SKU

SKU is an accelerator based in Austin, Texas, focused on consumer product startups. Established in 2011, SKU provides an eight-week program designed for companies with sales under $3 million. It offers funding of $12,000 per company and additional convertible notes of up to $200,000 from its network of mentors. The firm takes equity stakes ranging from 4 to 8 percent, depending on the company's revenue. SKU aims to support market-validated startups by providing them with essential resources, mentorship, educational content, and operational assistance. Since its inception, SKU has successfully helped its alumni raise an average of approximately $2 million in follow-on funding, with all alumni companies remaining operational.

Kirstin Ross

Managing Director

27 past transactions

Heather's Choice

Non Equity Assistance in 2024
Heather's Choice specializes in producing nutritious, lightweight meals and snacks designed for adventurers. The company offers a range of dehydrated food products, including gluten-free and dairy-free meals, as well as vegetarian options. These meals and snacks are crafted to provide essential nutrients that keep consumers energized and satisfied during outdoor activities. Heather's Choice products are easy to prepare, requiring only water to become ready to eat, making them a convenient choice for travelers seeking self-sufficiency on their adventures. In addition to meals, the company also provides macaroons and assorted samplers, catering to diverse dietary preferences and needs.

Blue Norther Hard Seltzer

Non Equity Assistance in 2023
Blue Norther, an Austin-based father-and-son hard seltzer brand that uses fruit juice, organic agave, and raw cane sugar.

Wunderkeks

Non Equity Assistance in 2023
Wunderkeks, founded in Guatemala City in 2012, embodies the belief that childlike joy is a vital value to uphold. In 2018, the company relocated to Austin, Texas, where it gained popularity at local farmers markets. Wunderkeks produces a range of healthy cookie dough products, focusing on cookies and brownies that are kitchen-made, gluten-free, and free from trans-fats and preservatives. By offering its products online, the company enables health-conscious consumers to enjoy indulgent treats without compromising their dietary preferences.

Growth Spurt

Non Equity Assistance in 2023
Growth Spurt is a manufacturing company specializing in full-fat goat milk toddler formula. Their product is fortified with essential vitamins and minerals, aiming to provide nutrition equivalent to breast milk for children under three years old, supporting their growth and development.

Roro's Baking Company

Non Equity Assistance in 2023
RoRo's Baking Company is a family-run business based in Dallas, Texas, specializing in handmade baked goods, including dinner rolls and cinnamon rolls. Since its inception in April 2011, the company has focused on using natural ingredients to create its products, which are sold fully baked and frozen. Over the years, RoRo's has expanded its operations to include larger retail spaces and a commercial baking facility, allowing for increased production and distribution of its delectable offerings.

DelOrigen

Non Equity Assistance in 2023
DelOrigen is a female- and family-owned business specializing in the production of high-quality frozen cheese sticks and empanadas. The company operates under the brand DelOrigen Foods, offering a range of snacks that cater to various dietary preferences and restrictions, including keto, gluten-free, plant-based, whole grain, non-GMO, and additive-free options. Their mission is to make delicious, wholesome snacks accessible to families worldwide.

Leisure Hydration

Non Equity Assistance in 2023
Leisure Hydration is a beverage company founded by two former college athletes. They produce a line of canned hydration drinks infused with an ocean and plant-derived blend, aimed at restoring mental balance and clarity during stressful periods. Their beverages are organic, all-natural, and non-alcoholic, targeting consumers seeking to uplift their moods and awaken creativity.

Raena

Non Equity Assistance in 2022
Raena is an Indonesian startup focused on empowering social media influencers to establish their own e-commerce brands within the beauty sector. Founded by Sreejita Deb, an alumna of Harvard Business School, Google, and Amazon, the company operates a web-based platform that caters to Indonesian consumers by offering a curated selection of beauty products sourced primarily from Japan and Korea. Raena's platform not only facilitates the sale of these products but also provides ready-made content and connects emerging beauty brands globally for drop shipping. This approach enables both beauty businesses and customers to easily access high-quality skincare and beauty products in a single, streamlined location.

NoBull Burger

Non Equity Assistance in 2022
NoBull Burger is a producer of premium, hand-crafted veggie burgers that focus on providing a natural source of plant-based protein. The company offers its products in five distinct flavors, using organic lentils, grains, and a variety of roasted vegetables. NoBull Burger emphasizes the quality of its ingredients by ensuring that its burgers contain no preservatives, additives, or chemicals. This commitment to natural ingredients not only caters to health-conscious consumers but also promotes sustainability, making the burgers beneficial for both individual health and the environment.

Yips Yogurt Chips

Non Equity Assistance in 2022
Yips Yogurt Chips is a pioneering producer of snack chips made from real probiotic Greek yogurt, catering to health-conscious consumers seeking gluten-free options. The company offers a variety of flavors, such as Almond Butter Banana and Superberry Chocolate, positioning its products as a convenient alternative to traditional yogurt bowls. Yips utilizes a unique freeze-drying process that preserves the superfood nutrients and flavor of the yogurt, resulting in a crunchy snack that can be enjoyed anytime and anywhere, without the need for refrigeration or utensils. This innovation allows consumers to enjoy a healthy treat without compromising on taste or convenience.

Beyond the Equator

Non Equity Assistance in 2022
Beyond the Equator is a company that specializes in producing a variety of healthy seed-based products. Their offerings include seed butters and seed flours made from a range of seeds such as chia, pumpkin, hemp, sunflower, flax, watermelon, and cranberry. By operating an online platform, the company provides customers with access to nutritious ingredients that can be used in healthy recipes.

UP TO GOOD

Non Equity Assistance in 2022
UP TO GOOD is a producer of functional sparkling energy drinks that utilize upcycled cascara, the fruit of the coffee berry. By transforming coffee by-products into beverage offerings, the company aims to reduce waste and minimize water usage in its production processes. The drinks are designed to provide a positive lift through clean caffeine, equivalent to a double shot of espresso, and are available in a variety of flavors. This focus on sustainability and health allows consumers to enjoy a refreshing energy boost while contributing to environmental conservation.

Pulp Hot Sauce

Non Equity Assistance in 2022
Pulp Hot Sauce is a gourmet small-batch fermented hot sauce. All sauces are raw, vegan, gluten-free, probiotic, and use Georgia- grown peppers.

Tend Prenatal

Non Equity Assistance in 2022
Tend Prenatal is the first real-food prenatal bar, that provides an all-natural, delicious alternative to prenatal vitamins.

Holmes Mouthwatering

Non Equity Assistance in 2022
Holmes Mouthwatering is a Cleveland, Ohio-based manufacturer and seller of premium applesauce and real-fruit products. The company specializes in producing natural applesauce made from regionally sourced apples, pears, and apple cider. By utilizing locally sourced ingredients, Holmes Mouthwatering offers products that are rich in vitamins and calcium, promoting healthier food choices for consumers. The company is dedicated to providing freshly produced fruit snacks that align with its mission of helping individuals reach their potential through better nutrition.

Happy Moose Juice

Non Equity Assistance in 2022
Happy Moose crafts the juices and functional wellness shots from upcycled, heirloom produce sourced directly from the fields of independent, family farms.

Mocktail Club

Non Equity Assistance in 2022
Mocktail Club specializes in the production of premium non-alcoholic cocktails designed to deliver unique and exciting flavors. The company focuses on using high-quality organic and natural ingredients, crafting beverages that are cold-pressed, all-natural, and ready-to-drink. Each mocktail is meticulously handcrafted to combine multiple flavor profiles, offering an alternative to traditional alcoholic drinks. With an emphasis on richness and complexity, Mocktail Club's offerings are enriched with nutrients and superfruits, providing consumers with refreshing, flavorful, and alcohol-free beverage options.

Mesa de Vida

Non Equity Assistance in 2022
Mesa de Vida is a producer of chef-crafted meal starters and seasoning blends designed to simplify meal preparation while promoting health. The company offers a range of starter sauces that allow consumers to transform basic ingredients into gourmet dishes with ease. These products are characterized by being low or free from sodium, sugars, and fillers, catering to health-conscious individuals. Mesa de Vida aims to enhance the cooking experience by enabling customers to explore diverse recipes and flavors from various cuisines, making each meal both convenient and delicious.

Aura Bora

Seed Round in 2021
Aura Bora is a manufacturer specializing in craft sparkling water infused with herbs, fruits, and flowers. Unlike conventional sparkling waters, Aura Bora uses plant-based ingredients to create bold, refreshing flavors, providing consumers with a natural, hydrating alternative to artificially flavored beverages.

Waka Coffee & Tea

Pre Seed Round in 2021
Waka Coffee & Tea is an online retailer specializing in high-quality instant coffees and teas, designed to provide convenient and enjoyable beverage options for consumers. The company focuses on creating effortless solutions that allow customers to enjoy delicious drinks at home or while on the go. By prioritizing quality and convenience, Waka aims to enhance the daily routines of its customers, enabling them to spend more time on activities they cherish.

Agua Bonita

Pre Seed Round in 2021
Agua Bonita is a cold-pressed juice company that specializes in creating beverages from surplus and aesthetically imperfect produce. By utilizing rescued fruits and vegetables, Agua Bonita offers refreshing alternatives that prioritize authenticity and quality. The company's products are crafted using genuine recipes that contain no added sugars and consist entirely of real ingredients. This approach not only provides consumers with delicious and nutritious beverage options but also contributes to reducing food waste in the process.

Green Girl Bakeshop

Venture Round in 2021
Green Girl Bakeshop specializes in crafting plant-based gelato and packaged desserts that prioritize health, wellness, and environmental sustainability. Committed to creating allergy-friendly options, the company offers products such as icebox cookie sandwiches that are free from soy, dairy, gluten, grains, and eggs. Each item is made with no more than four simple ingredients, avoiding unnatural stabilizers and artificial additives. By utilizing whole, nutrient-dense superfoods, Green Girl Bakeshop aims to provide delicious desserts that cater to diverse dietary needs while supporting overall vitality and well-being.

Shaz & Kiks

Pre Seed Round in 2021
Shaz & Kiks is a hair wellness brand that specializes in high-performing haircare products derived from Ayurvedic principles, the world's oldest healing system. The company focuses on creating eco-conscious formulas that incorporate nutrient-rich Indian herbs, oils, and flowers. By emphasizing the importance of nourishing the entire hair ecosystem, Shaz & Kiks aims to help women achieve clean scalps, promote new hair growth, and enhance the strength and moisture retention of their hair strands. The brand is committed to providing effective solutions for haircare through the use of natural ingredients sourced from the Indian subcontinent.

American Provenance

Venture Round in 2021
American Provenance, LLC is a manufacturer of natural personal care products designed for both men and women. Founded in 2015 and headquartered in Mount Horeb, Wisconsin, the company specializes in creating safe and effective grooming products using all-natural ingredients. Its diverse product line includes deodorants, aftershave, body spray, beard balm, shave toner, perfumes, soaps, and hair pomade, as well as leather conditioner for various accessories and wood conditioner for kitchen items. The company prides itself on using minimal ingredients such as almonds, hazelnut, coconut, beeswax, shea butter, and arrowroot, ensuring that its offerings are chemical and cruelty-free. The founder, Kyle LaFond, developed the brand out of concern for the questionable ingredients often found in personal care items used by his students.

BeeFree

Venture Round in 2021
BeeFree is a gluten-free food supplier of paleo-friendly, grainless snack mix that is made with almonds, seeds, and honey. They do not use artificial ingredients, no preservatives - just raw, clean ingredients that you can easily identify.

Macro Snacks

Pre Seed Round in 2021
Macro Snacks is a snack company that provides protein snacks that are also balanced with other key macronutrients. Healthy snacks are nothing without great taste. They put taste above all when making healthy, plant-based, balanced snacks.
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