerfield, Illinois. The company offers a fully-integrated software application that streamlines various business operations, including customer relationship management, billing, reporting, and member engagement tools. This solution caters to both small and large health clubs, enabling them to reduce operating costs and enhance efficiency. By automating complex processes, Club Automation helps operators improve revenue generation and enhance member satisfaction.

Zen Planner

Acquisition in 2017
Zen Planner is a provider of cloud-based software designed specifically for the health and fitness industry, offering a comprehensive suite of business management tools. The platform includes features such as membership management, class scheduling, integrated payment processing, and automated billing, along with marketing integrations and detailed reporting capabilities. Zen Planner also supports retail management and advanced workout tracking, catering to the diverse needs of fitness businesses. The company emphasizes customer satisfaction, providing free onboarding sessions tailored to individual business requirements and ongoing support through various channels. With a strong commitment to service, Zen Planner fosters a culture rooted in values that prioritize outstanding service and responsiveness. This focus on community and support aims to help fitness businesses thrive and effectively engage their members.

CSI Software

Acquisition in 2015
CSI Software, Inc. specializes in providing comprehensive software and services tailored for health and fitness clubs, campus recreation centers, wellness centers, and various community organizations, including JCCs, YMCAs, and YWCAs. The company's offerings encompass club management software and various modules that facilitate essential operations such as member management, billing, event management, and point of sale systems. Additionally, CSI Software provides tools for employee management, inventory control, and program registration, among others. The company also supports its software solutions with cloud hosting, training services, and a range of hardware, including barcode scanners and biometric systems. Founded in 1977 and based in Houston, Texas, CSI Software operates as a subsidiary of DAXKO LLC.

NetVentures Corp

Acquisition in 2014
NetVentures specializes in delivering operations and fund accounting software tailored for non-profit organizations, including YMCAs, YWCAs, and JCCs. The company's software solutions are designed to streamline the management of fundraising and financial activities, enabling these community-focused organizations to operate more efficiently. By providing prepackaged software and services, NetVentures supports the unique operational needs of community centers and similar entities, helping them effectively manage their resources and enhance their impact within the communities they serve.
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