First Beverage Group

First Beverage Group, established in 2005 and headquartered in Los Angeles, California, specializes in providing investment banking and private equity services to the beverage industry. The company advises and invests in innovative and transformational beverage brands, helping them to grow and distinguish themselves in a competitive market. In addition to its Los Angeles headquarters, First Beverage Group has offices in Boston and New York, enhancing its ability to serve clients across the United States. The firm focuses on identifying growth opportunities within the beverage sector, leveraging its expertise to support emerging brands and established companies alike.

Joseph Angiuli

Principal

Jason Camillos

Managing Director

13 past transactions

G Fuel

Venture Round in 2023
G Fuel is a company focused on providing natural supplements designed to enhance energy and sports performance. It offers a variety of energy and sports nutrition products developed in collaboration with professional athletes, utilizing natural and effective formulas. The company aims to support a healthy lifestyle by delivering supplements that help athletes gain a competitive edge while ensuring the formulations are based on the latest scientific research.

Health-Ade

Venture Round in 2021
Kombucha is made via primary and secondary fermentation, the process that transforms sweet tea into kombucha and significantly reduces the sugar content.Financing the new brewery will be important, Oza adds, because Health-Ade currently is unable to make enough kombucha to satisfy demand. He estimates that the company could be selling five times more product, if only it could brew it.

MAD TASTY

Venture Round in 2021
MAD TASTY is a beverage company based in Santa Monica, California, founded in 2018. The company specializes in producing cannabis-based sparkling water that incorporates an effective dose of hemp extract. These beverages are designed to be low in calories and aim to inspire creativity while supporting the body's endocannabinoid system. By providing a refreshing alternative, MAD TASTY seeks to enhance customers' mental clarity and creative energy.

Q Mixers

Venture Round in 2019
Q Mixers is a food and beverage company that makes carbonated mixers, beverages crafted from real ingredients. Its products are available in bars and restaurants, as well as in groceries and liquor stores. Flavors available: Ginger Beer, Tonic Water, Indian Tonic Water, Ginger Ale, Club Soda, Grapefruit, and Kola. It was established by Jordan Silbert and Ben Karlin in Brooklyn, New York in 2007.

Laws Whiskey

Private Equity Round in 2018
Laws Whiskey, established in 2010 and located in Denver, Colorado, focuses on the production of whiskey with an emphasis on creating a terroir-driven flavor experience. The company mills grains to produce a complex sour mash, which is then fermented for extended periods. This process results in a diverse range of whiskeys, including bourbon and rye, designed to deliver a smooth and distinctive drinking experience for consumers.

VitaCup

Venture Round in 2018
VitaCup makes vitamin and superfood infused coffee and tea products charged with a blend of essential vitamins and premium ingredients that never sacrifice taste.

Project Juice

Venture Round in 2017
Project Juice is a food and beverage company located in South San Francisco.

GEM&BOLT Mezcal + Damiana

Venture Round in 2017
GEM&BOLT is a lifestyle brand with a line of fair trade and sustainable Damiana-distilled Artisanal Mezcal. Produced by fourth generation Maestro Mezcaleros in San Dionisio Ocotepec, using traditional methods, with no artificial yeast or chemicals, GEM&BOLT was founded by artist-alchemist duo AdrinAdrina & Elliott Coon. Rooted in the sophistication of fine art, celebration, ritual and plant intelligence the duo are powered by the belief that a positive lifestyle elevates consciousness. GEM&BOLT is fundamentally committed to improving the lives of all of those who contribute to making the best Mezcal in the world. The company aspires to be the most conscious spirit company in the world—with everything we do elevating the lives of the people who make our product, their families, and the communities they live in.

Juicero

Series B in 2016
Juicero, Inc. is a company that specializes in developing cold-press juicing systems designed for making raw and organic juices from fruits and vegetables. Founded in 2013 and based in San Francisco, Juicero offers a home juicing system that simplifies the process of cold-pressing by allowing users to produce fresh juice with the touch of a button. The company also provides a range of juice packs, including sweet greens, spicy greens, carrot beet, and sweet roots, which are designed to enhance the juicing experience. Additionally, Juicero has developed an application that connects to its juicing system, providing users with information about the nutritional content of their juice and enabling them to track their juicing activities and manage deliveries. The company's mission is to encourage increased consumption of fresh produce, reflecting a commitment to promoting health and wellness.

Q Beverage Company

Private Equity Round in 2016
Q Beverage Company is an cocktail soda maker and also into bottling business.

Drizly

Series A in 2015
Drizly is an online marketplace specializing in the delivery of alcoholic beverages, including beer, wine, and spirits. Founded in 2012 and headquartered in Boston, Massachusetts, Drizly operates in 235 markets, providing consumers of legal drinking age with a convenient and personalized shopping experience. The platform offers a diverse selection of products, allowing customers to order not only alcoholic drinks but also accompanying items like mixers and garnishes, all from the comfort of their homes. By partnering with local retailers, Drizly helps these businesses expand their reach and gain valuable market insights, ultimately aiding them in increasing sales and diversifying their offerings.

Essentia

Private Equity Round in 2014
Essentia Water, LLC, established in 1998 and located in Bothell, Washington, specializes in the manufacture, packaging, and marketing of bottled alkaline and electrolyzed water. The company is known for its supercharged ionized alkaline water, which has been the subject of hydration studies, highlighting its unique properties. Essentia's products utilize a proprietary ionization system, enabling them to provide electrolyte-enhanced premium water. Additionally, the company emphasizes sustainability by offering packaging that uses 80% less plastic and is fully recyclable.

Repsly

Seed Round in 2014
Repsly is a retail execution software that empowers CPG teams to achieve peak performance in the field. Repsly’s powerful manager’s dashboard equips teams with the data they need to uncover opportunities at retail, and the tools they need to deploy their team to take the right action in the store. Repsly’s best-in-class mobile app empowers retail execution specialists to have the biggest possible impact on sales while equipping reps with the customizable data collection tools they need to report real-time insights from the field. Repsly is the only retail execution solution to centralize brands’ sales, field activity, and in-store data, connecting store-level activities with their impact on sales. More than 1,000 field teams in over 80 countries drive execution and sales in the field with Repsly.
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