STR

STR, Inc. is a global provider of benchmarking and analysis services tailored specifically for the hotel sector. Established in 1985, the company has expanded its presence to 15 countries, with its North American headquarters located in Hendersonville, Tennessee. STR offers comprehensive hotel research through regular and customized reports that encompass various regions, including North America, Europe, and Asia/Pacific. Its services include daily and monthly performance data, forecasts, annual profitability assessments, and census information, catering to hotel operators, developers, financiers, and analysts. Additionally, STR provides news, educational resources, and consulting services to the hospitality industry, while also offering targeted content for hotel executives and operational staff. The company supports non-hotel stakeholders with products such as census databases and pipeline reports. Furthermore, STR operates a digital media platform that delivers industry news and insights. Formerly known as Smith Travel Research, STR, Inc. changed its name in January 2014.