AFL Pêche, SAS retails fishing equipment. It offers fishing rods, reels, filaments, lures, bait, hooks, and landing nets to tease and catch stud, catfish, stroke, fly, trout, pikeperch, pike, bass, bream, black bass, perch, roach and carps. The company also offers clothing, including t-shirts, jackets, hoodies, caps, gloves, and pants; footwear; and glasses. It also offers its products online. The company was founded in 1994 and is based in Saint Gély du Fesc, France.