Right Side Capital Management

Right Side Capital Management is a San Francisco based venture capital firm that backs early-stage technology startups with a focus on pre-seed rounds. It makes about 75-100 investments per year in capital-efficient companies seeking to reach product-market fit, typically in rounds of 50k to 500k and pre-money valuations of 1M to 3M. The firm pursues opportunities outside the San Francisco Bay Area and New York City, and it invests across the United States, Canada, Israel, Australia, New Zealand, and Western Europe, with a portfolio spanning many states and roughly two hundred prior investments since its early operations.

Kevin Dick

Managing Partner

John Eng

Principal

Dave Lambert

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Partner

Past deals in Shopping

Shipsi

Pre Seed Round in 2024
Shipsi, Inc. is a logistics solutions provider specializing in instant and same-day delivery services for e-commerce retailers. Founded in 2017, the company is headquartered in Austin, Texas, and focuses on empowering retailers to seamlessly integrate an “instant shipping” option into their checkout processes. By utilizing existing delivery networks and infrastructure, Shipsi enables customers to receive their orders within hours while providing live tracking updates to both retailers and consumers. This approach enhances the shopping experience by allowing online retailers to expedite product delivery and improve customer satisfaction.

Bidstitch

Pre Seed Round in 2021
Bidstitch operates an online marketplace specializing in vintage fashion. It offers a curated selection of clothing, accessories, and footwear from various brands and styles.

GiftingEZ

Pre Seed Round in 2021
GiftingEZ develops and operates an online platform that curates and recommends gifts for every occasion. It provides subscription service that sends reminders for every event and offers gifts to be purchased from their website.

MASQ Optical

Pre Seed Round in 2021
MASQ Optical is an eyewear retailer based in Yorba Linda, California, focused on transforming the eyewear purchasing experience through innovative design and technology. The company offers a diverse selection of optical glasses, frames, and lenses, featuring multi-layered anti-reflective coatings that enhance visual clarity and reduce glare. Their aspheric lens designs minimize the visibility of fingerprints, oils, and water, improving overall performance and comfort. By prioritizing quality and affordability, MASQ Optical aims to provide customers with durable, impact-resistant eyewear that safeguards eye health while simplifying the buying process.

Dora Maar

Pre Seed Round in 2021
Dora Maar is an online retailer specializing in designer apparel and accessories for women. The company operates an e-commerce platform that focuses on pre-owned luxury fashion, allowing consumers to explore a curated selection of items sourced from the closets of influential tastemakers and consignors. Customers can shop for a variety of products, including dresses, tops, jackets, skirts, jumpsuits, bags, shoes, and accessories. By connecting consumers with a network of women inspired by personal style and intentional fashion choices, Dora Maar facilitates a unique shopping experience that emphasizes sustainability and individuality in fashion.

Calico

Pre Seed Round in 2021
Calico is a women's fashion retailer based in New Bedford, Massachusetts, established in 2005. The company specializes in offering on-trend clothing, shoes, and accessories from various popular brands, including BB Dakota, Free People, and Jeffrey Campbell. Calico is known for its vibrant shopping experience, featuring friendly in-store stylists and a weekly rotation of new arrivals. In addition to its physical store, Calico operates an online shop that was relaunched in 2014 with a mobile-responsive design and enhanced navigation, allowing customers to shop conveniently at any time. The company emphasizes its commitment to the local community and takes pride in its coastal location, which is near Boston and Cape Cod. All product photography is styled and shot in-house, ensuring a unique presentation of their offerings. Calico remains a go-to destination for distinctive women's fashion in the Southcoast region.

Panty Drop

Pre Seed Round in 2019
Panty Drop is a women's underwear subscription service that delivers three pairs of premium-brand underwear through a proprietary selection algorithm. It offers sizes XS to 6XL and operates online, allowing customers to receive personalized, size-inclusive boxes without in-store shopping. Founded in 2017 and based in Reno, Nevada, Panty Drop aims to simplify underwear shopping and empower women.

Pear Commerce

Pre Seed Round in 2018
Pear Commerce is a provider of a retail e-commerce platform that connects consumer packaged goods advertising with retailers in the United States. The platform embeds directly into digital advertisements or websites to create a call to action, allowing consumers to purchase a product or claim an offer from the ad and enabling retailers to fulfill transactions and grow their online presence. It collects consumer information to provide brands with insights into purchasing behavior and to drive performance marketing, enabling quick connections between advertising and local retailers for shoppable experiences.

Brandefy

Pre Seed Round in 2018
Brandefy develops a personal care product reviewing platform and a beauty product information application that helps shoppers evaluate and compare store-brand and name-brand items and identify affordable alternatives. The platform combines user-generated reviews with Brandefy's own analyses of ingredients and chemical composition, offering experiences with products and objective information to reveal unknown details prior to purchase. By presenting side-by-side comparisons and ingredient insights, Brandefy guides consumers in selecting products that meet their needs and budget. In some cases the company manufactures products if an appropriate alternative is unavailable.

Obsess

Pre Seed Round in 2018
Obsess, Inc. is a New York-based company founded in 2016 that focuses on developing an augmented and virtual reality software platform aimed at transforming the online shopping experience. The company enables brands and retailers to create immersive 360-degree shopping environments that enhance customer engagement across various channels, including e-commerce sites, social media, in-store settings, and events. By leveraging AI-powered interactive 3D solutions, Obsess allows businesses to build visually captivating and customizable shopping experiences that capture attention and foster relationships with consumers. Recognized as a market leader, Obsess has successfully launched over 200 immersive stores in collaboration with prominent brands across sectors such as retail, beauty, luxury, and consumer packaged goods, providing valuable insights into shopper behavior and preferences. Through its innovative approach, Obsess aims to appeal to a younger, tech-savvy audience, redefining digital shopping into an engaging, memorable experience.

The Clear Cut

Convertible Note in 2018
The Clear Cut is a New York-based company that specializes in creating and selling customized diamond engagement rings. It offers a unique concierge service that allows consumers to design their own rings through personalized curation and expert guidance. By focusing on one-to-one personalization, The Clear Cut aims to enhance the diamond shopping experience, addressing the traditional challenges in the industry. The company has cultivated a strong community, engaging over 75,000 followers on social media, and facilitating purchases through various channels including Instagram, email, texting, and in-person appointments. The Clear Cut is committed to empowering a new generation of consumers by providing access to hand-crafted, custom-designed rings that are modeled after celebrity styles, all while ensuring affordability.

Findmeashoe

Convertible Note in 2017
Findmeashoe is a footwear recommendation portal that enhances the shopping experience for footwear consumers. The company utilizes a proprietary algorithm to help users quickly identify the right fitting shoes. Consumers begin by creating a digital foot profile, which serves as a one-time setup. Once registered, they can access a fitting service on the Findmeashoe website and through partnering retailers, enabling them to try on various footwear models virtually. The application also incorporates advanced image processing and 3D scanning technology, allowing users to receive personalized fit, health, and style recommendations tailored to their specific needs. This innovative approach aims to streamline the footwear shopping process, making it more efficient and user-friendly.

Swag.com

Pre Seed Round in 2017
Swag.com Inc, based in New York, operates an online platform specializing in promotional products for businesses and organizations. Founded in 2016, the company provides a diverse range of customizable items including apparel, office stationery, drinkware, bags, and technology accessories. Swag.com focuses on helping companies create distinctive promotional products that enhance brand visibility. Its offerings include bulk merchandise, personalized corporate gifts, and a variety of other items that can be tailored to feature company logos. By providing quality products designed to appeal to employees and clients, Swag.com aims to support businesses in making impactful impressions through their promotional efforts.

Swym

Convertible Note in 2017
Swym Corporation, founded in 2012 and based in Seattle, Washington, specializes in mobile applications and online services designed to enhance the shopping experience for consumers and retailers alike. The company offers a cross-channel shopping platform that enables retailers to effectively manage targeted shopping communications and facilitate seamless navigation across multiple devices. By integrating its HTML5-based web application and iPhone application into existing e-commerce sites, Swym addresses the evolving needs of shoppers who engage in multi-session purchasing journeys. This innovative approach allows retailers to maximize customer interactions and create a more cohesive shopping experience, ultimately bridging the gap between different shopping channels and enhancing customer satisfaction.

The Wed Clique

Convertible Note in 2017
The Wed Clique is a pioneering digital showroom designed specifically for wedding professionals. The company offers a B2B e-commerce platform that allows vendors and venues to showcase their work, facilitating the discovery and booking of services by clients. Through its innovative platform, The Wed Clique enables wedding professionals to build networks, search for clients, and manage connections, thereby creating opportunities for referrals and collaborations. By providing premium portfolio tools and streamlining the booking process through connected styled shoots and one-click weddings, The Wed Clique enhances the visibility and accessibility of wedding services in the marketplace.

Drinkeasy

Convertible Note in 2016
Drinkeasy is a personalized shopping assistant that specializes in premium and craft spirits, facilitating purchases through a text-message-based platform. By combining artificial intelligence with human expertise, Drinkeasy offers a unique conversational shopping experience, allowing users to discover and buy hard-to-find liquors from distilleries around the globe. The service enables customers to access a curated selection of crafted spirits and beverages that are often unavailable at local liquor stores. From rare scotch priced at $2,000 to small-batch tequila, Drinkeasy provides tailored recommendations based on individual tastes, making it a valuable resource for both connoisseurs and casual drinkers seeking exceptional options.

Leblum

Seed Round in 2016
Leblum, Inc. is a New York-based company founded in 2016 that operates an online platform for flower delivery. This platform allows users to reserve and schedule the delivery of flowers directly from growers and independent florists, facilitating a more direct connection between consumers and the wholesale market. By emphasizing a unique approach to the flower-buying experience, Leblum aims to enhance the appreciation of flowers as vital elements of nature that reflect beauty and grace. Through its services, the company seeks to transform how individuals engage with flowers, fostering a deeper connection to both the products and the natural world.

It's By U

Seed Round in 2016
It's By U is a subscription-based company that offers do-it-yourself flower arrangement kits featuring farm-fresh blooms. The kits include professional-quality tools, artisan-made vases, and a streaming video lesson to guide users in creating beautiful floral arrangements. By focusing on farm-direct floral subscriptions, It's By U aims to reduce flower waste while providing an engaging and educational experience for its customers. Additionally, the company contributes to social good by donating a percentage of each sale to Random Acts of Flowers, a charity dedicated to repurposing flowers for distribution to patients in hospitals and nursing homes.

Blueprint Registry

Seed Round in 2016
Blueprint Registry is an innovative ecommerce platform that allows users to create personalized wish lists and shop based on the layout of their homes. Originally focused on weddings to validate its concept, the company has expanded its services to offer a comprehensive wedding planning experience. This includes a free wedding website, a one-stop registry, guest list management, and various planning resources. By redefining the gifting experience, Blueprint Registry aims to make it more convenient, personal, and visually engaging for its users.

Taylor & Hart

Convertible Note in 2016
Taylor & Hart Limited is a London-based company that specializes in the design and sale of diamond engagement rings, wedding rings, and custom jewelry. Established in 2011, the company focuses on allowing individuals to express their emotions through unique, personalized pieces. It offers an extensive selection of over 100,000 ethically sourced, GIA-graded diamonds, ensuring high quality and ethical standards. Taylor & Hart has received numerous accolades, including the "Best New Jeweler" award in 2014, and has been featured in prominent publications such as the Telegraph and Forbes. The company operates primarily online, providing worldwide shipping, and has garnered a customer satisfaction rating exceeding 9.6 out of 10 from over 120 reviews. Taylor & Hart has successfully raised over $500,000 through crowdfunding initiatives and has transacted more than $2 million in sales over the past year. A distinctive feature of each ring is a pink diamond set on the inside, which serves as the company's trademark.

PopUp Play

Convertible Note in 2016
PopUp Play offers a digital-to-physical platform enabling consumer brands to deliver customized product experiences on-demand. Through its touch-based design app, users can create and order personalized products, which are then manufactured and delivered.

With Clarity

Seed Round in 2016
With Clarity is an online retailer specializing in engagement rings. It offers a unique 'Free Home Preview' service, allowing customers to try replicas of ring styles at home before making a purchase. The company guarantees the lowest diamond prices and provides customization options.

Pomika

Convertible Note in 2015
Pomika turns images into inspirational online shopping experiences. They use proprietary image recognition DeepDNA to find the exact products inside images that you love and they even recommend you other products with a similar look. Starting by integrating with Instagram they allow anyone to transform pictures into micro e-commerce sites with details of the products displayed in them. They make Instagram Shoppable.

Mona

Convertible Note in 2015
Mona Labs Inc. is a company based in Seattle, Washington, established in 2014, that develops an artificial intelligence-driven mobile shopping assistant. This innovative platform offers an interactive product search experience by engaging with customers to gather and analyze their feedback. By learning individual preferences regarding style and price, Mona provides personalized recommendations in real-time, aiming to create a shopping experience akin to an in-store dialogue between a customer and an assistant. The service is designed to help users find and purchase products that meet their desires at competitive rates, enhancing the overall shopping experience. Founded by former employees of Amazon, Mona is focused on transforming mobile shopping through advanced AI technology.

RankPeek

Convertible Note in 2015
RankPeek Inc. is a company that specializes in developing and operating a platform designed for monitoring and managing product reviews on various shopping websites. Founded in 2015 and headquartered in San Francisco, California, the platform allows users to track and respond to product reviews and ratings across multiple online retailers. It provides brands with actionable insights through analytics and sentiment analysis, equipping them with tools to interact with consumers, address queries, and acknowledge positive feedback. Additionally, RankPeek's platform features a dashboard for monitoring customer feedback and product performance, helping clients enhance their product ratings and overall reputation in the market.

Ziibra

Seed Round in 2015
Ziibra is a technology company that specializes in providing software solutions tailored for e-commerce retailers. Their primary offering is a comprehensive platform designed to help artists, craftspeople, and other online retailers create and manage subscription-based shopping experiences. This platform enables businesses to build recurring revenue streams by selling subscription packages of their products, thereby fostering long-term customer relationships and enhancing the overall shopping journey.

Candy Jar

Pre Seed Round in 2015
Candy Jar is an innovative online candy shop that offers a customizable shopping experience for candy enthusiasts. With over 600 unique candy options, customers can create billions of personalized combinations tailored to their individual preferences. The company emphasizes a pick-and-mix platform that mirrors the classic candy shop experience, allowing customers to easily explore and discover new treats. Candy Jar provides a la carte orders as well as a sophisticated subscription program, ensuring that candy lovers can have their favorite sweets delivered directly to their doorsteps. By reinventing the consumer packaged goods shopping experience, Candy Jar aims to enhance the joy of candy consumption while catering to the diverse tastes of its clientele.

Borrowing Magnolia

Convertible Note in 2015
Founded in 2014, Borrowing Magnolia is a tech-driven platform that enables brides-to-be to purchase or rent designer wedding dresses. It facilitates the resale or rental of pre-owned gowns and partners with boutiques for unsold inventory, promoting sustainability and affordability in bridal fashion.

RankPeek

Convertible Note in 2015
RankPeek Inc. is a company that specializes in developing and operating a platform designed for monitoring and managing product reviews on various shopping websites. Founded in 2015 and headquartered in San Francisco, California, the platform allows users to track and respond to product reviews and ratings across multiple online retailers. It provides brands with actionable insights through analytics and sentiment analysis, equipping them with tools to interact with consumers, address queries, and acknowledge positive feedback. Additionally, RankPeek's platform features a dashboard for monitoring customer feedback and product performance, helping clients enhance their product ratings and overall reputation in the market.

Stefan's Head

Convertible Note in 2015
Stefan's Head is an innovative e-commerce platform that specializes in facilitating online purchases through text messaging. The company operates a unique service that connects consumers with curated collections of desirable products, communicated directly via SMS. By subscribing to its text-message list, customers receive updates about new collections and product offerings, enabling them to order items conveniently through text. This approach caters to individuals who appreciate contemporary and appealing merchandise, transforming the shopping experience into a simple and engaging process.

RankPeek

Convertible Note in 2015
RankPeek Inc. is a company that specializes in developing and operating a platform designed for monitoring and managing product reviews on various shopping websites. Founded in 2015 and headquartered in San Francisco, California, the platform allows users to track and respond to product reviews and ratings across multiple online retailers. It provides brands with actionable insights through analytics and sentiment analysis, equipping them with tools to interact with consumers, address queries, and acknowledge positive feedback. Additionally, RankPeek's platform features a dashboard for monitoring customer feedback and product performance, helping clients enhance their product ratings and overall reputation in the market.

Garmentory

Seed Round in 2014
Garmentory Inc. is an online retail platform that specializes in designer fashion for both men and women. Incorporated in 2014 and based in Bellevue, Washington, the company offers a diverse range of apparel, including tops, bottoms, dresses, outerwear, swimwear, and lingerie, as well as accessories such as bags, shoes, and jewelry. Garmentory serves as a managed marketplace that connects independent boutiques and emerging designers with a global customer base, allowing these smaller retailers to reach a wider audience without the complexities of digital marketing or e-commerce infrastructure. The platform provides customers access to unique, limited-run items typically found only in physical boutiques, addressing the growing demand for online shopping in the fashion sector. Garmentory ships products across the United States, Canada, and internationally, supporting both shoppers and small businesses in the contemporary fashion market.

TrueFacet

Seed Round in 2014
TrueFacet, Inc. is an online marketplace that specializes in the buying and selling of authenticated luxury watches and fine jewelry. Founded in 2013 and based in New York, the company connects buyers and sellers by offering a diverse selection of new and pre-owned items, including rings, earrings, bracelets, necklaces, and designer watches from prestigious brands. TrueFacet emphasizes trust and transparency, ensuring that every piece undergoes a thorough inspection by industry experts to guarantee quality and authenticity. The platform is designed to provide a seamless shopping experience, catering to luxury enthusiasts with competitive pricing and expert insights. By maintaining rigorous authentication processes and a commitment to customer service, TrueFacet aims to redefine the online luxury accessory market while making high-end jewelry and timepieces more accessible.

NMRKT

Convertible Note in 2014
NMRKT, Inc. is a New York-based company that offers a platform for content creators, such as bloggers, magazines, YouTube stars, and influencers, to establish their own online shops and monetize their influence. Founded in 2014, NMRKT enables publishers to optimize revenue and engagement by providing a proprietary native commerce technology that allows them to launch an affiliate shop on their website in under 30 minutes. The platform features an extensive affiliate product library with over 200 million aggregated and normalized items, facilitating connections between content providers and their preferred brands. This empowers creators to curate product assortments that resonate with their audience, effectively turning readers into shoppers.

Tangiblee

Convertible Note in 2014
Tangiblee operates a platform that enables online retailers to provide visually interactive shopping experiences. Based in Chicago, Illinois, the company transforms retailers' online catalogs into engaging, customer-centric environments.

Shortcut

Convertible Note in 2014
Shortcut is a mobile application that enhances the experience of spectators at live events by allowing them to order and pay for food directly from their seats, as well as purchase merchandise and tickets for future events. The platform includes a drop-in tablet point-of-sale system for venues, providing them with valuable real-time data and analytics that improve sales, fan engagement, and reduce food waste. By eliminating the need for attendees to queue at concessions or carry cash, Shortcut aims to streamline the live event experience for both fans and venues.

Shoppermotion

Seed Round in 2014
Founded in 2013, Shoppermotion specializes in indoor mapping technology for retail spaces. It passively tracks shoppers' movements, providing actionable insights to optimize store operations and enhance sales strategies.

Gone

Convertible Note in 2013
Gone App is an online selling platform that enables users to sell unwanted electronics and gadgets with ease. Sellers can simply take a picture of their item, and Gone manages the entire process, including pricing, logistics, warehousing, and payment processing. The platform aims to alleviate the common challenges associated with selling used items, such as research, shipping, and buyer interactions. For buyers, Gone offers a forthcoming marketplace featuring a curated selection of fully inspected and warrantied used products, complete with detailed images and descriptions at significant discounts. By addressing the unmet potential of unused items in American households, Gone App facilitates a seamless transaction experience that benefits both sellers and buyers.

Gone

Seed Round in 2013
Gone App is an online selling platform that enables users to sell unwanted electronics and gadgets with ease. Sellers can simply take a picture of their item, and Gone manages the entire process, including pricing, logistics, warehousing, and payment processing. The platform aims to alleviate the common challenges associated with selling used items, such as research, shipping, and buyer interactions. For buyers, Gone offers a forthcoming marketplace featuring a curated selection of fully inspected and warrantied used products, complete with detailed images and descriptions at significant discounts. By addressing the unmet potential of unused items in American households, Gone App facilitates a seamless transaction experience that benefits both sellers and buyers.

Modabound

Seed Round in 2013
Modabound is a peer-to-peer mobile marketplace designed specifically for college students to buy and sell fashion items within their local communities. By allowing users to browse and shop from each other's closets, it facilitates personal connections for transactions, which can occur either through one-on-one online arrangements or via Moda Pop-Up shops that gather multiple sellers and buyers in a single event. This platform prioritizes accessibility and safety, as transactions are conducted within the college environment. Modabound aims to create a fun and convenient shopping experience, empowering students to refresh their wardrobes sustainably while fostering a sense of community on campus.

Given Goods

Seed Round in 2013
Given Goods Company is the marketplace for beautiful, high-quality products that give back. By curating thousands of products that all make a tangible social impact, from tote bags and jewelry to home décor, Given Goods is redefining the consumer retail experience. Brands both established and emerging are feeling massive upward consumer demand for products that create meaningful social impact. Given Goods is already working with 115 brands and offering over 1,200 products and 4,500 SKUs in order to connect mainstream consumers to high-quality products that give back. Buying social impact products today is the equivalent of buying natural and organic foods 10 years ago—consumers wanted them but they were incredibly difficult to find. Whole Foods changed that. They captured an emerging yet fragmented market to create an enduring movement. Given Goods is driving the next large scale shift in consumer behavior.

WeeSpring

Seed Round in 2013
Founded in 2012, WeeSpring is a social shopping platform for new and expecting parents. It enables users to share advice on baby products by comparing items within categories based on friends' experiences.

Fashion Project

Seed Round in 2012
Fashion Project, Inc. is an online platform based in Boston, Massachusetts, that facilitates clothing donations and provides a shopping experience for consumers. The company allows members to donate items such as apparel, shoes, handbags, and accessories, while also offering a curated selection of clothing and accessories for purchase. The inventory includes a variety of fashion items, ranging from dresses and jackets to shoes and handbags. A distinctive feature of Fashion Project is its commitment to philanthropy, as a significant portion of proceeds from sales is donated to charitable causes. Founded in 2011 and initially known as Swapfish, Inc., the company rebranded in 2012, positioning itself as a unique blend of fashion and social impact.

CartCrunch

Seed Round in 2012
CartCrunch is a developer of a shopping list application designed to enhance the grocery shopping experience by helping users save money and time. The application allows shoppers to create their shopping lists either manually or by scanning grocery receipts, which automatically populates the list with items and their best prices. CartCrunch's platform also leverages crowd-sourced data to provide users with updated pricing and potential discount coupons based on their lists and past purchases. Additionally, the application helps users find the most suitable local supermarkets, offering personalized shopping offers, coupons, and circulars tailored to their grocery needs.

Fashioning Change

Seed Round in 2012
Fashioning Change helps online shoppers make eco-friendly purchases without changing their online shopping behavior. Shoppers tell us what name brands they like, and our recommendation engine gives them the stylish, sustainable and ethical alternative of that brand based on style and price point. People can shop our marketplace by name brand, eco brand, personality, occasion, gender, and via our interactive Wear This, Not Thatâ„¢ comparative looks. We make buying green easy.

27 Perry

Seed Round in 2012
27 Perry brings consignment stores online through a curated marketplace.

Shopsy

Convertible Note in 2012
Shopsy is the place to shop for products discovered on Instagram. From big brands to small boutiques, there are tens of thousands of retailers on Instagram. There are also thousands of fashion bloggers on Instagram who promote products from these retailers, but are unable to monetize from doing so. When Instagram users want to purchase a product posted by a retailer or fashion blogger on Instagram, they are forced to the retailer’s web-based application only to encounter a tedious and usually-abandoned search for that product. There is currently no efficient process that lets Instagram users purchase products that they come across on Instagram, resulting in retailers losing out on revenue opportunities. Shopsy is the only platform that lets Instagram users purchase products that they see on Instagram. By building into Instagram’s API, Shopsy will provide the 150+ million Instagram users with a simple product discovery and purchase process. Shopsy lets anyone create content by posting an Instagram photo of a product with a website URL of where the product can be purchased. Shopsy pulls the user’s Instagram social content, including followers, following, likes, and comments. Put simply, Shopsy allows anyone to convert a retailer’s Instagram followers into sales. Shopsy will also offer its users the ability to search for products or shops. Content creators will also be able to share their products to Facebook and Twitter, as well as promote their shops to Instagram.

Pickie

Seed Round in 2012
Pickie is a personalized shopping application designed specifically for the iPad, which innovatively blends the features of a magazine and a catalog. The platform curates content based on users' personal styles, favorite brands, and trending products from various retailers and social media feeds. By offering a tailored catalog shopping experience, Pickie empowers users to discover products that resonate with their preferences while ensuring that the content remains actionable. The app has garnered recognition, being listed among the top 25 applications and selected as one of the '10 Essential Apps' in the catalogs category of the app store.

Murfie

Pre Seed Round in 2012
Murfie is an online digital music marketplace established in 2010 and based in Madison, Wisconsin. The platform facilitates the buying, selling, and trading of music collections, including new and used CDs and vinyl records. By offering remote storage and digital access, Murfie caters to music enthusiasts who seek traditional ownership alongside the convenience of accessing their collections online. The company fosters a community for collectors, enabling them to engage in transactions, share their music, and enjoy both physical and digital formats.

Prosper

Prosper specializes in social marketing solutions for consumer brands. Its primary product, ReferralOS, is an advanced referral marketing platform that caters to both online and physical stores. This platform, along with a suite of social shopping tools, aims to boost consumer confidence and provide social validation during the shopping process.
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