Criteo
Criteo, headquartered in Paris, is a prominent player in the digital advertising sector, specializing in commerce marketing. Founded in a start-up incubator, the company has grown significantly, supported by a workforce of over 2,800 employees. Criteo leverages advanced machine-learning technology to facilitate multichannel and cross-device marketing campaigns for retailer advertisers. Its platform enables real-time analysis of return on investment, allowing clients to adapt their marketing strategies swiftly based on performance metrics. Additionally, Criteo provides tools for retailers to effectively manage their advertising inventories and enhance yield optimization, driving measurable results for its clients in a competitive marketplace.
Mabaya Ltd. provides an online retail monetization platform for marketers, digital agencies, and on-line retailers. Its platform helps businesses maximize results through utilization of their already owned media and traffic. The company’s platform determines automatically and in real-time which campaigns and ads will perform best and serves that ad to the visitor. Mabaya Ltd. was founded in 2013 and is based in Tel Aviv, Israel.
Manage.com Group, Inc. develops and market mobile application marketing solution for advertisers. The company was founded in 2011 and is based in Mountain View, California. As of October 29, 2018, Manage.com Group Inc. operates as a subsidiary of Criteo S.A.
Storetail Marketing Services S.A.S., founded in 2014 and based in Paris, France, operates an online trade marketing platform that enhances e-commerce channels for businesses. As a subsidiary of Criteo S.A., Storetail develops technology solutions that focus on digital retail media, aiming to replicate the in-store shopping experience online. The platform allows retailers to highlight products and promotions while targeting consumers who are likely to be interested in specific offers. This approach not only increases visibility for brands but also provides a monetization avenue for retailers and a personalized shopping experience for customers. In addition to its core offerings, Storetail also provides services for creating commercial animations, further supporting businesses in their marketing efforts.
HookLogic is a performance marketing service provider that specializes in closed-loop marketing for brand advertisers. Founded in 2004 and headquartered in New York, the company partners with leading retailers and online travel agencies to enhance the sales strategies of product brands and hotels. Through its platform, advertisers can effectively reach in-market shoppers, drive traffic to their products, and gain insights into sales attributed to their advertising efforts. This approach allows brands to optimize their return on investment while fostering a clear understanding of the effectiveness of their marketing campaigns. Notable partners include major retailers, such as Walmart.
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DataPop, Inc. provides OmniAds, a platform that delivers optimized ads for various retail customers across search, shopping, and social channels. Its OmniAds helps retailers to better merchandise their products in product listing ads and comparison shopping engines; and connects advertiser messages to users’ intent. The company was founded in 2008 and is based in Los Angeles, California with additional offices in New York, Austin, and Phoenix. As of February 17, 2015, DataPop, Inc. operates as a subsidiary of Criteo SA.
AdQuantic provides tools to improve SEM (Search Engine Marketing) campaigns performances. The bid management tool is based on methods initially developed for statistical physics, and includes game theory components. Advanced functionalities have been developed, for instance to measure and take into account seasonality. The company was founded by two doctors in statistical physics and is headquartered in Paris.
Tedemis, founded in 2004 and based in Paris, France, specializes in email marketing solutions that help advertisers generate online traffic by analyzing website visitors' behavior. The company focuses on creating personalized marketing experiences, including mobile marketing services. In February 2014, Tedemis was acquired by Criteo, which further expanded its capabilities in the digital marketing landscape.
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