STR, Inc. is a global provider of benchmarking and analysis services tailored specifically for the hotel sector. Established in 1985, the company has expanded its presence to 15 countries, with its North American headquarters located in Hendersonville, Tennessee. STR offers comprehensive hotel research through regular and customized reports that encompass various regions, including North America, Europe, and Asia/Pacific. Its services include daily and monthly performance data, forecasts, annual profitability assessments, and census information, catering to hotel operators, developers, financiers, and analysts. Additionally, STR provides news, educational resources, and consulting services to the hospitality industry, while also offering targeted content for hotel executives and operational staff. The company supports non-hotel stakeholders with products such as census databases and pipeline reports. Furthermore, STR operates a digital media platform that delivers industry news and insights. Formerly known as Smith Travel Research, STR, Inc. changed its name in January 2014.
Fairmas is a software firm that focuses on conducting market analyses and creating planning tools.
AM:PM Hotels
Acquisition in 2016
AM:PM Hotels Ltd is a market intelligence provider focused on the hotel industry in the United Kingdom and Ireland. Founded in 2011 and headquartered in Aberfeldy, the company offers a suite of subscription-based online products designed to assist clients in making informed decisions. These products include daily hotel news briefings covering new openings, construction pipelines, closures, rebranding, and transactions. Additionally, AM:PM Hotels provides access to a commercial real estate hotel database and offers analysis reports and market snapshots. Its clientele encompasses hotel brands, developers, groups, and operators, making it a vital resource for those seeking insights into hotel supply, pipeline trends, and sector developments. As of December 2016, AM:PM Hotels operates as a subsidiary of STR, Inc.
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