STR
STR, Inc. is a global provider of benchmarking and analysis services tailored for the hotel industry. Founded in 1985 and headquartered in Hendersonville, Tennessee, with additional offices in Cleveland and Boulder, STR serves a diverse clientele, including hotel operators, developers, financiers, and analysts, by delivering comprehensive hotel research and performance data. Its offerings encompass daily and monthly performance metrics, forecasts, profitability reports, and pipeline data across various regions including North America, Europe, and Asia/Pacific. STR also provides targeted content and consulting services to industry professionals, as well as training courses and academic resources. Additionally, the company operates a digital media platform that delivers industry news and insights, catering to both hoteliers and non-hoteliers interested in market trends and hotel reviews. STR was formerly known as Smith Travel Research, Inc. and rebranded in 2014 to reflect its expanded global presence.
AM:PM Hotels Ltd specializes in providing market intelligence for the hotel industry in the United Kingdom and Ireland. Founded in 2011 and based in Aberfeldy, Scotland, the company offers a range of subscription-based online products designed to assist clients in making informed decisions. Their services include daily hotel news briefings on new openings, construction developments, closures, rebranding, and transactions, as well as access to a commercial real estate hotel database and analytical reports. AM:PM Hotels serves various clients, including hotel brands, developers, groups, and operators, contributing valuable insights into hotel supply, pipeline trends, and sector development news. As of December 2016, AM:PM Hotels operates as a subsidiary of STR, Inc.
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