Holoride is a Munich-based company that specializes in developing in-car virtual reality systems for the automotive industry. Founded in 2018 by Daniel Profendiner, Marcus Kühne, and Nils Wollny, Holoride creates a novel media experience for passengers by integrating Extended Reality (XR) content with real-time data from the vehicle, such as acceleration, steering, and traffic information. This innovative technology transforms traditional VR experiences by providing immersive content that responds to the car's movements, enhancing engagement while significantly reducing motion sickness. Holoride's approach allows passengers to interact with navigation, localization, and other vehicle-related data in a dynamic and entertaining manner.
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