Matrix

Matrix Partners, established in 1977, is a prominent venture capital firm headquartered in San Francisco, California. The firm focuses on early-stage and early-growth investments, partnering with entrepreneurs to build significant, industry-leading companies. With a global perspective and local expertise, Matrix combines the insights of former entrepreneurs and experienced investors to guide its portfolio companies. The firm has a proven track record, having invested in over 500 companies, with 50 going public and 75 achieving profitable M&A exits. Notable investments include Baidu, Apple, and Oculus. Matrix invests across various sectors, including applied AI, B2B SaaS, digital health, and sustainable-defined hardware.

Ben Altshuler

Partner

Timothy Barrows

General Partner

Diana Kimball Berlin

Partner

Phyllis Doherty

Administrative Partner

Paul Ferri

Co-Founder

Wan Haoji

Partner

Kun Qian

Managing Director

Stan Reiss

General Partner

Brian Ru

Venture Partner

Bo Shao

Founding Managing Partner

Paul Sherer

Venture Partner

David Skok

General Partner

David Su

Founding Managing Partner

Ilya Sukhar

Partner

Sun Linghao

Managing Partner

Tong Ti

Vice President

Kevin Xiong

Partner

Eric YU

Director

Past deals in Shopping

Chalo

Venture Round in 2022
Chalo develops a transport application that delivers real-time transit information such as live tracking, get transit arrival time, and more. From live tracking buses to providing digital solutions focusing on cashless rides, Chalo dreams to make public transport accessible, affordable, and hassle-free for Indian commuters. The Chalo App provides live tracking of over 15,000 buses in 21 cities and has more than 70 lakh downloads as of July 2021. The Chalo Card, a contactless tap-to-pay travel card, is a successful bus travel card. Chalo also offers products like mobile tickets, mobile bus passes, and multi-trip 'Super Saver' plans that can be bought on the Chalo App as well as through the Chalo Card. Chalo partners with bus operators to deploy this technology and improve the bus travel experience.

Zhuizhi Technology

Series A in 2021
Zhuizhi Technology specializes in providing technology services tailored for fast-selling retail companies, offering integrated smart retail solutions. The company's expertise encompasses store digitization, traffic conversion from offline to online platforms, precise member marketing, and enhancements to the shopping experience. Additionally, Zhuizhi Technology focuses on improving store floor efficiency and internal operations within the retail sector. Its product lineup includes mobile management assistant applets, smart cash registers, and various hardware terminals, all designed to facilitate intelligent management and boost sales efficiency for retail businesses. By addressing both the middle and front office needs, Zhuizhi Technology aims to empower merchants with the tools necessary for effective business management.

Klook

Series E in 2021
Klook is a global online platform facilitating the booking of travel experiences, services, and accommodations. It offers a wide array of activities such as tours, theme park tickets, cultural experiences, and adventure activities across numerous destinations worldwide. Additionally, Klook provides essential travel services like public transport passes, airport transfers, car rentals, SIM cards/eSIMs, and dining reservations to cater to various aspects of travel planning.

Zhuizhi Technology

Seed Round in 2020
Zhuizhi Technology specializes in providing technology services tailored for fast-selling retail companies, offering integrated smart retail solutions. The company's expertise encompasses store digitization, traffic conversion from offline to online platforms, precise member marketing, and enhancements to the shopping experience. Additionally, Zhuizhi Technology focuses on improving store floor efficiency and internal operations within the retail sector. Its product lineup includes mobile management assistant applets, smart cash registers, and various hardware terminals, all designed to facilitate intelligent management and boost sales efficiency for retail businesses. By addressing both the middle and front office needs, Zhuizhi Technology aims to empower merchants with the tools necessary for effective business management.

Backpack

Seed Round in 2019
Backpack Technologies, Inc., established in 2014 and headquartered in Staten Island, New York, operates an online peer-to-peer platform. This platform connects shoppers and travelers globally, facilitating overseas shopping and shipping services. It offers a wide range of products, including consumer electronics and exotic pashmina, providing access to items that may not be readily available locally.

KK Group

Series D in 2019
KK Group operates an online-to-offline marketplace in China that focuses on imported products. The company sources a diverse range of items, including snacks, personal care products, makeup, home furnishings, and stationery, from renowned international brands. Through its platform, KK Group allows consumers to purchase these products from physical stores around the world using their mobile devices, bridging the gap between online shopping and offline retail. This approach provides users with direct access to premium imported consumer goods, enhancing their shopping experience.

Plum

Series B in 2019
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.

Xyb2b

Series B in 2019
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Jijixian

Series A in 2019
Jijixian is a company based in Wuhan, China, that specializes in fresh produce e-commerce and delivery services. It provides an online platform for customers to purchase a wide variety of grocery items, including fruits, vegetables, meat, eggs, seafood, grains, and seasonings. The company is known for its efficient 30-minute delivery service, ensuring that customers receive their orders promptly. By focusing on the fresh food market, Jijixian aims to meet the growing demand for convenient and high-quality grocery shopping options.

Klook

Series D in 2019
Klook is a global online platform facilitating the booking of travel experiences, services, and accommodations. It offers a wide array of activities such as tours, theme park tickets, cultural experiences, and adventure activities across numerous destinations worldwide. Additionally, Klook provides essential travel services like public transport passes, airport transfers, car rentals, SIM cards/eSIMs, and dining reservations to cater to various aspects of travel planning.

KK Group

Series C in 2019
KK Group operates an online-to-offline marketplace in China that focuses on imported products. The company sources a diverse range of items, including snacks, personal care products, makeup, home furnishings, and stationery, from renowned international brands. Through its platform, KK Group allows consumers to purchase these products from physical stores around the world using their mobile devices, bridging the gap between online shopping and offline retail. This approach provides users with direct access to premium imported consumer goods, enhancing their shopping experience.

Hunliji

Series D in 2019
Hunliji is a wedding planner application designed to assist couples in China with the comprehensive planning and sharing of their weddings. The platform offers a range of services, including wedding venue ordering, photography and video shooting, as well as the online sale of wedding-related products such as candies, jewelry, and dresses. By centralizing these offerings, Hunliji aims to streamline the wedding planning process, making it more accessible and efficient for users to create their ideal wedding experience.

Xyb2b

Series B in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Klook

Series D in 2018
Klook is a global online platform facilitating the booking of travel experiences, services, and accommodations. It offers a wide array of activities such as tours, theme park tickets, cultural experiences, and adventure activities across numerous destinations worldwide. Additionally, Klook provides essential travel services like public transport passes, airport transfers, car rentals, SIM cards/eSIMs, and dining reservations to cater to various aspects of travel planning.

KK Group

Series B in 2018
KK Group operates an online-to-offline marketplace in China that focuses on imported products. The company sources a diverse range of items, including snacks, personal care products, makeup, home furnishings, and stationery, from renowned international brands. Through its platform, KK Group allows consumers to purchase these products from physical stores around the world using their mobile devices, bridging the gap between online shopping and offline retail. This approach provides users with direct access to premium imported consumer goods, enhancing their shopping experience.

Hunliji

Series C in 2018
Hunliji is a wedding planner application designed to assist couples in China with the comprehensive planning and sharing of their weddings. The platform offers a range of services, including wedding venue ordering, photography and video shooting, as well as the online sale of wedding-related products such as candies, jewelry, and dresses. By centralizing these offerings, Hunliji aims to streamline the wedding planning process, making it more accessible and efficient for users to create their ideal wedding experience.

Deja Vu

Series A in 2017
Deja Vu vendor of books online. This portal offers novels in a range of genres, including thriller, romance, and science fiction. It provides a selection of used books.

Klook

Series C in 2017
Klook is a global online platform facilitating the booking of travel experiences, services, and accommodations. It offers a wide array of activities such as tours, theme park tickets, cultural experiences, and adventure activities across numerous destinations worldwide. Additionally, Klook provides essential travel services like public transport passes, airport transfers, car rentals, SIM cards/eSIMs, and dining reservations to cater to various aspects of travel planning.

Plum

Series A in 2017
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.

Xingtang miniKTV

Series A in 2017
Xingtang miniKTV operates a network of self-serve karaoke boxes in China, aiming to redefine the traditional karaoke experience. Founded by a team from Baidu Inc., the company has emerged as a pioneer in this innovative sector, securing significant financing for its operations. The automated karaoke boxes are strategically located in shopping malls and are equipped with mobile payment options and WeChat integration, catering to the preferences of young Chinese consumers. This unique model allows users to enjoy singing their favorite songs in a private setting for short periods, reflecting a shift towards more convenient entertainment options. With estimates suggesting that up to 500,000 miniKTV boxes could be established in major cities, Xingtang miniKTV is poised for substantial growth in the future.

Reflower

Series B in 2017
Reflower is an e-commerce company that specializes in flower subscription services, primarily catering to women. The business delivers fresh flower bouquets on a weekly basis, along with larger delivery bundles that may include chocolates. By providing a consistent supply of flowers, Reflower aims to enhance the daily lives of its customers, promoting a happier lifestyle through the enjoyment of fresh blooms in their homes.

Klook

Series B in 2017
Klook is a global online platform facilitating the booking of travel experiences, services, and accommodations. It offers a wide array of activities such as tours, theme park tickets, cultural experiences, and adventure activities across numerous destinations worldwide. Additionally, Klook provides essential travel services like public transport passes, airport transfers, car rentals, SIM cards/eSIMs, and dining reservations to cater to various aspects of travel planning.

Joy

Seed Round in 2016
Joy Life, Inc. is a San Francisco-based company that offers a comprehensive wedding planning portal and application designed to assist users from engagement through to their honeymoon. Founded in 2014, Joy's platform provides tools for organizing wedding details, including customizable checklists, wedding websites, and mobile applications. Users can manage guest lists, send digital or printed invitations, track RSVPs, and link gift registries. The application also fosters interaction among wedding guests by allowing photo sharing and comments on a private timeline. Additionally, Joy offers features for sending custom notifications and messages, enabling a seamless planning experience for couples and their wedding parties.

meet you

Series E in 2016
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

RocksBox

Series A in 2016
Rocksbox, Inc. is a membership-based jewelry styling service based in San Francisco, California, founded in 2012. The company offers a subscription platform that allows women to shop, rent, and swap designer jewelry. Members receive a curated selection of jewelry pieces on loan, with the flexibility to purchase or exchange items at any time. Rocksbox aims to transform the jewelry shopping experience by leveraging technology and data to provide products that resonate with its customers. The service focuses on making high-quality, designer jewelry accessible and allows users to discover new styles while enjoying the benefits of a rental model.

TinyOwl

Series C in 2015
TinyOwl is a company that specializes in a location-based mobile application designed for food ordering. The Android application allows users to discover nearby restaurants and place orders directly from their devices. By utilizing location detection technology, TinyOwl's app provides users with a convenient way to find dining options in their immediate area, enhancing the food ordering experience.

Klook

Series A in 2015
Klook is a global online platform facilitating the booking of travel experiences, services, and accommodations. It offers a wide array of activities such as tours, theme park tickets, cultural experiences, and adventure activities across numerous destinations worldwide. Additionally, Klook provides essential travel services like public transport passes, airport transfers, car rentals, SIM cards/eSIMs, and dining reservations to cater to various aspects of travel planning.

Hunliji

Series B in 2015
Hunliji is a wedding planner application designed to assist couples in China with the comprehensive planning and sharing of their weddings. The platform offers a range of services, including wedding venue ordering, photography and video shooting, as well as the online sale of wedding-related products such as candies, jewelry, and dresses. By centralizing these offerings, Hunliji aims to streamline the wedding planning process, making it more accessible and efficient for users to create their ideal wedding experience.

Adored

Seed Round in 2015
Adored, Inc. is a loyalty experience platform that offers a mobile application designed for restaurants, bars, coffee shops, ski resorts, and various attractions. The app utilizes iBeacon indoor location technology to automatically reward customers, enhancing their experiences and encouraging repeat visits. By fostering relationships between businesses and their loyal customers, Adored aims to influence casual visitors and attract new clientele. The application, available on both Apple iOS and Android devices, has been downloaded over 10,000 times and is active in numerous locations. Founded in 2014 and based in Manchester, New Hampshire, Adored focuses on building brand loyalty and increasing the lifetime value of customers through innovative rewards and engaging experiences.

meet you

Series D in 2015
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

Eqingdan

Angel Round in 2015
Eqingdan, known as "The List," operates an online platform that serves as a lifestyle product guide for the emerging middle class in China. The platform provides users with comprehensive information on daily necessities, merchandise, and product reviews, empowering them to make informed purchasing decisions. Available across various hardware and content platforms, including PCs, apps, and WeChat, Eqingdan has rapidly gained a significant user base, leveraging user-generated content to enhance its editorial offerings. This approach not only enriches the quality of information available to consumers but also ensures that the platform remains authentic and relevant in addressing the needs of its audience.

Metao.com

Series B in 2014
Metao.com, operated by Beijing Science and Technology Co., Ltd., is a cross-border e-commerce platform designed to enhance the overseas shopping experience for Chinese consumers. The platform connects users directly with a wide range of international brands, offering products across various categories such as clothing, electronics, cosmetics, and more. With a focus on quality, Metao.com collaborates with numerous suppliers and offers thousands of products, ensuring a diverse selection for its customers. The platform facilitates real-time price adjustments in line with foreign exchange rates and supports payments in RMB and via PayPal. Additionally, Metao.com prioritizes efficient and secure logistics services, aiming to simplify the overseas shopping process and make it more accessible for consumers.

The Beast

Series A in 2014
The Beast is a lifestyle retail concept that targets upper and middle-class consumers in China. Operating 24 stores across 11 cities, along with several online shops and an app, it offers a curated selection of high-quality products from around the world. The product range includes home décor, fragrances, floral arrangements, fashion accessories, cosmetics, tableware, and gourmet delicacies. One of its standout offerings is a line of luxury flower boxes, designed to enhance the modern consumer's lifestyle with exquisite floral compositions.

Itugo

Series A in 2014
Itugo is a social shopping platform based in Hangzhou, China, that specializes in female branded products. Launched in July 2012, the platform enables women to purchase clothing and accessories while browsing the Internet. Itugo distinguishes itself from other social shopping sites by exclusively offering branded merchandise, creating a unique shopping experience for its users. In addition to facilitating purchases, Itugo encourages female consumers to share their shopping experiences, fostering a community-oriented environment.

meet you

Series C in 2014
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

Metao.com

Series A in 2014
Metao.com, operated by Beijing Science and Technology Co., Ltd., is a cross-border e-commerce platform designed to enhance the overseas shopping experience for Chinese consumers. The platform connects users directly with a wide range of international brands, offering products across various categories such as clothing, electronics, cosmetics, and more. With a focus on quality, Metao.com collaborates with numerous suppliers and offers thousands of products, ensuring a diverse selection for its customers. The platform facilitates real-time price adjustments in line with foreign exchange rates and supports payments in RMB and via PayPal. Additionally, Metao.com prioritizes efficient and secure logistics services, aiming to simplify the overseas shopping process and make it more accessible for consumers.

RocksBox

Seed Round in 2014
Rocksbox, Inc. is a membership-based jewelry styling service based in San Francisco, California, founded in 2012. The company offers a subscription platform that allows women to shop, rent, and swap designer jewelry. Members receive a curated selection of jewelry pieces on loan, with the flexibility to purchase or exchange items at any time. Rocksbox aims to transform the jewelry shopping experience by leveraging technology and data to provide products that resonate with its customers. The service focuses on making high-quality, designer jewelry accessible and allows users to discover new styles while enjoying the benefits of a rental model.

meet you

Series B in 2014
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

RT Map

Series A in 2013
RT Map is leading provider of technology for indoor positioning and navigation for Shopping Malls & Airport.

ShopAdvisor

Venture Round in 2013
ShopAdvisor is a retail marketing platform that empowers brands, retailers, and shopping malls to enhance mobile and digital shopping experiences for consumers. The platform integrates real-time, contextualized information relating to shoppers, products, and locations, leveraging data analytics to offer personalized shopping experiences that extend from initial discovery to in-store visits. By continuously cataloging millions of data points, ShopAdvisor enables businesses to effectively engage consumers, encouraging them to become loyal and repeat customers. Its technology focuses on proximity marketing, allowing for tailored interactions that drive foot traffic to brick-and-mortar locations.

Limeroad

Series A in 2012
Limeroad is an online shopping platform that specializes in selling clothing and accessories for both men and women. The company offers a diverse range of products, including apparel, handbags, footwear, watches, and home furnishings. Limeroad aims to provide a unique shopping experience that allows customers to discover appealing products and express their personal style. The platform facilitates the creation of personalized collections and enables users to share their selections with friends for feedback. Additionally, Limeroad offers free shipping, ensuring that customers can receive their purchases conveniently. Through its innovative approach, Limeroad aspires to redefine online shopping in a manner that captivates and inspires its users.

Weidian Group

Venture Round in 2012
Weidian Group is a platform developer that provides e-commerce and social shopping services. The company's platform offers a digital marketplace for WeChat users to shop, allowing businesses to develop SaaS stores and connect with customers. It allows local community stores to sell their products on WeChat/SNS, where vendors may upload product information across many social media channels. It includes functions including product listings, inventory management, payment processing, and customer assistance.

Polyvore

Series C in 2012
Polyvore is an online shopping platform that allows users to explore and share fashion styling ideas within a large global community. The site features a unique collage-like format, enabling users to create and share over 150 million “sets” that showcase various fashion products, including dresses, tops, handbags, and jewelry. By disrupting traditional e-commerce, Polyvore empowers its users to influence fashion trends and purchasing decisions, often predicting trends before they reach the mainstream market. Based in Silicon Valley, Polyvore fosters a collaborative environment where both men and women can engage with fashion in a creative and interactive way.

ihush.com

Series B in 2011
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands. It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.

Hers

Series A in 2011
Hers is an online shopping website for women. Hers builds an entry point between Taobao stores for women’s dresses and acts as an exchange platform for women buyers. By April 25, 2009, the simultaneous online users of Hers reached 10,000 with a peak of 10,546 people. There were also over 40,000 posts by users and over 5 million PV per day.

7GeGe

Series B in 2011
7GeGe is an online fashion retail brand that sells clothing, women's shoes, and accessories on a fashion e-commerce platform. They have several fashion labels, including IAIZO, OTHERMIX, OTHERCRAZY, leather, OTHERSIN, and MEYEEKA.

ihush.com

Series A in 2010
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands. It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.

Bonanza

Venture Round in 2010
Bonanza, Inc. operates an online marketplace that facilitates the buying and selling of a diverse range of products, including antiques, clothing, collectibles, jewelry, and home goods. Founded in 2007 and based in Seattle, Washington, the company was initially known as Bonanzle before rebranding in 2010. Bonanza aims to simplify the process of starting an online business by removing the technical barriers typically associated with e-commerce. Its platform allows sellers to publish listings with a single click to major buyer channels at no upfront cost, only charging once sales are made. Additionally, Bonanza offers tools for creating high-quality product images and automatically generates webstores for sellers, enhancing their ability to reach repeat customers. The marketplace has received recognition for its user-friendly interface, having been voted as the best online marketplace for "Ease of Use" in multiple annual seller surveys. Bonanza's mission is to foster entrepreneurship by providing an accessible and efficient platform for sellers.

Tuan800

Series A in 2010
Tuan800 is a prominent independent Groupon aggregator in China, operating two main websites: Zhe800.com and Hui800.com. Established in 2010, Tuan800 specializes in compiling and integrating coupons and special offers from thousands of websites on a daily basis. It provides users with comprehensive links and information lists to aid in their purchasing decisions. With its focus on digital platforms for discount coupons, Tuan800 has established itself as a leading entity in the industry, recognized for its ability to assist consumers in navigating the vast array of available promotions.

Hubs1

Series B in 2009
HUBS1 is a next-generation Global Distribution System (GDS) operator based in China, specializing in travel distribution infrastructure for the hospitality sector. The company offers a web-based platform that enables hotels and hotel groups to book travel inventory, particularly hotel rooms, while effectively managing distribution. HUBS1's platform serves as a Central Reservation System, connecting with the world's leading GDSs and acting as a gateway for hotels to reach numerous distribution channels. These channels include thousands of Chinese travel agencies, online hotel-booking wholesalers, corporations, travel meta-search websites, and international travel agencies. By providing real-time capabilities, HUBS1 streamlines the reservation and account settlement processes, enhancing operational efficiency for its clients in the hospitality industry.

Polyvore

Series B in 2009
Polyvore is an online shopping platform that allows users to explore and share fashion styling ideas within a large global community. The site features a unique collage-like format, enabling users to create and share over 150 million “sets” that showcase various fashion products, including dresses, tops, handbags, and jewelry. By disrupting traditional e-commerce, Polyvore empowers its users to influence fashion trends and purchasing decisions, often predicting trends before they reach the mainstream market. Based in Silicon Valley, Polyvore fosters a collaborative environment where both men and women can engage with fashion in a creative and interactive way.

Hubs1

Series A in 2008
HUBS1 is a next-generation Global Distribution System (GDS) operator based in China, specializing in travel distribution infrastructure for the hospitality sector. The company offers a web-based platform that enables hotels and hotel groups to book travel inventory, particularly hotel rooms, while effectively managing distribution. HUBS1's platform serves as a Central Reservation System, connecting with the world's leading GDSs and acting as a gateway for hotels to reach numerous distribution channels. These channels include thousands of Chinese travel agencies, online hotel-booking wholesalers, corporations, travel meta-search websites, and international travel agencies. By providing real-time capabilities, HUBS1 streamlines the reservation and account settlement processes, enhancing operational efficiency for its clients in the hospitality industry.
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