Kantar TNS
Kantar TNS is a market research firm that offers a wide range of services aimed at helping businesses understand consumer behavior and market dynamics. The company specializes in TV audience ratings, news monitoring, market segmentation, new product development, and brand performance analysis. In 2008, TNS expanded its capabilities by acquiring Compete, an internet traffic analysis company, and subsequently established the TNS Media unit, which integrates digital intelligence and market influence analytics through its collaboration with Cymfony. This integration allows Kantar TNS to provide comprehensive insights that support effective marketing strategies and informed decision-making for its clients.
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