Brandcrush
Acquisition in 2023
Brandcrush Pty Ltd, established in 2017 and based in South Melbourne, Australia, operates a digital advertising and marketing platform that connects brands with activation and experiential marketing spaces. Its core product, Brandcrush, is an online marketplace and activation platform that facilitates brand distribution and advertising services. The company partners with over 1000 businesses, including cafes, gyms, salons, and co-working spaces, to provide brands and agencies with hyper-targeted, high-engagement marketing campaigns, while helping these small businesses monetize their foot traffic and improve audience engagement.
IPONWEB
Acquisition in 2021
IPONWEB is a UK-based, independent technology provider specializing in digital advertising software, particularly in programmatic and real-time bidding (RTB) solutions. The company develops advanced machine learning and artificial intelligence technologies to create scalable media trading platforms tailored to the unique needs of its clients. By offering custom-engineered infrastructure and algorithms, IPONWEB enables media traders to operate effectively while maintaining flexibility and control over their advertising strategies. With a presence in over 20 countries and a diverse client base, the company supports numerous online ad platforms globally. The Engineering headquarters in Moscow, along with offices and partnerships across the US, Europe, Japan, Australia, and Russia, ensure that IPONWEB remains at the forefront of innovation in the advertising technology sector, delivering high-performance solutions that meet the demands of the evolving digital landscape.
Mabaya
Acquisition in 2021
Mabaya Ltd. is an online retail monetization platform based in Tel Aviv, Israel, founded in 2013. The company offers a Software as a Service (SaaS) solution that assists marketers, digital agencies, and online retailers in maximizing monetization opportunities through their existing media and traffic. Mabaya's platform utilizes real-time data to determine the most effective campaigns and ads, serving the optimal ad to visitors. The platform features an ad exchange system that allows brands to promote products through in-site promotions, employing contextual and behavioral targeting while analyzing key metrics such as click-through rates, conversion rates, revenue, and profit margins. Additionally, it empowers retailers to showcase high-potential products in various site locations, leveraging Big Data algorithms to enhance overall performance. Mabaya is supported by private investors and focuses on optimizing native advertising for its clients.
Manage
Acquisition in 2018
Manage.com Group, Inc. is a Software-as-a-Service company founded in 2011 and based in Mountain View, California. It specializes in mobile application marketing solutions aimed at enhancing advertiser engagement. The company provides a cloud-based platform that leverages data analytics, predictive optimization, and automation to facilitate mobile advertising and improve customer interactions across various devices. As of late 2018, Manage operates as a subsidiary of Criteo S.A.
Storetail
Acquisition in 2018
Storetail is a technology company specializing in online trade marketing solutions. It empowers businesses to grow through e-commerce channels by offering innovative tools and services. Additionally, Storetail provides commercial animation creation services to enhance digital retail experiences.
HookLogic
Acquisition in 2016
HookLogic specializes in closed-loop marketing solutions aimed at brand advertisers by partnering with major retailers and travel companies. The company offers a proprietary platform that enables advertisers to connect with in-market shoppers, effectively driving traffic to their products. By utilizing HookLogic's services, brands can gain insights into sales generated from their advertising efforts, allowing them to optimize their marketing strategies for better returns on investment. The focus on performance marketing helps brands accelerate sales and enhance visibility in a competitive marketplace.
Monsieur Drive
Acquisition in 2016
Monsieur Drive operates an online grocery comparison platform aimed at helping consumers save time and money. This service allows users to browse local hypermarkets, enabling them to compile their grocery baskets while checking the availability and prices of products across different stores. By facilitating easy comparisons, Monsieur Drive enhances the shopping experience for customers looking to make informed purchasing decisions.
DataPop
Acquisition in 2015
DataPop, Inc. is a technology company that offers OmniAds, a cloud-based platform designed to optimize advertisements for retail customers across various channels, including search, shopping, and social media. Founded in 2008 and headquartered in Los Angeles, California, with additional offices in New York, Austin, and Phoenix, DataPop focuses on enhancing the relevance of advertisements by connecting advertiser messages to user intent. The platform automates the conversion of data from clients' websites into tailored and targeted search advertisements, enabling retailers to improve their product merchandising in product listing ads and comparison shopping engines. As of February 2015, DataPop operates as a subsidiary of Criteo SA.
AdQuantic
Acquisition in 2014
AdQuantic is a company based in Paris that specializes in enhancing search engine marketing (SEM) campaigns through advanced optimization tools. Founded by two experts in statistical physics, AdQuantic employs innovative methodologies, including elements of game theory, to improve bid management and campaign performance. The company's tools are designed to account for various factors, such as seasonality, ensuring that advertising campaigns are tailored to meet the specific needs of clients. With a focus on data-driven strategies, AdQuantic aims to deliver effective advertising solutions that drive results for businesses.
Tedemis
Acquisition in 2014
Tedemis, founded in 2004 and based in Paris, France, specializes in email marketing solutions that help advertisers generate online traffic by analyzing website visitors' behavior. The company focuses on creating personalized marketing experiences, including mobile marketing services. In February 2014, Tedemis was acquired by Criteo, which further expanded its capabilities in the digital marketing landscape.
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