STR

STR, Inc. specializes in benchmarking and analytical services for the global hotel industry, providing vital data and insights to hotel operators, developers, financiers, and analysts. Founded in 1985 and headquartered in Hendersonville, Tennessee, with additional locations in Cleveland, Ohio, and Boulder, Colorado, STR offers a range of research services, including regular and custom reports on hotel performance across various regions, such as North America, Europe, and Asia/Pacific. The company delivers daily and monthly performance data, forecasts, and profitability analyses, along with in-depth reports and consulting services. STR also caters to a diverse audience, including hotel executives and operational staff, and provides educational resources like training courses and certifications. Additionally, its digital media platform offers industry news and trends, further supporting clients in their strategic decision-making processes. STR, formerly known as Smith Travel Research, has expanded its reach to 15 countries, emphasizing its commitment to delivering comprehensive insights into the hospitality sector.