Service Provider Capital

GoodBuy Gear is a managed marketplace focused on facilitating the buying and selling of second-hand baby and children's products. The company aims to provide parents with a safe and sustainable way to circulate quality-used items, including strollers, toys, backpacks, and cribs. Utilizing an algorithm to recommend pricing, GoodBuy Gear enhances the shopping experience by offering detailed photos and descriptions of products. This approach not only promotes efficiency in sales but also supports the broader goal of environmentally conscious consumerism by making it easier for families to engage in the secondhand market.

Shinesty is a vintage clothing brand based in Boulder, Colorado, operating as an online retailer of apparel and accessories. The company specializes in providing an outlandish collection of retro clothing, including sunglasses, swimwear, pajamas, tops, bottoms, suits, underwear, dresses, and various accessories for both men and women. Shinesty's offerings cater to theme parties and costume events, allowing customers to shop online according to their preferences and the specific occasions they have in mind. The company was founded in 2013 and initially operated under the name Shinesty, LLC before changing its name to Shinesty, Inc. in June 2015.

Mac & Mia, Inc. is an online retailer specializing in children's clothing and accessories for newborns to six-year-olds. Founded in 2014 and headquartered in Delaware, the company offers a personalized at-home shopping experience that eliminates the challenges of traditional retail. Mac & Mia's platform features boutique and specialty clothing curated by style experts, with each item hand-selected to align with individual family preferences. This approach allows parents to build stylish and high-quality wardrobes for their children while saving time, enabling them to focus more on family activities. In addition to clothing, Mac & Mia also offers gift cards to enhance the shopping experience.

Borrowed & Blue, Inc. is a wedding planning company founded in 2011 and based in Charlottesville, Virginia. The company offers an online platform that assists couples in imagining, planning, and booking their weddings. Users can explore a wide array of resources, including collections of real weddings, to help them plan their special day. Borrowed & Blue connects couples with various wedding vendors, including photographers, florists, caterers, and bridal shops, allowing for a comprehensive planning experience. The platform has gained popularity for destination weddings in locations such as Hawaii, Tampa Bay, and New Orleans, and caters to diverse wedding styles ranging from traditional to outdoor ceremonies. In addition to its website, Borrowed & Blue offers an iOS mobile application to facilitate wedding planning on the go. In January 2018, Borrowed & Blue was acquired by Zola, Inc.

Founded in 2010, Luxury Garage Sale is a Chicago-based boutique that specializes in the resale of luxury designer clothing, shoes, accessories, and jewelry. It operates physical stores in Illinois and Texas, as well as an online platform, offering customers high-end fashion at affordable prices.

Havenly offers online interior design services. Users connect with professional designers through style surveys and photo uploads, collaborate on designs, visualize rooms, seek advice, and purchase furniture and decor directly from the platform at guaranteed best prices.