DirecTV

INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

i.TV is a technology company specializing in second screen and social television solutions, founded in 2008 by Brad Pelo and Justin Whittaker. The company created the i.TV app, an entertainment television guide available on iOS and Android, and developed the social TV platform "viEWer" in collaboration with Entertainment Weekly. Notably, i.TV co-created Nintendo TVii, a second screen platform for the Nintendo Wii U that integrates a personalized program guide and social features. The company maintains partnerships with major brands such as AOL, Netflix, Comcast, TiVo, and Hulu, enhancing its product offerings through various integrations. i.TV's innovative platforms facilitate viewer interaction, allowing fans to engage with each other and content creators during programming, thereby enriching the television viewing experience.