Peninsula Capital Partners

Peninsula Capital Partners, L.L.C., established in 1995 and headquartered in Southfield, Michigan, is a private equity firm that focuses on investing in middle-market companies across various sectors, including energy, manufacturing, retail, and consumer products. The firm specializes in subordinated debt, preferred stock, common equity, and structured equity investments, primarily targeting expansion, recapitalization, management buyouts, and strategic acquisitions. Peninsula Capital Partners seeks companies with a minimum revenue of $10 million and operating cash flow of at least $2 million, typically investing between $2 million and $40 million. The firm prefers to take both majority and minority stakes, often seeking board representation and minority equity holder rights. It avoids investments in real estate, construction, emerging technologies, and financially distressed companies. With over $800 million in controlled investment capital through its partnerships, the firm is currently focused on deploying committed capital from Peninsula Fund IV.

WILLIAM Y. CAMPBELL

Chairman and Founder

Ty Clutterbuck

Partner

Liz DiGregorio

Director

Christopher Gessner

Partner

James A. Illikman

Partner

Karl E. LaPeer

Partner

WILLIAM F. McKINLEY

Executive Vice President and Founder

Andrew D. Michalak

Associate Director

Scott A. Reilly

President and Chief Investment Officer

Sheridan L. Reilly

Senior Analyst

Carl G. Russo

Associate Director, Portfolio Management

Andrew Wiegand

Partner

13 past transactions

Aegis Fire & Integrated Services

Private Equity Round in 2019
Aegis Fire & Integrated Services specializes in the installation and maintenance of fire protection systems. The company offers a range of services, including the installation and servicing of fire extinguishers, alarm and monitoring systems, sprinkler systems, and fire system backflow preventers. Aegis is committed to ensuring safety through effective fire protection solutions tailored to meet the needs of its clients.

American Alloy

Private Equity Round in 2019
American Alloy, LLC is a precision parts manufacturer based in Spokane, Washington, established in 2007. The company specializes in producing metal components and subassemblies for various industries, including food packaging, aerospace maintenance, repair and overhaul, construction safety equipment, and telecommunications infrastructure. American Alloy offers a range of services, such as metal fabrication, machining, welding, laser cutting, and powder coating, allowing it to deliver high-quality products at competitive prices to its diverse customer base.

Kiko

Private Equity Round in 2018
KIKO MILANO, founded in 1997 in Italy, is a cosmetics brand that has transformed traditional beauty standards globally. With over 770 retail locations across 15 countries and an online presence reaching 35 nations, KIKO offers more than 1,400 high-quality products, including makeup, beauty accessories, and skincare items. The brand is deeply influenced by the artistic and fashionable spirit of Milan, allowing it to stay attuned to contemporary trends and make them accessible to all women. KIKO combines its Italian heritage of quality and creativity with international influences, encouraging women to explore and express their beauty through a diverse range of products tailored to their individual needs.

Olson Brothers Pro-Vac

Acquisition in 2015
Olson Brothers Pro-Vac, LLC, established in 2002 and headquartered in Puyallup, Washington, is a comprehensive environmental and infrastructure services company operating primarily in the Pacific Northwest states of Washington, Oregon, and Idaho. The company, doing business as Clean Service Co., specializes in environmental services such as emergency spill response, waste management, and compliance assistance; residential and commercial drain cleaning services including plumbing repair and video pipe inspection; septic pumping services like grease trap cleaning and maintenance; sewer and storm drain cleaning services encompassing line jetting, root cutting, and hydro-excavation; and additional specialty services such as industrial vacuum cleaning and CCTV inspection. Serving both large and small customers across various industries, Olson Brothers Pro-Vac aims to provide essential support for infrastructure, municipal, and environmental markets through its diverse range of services.

Rancard

Series B in 2013
Rancard Inc. is a startup subsidiary of Rancard Holdings, established in October 2016, that specializes in developing a social recommendations engine known as Rendezvous. This innovative platform automates personalized recommendations by leveraging trusted connections among users, addressing limitations often found in traditional commercial recommendations. Rendezvous incorporates an AI-powered Messenger bot to enhance user interaction and engagement. By providing valuable insights into customer preferences, Rancard's technology enables businesses to improve their brand image and optimize advertising efforts. The platform supports targeted mobile advertising campaigns, ultimately facilitating user acquisition and increasing sales through enhanced digital marketing capabilities.

Axcient

Series A in 2008
Axcient is a software company that specializes in backup and disaster recovery solutions tailored for managed service providers and system integrators. The company offers a comprehensive platform designed to enhance business continuity through a range of data protection features, including remote and local backup, as well as email archiving. Axcient's solutions aim to safeguard client data and minimize business interruptions, allowing clients to rely on effective and affordable technology to support their operations.

99Bill

Series B in 2006
99Bill Corporation is a provider of third-party payment services in China, established in 2004 and headquartered in Shanghai, with additional offices in Beijing and Guangzhou. The company offers a range of electronic payment solutions, including online RMB payment acceptance, express login, online bill payments, and cross-border mobile payments, catering to both enterprises and individuals. It supports payment via international cards such as VISA and MasterCard, as well as domestic and international bank cards. In addition to these services, 99Bill provides bank and prepaid card processing, account refilling, mass payment, data security, and online marketing services. The company has formed strategic partnerships with numerous financial institutions and businesses, including major banks and online platforms, enhancing its service offerings and market reach.

GlycoFi

Series C in 2005
GlycoFi is a biotech firm based in Lebanon, New Hampshire, focused on developing biotherapeutics through its innovative glycan optimization technology. The company has engineered a library of yeast strains that enable precise human glycosylation, resulting in therapeutic proteins suitable for drug development. GlycoFi aims to establish its own pipeline of therapeutic products while also collaborating with other pharmaceutical companies to enhance their drug offerings. Founded in 2000, GlycoFi operates as a subsidiary of Merck & Co., Inc., further expanding its capabilities in the biotherapeutics landscape.

99Bill

Series A in 2005
99Bill Corporation is a provider of third-party payment services in China, established in 2004 and headquartered in Shanghai, with additional offices in Beijing and Guangzhou. The company offers a range of electronic payment solutions, including online RMB payment acceptance, express login, online bill payments, and cross-border mobile payments, catering to both enterprises and individuals. It supports payment via international cards such as VISA and MasterCard, as well as domestic and international bank cards. In addition to these services, 99Bill provides bank and prepaid card processing, account refilling, mass payment, data security, and online marketing services. The company has formed strategic partnerships with numerous financial institutions and businesses, including major banks and online platforms, enhancing its service offerings and market reach.

Baidu

Series C in 2004
Baidu is the largest internet search engine in China, commanding over 50% of the market share as of 2024. The company provides various online search services, including community and vertical searches, as well as instant messaging capabilities. Its suite of products encompasses Baidu Webpage, Baidu Video, Baidu Map, and BaiduPedia, among others. In 2023, Baidu generated 72% of its core revenue from online marketing services related to its search engine. Beyond search, the company is also focused on growth initiatives in artificial intelligence, cloud computing, video streaming, voice recognition technology, and autonomous driving. Baidu's diverse offerings position it as a key player in China's technology landscape.

Baidu

Series B in 2000
Baidu is the largest internet search engine in China, commanding over 50% of the market share as of 2024. The company provides various online search services, including community and vertical searches, as well as instant messaging capabilities. Its suite of products encompasses Baidu Webpage, Baidu Video, Baidu Map, and BaiduPedia, among others. In 2023, Baidu generated 72% of its core revenue from online marketing services related to its search engine. Beyond search, the company is also focused on growth initiatives in artificial intelligence, cloud computing, video streaming, voice recognition technology, and autonomous driving. Baidu's diverse offerings position it as a key player in China's technology landscape.

Wily Technology

Series A in 2000
Wily Technology, Inc. specializes in enterprise application management solutions across various sectors, including financial services, telecommunications, insurance, healthcare, and government. Founded in 1998 and headquartered in Brisbane, California, the company offers a range of products designed to enhance the performance and reliability of web applications and infrastructure. Key offerings include Introscope, a performance management tool; Customer Experience Manager, which alerts organizations to customer transaction issues; Portal Manager, an enterprise portal management solution; and Web Services Manager, which provides comprehensive performance management for web services. In addition to its product suite, Wily Technology also delivers professional and educational services to support its clients. The company has expanded its global presence with offices in Japan, Singapore, the United Kingdom, Germany, and France. As of 2006, Wily Technology operates as a subsidiary of CA, Inc.

Baidu

Series A in 2000
Baidu is the largest internet search engine in China, commanding over 50% of the market share as of 2024. The company provides various online search services, including community and vertical searches, as well as instant messaging capabilities. Its suite of products encompasses Baidu Webpage, Baidu Video, Baidu Map, and BaiduPedia, among others. In 2023, Baidu generated 72% of its core revenue from online marketing services related to its search engine. Beyond search, the company is also focused on growth initiatives in artificial intelligence, cloud computing, video streaming, voice recognition technology, and autonomous driving. Baidu's diverse offerings position it as a key player in China's technology landscape.
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