Silver Creek Ventures

Silver Creek Ventures, established in 1989, is a Dallas, Texas-based venture capital firm with an additional office in Denver, Colorado. The company specializes in seed, startup, and early-stage investments, focusing primarily on the information technology sector. Its investment strategy involves providing resources and guidance to exceptional management teams building market-leading companies in this arena, with a typical investment size ranging from $2 million to $7 million per company. Silver Creek Ventures has a strong track record of investing in specific markets where it has expertise, limiting the number of deals in its portfolio, and working closely with entrepreneurs to achieve success.

Mark C. Masur

Founder and CEO

Michael Segrest

General Partner

30 past transactions

Nstream

Series B in 2018
Nstream is a technology company that specializes in advanced analytics software designed to process data at the edge of networks. Founded in 2015 and headquartered in San Jose, California, Nstream offers products like Swim EDX and Swim Continuum, which enable organizations to gain real-time insights and predictions from streaming data. The company focuses on providing solutions for various sectors, including original equipment manufacturers, service providers, enterprises, and Internet of Things (IoT) vendors. Nstream's platform combines edge computing, machine learning, and self-training digital twins, allowing businesses to enhance decision-making and operational efficiency. By leveraging a unique stateful architecture, its products eliminate traditional database latency, ensuring rapid access to contextual data and facilitating effective operational decision support.

Traxo

Series B in 2016
Traxo, Inc. is a technology company specializing in itinerary management and loyalty tracking solutions for both corporate and leisure travel. Founded in 2008 and headquartered in Dallas, Texas, Traxo offers a platform that integrates with travel management and expense management tools to capture off-platform bookings. Key products include Traxo CAPTURE, which delivers booking data to user applications, Traxo CONNECT, which provides comprehensive visibility of both managed and unmanaged travel bookings, Traxo FILTER, which automatically captures off-channel corporate travel bookings, and Traxo TRAVELER, which offers itineraries and flight alerts. The company's solutions are utilized by corporate travel management, expense management applications, and concierge services, allowing travel managers and agencies to proactively track and manage travel activities in real time.

Sharethrough USA

Series D in 2014
Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Pivot3

Series E in 2014
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

Sharethrough USA

Series C in 2014
Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Talari Networks

Series D in 2013
Talari Networks is a developer of Software-Defined Wide Area Network (SD-WAN) technology aimed at enhancing the reliability and capacity of enterprise networks. The company offers proprietary technology that allows enterprises to combine various sources of public WAN bandwidth, delivering consistent performance that rivals traditional MPLS networks at significantly lower costs. Talari's patented SD-WAN solution monitors network conditions in real-time, re-routing traffic to the most optimal pathways to ensure high reliability and performance across applications such as VoIP and videoconferencing. By addressing performance challenges associated with public WANs, Talari enables businesses to achieve considerable reductions in their monthly WAN expenses, ranging from 40 to 90 percent.

Pivot3

Venture Round in 2013
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

Traxo

Series A in 2013
Traxo, Inc. is a technology company specializing in itinerary management and loyalty tracking solutions for both corporate and leisure travel. Founded in 2008 and headquartered in Dallas, Texas, Traxo offers a platform that integrates with travel management and expense management tools to capture off-platform bookings. Key products include Traxo CAPTURE, which delivers booking data to user applications, Traxo CONNECT, which provides comprehensive visibility of both managed and unmanaged travel bookings, Traxo FILTER, which automatically captures off-channel corporate travel bookings, and Traxo TRAVELER, which offers itineraries and flight alerts. The company's solutions are utilized by corporate travel management, expense management applications, and concierge services, allowing travel managers and agencies to proactively track and manage travel activities in real time.

Talari Networks

Series C in 2013
Talari Networks is a developer of Software-Defined Wide Area Network (SD-WAN) technology aimed at enhancing the reliability and capacity of enterprise networks. The company offers proprietary technology that allows enterprises to combine various sources of public WAN bandwidth, delivering consistent performance that rivals traditional MPLS networks at significantly lower costs. Talari's patented SD-WAN solution monitors network conditions in real-time, re-routing traffic to the most optimal pathways to ensure high reliability and performance across applications such as VoIP and videoconferencing. By addressing performance challenges associated with public WANs, Talari enables businesses to achieve considerable reductions in their monthly WAN expenses, ranging from 40 to 90 percent.

Bloomfire

Series A in 2013
Bloomfire, Inc. is a knowledge engagement platform that facilitates the sharing and discovery of information within organizations. Founded in 2010 and based in Austin, Texas, Bloomfire provides a centralized, searchable solution that allows teams to access and democratize knowledge and insights. Its software is designed for social learning, customer service, and alignment across sales and marketing, enabling employees to find and contribute to essential company information. The platform captures and streamlines valuable data and feedback, allowing organizations to distribute insights effectively and make informed decisions. Bloomfire serves a diverse range of industries, both domestically and internationally, empowering companies like Burberry and Capital One to enhance their operational efficiency and knowledge management.

NetSocket

Series B in 2013
NetSocket is a company focused on virtualized, software-defined networking, established in 2006 and headquartered in Plano, Texas. Its primary product, the Netsocket Virtual Network (NVN), delivers on the promises of Software-Defined Networking (SDN) and Network Functions Virtualization (NFV) through advanced automation applications that operate on a fully virtualized network infrastructure. In addition to NVN, NetSocket provides network-service assurance for unified communications, exemplified by its creation of the Cloud Experience Manager, which enhances the management of Microsoft Lync unified communication services.

Pivot3

Venture Round in 2012
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

Talari Networks

Venture Round in 2012
Talari Networks is a developer of Software-Defined Wide Area Network (SD-WAN) technology aimed at enhancing the reliability and capacity of enterprise networks. The company offers proprietary technology that allows enterprises to combine various sources of public WAN bandwidth, delivering consistent performance that rivals traditional MPLS networks at significantly lower costs. Talari's patented SD-WAN solution monitors network conditions in real-time, re-routing traffic to the most optimal pathways to ensure high reliability and performance across applications such as VoIP and videoconferencing. By addressing performance challenges associated with public WANs, Talari enables businesses to achieve considerable reductions in their monthly WAN expenses, ranging from 40 to 90 percent.

Talari Networks

Series B in 2010
Talari Networks is a developer of Software-Defined Wide Area Network (SD-WAN) technology aimed at enhancing the reliability and capacity of enterprise networks. The company offers proprietary technology that allows enterprises to combine various sources of public WAN bandwidth, delivering consistent performance that rivals traditional MPLS networks at significantly lower costs. Talari's patented SD-WAN solution monitors network conditions in real-time, re-routing traffic to the most optimal pathways to ensure high reliability and performance across applications such as VoIP and videoconferencing. By addressing performance challenges associated with public WANs, Talari enables businesses to achieve considerable reductions in their monthly WAN expenses, ranging from 40 to 90 percent.

Pivot3

Series D in 2010
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

Pivot3

Venture Round in 2009
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

OneSpot

Series A in 2009
OneSpot, Inc. is a content advertising company that specializes in a content marketing platform aimed at enhancing personalized engagement with branded content across various digital channels, including websites, email, mobile, social media, and display advertising. Founded in 2005 and headquartered in Austin, Texas, with additional offices in New York, Chicago, and San Francisco, OneSpot leverages machine learning and natural language processing to analyze available content alongside users' historical behaviors and real-time contextual signals. This technology allows OneSpot to deliver tailored brand experiences on an individual basis, fostering deeper engagement and repeat interactions. Its clientele includes prominent brands such as Nestle, L'Oreal, Unilever, and Under Armour, making it a leader in empowering marketers to create relevant and impactful content experiences for their audiences.

NetSocket

Series A in 2009
NetSocket is a company focused on virtualized, software-defined networking, established in 2006 and headquartered in Plano, Texas. Its primary product, the Netsocket Virtual Network (NVN), delivers on the promises of Software-Defined Networking (SDN) and Network Functions Virtualization (NFV) through advanced automation applications that operate on a fully virtualized network infrastructure. In addition to NVN, NetSocket provides network-service assurance for unified communications, exemplified by its creation of the Cloud Experience Manager, which enhances the management of Microsoft Lync unified communication services.

Bivio Networks

Venture Round in 2008
Bivio Networks, Inc. is a provider of cybersecurity and network control solutions tailored for enterprise organizations, defense and intelligence agencies, military entities, service providers, government bodies, and law enforcement agencies globally. The company specializes in advanced cyber security platforms, including the Bivio 7600 Series, which features high-performance packet processing systems capable of handling 40 Gbps full duplex line rates, and the Bivio 7000 Series, known for its programmability that allows Linux-based networking applications to operate on the device. Bivio Networks also offers a range of services, including support, maintenance, implementation, training, development, and testing. Founded in 2000 and headquartered in Pleasanton, California, Bivio Networks was previously known as Network Robots, Inc. The company is recognized for its contributions to cyber intelligence and deep packet inspection technology, serving a diverse and prestigious global customer base.

Aktino

Series C in 2008
Aktino, Inc. was established in 2003 and is headquartered in Irvine, California. The company specializes in the design and manufacture of telecommunications equipment tailored for critical service applications. It focuses on providing networking and broadband management solutions to the information technology and telecommunications sectors. Aktino's products are aimed at enhancing broadband connectivity and facilitating efficient system networking services. In 2009, the company was acquired by Positron Inc. and subsequently rebranded as Positron Access Solutions, operating as a subsidiary.

Cellfire

Series C in 2008
Cellfire is the largest provider of digital coupons in the world, delivering millions of coupons each week. It has the largest footprint of any digital coupon provider, reaching more than 17,500 stores nationwide, and was recently selected by Consumer Reports as the best instant savings application. Cellfire works with companies including General Mills, Safeway and Kroger. Consumers can instantly save money by linking offers directly to their store loyalty cards through any web enabled device. For more information, visit www.info.cellfire.com. Cellfire was acquired by Catalina Marketing in October 2014.

Pivot3

Series C in 2008
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

Pivot3

Venture Round in 2007
Pivot3, based in Palo Alto, is an IT company focused on simplifying data center operations by unifying storage, compute, and network resources into streamlined solutions. Founded with the goal of reducing cost, risk, and complexity, Pivot3 has developed technologies that have enabled thousands of enterprises globally to achieve their IT and business objectives. The company offers Dynamic Hyperconverged Infrastructure and PCIe Flash Arrays, which enhance resource utilization and ensure high availability for mission-critical applications. Pivot3's solutions deliver significant business benefits, including lower total cost of ownership, uninterrupted revenue generation, and improved customer satisfaction. With a diverse product portfolio optimized for various applications such as server virtualization, data center consolidation, and disaster recovery, Pivot3 has successfully deployed over 16,000 systems in 53 countries, serving a wide range of industries including energy, aerospace, logistics, and retail.

Hammerhead Systems

Series D in 2007
Hammerhead Systems, Inc. provides MPLS and Ethernet aggregation and switching solutions for business services, residential broadband, and wireless backhaul markets in the United States and internationally. It offers HSX 6000, which enables aggregation, interworking, and migration of access protocols across various core infrastructure; and Pegador SOA EMS, an element management system that provides Web services through XML/SOAP. The company was founded in 2002 and is headquartered in Mountain View, California. On May 21, 2009, Hammerhead Systems, Inc filed a voluntary petition for liquidation under Chapter 7 in the US Bankruptcy Court for the Northern District of California, San Jose.

PowerFile

Series C in 2007
PowerFile specializes in hybrid storage appliances designed for the long-term storage of digital content and assets. The company provides innovative solutions that merge the convenience and speed of online access with enhanced economic value and data integrity compared to conventional storage methods. This enables organizations of all sizes to effectively manage, secure, and preserve their valuable digital assets. PowerFile's offerings consist of intelligent storage management software and advanced file management systems, paired with reliable and cost-effective hardware, resulting in integrated and user-friendly solutions for active data management.

Bivio Networks

Venture Round in 2006
Bivio Networks, Inc. is a provider of cybersecurity and network control solutions tailored for enterprise organizations, defense and intelligence agencies, military entities, service providers, government bodies, and law enforcement agencies globally. The company specializes in advanced cyber security platforms, including the Bivio 7600 Series, which features high-performance packet processing systems capable of handling 40 Gbps full duplex line rates, and the Bivio 7000 Series, known for its programmability that allows Linux-based networking applications to operate on the device. Bivio Networks also offers a range of services, including support, maintenance, implementation, training, development, and testing. Founded in 2000 and headquartered in Pleasanton, California, Bivio Networks was previously known as Network Robots, Inc. The company is recognized for its contributions to cyber intelligence and deep packet inspection technology, serving a diverse and prestigious global customer base.

Hammerhead Systems

Series C in 2006
Hammerhead Systems, Inc. provides MPLS and Ethernet aggregation and switching solutions for business services, residential broadband, and wireless backhaul markets in the United States and internationally. It offers HSX 6000, which enables aggregation, interworking, and migration of access protocols across various core infrastructure; and Pegador SOA EMS, an element management system that provides Web services through XML/SOAP. The company was founded in 2002 and is headquartered in Mountain View, California. On May 21, 2009, Hammerhead Systems, Inc filed a voluntary petition for liquidation under Chapter 7 in the US Bankruptcy Court for the Northern District of California, San Jose.

PowerFile

Series B in 2006
PowerFile specializes in hybrid storage appliances designed for the long-term storage of digital content and assets. The company provides innovative solutions that merge the convenience and speed of online access with enhanced economic value and data integrity compared to conventional storage methods. This enables organizations of all sizes to effectively manage, secure, and preserve their valuable digital assets. PowerFile's offerings consist of intelligent storage management software and advanced file management systems, paired with reliable and cost-effective hardware, resulting in integrated and user-friendly solutions for active data management.

Aktino

Series B in 2005
Aktino, Inc. was established in 2003 and is headquartered in Irvine, California. The company specializes in the design and manufacture of telecommunications equipment tailored for critical service applications. It focuses on providing networking and broadband management solutions to the information technology and telecommunications sectors. Aktino's products are aimed at enhancing broadband connectivity and facilitating efficient system networking services. In 2009, the company was acquired by Positron Inc. and subsequently rebranded as Positron Access Solutions, operating as a subsidiary.

Oresis Communications

Venture Round in 2001
Oresis Communications designs and develops switching systems for carrying voice and data signals on the same telecommunications network. It offers ISIS-700 OmniService Switch, which enables carriers and service providers to migrate circuit and packet switched networks to a single backbone; and ISIS-700 Integrated OmniService Switch, which is a multiservice switch equipment that switches multiple voice, data, Internet, and video services in a single system. The company is based in Beaverton, Oregon.
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