Strand Equity

Supergut is a nutrition company based in Los Angeles, California, founded in 2019. It specializes in producing and retailing clinically validated nutritional products designed to address common health conditions through the gut microbiome. Supergut's product line includes a variety of flavorful nutritional shakes that contain resistant starch, a prebiotic fiber that supports a healthy gut microbiome. These shakes are formulated to enhance the body's natural ability to manage blood sugar levels, satisfy hunger, and strengthen immunity, thereby helping individuals boost and balance their immune system.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Sollis Health offers concierge urgent and emergency care with round-the-clock access to medical facilities and ER physicians who manage care from check-in through follow-up. The service suite includes advanced diagnostic imaging, VIP support from leading hospitals, and fast access to a hand-selected network of specialists, along with executive health programs and proactive preventive services to improve medical experience during acute illnesses or emergencies.

R.E.M. Beauty is a cosmetics manufacturer dedicated to empowering individuals in their creativity and self-expression through makeup. The company offers a diverse range of products, including brow gel, concealer, eyeliner markers, lip liner pencils, eyeshadow palettes, lipstick, and lip gloss. By providing high-quality tools and innovative formulations, R.E.M. Beauty aims to support its customers in realizing their artistic aspirations and enhancing their personal style.

Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

Monos is a travel bag e-commerce platform that specializes in creating high-quality luggage alternatives designed for discerning travelers. The company offers a sleek line of products, including luxury bags, backpacks, and duffels, emphasizing a perfect balance of aesthetics and durability. Inspired by the Japanese concept of mono no aware, which reflects on the beauty of impermanence, Monos aims to enhance the travel experience by providing thoughtfully designed, functional pieces that cater to the needs of modern wanderers. The company understands that the journey is as important as the destination and strives to create travel accessories that inspire exploration and appreciation for the moments encountered along the way.

Humankind operates as a Conversational Commerce SaaS platform that enables brands and retailers to offer personalized, human-led selling experiences through SMS. This innovative approach represents a new sales channel that enhances shopper engagement and significantly boosts conversion rates, achieving increases between 500% and 1,500%, along with higher average order values. The platform utilizes advanced communication technology, including built-in AI and natural language processing, to manage numerous customer interactions efficiently. By providing hyper-personalized expert recommendations, Humankind allows businesses to deliver tailored shopping experiences akin to having a personal consultant, such as a stylist or dietician, accessible via text message. This model not only enhances customer satisfaction and loyalty but also allows brands to turn this service into a profitable channel without the need for free offerings.

Neighbor is a company that specializes in providing outdoor and home furnishings designed for comfort and durability. Its product offerings include furniture suitable for living rooms and outdoor spaces, crafted from weather-resistant materials that maintain aesthetic appeal. By focusing on affordability, Neighbor aims to make quality furniture accessible to a broad range of customers, ensuring that they can enhance their living environments without compromising on style or performance.

Sollis Health offers concierge urgent and emergency care with round-the-clock access to medical facilities and ER physicians who manage care from check-in through follow-up. The service suite includes advanced diagnostic imaging, VIP support from leading hospitals, and fast access to a hand-selected network of specialists, along with executive health programs and proactive preventive services to improve medical experience during acute illnesses or emergencies.

Monos is a travel bag e-commerce platform that specializes in creating high-quality luggage alternatives designed for discerning travelers. The company offers a sleek line of products, including luxury bags, backpacks, and duffels, emphasizing a perfect balance of aesthetics and durability. Inspired by the Japanese concept of mono no aware, which reflects on the beauty of impermanence, Monos aims to enhance the travel experience by providing thoughtfully designed, functional pieces that cater to the needs of modern wanderers. The company understands that the journey is as important as the destination and strives to create travel accessories that inspire exploration and appreciation for the moments encountered along the way.

Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

Diggs is a manufacturer of pet products focused on enhancing the quality of life for pets and their owners. The company designs a diverse range of items suitable for pets of all sizes, drawing inspiration from baby product standards and contemporary interior design trends. Its offerings emphasize attributes such as ease of cleaning, customization, safety, aesthetics, portability, and ergonomics. By prioritizing the well-being and comfort of pets, Diggs aims to provide pet parents with practical and stylish solutions that contribute to the overall happiness and health of their animals.

Founded in 2014, Studio McGee is a prominent player in the interior design industry. Known for its distinctive aesthetic, the company offers a wide range of home decor products including furniture, rugs, lighting, and accessories, along with professional design services.

Uncle Nearest is a producer and retailer of handcrafted whiskey, specializing in single-barrel products made in small batches. The company employs traditional distilling methods to create high-quality aged whiskey, which is bottled and hand-labeled for consumers. By focusing on micro-distillation, Uncle Nearest aims to deliver exceptional beverages, catering to the preferences of whiskey enthusiasts and cocktail lovers alike.

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Modern Acupuncture operates a network of clinics offering acupuncture-based wellness and pain-relief treatments in modern, accessible settings. Drawing on traditional acupuncture principles, the company provides a natural pathway to better health and well-being through convenient locations and patient-focused care, aiming to balance the body and support overall wellness.

HUM Nutrition is a Los Angeles-based company that develops, markets, and sells vitamins and supplements focused on skin, hair, nails, and weight management. Founded in 2012, it offers products addressing concerns such as dry skin, anti-aging, blemishes, acne, and cleansing and detoxification, primarily marketed through its online platform. The company emphasizes clean, natural products and positions them as triple-tested for potency and purity, while connecting consumers with nutrition experts to provide profiling and guidance at accessible prices. Through combining product development with expert consultation, HUM Nutrition aims to support customers in improving overall health and well-being.

Real Good Foods is a U.S.-based frozen food company that develops, markets, and manufactures high‑protein, low‑sugar, gluten‑ and grain‑free products, including breakfast sandwiches, entrees, pizzas, snacks, and ethnic meals. The company launched its frozen pizza line in 2017, achieving a significant share of the retail pizza category within a year without third‑party distribution. It has since expanded into related frozen categories, selling through direct‑to‑consumer channels and specialty nutrition stores. With a strong social media following, Real Good Foods drives new customers and boosts sales for its retail partners.

RightRice produces a unique vegetable-based rice alternative made from ingredients such as lentils, chickpeas, and peas. This innovative product offers a delicious and nutritious option for consumers, boasting more than double the protein, five times the fiber, and nearly 40 percent fewer net carbs compared to traditional white rice. RightRice retains the ability to absorb flavors and can be enjoyed in various seasoned varieties, including Lemon Pepper, Spanish, and Garlic Herb, all made with real herbs and spices without artificial additives. The product is non-GMO, vegan, and serves as a complete source of plant-based protein, catering to health-conscious consumers seeking to enhance their meals while reducing calorie intake.

Oatly AB, founded in 1985 and based in Malmo, Sweden, specializes in producing oat-based beverages and food products. The company's offerings include a variety of oat drinks—such as whole, semi, and chocolate options—as well as oatgurt in multiple flavors, creamy oat products, and a range of ice creams. Oatly aims to provide products that deliver high nutritional value while minimizing environmental impact. The company distributes its products primarily through health stores and serves markets across Sweden, Germany, the United Kingdom, the Netherlands, North America, Finland, and other regions. A significant portion of its revenue is generated from the EMEA region. Oatly operates as a subsidiary of Cereal Base Ceba AB.

Wander Beauty is a luxury color cosmetics company that designs and sells high-performance makeup through its online store. The product line includes eyeliners (gel), liquid eye shadow, lip products, brushes, concealers, foundations, blush, cheek tints, micro brow pencils, and highlighters, with a focus on travel-inspired, internationally oriented makeup. The brand emphasizes cruelty-free formulas and premium quality, positioning its products for online purchase globally. The company was founded in 2014 and is based in Port Washington, New York.

Van Leeuwen is an ice cream company established in 2008, headquartered in Brooklyn, New York, with stores and trucks in New York and Los Angeles. It specializes in producing high-quality, natural ice cream using ingredients such as housemade cashew milk, organic coconut milk, organic extra virgin coconut oil, and organic cane sugar. The company offers a variety of flavors, including vegan options, sold through its ice cream shops, trucks, and online platform. Additionally, Van Leeuwen sells merchandise and offers its trucks and stores for private events. Its products are also available in pints at grocery stores.

Youth To The People Inc. is a Los Angeles-based manufacturer of skincare and cosmetic products, established in 2015. The company specializes in a range of items including cleansers, creams, serums, masks, and eye creams, all designed to replenish and renew tired skin. Its formulations are characterized by 100 percent vegan ingredients, cold-pressed extracts, and the use of clinical pro-grade actives, while maintaining a commitment to sustainability through recyclable packaging and the absence of added chemicals. Youth To The People also offers its products online, providing customers with access to effective and environmentally friendly skincare solutions.

HUM Nutrition is a Los Angeles-based company that develops, markets, and sells vitamins and supplements focused on skin, hair, nails, and weight management. Founded in 2012, it offers products addressing concerns such as dry skin, anti-aging, blemishes, acne, and cleansing and detoxification, primarily marketed through its online platform. The company emphasizes clean, natural products and positions them as triple-tested for potency and purity, while connecting consumers with nutrition experts to provide profiling and guidance at accessible prices. Through combining product development with expert consultation, HUM Nutrition aims to support customers in improving overall health and well-being.

Banza LLC is a food manufacturer based in Detroit, Michigan, specializing in chickpea-based pasta products. Founded in 2014, the company offers a variety of pasta shapes, including penne, rotini, shells, and elbows, all designed to provide nutritious alternatives to traditional pasta. Banza's mission is to make healthy food more accessible, and its products are enriched with protein and fiber, catering to consumers seeking delicious comfort food without compromising on health. The brand has gained significant recognition, being available in approximately 8,000 retail locations across the United States, including major stores like Target, Kroger, and Whole Foods. Banza has received endorsements from prominent media outlets, highlighting its innovation and contribution to the food industry.

Hippeas is a brand launched in June 2016 that specializes in organic chickpea puffs, aiming to revolutionize the global snacking market. Created by Green Park Brands, Hippeas offers a range of nutritious snacks that are gluten-free, vegan, kosher, and non-GMO. The product lineup includes various flavors such as barbecue, sriracha, nacho, and white cheddar, catering to health-conscious consumers seeking alternatives to traditional snacks. By prioritizing health and flavor, Hippeas encourages a shift in snacking habits while promoting a socially responsible brand narrative focused on positive change.

WTRMLN WTR is a New York-based producer of cold-pressed watermelon water, crafted from hand-selected and hand-skinned melons. The process involves cold-pressing both the rind and flesh, followed by a short nutrient-preserving treatment, and bottling in BPA-free plastic to ensure freshness until consumption. The company emphasizes sustainability and health, offering a product that is all-natural, gluten-free, non-GMO, vegan, and kosher. Sweetened with a hint of organic lemon juice, WTRMLN WTR provides a refreshing and nutritious beverage that promotes hydration and recovery, making it a superior alternative to regular water. By sourcing only the ripest and juiciest watermelons, WTRMLN WTR delivers one of the cleanest and most hydrating beverages available.

Thom Browne, Inc. is a New York-based company specializing in the design and marketing of modern tailoring and apparel for men, women, and children. The company offers a diverse range of products, including ready-to-wear clothing, footwear, leather goods, eyewear, ties, and various accessories. Known for its distinctive style, Thom Browne conveys a unique design aesthetic that blends classic tailoring with contemporary elements. As of August 2018, Thom Browne operates as a subsidiary of Ermenegildo Zegna Holditalia S.p.A., further expanding its reach in the fashion industry.

Artsy is an extensive online platform connecting art enthusiasts with over one million artworks from renowned and emerging artists. It collaborates with prominent galleries, auction houses, museums, and art fairs worldwide to create a global marketplace for art discovery and collection.

Sweaty Betty is a global fitness and lifestyle brand dedicated to providing innovative and stylish women's activewear. With over 15 years of experience, the company specializes in tops, bottoms, swimwear, outerwear, and accessories designed to meet both performance and aesthetic needs. Based in the United Kingdom, Sweaty Betty uses exclusive fabrics to create high-quality sportswear, including fully opaque leggings available in reversible styles and bold prints. The brand aims to empower women through fitness, encouraging them to embrace an active lifestyle while looking and feeling their best.

Bai is a beverage company founded in 2009 by Ben Weiss, a veteran of the beverage industry. It specializes in creating innovative drinks that combine great taste with healthier ingredients. Bai's product lines, including Bai and Bai Bubbles, feature fresh fruit flavors and are designed to be low in calories, containing only 5 calories and 1 gram of sugar per serving, while also being infused with antioxidants derived from coffee's superfruit. Additionally, Bai produces Antiwater, a super-purified bottled water that is also antioxidant-infused. The company's rapid growth has led to widespread distribution, including partnerships with major beverage distributors. Bai has received recognition for its business success, being named one of Inc.'s 500 fastest-growing private companies in 2014 and one of Forbes' 20 Most Promising Companies in 2015.

Launched on Mother’s Day 2006, and founded and operated by moms, Happy Family is a leading premium organic food brand delivering optimal nutrition for the entire family. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. Happy Family has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012.

Vita Coco is a beverage company known for its diverse range of non-carbonated drinks, primarily coconut water. The company focuses on providing products that are naturally rich in essential electrolytes, including potassium, magnesium, phosphorus, sodium, and calcium. In addition to its flagship coconut water, Vita Coco offers a variety of other beverages, such as clean energy drinks under the Runa brand, canned water, protein water, and PWR LIFT. By emphasizing natural ingredients and hydration, Vita Coco aims to cater to health-conscious consumers seeking refreshing beverage options.