Kantar TNS

Kantar TNS is a market research firm that offers a wide range of services aimed at helping businesses understand consumer behavior and market dynamics. The company specializes in TV audience ratings, news monitoring, market segmentation, new product development, and brand performance analysis. In 2008, TNS expanded its capabilities by acquiring Compete, an internet traffic analysis company, and subsequently established the TNS Media unit, which integrates digital intelligence and market influence analytics through its collaboration with Cymfony. This integration allows Kantar TNS to provide comprehensive insights that support effective marketing strategies and informed decision-making for its clients.

Will Galgey

CEO, Kantar Insights and TNS, UK and Ireland

3 past transactions

Sinotrust Market Research

Acquisition in 2013
Sinotrust Market Research is a market research and consulting company in China. Founded in 1992, Sinotrust Market Research employs 350 people and has offices in Beijing, Shanghai and Guangzhou. Sinotrust Market Research is the industry market leader in automotive market research in China. Its offering includes consumer research, product research, brand research, channel research and customer research analysis. It has a blue-chip client list that includes leading automobile companies.

TNS OBOP Sp. z o.o.

Acquisition in 2011
TNS OBOP, founded in 1958 and based in Warsaw, is a leading research institute in Poland and Eastern Europe, focusing on market and opinion research as well as media measurement. With a workforce of 129 employees, the company serves a diverse clientele that includes notable organizations such as TVP, Unicredit, BAT, Mars, France Telecom, and Danone. TNS OBOP is recognized for its extensive experience in the industry, providing valuable insights and data-driven solutions to help clients understand market dynamics and audience preferences.

Compete

Acquisition in 2008
Compete, Inc. specializes in digital intelligence services aimed at enhancing marketing strategies for brands by analyzing consumer online behavior. The company provides valuable insights into consumer behavior, enabling businesses to research competitors, benchmark performance, and identify effective keywords and referral sources. Compete offers tools to track online market shares among competitors and product categories, analyze traffic sources, and improve website engagement and conversion metrics. Additionally, it helps identify cross-selling and up-selling opportunities, measure referral partnerships, and reduce customer care costs, all while fostering customer loyalty through actionable intelligence. The company also focuses on mobile behavioral intelligence to understand the impact of mobile devices on consumer shopping experiences, further enriching its data-driven insights for brands.
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