Updater

Updater, Inc. is a technology company that specializes in facilitating the relocation process for consumers in the United States. Founded in 2010 and headquartered in New York, Updater develops tools that assist individuals in organizing and completing various moving-related tasks. The company's primary product, ReloTech, streamlines the moving experience by enabling contextual and personalized communication between consumers and service providers. Updater collaborates with real estate agents, brokers, property managers, and moving companies to enhance the transition for clients moving to new homes.

David Greenberg

Founder and CEO

7 past transactions

Milestones Labs

Series A in 2022
Milestones is a company that offers comprehensive real estate services aimed at simplifying the processes of buying and selling homes, as well as obtaining mortgages. Founded in 2019 and based in Austin, Texas, Milestones provides a platform designed to enhance collaboration among real estate professionals and mortgage lenders. This platform focuses on making homeownership transactions faster and more transparent, while accommodating the diverse business models of traditional brokerage, mortgage, title, and insurance firms. By streamlining these processes, Milestones aims to improve the overall experience for individuals navigating the complexities of real estate transactions.

Get Covered

Series A in 2021
Get Covered is a technology company that specializes in creating digital solutions tailored for the insurance industry. The company offers an automated platform designed to streamline the processes of buying, selling, and managing insurance products, making them more efficient and user-friendly. Its services include policy administration, certificate of insurance tracking, and customizable customer-facing websites. Get Covered provides a range of adaptable insurance products specifically for the real estate sector, catering to the needs of insurance carriers, agencies, property managers, landlords, and membership associations. By focusing on simplifying these processes, Get Covered enables its clients to better serve their customers and effectively deliver insurance solutions.

WattBuy

Series A in 2021
WattBuy is a technology company focused on providing households with access to cleaner and more affordable electricity. Headquartered in New York City, Washington D.C., and Seattle, the company comprises a team of product leaders and engineers with backgrounds from major tech firms. WattBuy has developed an electricity management platform that allows users to take control of their electricity consumption. Through a personalized recommendation engine, the platform helps residents select electricity plans tailored to their preferences and usage patterns, enabling them to save money and switch to the most cost-effective suppliers in their regions. The company's mission centers on leveraging technology to address energy inequality and contribute positively to climate change.

Dolly

Acquisition in 2021
Dolly, Inc. is an online marketplace based in Seattle, Washington, that connects users with local truck owners for various moving, delivery, and hauling services. Founded in 2013, the company operates through a mobile app that matches vetted pick-up truck owners with individuals in need of assistance. Dolly's offerings include apartment moves, retail store deliveries, labor-only moves, storage transports, and junk removal. Additionally, they facilitate services such as Craigslist pick-up and drop-off, as well as donation pick-up and delivery, catering to both residential and small business needs. The company emphasizes convenience and efficiency in its on-demand delivery network, utilizing a fleet of pick-up trucks, cargo vans, and box trucks.

WattBuy

Series A in 2020
WattBuy is a technology company focused on providing households with access to cleaner and more affordable electricity. Headquartered in New York City, Washington D.C., and Seattle, the company comprises a team of product leaders and engineers with backgrounds from major tech firms. WattBuy has developed an electricity management platform that allows users to take control of their electricity consumption. Through a personalized recommendation engine, the platform helps residents select electricity plans tailored to their preferences and usage patterns, enabling them to save money and switch to the most cost-effective suppliers in their regions. The company's mission centers on leveraging technology to address energy inequality and contribute positively to climate change.

Updater Home Services (formerly Bridgevine)

Acquisition in 2019
Bridgevine Inc. is a provider of a cloud-based marketing automation platform focused on customer acquisition for the digital home service and small business markets. The company's Digital Commerce Platform enables users to effectively engage with customers and prospects by presenting tailored offers across various devices, optimizing product positioning, and facilitating cross-selling opportunities. Bridgevine also offers specialized services such as Audience Optimization, which targets consumers at different stages of their shopping journey, and the Mover Media Program, a managed marketing initiative that utilizes proprietary audiences and algorithms. Additionally, the company supports a referral platform called Acquily and provides a suite of digital engagement and customer acquisition tools. Bridgevine serves a diverse clientele, including media and OTT service providers, utilities, and retailers, and is recognized for its utility and affiliate programs with major energy companies in the United States. Founded in 2003 and based in Vero Beach, Florida, Bridgevine operates as a subsidiary of Updater, Inc. following its rebranding from Broadband National, Inc. in 2006.

MoveHQ

Acquisition in 2017
MoveHQ is a complete end-to-end solution to run your entire moving and storage business from the cloud. It is built for all lines of business including household goods, commercial/hospitality projects, and office and industrial moving. The product is available on any device, built for the cloud, and is fully-integrated with industry-leading solutions HQ Sales, HQ Driver, and HQ Warehouse (formerly SurveyHHG, MobileMover, and Windfall respectively). Following the integration with Updater, moving companies will soon be able to communicate intelligently with the right prospective customers and at the right time improve engagement throughout the move lifecycle with booked customers.
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