Vinyl Capital

Vinyl Capital is a venture capital firm established in 2021 and located in Boston, Massachusetts. The company focuses on investing in innovative businesses within the business-to-consumer (B2C) sector, as well as in media, advertising technology, gaming, technology, and telecommunications. Vinyl Capital aims to support the evolution of consumer purchasing experiences by backing companies that are poised to shape the future of these industries.

Jake Cohen

Venture Partner

22 past transactions

Blue Onion Labs

Series A in 2025
Blue Onion Labs, based in Albany, New York, provides an enterprise fintech software platform that helps finance and accounting teams trace and reconcile transactions and orders across multiple systems. Its data matching capabilities include transaction validation, data management, and automated reconciliation, along with integration with back-end systems and support for automating the financial close. The software aims to increase accuracy, control, and compliance while reducing repetitive tasks and enabling finance and accounting teams to work more efficiently.

Two Boxes

Series A in 2024
Two Boxes is a company focused on revolutionizing the e-commerce returns process with an emphasis on sustainability. It has developed a returns processing platform that captures critical data and offers innovative solutions to maximize the value of returned items while minimizing their environmental impact. By providing brands with efficient, high-quality returns processing, Two Boxes enables businesses to resell more returned inventory, thereby addressing the challenges posed by e-commerce returns for consumers, companies, and the planet alike.

Koverly

Seed Round in 2023
Koverly is a FinTech company that specializes in streamlining B2B payments and receivables for businesses. It has developed a payment platform that consolidates invoice details from various distributors and suppliers into a single dashboard. This integration allows business owners to efficiently manage their bills and payments while maintaining healthy cash flow. By connecting businesses to distributor payment portals, Koverly simplifies the payment process and helps companies reduce foreign exchange costs, ultimately enhancing their financial management capabilities.

Factored Quality

Seed Round in 2023
Factored Quality is a technology company that provides a quality control platform tailored for e-commerce and consumer goods brands. It focuses on streamlining operations in freight service, logistics, and supply chain management. The platform automates and centralizes quality checks, allowing businesses to create custom checklists for factory audits and pre-shipment inspections, thereby facilitating efficient global product inspection management.

Treat AI

Seed Round in 2023
Treat AI is a customer acquisition platform designed for e-commerce brands, providing a comprehensive database that enables businesses to manage customer interactions and behaviors effectively. The platform consolidates customer data into a unified view, allowing marketers to access individual customer profiles and analyze their activities. Utilizing artificial intelligence, Treat generates personalized videos, images, and content tailored to specific customers. This capability empowers brands to experiment with targeted marketing strategies and quickly identify customer segments based on real-time behavior, ultimately enhancing customer engagement and driving sales.

Two Boxes

Seed Round in 2023
Two Boxes is a company focused on revolutionizing the e-commerce returns process with an emphasis on sustainability. It has developed a returns processing platform that captures critical data and offers innovative solutions to maximize the value of returned items while minimizing their environmental impact. By providing brands with efficient, high-quality returns processing, Two Boxes enables businesses to resell more returned inventory, thereby addressing the challenges posed by e-commerce returns for consumers, companies, and the planet alike.

Intelligems

Seed Round in 2023
IntelliGems is a company that specializes in developing e-commerce tools aimed at optimizing pricing strategies for online retailers. By conducting A/B tests, IntelliGems identifies the most effective pricing, shipping options, and discount structures to enhance sales and profit margins. Their services allow brands to experiment with real-time adjustments to pricing and shipping configurations, enabling a better understanding of how these factors influence key metrics such as conversion rates, revenue, and overall profitability. Through these methods, IntelliGems helps online stores minimize lost revenue by implementing data-driven pricing solutions.

Chooose

Series A in 2023
Chooose AS, based in Oslo, Norway, specializes in providing climate compensation solutions for consumer-facing enterprises. The company offers a platform that integrates seamlessly into e-commerce checkouts and consumer applications, enabling businesses to offer high-impact climate action options to their customers. Chooose operates a marketplace for carbon credits and provides tools for emission calculations and carbon removal transactions. Established in 1997, the company has gained recognition for its innovative approach, being named Norway's startup of the year in 2017 and recognized as a top global tech startup by Sir Richard Branson and the Extreme Tech Challenge. In addition to its core services, Chooose also sells gift cards online.

Drivepoint

Seed Round in 2022
Drivepoint operates as a software company specializing in strategic finance solutions tailored for e-commerce and omnichannel consumer brands. Its platform offers advanced financial modeling, forecasting, and reporting tools designed specifically to accelerate growth, enhance profitability, and facilitate data-driven decision-making for scaling consumer brands.

Gordian Software

Series A in 2022
Gordian Software LLC is a technology company that specializes in developing application programming interfaces (APIs) for airline bookings on travel booking websites. Founded in 2017 and headquartered in Bellevue, Washington, Gordian provides seamless integration solutions that allow airlines to effectively sell ancillary products such as baggage, seating, and meals through third-party travel agents. The company serves a diverse client base within the aviation and travel industry, including prominent organizations like Priceline, Hopper, and Trip.com, and supports over 100 airlines, including major carriers like Lufthansa Group, United Airlines, and Singapore Airlines. Gordian has experienced significant growth, achieving a 3.5x increase in revenue in the first half of 2022 and processing more than 60 million passengers each month.

Chooose

Venture Round in 2022
Chooose AS, based in Oslo, Norway, specializes in providing climate compensation solutions for consumer-facing enterprises. The company offers a platform that integrates seamlessly into e-commerce checkouts and consumer applications, enabling businesses to offer high-impact climate action options to their customers. Chooose operates a marketplace for carbon credits and provides tools for emission calculations and carbon removal transactions. Established in 1997, the company has gained recognition for its innovative approach, being named Norway's startup of the year in 2017 and recognized as a top global tech startup by Sir Richard Branson and the Extreme Tech Challenge. In addition to its core services, Chooose also sells gift cards online.

Paylode

Seed Round in 2022
Paylode is a developer of a B2B SaaS platform that enables companies to effectively monetize their existing customer bases through up-selling and cross-selling strategies. The platform provides tools for clients to create, manage, and distribute ancillary cross-sell offers to targeted customers via high-conversion channels. By facilitating the launch and management of Perks & Engagement Programs, Paylode helps businesses enhance customer engagement and unlock new revenue streams.

Xeno

Seed Round in 2022
Xeno is a developer of a marketing and analytics platform designed for various industries, including restaurants, salons, retail, and e-commerce. The company offers a cloud-based loyalty program that enhances omnichannel data management, allowing brands to send personalized marketing campaigns to their existing customers. By enabling businesses to create unique campaigns tailored to individual customer profiles, Xeno helps improve customer retention and increase sales. The platform also provides access to data-driven insights and resources, empowering brands to optimize their marketing strategies and drive revenue growth.

Peel

Seed Round in 2021
Peel is a software as a service (SaaS) company that specializes in automating analysis and reporting for consumer businesses. It offers a data intelligence tool that delivers insights and identifies key trends through hypersegmented reports and cohort analysis specifically tailored for eCommerce stores. The company’s platform includes prebuilt dashboards and revenue reports, allowing firms to continuously monitor their business health and performance. Additionally, Peel's tools enhance data measurement and support efforts to improve customer acquisition and retention, thereby facilitating informed decision-making for businesses.

FreshBooks

Series E in 2021
FreshBooks is a cloud-based accounting software company that simplifies financial management for business owners. Serving customers in over 160 countries, it offers an intuitive platform for invoicing, expense management, online payments, and time tracking. The software is designed to automate time-consuming tasks, allowing small businesses to maintain professional bookkeeping with ease. FreshBooks is recognized for its exceptional customer support, having received multiple accolades for its service quality. With offices in Canada, Croatia, Mexico, the Netherlands, and the United States, FreshBooks caters to businesses of all sizes, helping them streamline their financial processes and enhance client engagement.

Intelligems

Seed Round in 2021
IntelliGems is a company that specializes in developing e-commerce tools aimed at optimizing pricing strategies for online retailers. By conducting A/B tests, IntelliGems identifies the most effective pricing, shipping options, and discount structures to enhance sales and profit margins. Their services allow brands to experiment with real-time adjustments to pricing and shipping configurations, enabling a better understanding of how these factors influence key metrics such as conversion rates, revenue, and overall profitability. Through these methods, IntelliGems helps online stores minimize lost revenue by implementing data-driven pricing solutions.

Repeat

Series A in 2021
Repeat, Inc. is a technology company based in Venice, California, that specializes in providing a smart replenishment platform for consumer-packaged-goods (CPG) brands. Founded in 2017 and formerly known as UNDR, Inc., Repeat enables sellers to transform one-time buyers into repeat customers by facilitating personalized and efficient reordering experiences. The platform integrates with Shopify, allowing sellers to send replenishment reminders to customers based on their purchase history and usage patterns. Through advanced analytics, Repeat equips sellers with insights into order continuity, helping them understand and optimize customer engagement. By streamlining the reordering process, Repeat empowers customers to manage, track, and replenish everyday goods from a single interface, enhancing the overall shopping experience.

Treat AI

Pre Seed Round in 2021
Treat AI is a customer acquisition platform designed for e-commerce brands, providing a comprehensive database that enables businesses to manage customer interactions and behaviors effectively. The platform consolidates customer data into a unified view, allowing marketers to access individual customer profiles and analyze their activities. Utilizing artificial intelligence, Treat generates personalized videos, images, and content tailored to specific customers. This capability empowers brands to experiment with targeted marketing strategies and quickly identify customer segments based on real-time behavior, ultimately enhancing customer engagement and driving sales.

Gordian Software

Seed Round in 2021
Gordian Software LLC is a technology company that specializes in developing application programming interfaces (APIs) for airline bookings on travel booking websites. Founded in 2017 and headquartered in Bellevue, Washington, Gordian provides seamless integration solutions that allow airlines to effectively sell ancillary products such as baggage, seating, and meals through third-party travel agents. The company serves a diverse client base within the aviation and travel industry, including prominent organizations like Priceline, Hopper, and Trip.com, and supports over 100 airlines, including major carriers like Lufthansa Group, United Airlines, and Singapore Airlines. Gordian has experienced significant growth, achieving a 3.5x increase in revenue in the first half of 2022 and processing more than 60 million passengers each month.

Reactive Streaming

Pre Seed Round in 2021
Reactive Streaming is a startup that provides easy-to-use APIs that allow users to build live experiences from the ground up. It enables ultra-low-latency video streaming that makes live streaming feel live. The company's platform’s low video and application latencies allow for the ideal user experience, boost revenue, and reduce costs.

Skipify

Series A in 2021
Skipify is a California-based technology company focused on enhancing the e-commerce experience by reducing friction in the purchasing process. Its platform integrates with existing email providers, allowing shoppers to make purchases directly from blog posts, reviews, and product links. By streamlining the checkout process and connecting shoppers with their payment options, rewards, and points, Skipify aims to minimize abandoned carts and improve overall customer satisfaction. The company's innovative approach not only facilitates a smoother transaction experience for shoppers but also helps merchants strengthen their relationships with customers and boost affiliate and partner conversion rates.

Postscript

Series B in 2021
Postscript is an eCommerce SMS platform that facilitates communication between brands and their customers through text message marketing. The platform allows users to create and manage SMS marketing campaigns seamlessly, utilizing features such as multimedia messaging and detailed analytics to enhance engagement and drive sales. By automating messages based on customer interactions, Postscript helps businesses overcome challenges associated with declining email engagement and fosters a more direct and personalized connection with their audience. This targeted approach aims to improve overall sales and revenue for eCommerce businesses.
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