Liberty Media

Liberty Media Corporation is a holding company that operates primarily in the media, communications, and entertainment sectors across North America and internationally. Its key subsidiaries include SIRIUS XM and Formula 1. Liberty Media provides a range of services, including subscription-based satellite radio that offers music, sports, entertainment, and news channels. It also enhances vehicle safety and experience through connected vehicle services and distributes satellite radios via automakers and retailers. The company owns the Atlanta Braves Major League Baseball team, along with several minor league teams and a baseball academy in the Dominican Republic. Additionally, Liberty Media holds commercial rights for the development and exploitation of the World Championship. The company is headquartered in Englewood, Colorado.

Marty Patterson

Senior Vice President

Past deals in Sports

F1 Arcade

Debt Financing in 2024
F1 Arcade operates immersive hospitality venues that bring the thrill of Formula 1 racing to the public. The venues feature full-motion racing simulators built on the rFactor 2 platform in collaboration with Studio 397, a subsidiary of Motorsport Games, delivering an authentic Formula 1 driving experience. These sites are designed for social interaction, offering racing competitions, in-venue games, large viewing screens for live events, and food and beverage offerings. Guests can choose from different race modes, participate in competitive experiences, and access products or VIP experiences, creating a social entertainment environment beyond traditional arcades.

Dorna Sports

Acquisition in 2024
Dorna Sports, S.L. is a leading international sports management, marketing, and media company based in Madrid, Spain, with additional offices in Barcelona, Rome, Amsterdam, and Tokyo. Founded in 1988, the company primarily focuses on motorcycle racing, particularly the MotoGP World Championship. Dorna Sports organizes events, handles promotions, and manages ticket sales and advertising. It coordinates the transportation of materials between Grands Prix and produces live television coverage of the races. The company also engages in commercial management of various MotoGP-related commodities, including television content, photographs, and data. Additionally, Dorna Sports offers sponsorship, licensing, branding, research, marketing services, and develops stadia advertising systems, thus supporting the growth and visibility of the sport.

QuintEvents

Acquisition in 2023
QuintEvents is a company that specializes in providing official hospitality services for sports and entertainment events worldwide. Founded in 2002 and headquartered in Charlotte, North Carolina, QuintEvents offers a range of services including event ticket packages, travel arrangements, accommodation, special hospitality access, private security entrances, and early ticket delivery. These services ensure that customers can purchase packages directly from the source while enjoying the benefits associated with them. The company also has offices in Bristol and London, United Kingdom.

F1 Arcade

Venture Round in 2023
F1 Arcade operates immersive hospitality venues that bring the thrill of Formula 1 racing to the public. The venues feature full-motion racing simulators built on the rFactor 2 platform in collaboration with Studio 397, a subsidiary of Motorsport Games, delivering an authentic Formula 1 driving experience. These sites are designed for social interaction, offering racing competitions, in-venue games, large viewing screens for live events, and food and beverage offerings. Guests can choose from different race modes, participate in competitive experiences, and access products or VIP experiences, creating a social entertainment environment beyond traditional arcades.

Overtime

Series D in 2022
Overtime is a digital-first sports network targeting the next generation of fans. Based in New York City, it produces original content across various platforms, including YouTube, Snapchat, IGTV, Instagram, and TikTok. The company generates revenue through sponsorships, advertising, media rights, and merchandise sales.

Team Whistle

Series D in 2018
Team Whistle is a global sports and entertainment media company based in New York, with offices in London and Los Angeles. It develops, produces, and distributes a broad range of sports-focused content across social, audio, and streaming platforms to engage digital audiences. The company offers premium scripted and unscripted shows, interactive programs, podcasts, music, and merchandise, and partners with brands, leagues, and media companies to create branded content and advertising experiences. By producing and publishing engaging media experiences, Team Whistle helps sponsors activate audiences and extend reach across the content ecosystem. The business focuses on connecting fans with relatable sports entertainment while providing tools and programs for partners to activate campaigns across multiple platforms.

Drone Racing League

Series B in 2017
Drone Racing League Inc., established in New York in 2015, specializes in staging professional drone races for top-tier pilots. The company hosts thrilling tournaments featuring first-person perspective drone racing, where elite pilots navigate custom-built drones through intricate, themed 3D courses. DRL generates revenue by selling tickets to these events and offering media services related to its high-octane competitions.

PicksPal

Acquisition in 2009
PicksPal.com allows its users to compete daily in 'pick em games with points made available to them upon registering. The games vary from whether an NBA team will cover the spread on opening night to who will score first in the college football game of your choice this weekend. While the site is free and ad-supported, users can purchase pick packages from the site's best pickers through the "Genius Picks" service. Other sports sites like [YouBeQB!](http://www.crunchbase.com/organization/youbeqb) also provide fans with a new take on the fantasy sports/roto league competition model.

FUN Technologies

Acquisition in 2007
FUN Technologies, Inc. specializes in online and interactive casual and fantasy sports games, offering a diverse range of skill games accessible via the Internet, wireless applications, interactive television, and stand-alone kiosks. The company provides free games, cash games, competitive tournaments, and subscription services on its platform, along with co-branded game portals for lifestyle websites. In addition to gaming, FUN Technologies delivers sports fantasy solutions, including league-hosting software, real-time sports statistics, and interactive games for various media platforms. It also hosts online fantasy sports contests and offers content, strategies, and insights to both consumers and corporate partners. FUN Technologies operates Fanball.com radio and produces fantasy sports publications, providing comprehensive league management tools and live statistics. Founded in 2002 and based in Toronto, Canada, the company was previously known as CES Software plc before rebranding in 2005. As of December 2007, it functions as a subsidiary of Liberty Media Corp.

Backcountry

Funding Round in 2007
Backcountry is an online retailer that specializes in outdoor gear and apparel, catering to a diverse array of outdoor enthusiasts. The company offers a comprehensive selection of products for various activities, including hiking, skiing, snowboarding, camping, mountain biking, and climbing. Backcountry is recognized for its high-quality equipment and customer-focused service, providing essential gear such as jackets, tops, swimwear, and footwear. By prioritizing safety and comfort, Backcountry enables its customers to confidently engage in their preferred outdoor adventures.
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