First Beverage Group

First Beverage Group, established in 2005, is a Los Angeles-based firm that provides investment banking and private equity services to beverage companies. It offers advisory and investment services, helping these companies grow and succeed in the competitive beverage industry. The firm operates through its subsidiaries and has additional offices in Boston and New York. As of 2018, it operates under the umbrella of Cascadia Capital, LLC.

Joseph Angiuli

Principal

Jason Camillos

Managing Director

Bob Nakasone

Managing Director

Kyle Wheeler

Managing Partner

13 past transactions

G Fuel

Venture Round in 2023
G Fuel is a company focused on providing energy and sports nutrition supplements aimed at promoting a healthy lifestyle. The brand is well-known for its range of products that leverage natural and scientifically-backed formulas, developed in collaboration with professional athletes. By prioritizing effective and legal ingredients, G Fuel aims to equip athletes and fitness enthusiasts with the energy and performance enhancements they need to maintain a competitive edge.

Health-Ade

Venture Round in 2021
Health-Ade LLC is a beverage manufacturer based in Los Angeles, California, founded in 2012. The company specializes in producing Kombucha, a fermented tea rich in probiotics and healthy acids. Health-Ade offers its products in various flavors such as original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. These beverages are sold through retail stores and restaurants nationwide. Due to high demand, the company is planning to expand its production capacity by financing a new brewery.

MAD TASTY

Venture Round in 2021
MAD TASTY is a beverage company based in Santa Monica, California, founded in 2018. The company specializes in producing cannabis-based sparkling water that incorporates an effective dose of hemp extract. These beverages are designed to be low in calories and aim to inspire creativity while supporting the body's endocannabinoid system. By providing a refreshing alternative, MAD TASTY seeks to enhance customers' mental clarity and creative energy.

Q Mixers

Venture Round in 2019
Q Mixers is a food and beverage company established in 2007 in Brooklyn, New York, by Jordan Silbert and Ben Karlin. The company specializes in producing high-quality carbonated mixers made from real ingredients. Its product lineup includes various flavors such as Ginger Beer, Tonic Water, Indian Tonic Water, Ginger Ale, Club Soda, Grapefruit, and Kola. Q Mixers' beverages are designed to enhance cocktails and other drinks, making them available in bars, restaurants, grocery stores, and liquor outlets. The company aims to offer consumers a premium mixer experience at an affordable price.

Laws Whiskey House

Private Equity Round in 2018
Laws Whiskey House, founded in 2010 and based in Denver, Colorado, specializes in the production of whiskey, focusing on a terroir-driven flavor experience. The company mills grains to create a complex sour mash and offers a diverse range of whiskeys, including bourbon and rye. These whiskeys are fermented for extended periods, resulting in a smooth and distinctive drinking experience for consumers.

VitaCup

Venture Round in 2018
VitaCup, LLC, established in 2017 and based in San Diego, California, specializes in manufacturing vitamin-infused coffee and tea products. The company addresses the growing consumer demand for functional beverages by offering a range of coffee and tea pods that incorporate essential vitamins, superfoods, and antioxidants. These products are designed to enhance various aspects of health, including immune function, productivity, metabolism, and energy levels, all while ensuring a high-quality taste. VitaCup's offerings are available for purchase through online channels, making them accessible to a broad audience seeking nutritious beverage options.

Project Juice

Venture Round in 2017
Project Juice is a food and beverage company based in South San Francisco, California. It specializes in producing organic and cold-pressed juices, offering more than 20 varieties along with nut milks, plant-based foods, and wellness shots. The company markets its products nationwide through an e-commerce platform and collaborates with various retail partners to reach a broader audience.

GEM&BOLT Mezcal + Damiana

Venture Round in 2017
GEM&BOLT is a lifestyle brand with a line of fair trade and sustainable Damiana-distilled Artisanal Mezcal. Produced by fourth generation Maestro Mezcaleros in San Dionisio Ocotepec, using traditional methods, with no artificial yeast or chemicals, GEM&BOLT was founded by artist-alchemist duo AdrinAdrina & Elliott Coon. Rooted in the sophistication of fine art, celebration, ritual and plant intelligence the duo are powered by the belief that a positive lifestyle elevates consciousness. GEM&BOLT is fundamentally committed to improving the lives of all of those who contribute to making the best Mezcal in the world. The company aspires to be the most conscious spirit company in the world—with everything we do elevating the lives of the people who make our product, their families, and the communities they live in.

Juicero

Series B in 2016
Juicero, Inc. is a company based in San Francisco, California, that specializes in developing cold-press juicing systems for producing raw and organic fruit and vegetable juices. Founded in 2013, Juicero offers an innovative home juicing system that allows users to create fresh juice with minimal effort, using a machine that combines advanced cold-pressing technology with an application designed to enhance the juicing experience. This application connects to the juicer, providing users with information about the sourcing of their ingredients, nutritional content, and managing juice pack deliveries. Juicero's product line includes various juice packs, featuring combinations like sweet greens, spicy greens, and root vegetables, aimed at encouraging healthier consumption of fresh produce.

Q Beverage Company

Private Equity Round in 2016
Q Beverage Company is an cocktail soda maker and also into bottling business.

Drizly

Series A in 2015
Drizly is an online alcohol marketplace that provides a wide selection of beer, wine, and spirits, along with related products such as mixers and garnishes. Founded in 2012 and headquartered in Boston, Massachusetts, the company enables consumers of legal drinking age to conveniently order alcoholic beverages through its platform, benefiting from on-demand delivery and shipping options. Drizly partners with retailers across 235 markets, allowing them to enhance their visibility and reach new customers by bringing their inventory online. This collaboration not only helps retailers diversify their business but also provides valuable market insights to drive sales growth.

Essentia

Private Equity Round in 2014
Essentia Water, LLC, established in 1998 and located in Bothell, Washington, specializes in the manufacture, packaging, and marketing of bottled alkaline and electrolyzed water. The company is known for its supercharged ionized alkaline water, which has been the subject of hydration studies, highlighting its unique properties. Essentia's products utilize a proprietary ionization system, enabling them to provide electrolyte-enhanced premium water. Additionally, the company emphasizes sustainability by offering packaging that uses 80% less plastic and is fully recyclable.

Repsly

Seed Round in 2014
Repsly, Inc. is a provider of mobile software solutions designed to improve field activity management for organizations with field representatives. Founded in 2010 and based in Boston, Massachusetts, Repsly's platform simplifies the collection and analysis of field data, enabling teams to perform various functions such as customer service, order processing, and marketing. Its solutions cater to industries including pharmaceuticals, healthcare, fast-moving consumer goods, and merchandising services. Repsly's mobile app and manager's dashboard equip retail execution teams with real-time insights and customizable data collection tools, facilitating effective decision-making and enhancing sales performance. The company serves over 1,000 field teams across more than 80 countries, centralizing sales, field activities, and in-store data to connect operational efforts with sales outcomes.
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