Elixir Capital

Elixir Capital is a private equity and venture capital firm based in Palo Alto, California, with an additional office in Kuala Lumpur, Malaysia. Established in 2011, the firm specializes in investments in growth-stage companies, primarily focusing on technology and tech-enabled sectors such as logistics and payment systems. Elixir Capital primarily targets small to medium enterprises in emerging markets, particularly in Southeast Asia, with a concentration on Malaysia, Indonesia, and Singapore. The firm typically makes investments ranging from $2 million to $6 million, acquiring minority stakes between 25 percent and 40 percent in its portfolio companies. Elixir Capital aims for exits within three to five years, seeking to capitalize on change-intensive businesses that can leverage technology to target the expanding middle class.

Amiruddin Azahar

Managing Director

6 past transactions

Kokiku

Seed Round in 2016
Kokiku operates an online culinary platform designed to assist home cooks and food enthusiasts in exploring and preparing a variety of dishes. With a commitment to "Honest Food For Real People," Kokiku offers a wealth of resources, including cooking videos, web series, news articles, and a diverse range of recipes that cover continental, traditional, and local cuisines. The platform also provides information about local culinary events, allowing users to engage with their food community and learn different cooking styles. Through this approach, Kokiku fosters a space for sharing culinary tips and updates, enhancing the cooking experience for its audience.

TheLorry

Series A in 2016
TheLorry is an online platform based in Malaysia, established in 2014 by Nadhir Ashafiq, that facilitates lorry bookings and reservations, providing users with price-fixed quotations. The company connects individuals and businesses with professional movers and drivers, ensuring the safe and secure transportation of goods. Its range of services includes home and office relocation, furniture disposal, lorry rental, cross-border relocation, and bulky item delivery. TheLorry also offers additional services such as packing, wrapping, assembly, and disassembly upon request. By partnering with reputable vendors, the platform emphasizes safety and customer satisfaction, allowing users to assess experiences through reviews. Its comprehensive vendor network and commitment to friendly customer service contribute to its growing portfolio in the logistics industry.

otelz.com

Series A in 2015
Otelz.com, established in 2013, is the leading online platform for booking accommodations in Turkey, offering over 3,000 properties ranging from budget-friendly bed and breakfasts to luxury suites. The platform serves both leisure and business travelers by providing a user-friendly interface that allows customers to easily discover, compare, and book various accommodations. Otelz.com guarantees the best prices and includes features such as detailed price information and customer reviews to assist users in making informed decisions. With a dedicated team of over 50 professionals, Otelz.com is committed to enhancing the booking experience, ensuring that travelers can find suitable options that meet their needs and budgets across the country.

FashionValet

Series A in 2015
FashionValet is a prominent independent online retailer specializing in fashion and beauty products, featuring over 200 brands and more than 10,000 items sourced primarily from Southeast Asia. The company offers a diverse range of clothing and accessories for men, women, and children, including ready-to-wear garments, handbags, and stylish accessories. By curating collections from reputable fashion designers and celebrity brands, FashionValet aims to provide customers with trendy and high-quality products. As one of the largest online fashion stores in the region, it is recognized for its commitment to excellent customer service and worldwide delivery, ensuring a satisfactory shopping experience for its clientele.

Annelutfen.com

Series A in 2015
Annelutfen.com is an online retailer based in Turkey that specializes in a wide range of baby products for children aged 0 to 12 years. The platform offers an extensive selection of approximately 18,000 stock keeping units (SKUs), which includes clothing, toys, consumables, health products, car seats, and baby strollers. Annelutfen is committed to providing a superior user experience and ensures fast delivery of products within one to three days.

aWhere

Series A in 2014
aWhere, Inc. is a provider of location intelligence software solutions, specializing in weather-based agricultural intelligence that assists farmers and businesses in making informed decisions. The company offers a range of products including the aWhere InSite Platform, which delivers customized solutions for data integration and analysis, as well as tools for allocation optimization and shopper-driven assortments tailored for retailers, manufacturers, and distributors. Its software provides real-time localized weather information and field-level agronomic insights, helping users manage risks in agriculture and improve operational efficiency. Additionally, aWhere offers specialized solutions such as mosquito abatement systems, malaria control platforms, and pest monitoring tools to serve diverse sectors. Founded in 1999 and based in Wheat Ridge, Colorado, aWhere aims to enhance decision-making across the agriculture value chain and adjacent markets by leveraging data-driven insights.
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