Elixir Capital

Elixir Capital is a private equity and venture capital firm based in Palo Alto, California, with an additional office in Kuala Lumpur, Malaysia. Established in 2011, the firm specializes in investments in growth-stage companies, primarily focusing on technology and tech-enabled sectors such as logistics and payment systems. Elixir Capital primarily targets small to medium enterprises in emerging markets, particularly in Southeast Asia, with a concentration on Malaysia, Indonesia, and Singapore. The firm typically makes investments ranging from $2 million to $6 million, acquiring minority stakes between 25 percent and 40 percent in its portfolio companies. Elixir Capital aims for exits within three to five years, seeking to capitalize on change-intensive businesses that can leverage technology to target the expanding middle class.

Amiruddin Azahar

Managing Director

6 past transactions

Kokiku

Seed Round in 2016
Kokiku is an online culinary platform designed for home cooks and food enthusiasts to share cooking tips and stay updated on food-related news. It offers a variety of resources, including online cooking videos, web series, news articles, and recipes that cover a wide range of continental, traditional, and local cuisines. Additionally, Kokiku provides information about local culinary events, facilitating a community where users can learn different cooking styles and enhance their culinary skills. The company's mission is encapsulated in its philosophy of "Honest Food For Real People."

TheLorry

Series A in 2016
TheLorry is a Malaysia-based online platform established in 2014 by Nadhir Ashafiq that specializes in lorry booking and logistics services. It connects individuals and businesses with professional home movers and drivers, offering a variety of services including house moving, office relocation, furniture disposal, and lorry rental. The platform provides price-fixed quotations to enhance transparency and convenience for users. In addition to transportation, TheLorry offers supplementary services such as packing, wrapping, assembly, and disassembly upon request. The company prides itself on its extensive network of reputable vendors, ensuring the safe and secure transport of goods to their final destinations, while also emphasizing friendly customer service. Customer reviews on the platform help potential clients gauge the quality of service and the company’s overall performance.

otelz.com

Series A in 2015
Otelz.com, established in 2013, is the leading online platform for booking accommodations in Turkey, offering over 3,000 properties ranging from budget-friendly bed and breakfasts to luxury suites. The platform serves both leisure and business travelers by providing a user-friendly interface that allows customers to easily discover, compare, and book various accommodations. Otelz.com guarantees the best prices and includes features such as detailed price information and customer reviews to assist users in making informed decisions. With a dedicated team of over 50 professionals, Otelz.com is committed to enhancing the booking experience, ensuring that travelers can find suitable options that meet their needs and budgets across the country.

FashionValet

Series A in 2015
FashionValet is a prominent independent online retailer specializing in fashion and beauty products, featuring over 200 brands and more than 10,000 items sourced primarily from Southeast Asia. The company offers a diverse range of clothing and accessories for men, women, and children, including ready-to-wear garments, handbags, and stylish accessories. By curating collections from reputable fashion designers and celebrity brands, FashionValet aims to provide customers with trendy and high-quality products. As one of the largest online fashion stores in the region, it is recognized for its commitment to excellent customer service and worldwide delivery, ensuring a satisfactory shopping experience for its clientele.

Annelutfen.com

Series A in 2015
Annelutfen.com is an online retailer based in Turkey that specializes in a wide range of baby products for children aged 0 to 12 years. The platform offers an extensive selection of approximately 18,000 stock keeping units (SKUs), which includes clothing, toys, consumables, health products, car seats, and baby strollers. Annelutfen is committed to providing a superior user experience and ensures fast delivery of products within one to three days.

aWhere

Series A in 2014
aWhere, Inc. is a provider of location intelligence software solutions, primarily focused on the agriculture and consumer goods markets. Founded in 1999 and based in Wheat Ridge, Colorado, the company offers a variety of products, including the aWhere InSite Platform, which delivers customized data solutions such as demographic datasets and trade-area knowledge. Their software suite aids farmers and retailers by analyzing weather data and providing insights to optimize farming practices and retail operations. Key offerings include mosquito abatement decision information systems, malaria control platforms, and tools for data integration and management. aWhere’s solutions enable businesses to make informed decisions through allocation optimization and store-level shopper demographics, thereby enhancing operational effectiveness across the agriculture value chain and adjacent sectors. The company was previously known as Mud Springs Geographers Incorporated before rebranding in 2007.
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