Peninsula Capital Partners

Peninsula Capital Partners, established in 1995 and headquartered in Detroit, Michigan, is a private equity firm specializing in subordinated debt and structured equity investments in middle-market companies across North America. The firm targets established companies with a minimum revenue of $10 million and EBITDA in excess of $1 million, operating in sectors such as energy, manufacturing, industrial services, and consumer products. Peninsula Capital Partners invests between $2 million and $40 million, typically taking minority stakes and board representation, and seeks a maturity period of five to seven years for its subordinated debt and redemption period of five to eight years for its preferred stock. The firm manages over $800 million in committed capital from investors including pension funds, insurance companies, and wealth management firms.

WILLIAM Y. CAMPBELL

Senior Partner and Co-Founder

Ty Clutterbuck

Partner

Liz DiGregorio

Director

Christopher Gessner

Partner

Felipe Hamaoui

Director

Karl E. LaPeer

Senior Partner

WILLIAM F. McKINLEY

Senior Partner and Co-Founder

Andrew D. Michalak

Associate Director

Sheridan L. Reilly

Senior Analyst

Carl G. Russo

Associate Director, Portfolio Management

Andrew Wiegand

Partner

13 past transactions

Aegis Fire & Integrated Services

Private Equity Round in 2019
Aegis Fire & Integrated Services specializes in the installation and servicing of fire safety systems. The company offers a comprehensive range of services, including the installation and maintenance of fire extinguishers, alarm and monitoring systems, sprinkler systems, and fire system backflow preventers. Aegis Fire & Integrated Services is dedicated to ensuring the safety and compliance of its clients through reliable fire protection solutions.

American Alloy

Private Equity Round in 2019
American Alloy, LLC is a precision parts manufacturer based in Spokane, Washington, established in 2007. The company specializes in the production of metal components and subassemblies, providing services such as metal fabrication, machining, welding, laser cutting, and powder coating. American Alloy serves a diverse range of industries, including food packaging, aerospace maintenance, repair and overhaul, construction safety equipment, telecommunications infrastructure, agriculture, and mining. By focusing on quality and competitive pricing, American Alloy aims to meet the manufacturing needs of its varied clientele.

Kiko

Private Equity Round in 2018
KIKO MILANO, founded in 1997 in Italy, is a cosmetics brand that has transformed traditional beauty standards globally. With over 770 retail locations across 15 countries and an online presence reaching 35 nations, KIKO offers more than 1,400 high-quality products, including makeup, beauty accessories, and skincare items. The brand is deeply influenced by the artistic and fashionable spirit of Milan, allowing it to stay attuned to contemporary trends and make them accessible to all women. KIKO combines its Italian heritage of quality and creativity with international influences, encouraging women to explore and express their beauty through a diverse range of products tailored to their individual needs.

Olson Brothers Pro-Vac

Acquisition in 2015
Olson Brothers Pro-Vac, LLC, established in 2002 and headquartered in Puyallup, Washington, is a comprehensive environmental and infrastructure services company operating primarily in the Pacific Northwest states of Washington, Oregon, and Idaho. The company, doing business as Clean Service Co., specializes in environmental services such as emergency spill response, waste management, and compliance assistance; residential and commercial drain cleaning services including plumbing repair and video pipe inspection; septic pumping services like grease trap cleaning and maintenance; sewer and storm drain cleaning services encompassing line jetting, root cutting, and hydro-excavation; and additional specialty services such as industrial vacuum cleaning and CCTV inspection. Serving both large and small customers across various industries, Olson Brothers Pro-Vac aims to provide essential support for infrastructure, municipal, and environmental markets through its diverse range of services.

Rancard

Series B in 2013
Rancard is a technology company that specializes in developing a social recommendations engine called Rendezvous, which enhances online retail and location-based services through AI-driven insights. Established in October 2016 as a subsidiary of Rancard Holdings, the company focuses on automating personalized recommendations from users' social circles to address the limitations of conventional recommendation systems. By leveraging social data, Rancard aims to improve customer engagement and assist brands in refining their advertising strategies. The platform not only helps businesses understand consumer preferences but also facilitates targeted mobile advertising campaigns, ultimately enhancing digital marketing effectiveness and user acquisition.

Axcient

Series A in 2008
Axcient is a software company that specializes in backup and disaster recovery solutions aimed primarily at managed service providers and system integrators. The company offers a comprehensive suite of business continuity features, including remote and local backup, as well as email archiving services. Axcient's platform is designed to safeguard client data and minimize business interruptions, allowing clients to implement reliable and cost-effective technology to enhance their operations. By focusing on data protection, Axcient helps organizations maintain seamless business processes in the face of potential disruptions.

99Bill

Series B in 2006
99Bill Corporation is a provider of independent web-based third-party payment services in China, offering a range of electronic payment solutions for both enterprises and individuals. Established in 2004 and headquartered in Shanghai, with additional offices in Beijing and Guangzhou, the company facilitates online RMB payment acceptance, online bill payments, and cross-border mobile payments. It also provides services such as bank and prepaid card processing, account refilling, mass payment, and automatic reload payment solutions for online gaming. 99Bill supports payments through international cards like VISA and MasterCard, as well as domestic and international bank cards. The company has established strategic partnerships with major financial institutions and various enterprises across different sectors, enhancing its service offerings and market reach.

GlycoFi

Series C in 2005
GlycoFi is a biotech company focused on developing biotherapeutics utilizing glycan optimization technology. Founded in 2000 and based in Lebanon, New Hampshire, the firm specializes in a proprietary protein manufacturing process that employs engineered yeast strains to achieve precise human glycosylation. This innovative approach enables the creation of therapeutic proteins, which are essential for drug development. GlycoFi aims to build its own pipeline of products while also collaborating with other pharmaceutical companies to enhance their drug offerings. In 2006, GlycoFi became a subsidiary of Merck & Co. Inc., further expanding its capabilities in the biotherapeutics field.

99Bill

Series A in 2005
99Bill Corporation is a provider of independent web-based third-party payment services in China, offering a range of electronic payment solutions for both enterprises and individuals. Established in 2004 and headquartered in Shanghai, with additional offices in Beijing and Guangzhou, the company facilitates online RMB payment acceptance, online bill payments, and cross-border mobile payments. It also provides services such as bank and prepaid card processing, account refilling, mass payment, and automatic reload payment solutions for online gaming. 99Bill supports payments through international cards like VISA and MasterCard, as well as domestic and international bank cards. The company has established strategic partnerships with major financial institutions and various enterprises across different sectors, enhancing its service offerings and market reach.

Baidu

Series C in 2004
Baidu is the largest internet search engine in China, commanding over 50% of the market share as of 2024. The company provides various online search services, including community and vertical searches, as well as instant messaging capabilities. Its suite of products encompasses Baidu Webpage, Baidu Video, Baidu Map, and BaiduPedia, among others. In 2023, Baidu generated 72% of its core revenue from online marketing services related to its search engine. Beyond search, the company is also focused on growth initiatives in artificial intelligence, cloud computing, video streaming, voice recognition technology, and autonomous driving. Baidu's diverse offerings position it as a key player in China's technology landscape.

Baidu

Series B in 2000
Baidu is the largest internet search engine in China, commanding over 50% of the market share as of 2024. The company provides various online search services, including community and vertical searches, as well as instant messaging capabilities. Its suite of products encompasses Baidu Webpage, Baidu Video, Baidu Map, and BaiduPedia, among others. In 2023, Baidu generated 72% of its core revenue from online marketing services related to its search engine. Beyond search, the company is also focused on growth initiatives in artificial intelligence, cloud computing, video streaming, voice recognition technology, and autonomous driving. Baidu's diverse offerings position it as a key player in China's technology landscape.

Wily Technology

Series A in 2000
Wily Technology, Inc. is a provider of enterprise application management solutions, serving a diverse array of sectors including financial services, telecommunications, insurance, government, and healthcare. The company specializes in products that help organizations monitor and manage the health and availability of their web applications and infrastructure. Its key offerings include Introscope, a performance management tool; Customer Experience Manager, which identifies customer transaction issues; Portal Manager, an enterprise portal management solution; and Web Services Manager, designed for comprehensive performance management of web services. Founded in 1998 and headquartered in Brisbane, California, Wily Technology also has offices in Japan, Singapore, the United Kingdom, Germany, and France. In 2006, it became a subsidiary of CA, Inc.

Baidu

Series A in 2000
Baidu is the largest internet search engine in China, commanding over 50% of the market share as of 2024. The company provides various online search services, including community and vertical searches, as well as instant messaging capabilities. Its suite of products encompasses Baidu Webpage, Baidu Video, Baidu Map, and BaiduPedia, among others. In 2023, Baidu generated 72% of its core revenue from online marketing services related to its search engine. Beyond search, the company is also focused on growth initiatives in artificial intelligence, cloud computing, video streaming, voice recognition technology, and autonomous driving. Baidu's diverse offerings position it as a key player in China's technology landscape.
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