Criteo

Criteo, headquartered in Paris, is a prominent player in the digital advertising sector, specializing in commerce marketing. Founded by a group of innovators, the company leverages machine-learning technology and extensive data to deliver effective marketing solutions. Criteo enables retailer advertisers to implement multichannel and cross-device campaigns in real time, providing real-time analysis of return on investment. This capability allows clients to adjust their marketing strategies dynamically to enhance performance. Additionally, Criteo offers tools for retailers to manage their ad inventories and optimize yield, supporting measurable results for its clients. With a workforce of over 2,800 employees, Criteo continues to drive growth and innovation in the ad-tech industry.

Mathieu Azorin

Managing Director EMEA

Alexander Gösswein

VP

Nicolas Rieul

Vice President Western Europe, MD France and Head of Industry Relation Europe

Lucy Rogers

Director of Global Partnerships, Mobile

10 past transactions

Brandcrush

Acquisition in 2023
Brandcrush operates a marketing platform that connects brands with experiential and activation marketing spaces, facilitating collaboration between businesses and small venues such as cafes, gyms, salons, and co-working spaces. This platform enables brands to conduct highly targeted and engaging campaigns, helping them to monetize foot traffic and enhance audience engagement. By transforming traditional media practices into a comprehensive digital solution, Brandcrush empowers businesses to unlock their media potential and build authentic connections with their audiences. With a network of over 1,000 partners, including notable companies like Hellofresh and Marley Spoon, Brandcrush is redefining how brands interact with consumers both online and offline.

Mabaya

Acquisition in 2021
Mabaya Ltd. is an online retail monetization platform based in Tel Aviv, Israel, founded in 2013. The company offers a Software as a Service (SaaS) solution that assists marketers, digital agencies, and online retailers in maximizing monetization opportunities through their existing media and traffic. Mabaya's platform utilizes real-time data to determine the most effective campaigns and ads, serving the optimal ad to visitors. The platform features an ad exchange system that allows brands to promote products through in-site promotions, employing contextual and behavioral targeting while analyzing key metrics such as click-through rates, conversion rates, revenue, and profit margins. Additionally, it empowers retailers to showcase high-potential products in various site locations, leveraging Big Data algorithms to enhance overall performance. Mabaya is supported by private investors and focuses on optimizing native advertising for its clients.

Manage

Acquisition in 2018
Manage.com Group, Inc. is a Software-as-a-Service company founded in 2011 and based in Mountain View, California. It specializes in mobile application marketing solutions aimed at enhancing advertiser engagement. The company provides a cloud-based platform that leverages data analytics, predictive optimization, and automation to facilitate mobile advertising and improve customer interactions across various devices. As of late 2018, Manage operates as a subsidiary of Criteo S.A.

Storetail

Acquisition in 2018
Storetail develops technology solutions that focus on online trade marketing. Storetail offers solutions that enable businesses to develop their businesses using e-commerce channels. It also provides commercial animation creation services.

HookLogic

Acquisition in 2016
HookLogic specializes in closed-loop marketing solutions aimed at brand advertisers by partnering with major retailers and travel companies. The company offers a proprietary platform that enables advertisers to connect with in-market shoppers, effectively driving traffic to their products. By utilizing HookLogic's services, brands can gain insights into sales generated from their advertising efforts, allowing them to optimize their marketing strategies for better returns on investment. The focus on performance marketing helps brands accelerate sales and enhance visibility in a competitive marketplace.

Monsieur Drive

Acquisition in 2016
Monsieur Drive operates an online grocery comparison platform aimed at helping consumers save time and money. This service allows users to browse local hypermarkets, enabling them to compile their grocery baskets while checking the availability and prices of products across different stores. By facilitating easy comparisons, Monsieur Drive enhances the shopping experience for customers looking to make informed purchasing decisions.

DataPop

Acquisition in 2015
DataPop, Inc. is a technology company that offers OmniAds, a cloud-based platform designed to optimize advertisements for retail customers across various channels, including search, shopping, and social media. Founded in 2008 and headquartered in Los Angeles, California, with additional offices in New York, Austin, and Phoenix, DataPop focuses on enhancing the relevance of advertisements by connecting advertiser messages to user intent. The platform automates the conversion of data from clients' websites into tailored and targeted search advertisements, enabling retailers to improve their product merchandising in product listing ads and comparison shopping engines. As of February 2015, DataPop operates as a subsidiary of Criteo SA.

AdQuantic

Acquisition in 2014
AdQuantic is a company based in Paris that specializes in enhancing search engine marketing (SEM) campaigns through advanced optimization tools. Founded by two experts in statistical physics, AdQuantic employs innovative methodologies, including elements of game theory, to improve bid management and campaign performance. The company's tools are designed to account for various factors, such as seasonality, ensuring that advertising campaigns are tailored to meet the specific needs of clients. With a focus on data-driven strategies, AdQuantic aims to deliver effective advertising solutions that drive results for businesses.

Tedemis

Acquisition in 2014
Tedemis develops email marketing solutions that assist advertisers to generate online traffic by analyzing website visitors’ behavior. Tedemis was acquired by Criteo in February 2014. Tedemis was founded in 2004 and is based in Paris, France.
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