First Beverage Group

First Beverage Group, founded in 2005 and headquartered in Los Angeles, California, specializes in investment banking and private equity services for the beverage sector. The firm focuses on advising and investing in innovative and transformational beverage brands, helping these companies to grow and differentiate themselves in a competitive market. In addition to its Los Angeles headquarters, First Beverage Group has offices in Boston and New York. As of March 2018, it operates as a subsidiary of Cascadia Capital, LLC.

Joseph Angiuli

Senior Associate

Kristen Bareuther

Managing Director

Jack Belsito

Managing Partner

Chris Greco

Chief Financial Officer

Dan Grigorin

Associate, First Beverage Group

Bob Nakasone

Managing Director

Kyle Wheeler

Managing Partner

16 past transactions

Project Juice

Venture Round in 2017
Project Juice is a food and beverage company located in South San Francisco.

Q Mixers

Venture Round in 2019
Q Mixers is a food and beverage company that makes carbonated mixers, beverages crafted from real ingredients. Its products are available in bars and restaurants, as well as in groceries and liquor stores. Flavors available: Ginger Beer, Tonic Water, Indian Tonic Water, Ginger Ale, Club Soda, Grapefruit, and Kola. It was established by Jordan Silbert and Ben Karlin in Brooklyn, New York in 2007.

Health-Ade

Venture Round in 2021
Kombucha is made via primary and secondary fermentation, the process that transforms sweet tea into kombucha and significantly reduces the sugar content.Financing the new brewery will be important, Oza adds, because Health-Ade currently is unable to make enough kombucha to satisfy demand. He estimates that the company could be selling five times more product, if only it could brew it.

GEM&BOLT Mezcal + Damiana

Venture Round in 2017
GEM&BOLT is a lifestyle brand with a line of fair trade and sustainable Damiana-distilled Artisanal Mezcal. Produced by fourth generation Maestro Mezcaleros in San Dionisio Ocotepec, using traditional methods, with no artificial yeast or chemicals, GEM&BOLT was founded by artist-alchemist duo AdrinAdrina & Elliott Coon. Rooted in the sophistication of fine art, celebration, ritual and plant intelligence the duo are powered by the belief that a positive lifestyle elevates consciousness. GEM&BOLT is fundamentally committed to improving the lives of all of those who contribute to making the best Mezcal in the world. The company aspires to be the most conscious spirit company in the world—with everything we do elevating the lives of the people who make our product, their families, and the communities they live in.

Juicero

Series B in 2016
Juicero, Inc. develops cold-press juicing systems for raw and organic fruit and vegetable juices. It also develops Juicero, an application that connects Press and tells the story of juice from farm to glass, shows how many nutrients users are consuming with each glass, and enables users to track press activity and manage pack deliveries. In addition, it offers sweet greens, greens, spicy greens, carrot beet, and sweet roots juice packs. Juicero, Inc. was founded in 2013 and is based in San Francisco, California.

VitaCup

Private Placement in 2018
VitaCup, LLC manufactures vitamin-infused coffee and tea. The company offers its products through online. The company was founded in 2017 and is based in San Diego, California.

VitaCup

Private Placement in 2018
VitaCup, LLC manufactures vitamin-infused coffee and tea. The company offers its products through online. The company was founded in 2017 and is based in San Diego, California.

VitaCup

Venture Round in 2018
VitaCup, LLC manufactures vitamin-infused coffee and tea. The company offers its products through online. The company was founded in 2017 and is based in San Diego, California.

Drizly

Series A in 2015
Drizly is an e-commerce alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery and shipping, Drizly partners with retailers in 235 markets to offer consumers of legal drinking age unrivaled selection and a transparent, personalized shopping experience. Backed by world-class institutional investors, Drizly partners with retailers to bring their shelves online, helping them to reach new customers, tap into key market and customer insights, and diversify their business to grow sales.

G FUEL

Venture Round in 2023
G FUEL is a company dedicated to supplying its customers with natural supplements which are based on the latest science.

Laws Whiskey

Private Equity Round in 2018
Laws Whiskey specializes in whiskey manufacturing by milling grains to create a complex sour mash. It was founded in 2010 and is based in Denver, Colorado.

Mad Tasty Holdings, LLC

Private Placement in 2019
Mad Tasty Holdings, LLC was incorporated in 2019 and is based in Nashville, Tennessee.

Gargoyle Enterprises, Inc.

Private Placement in 2018
Gargoyle Enterprises, Inc., doing business as Laws Whiskey House, operates as a distillery producing whiskey. Its products include four grain straight bourbon, armers select single barrel four grain straight bourbon, four grain straight bourbon bottled in bond, small batch secale straight rye, single barrel secale straight rye, secale straight rye bottled in bond, hordeum straight malt whiskey, triticum straight wheat whiskey, straight corn whiskey bottled in bond, and two grain straight bourbon bottled in bond. The company was founded in 2009 and is based in Denver, Colorado.

Repsly

Seed Round in 2014
Repsly is a retail execution software that empowers CPG teams to achieve peak performance in the field. Repsly’s powerful manager’s dashboard equips teams with the data they need to uncover opportunities at retail, and the tools they need to deploy their team to take the right action in the store. Repsly’s best-in-class mobile app empowers retail execution specialists to have the biggest possible impact on sales while equipping reps with the customizable data collection tools they need to report real-time insights from the field. Repsly is the only retail execution solution to centralize brands’ sales, field activity, and in-store data, connecting store-level activities with their impact on sales. More than 1,000 field teams in over 80 countries drive execution and sales in the field with Repsly.

MAD TASTY

Venture Round in 2021
MAD TASTY produces hydrating beverages intended to offer cannabis-based sparkling water. They use an effective dose of hemp extract that is low in calories and beneficial for inspiring creativity and supporting the body's endocannabinoid system, enabling customers to expand their bandwidth and keep the creative energy flowing. It was founded in 2018 and operates in Santa Monica, California.