Shanghai HEADING Information Engineering Co.,Ltd. provides software products and application solutions to the informatization fields of retail, distribution, modern logistics, and E-commerce. Its products include HDPOS, a multi-trade commercial automation management system; HDWMS, a warehouse management system; HDMALL, a shopping mall system; HDIntra, an enterprise integrated management system, which develops and utilizes information recourses of enterprises; HDEC, an E-Business application software for performing business activities, such as ordering on Internet, balancing accounting on Internet, distribution on Internet, and providing information added by each circulation links between retail enterprises, suppliers, and the customers; HDBI, a business intelligence system; HDUCM, an open IT application and service platform based on Web for retail; HDIA, an identity authentication system; chain specialty store solutions; and auction systems. The company also offers project implementation, training, and support services. It serves chain convenience stores, chain supermarkets, hypermarkets, construction materials supermarkets, shopping malls and department stores, educational institutions and colleges, trade markets, industry circulation markets, specialty stores, warehouse and logistics centers, and cooperation development markets. The company was founded in 1995 and is based in Shanghai, China.