STR
STR provides data benchmarking, analytics, and consulting services tailored for the global hospitality industry. Established in 1985, it offers insights into hotel performance, trends, forecasts, and market intelligence to help clients make informed strategic decisions.
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2 past transactions
Fairmas Benchmarking
Acquisition in 2022
Fairmas is a software firm that focuses on conducting market analyses and creating planning tools.
AM:PM Hotels
Acquisition in 2016
Founded in Aberfeldy, Scotland in 2011, AM:PM Hotels specializes in providing market intelligence to the hotel industry across the United Kingdom and Ireland. It offers subscription-based online products including daily news briefings on new openings, pipeline developments, closures, rebranding, transactions, commercial real estate searches, analysis reports, and market snapshots.
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