Brandcrush
Acquisition in 2023
Brandcrush Pty Ltd, established in 2017 and based in South Melbourne, Australia, operates a digital advertising and marketing platform that connects brands with activation and experiential marketing spaces. Its core product, Brandcrush, is an online marketplace and activation platform that facilitates brand distribution and advertising services. The platform links brands and their events to small businesses such as cafes, gyms, salons, and co-working spaces, enabling these businesses to monetize foot traffic and improve audience engagement through hyper-targeted, high-engagement campaigns. The company's client network includes prominent brands and agencies, with over 1000 partners offering authentic connections to audiences onsite, at home, and online.
IPONWEB
Acquisition in 2021
IPONWEB is a UK-based, independent technology provider specializing in digital advertising software, particularly in programmatic and real-time bidding (RTB) solutions. The company develops advanced machine learning and artificial intelligence technologies to create scalable media trading platforms tailored to the unique needs of its clients. By offering custom-engineered infrastructure and algorithms, IPONWEB enables media traders to operate effectively while maintaining flexibility and control over their advertising strategies. With a presence in over 20 countries and a diverse client base, the company supports numerous online ad platforms globally. The Engineering headquarters in Moscow, along with offices and partnerships across the US, Europe, Japan, Australia, and Russia, ensure that IPONWEB remains at the forefront of innovation in the advertising technology sector, delivering high-performance solutions that meet the demands of the evolving digital landscape.
Mabaya
Acquisition in 2021
Mabaya Ltd. is an online retail monetization platform based in Tel Aviv, Israel, founded in 2013. The company specializes in providing a software-as-a-service (SaaS) solution that enables marketers, digital agencies, and online retailers to maximize their monetization opportunities. Mabaya's platform utilizes real-time data to determine the most effective advertising campaigns and serves targeted ads to site visitors. Additionally, it offers an ad exchange platform that facilitates in-site promotions through contextual and behavioral targeting. By analyzing core metrics such as click-through rates, conversion rates, revenue, and profit margins for each product, Mabaya helps brands optimize their native advertising strategies, while also enabling retailers to promote high-potential products effectively across their online platforms.
Manage
Acquisition in 2018
Manage.com Group, Inc. is a Software-as-a-Service company founded in 2011 and based in Mountain View, California. It specializes in mobile application marketing solutions aimed at enhancing advertiser engagement. The company provides a cloud-based platform that leverages data analytics, predictive optimization, and automation to facilitate mobile advertising and improve customer interactions across various devices. As of late 2018, Manage operates as a subsidiary of Criteo S.A.
Storetail
Acquisition in 2018
Storetail is a technology company specializing in online trade marketing solutions. It empowers businesses to grow through e-commerce channels by offering innovative tools and services. Additionally, Storetail provides commercial animation creation services to enhance digital retail experiences.
HookLogic
Acquisition in 2016
HookLogic specializes in closed-loop marketing solutions, partnering with major retailers and travel companies to help brand advertisers reach in-market shoppers effectively. Through its proprietary platform, HookLogic enables advertisers to drive traffic to specific products and attribute resulting sales directly to their marketing efforts. This approach allows brands to optimize their return on investment by gaining clear insights into the effectiveness of their advertising campaigns.
Monsieur Drive
Acquisition in 2016
Monsieur Drive operates an online grocery comparison platform aimed at helping consumers save time and money. This service allows users to browse local hypermarkets, enabling them to compile their grocery baskets while checking the availability and prices of products across different stores. By facilitating easy comparisons, Monsieur Drive enhances the shopping experience for customers looking to make informed purchasing decisions.
DataPop
Acquisition in 2015
DataPop, Inc. is a technology company that specializes in providing a cloud-based advertising platform known as OmniAds. Founded in 2008 and headquartered in Los Angeles, California, with additional offices in New York, Austin, and Phoenix, DataPop helps retail clients optimize their online advertisements across search, shopping, and social media channels. The platform automatically transforms data from clients' websites into customized and targeted search advertisements, effectively connecting advertiser messages with user intent. DataPop aims to enhance the relevance of online ads, making them more effective for both retailers and consumers. As of 2015, DataPop has operated as a subsidiary of Criteo SA.
AdQuantic
Acquisition in 2014
AdQuantic is a company that specializes in enhancing the performance of Search Engine Marketing (SEM) campaigns through advanced optimization tools. Founded by two doctors in statistical physics, the company utilizes methods rooted in this discipline, incorporating elements of game theory to inform its bid management strategies. AdQuantic's tools are designed to be adaptable, featuring functionalities that account for factors such as seasonality, thereby allowing for more precise campaign adjustments. Headquartered in Paris, the company is dedicated to providing tailored solutions that improve the effectiveness of advertising services.
Tedemis
Acquisition in 2014
Tedemis is a company based in Paris, France, that specializes in developing email marketing solutions aimed at helping advertisers increase online traffic. Founded in 2004, the company utilizes analytics to understand website visitors' behavior, enabling more effective marketing strategies. In addition to its email marketing services, Tedemis has also ventured into personalized mobile marketing, creating mobile phones equipped with integrated service portals. In February 2014, Tedemis was acquired by Criteo, further enhancing its capabilities in the digital marketing space.