Elixir Capital

Elixir Capital is a private equity and venture capital firm based in Palo Alto, California, with an additional office in Kuala Lumpur, Malaysia. Established in 2011, the firm specializes in investments in growth-stage companies, primarily focusing on technology and tech-enabled sectors such as logistics and payment systems. Elixir Capital primarily targets small to medium enterprises in emerging markets, particularly in Southeast Asia, with a concentration on Malaysia, Indonesia, and Singapore. The firm typically makes investments ranging from $2 million to $6 million, acquiring minority stakes between 25 percent and 40 percent in its portfolio companies. Elixir Capital aims for exits within three to five years, seeking to capitalize on change-intensive businesses that can leverage technology to target the expanding middle class.

Amiruddin Azahar

Managing Director

6 past transactions

Kokiku

Seed Round in 2016
Kokiku is an online culinary platform designed for home cooks and food enthusiasts to share cooking tips and stay updated on food-related news. It offers a variety of resources, including online cooking videos, web series, news articles, and recipes that cover a wide range of continental, traditional, and local cuisines. Additionally, Kokiku provides information about local culinary events, facilitating a community where users can learn different cooking styles and enhance their culinary skills. The company's mission is encapsulated in its philosophy of "Honest Food For Real People."

TheLorry

Series A in 2016
TheLorry is an online logistics platform that connects individuals and businesses with professional movers and transport providers. It offers price-fixed quotations and partners with a broad network of vendors to ensure safe and secure transportation of goods for home and office relocations. Services include packing, wrapping, assembly, disassembly, and supply of moving boxes. The platform supports house moves, office moves, furniture disposal, lorry rental, cross-border relocation, trucking, line-haul distribution, and bulky items delivery, enabling customers to obtain comprehensive moving and delivery solutions. The company focuses on safety, security, and customer service, and provides reviews to help assess provider performance. TheLorry was founded in 2014 by Nadhir Ashafiq.

otelz.com

Series A in 2015
Otelz.com, established in 2013, is the leading online platform for booking accommodations in Turkey, offering over 3,000 properties ranging from budget-friendly bed and breakfasts to luxury suites. The platform serves both leisure and business travelers by providing a user-friendly interface that allows customers to easily discover, compare, and book various accommodations. Otelz.com guarantees the best prices and includes features such as detailed price information and customer reviews to assist users in making informed decisions. With a dedicated team of over 50 professionals, Otelz.com is committed to enhancing the booking experience, ensuring that travelers can find suitable options that meet their needs and budgets across the country.

FashionValet

Series A in 2015
FashionValet is an online fashion retailer specializing in Southeast Asian brands. It offers over 200 brands and 10,000 products, ranging from ready-to-wear garments to accessories and cosmetics. With a focus on customer service, it delivers worldwide.

Annelutfen.com

Series A in 2015
Annelutfen.com is an online retailer based in Turkey that specializes in a wide range of baby products for children aged 0 to 12 years. The platform offers an extensive selection of approximately 18,000 stock keeping units (SKUs), which includes clothing, toys, consumables, health products, car seats, and baby strollers. Annelutfen is committed to providing a superior user experience and ensures fast delivery of products within one to three days.

aWhere

Series A in 2014
aWhere, Inc. is a provider of location intelligence software solutions, primarily focused on the agriculture and consumer goods markets. Founded in 1999 and based in Wheat Ridge, Colorado, the company offers a variety of products, including the aWhere InSite Platform, which delivers customized data solutions such as demographic datasets and trade-area knowledge. Their software suite aids farmers and retailers by analyzing weather data and providing insights to optimize farming practices and retail operations. Key offerings include mosquito abatement decision information systems, malaria control platforms, and tools for data integration and management. aWhere’s solutions enable businesses to make informed decisions through allocation optimization and store-level shopper demographics, thereby enhancing operational effectiveness across the agriculture value chain and adjacent sectors. The company was previously known as Mud Springs Geographers Incorporated before rebranding in 2007.
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