Strand Equity

Supergut is a nutrition company based in Los Angeles, California, founded in 2019. It specializes in producing and retailing clinically validated nutritional products designed to address common health conditions through the gut microbiome. Supergut's product line includes a variety of flavorful nutritional shakes that contain resistant starch, a prebiotic fiber that supports a healthy gut microbiome. These shakes are formulated to enhance the body's natural ability to manage blood sugar levels, satisfy hunger, and strengthen immunity, thereby helping individuals boost and balance their immune system.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Sollis Health, previously known as Priority Private Care, is a provider of concierge urgent and emergency medical services designed to offer patients a superior healthcare experience during acute medical situations. The company ensures that members have access to top-tier emergency room physicians who oversee their care from initial check-in through follow-up. Sollis Health is distinguished by its commitment to personalized service, featuring advanced diagnostic imaging, a hand-selected network of specialists, and 24/7 medical care. In addition to urgent care, the company offers preventative health assessments, healthcare advocacy, and an executive health program, enabling patients to receive comprehensive support tailored to their individual healthcare needs.

R.E.M. Beauty is a cosmetics manufacturer dedicated to empowering individuals in their creativity and self-expression through makeup. The company offers a diverse range of products, including brow gel, concealer, eyeliner markers, lip liner pencils, eyeshadow palettes, lipstick, and lip gloss. By providing high-quality tools and innovative formulations, R.E.M. Beauty aims to support its customers in realizing their artistic aspirations and enhancing their personal style.

Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

Monos is a travel bag e-commerce platform that specializes in creating high-quality luggage alternatives designed for discerning travelers. The company offers a sleek line of products, including luxury bags, backpacks, and duffels, emphasizing a perfect balance of aesthetics and durability. Inspired by the Japanese concept of mono no aware, which reflects on the beauty of impermanence, Monos aims to enhance the travel experience by providing thoughtfully designed, functional pieces that cater to the needs of modern wanderers. The company understands that the journey is as important as the destination and strives to create travel accessories that inspire exploration and appreciation for the moments encountered along the way.

Humankind operates as a Conversational Commerce SaaS platform that enables brands and retailers to offer personalized, human-led selling experiences through SMS. This innovative approach represents a new sales channel that enhances shopper engagement and significantly boosts conversion rates, achieving increases between 500% and 1,500%, along with higher average order values. The platform utilizes advanced communication technology, including built-in AI and natural language processing, to manage numerous customer interactions efficiently. By providing hyper-personalized expert recommendations, Humankind allows businesses to deliver tailored shopping experiences akin to having a personal consultant, such as a stylist or dietician, accessible via text message. This model not only enhances customer satisfaction and loyalty but also allows brands to turn this service into a profitable channel without the need for free offerings.

Neighbor is a company that specializes in providing outdoor and home furnishings designed for comfort and durability. Its product offerings include furniture suitable for living rooms and outdoor spaces, crafted from weather-resistant materials that maintain aesthetic appeal. By focusing on affordability, Neighbor aims to make quality furniture accessible to a broad range of customers, ensuring that they can enhance their living environments without compromising on style or performance.

Sollis Health, previously known as Priority Private Care, is a provider of concierge urgent and emergency medical services designed to offer patients a superior healthcare experience during acute medical situations. The company ensures that members have access to top-tier emergency room physicians who oversee their care from initial check-in through follow-up. Sollis Health is distinguished by its commitment to personalized service, featuring advanced diagnostic imaging, a hand-selected network of specialists, and 24/7 medical care. In addition to urgent care, the company offers preventative health assessments, healthcare advocacy, and an executive health program, enabling patients to receive comprehensive support tailored to their individual healthcare needs.

Monos is a travel bag e-commerce platform that specializes in creating high-quality luggage alternatives designed for discerning travelers. The company offers a sleek line of products, including luxury bags, backpacks, and duffels, emphasizing a perfect balance of aesthetics and durability. Inspired by the Japanese concept of mono no aware, which reflects on the beauty of impermanence, Monos aims to enhance the travel experience by providing thoughtfully designed, functional pieces that cater to the needs of modern wanderers. The company understands that the journey is as important as the destination and strives to create travel accessories that inspire exploration and appreciation for the moments encountered along the way.

Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

Diggs is a manufacturer of pet products focused on enhancing the quality of life for pets and their owners. The company designs a diverse range of items suitable for pets of all sizes, drawing inspiration from baby product standards and contemporary interior design trends. Its offerings emphasize attributes such as ease of cleaning, customization, safety, aesthetics, portability, and ergonomics. By prioritizing the well-being and comfort of pets, Diggs aims to provide pet parents with practical and stylish solutions that contribute to the overall happiness and health of their animals.

Studio McGee is a prominent interior design studio that began in 2014 and has since gained recognition in the design industry. The company offers a wide range of home decor products, including furniture, rugs, pillows, lighting, and kitchen accessories, alongside professional design services. Its signature aesthetic and diverse portfolio have been featured in notable publications such as Architectural Digest, House Beautiful, and Elle Decor. By combining aesthetic home decor with expert design advice, Studio McGee aims to enhance the living spaces of its clients, making a significant impact on the interior design landscape.

Uncle Nearest is a producer and retailer of handcrafted whiskey, specializing in single-barrel products made in small batches. The company employs traditional distilling methods to create high-quality aged whiskey, which is bottled and hand-labeled for consumers. By focusing on micro-distillation, Uncle Nearest aims to deliver exceptional beverages, catering to the preferences of whiskey enthusiasts and cocktail lovers alike.

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Modern Acupuncture is a healthcare company dedicated to providing accessible wellness and pain relief through acupuncture treatments. By leveraging this ancient practice, the company aims to rebalance the body and promote overall health in a modern and tranquil environment. Its services not only alleviate pain but also enhance beauty by addressing fine lines, wrinkles, skin texture, and hydration, while also inducing deep relaxation. Through its approachable and effective methods, Modern Acupuncture offers individuals a natural pathway to improve their well-being and achieve a better quality of life.

HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Real Good Foods is a high-growth, health-focused frozen food company that specializes in creating convenient comfort foods. Founded as part of the Clean Eating movement, the company emphasizes products that are high in protein and low in sugar and carbohydrates, using gluten- and grain-free ingredients. Since its launch in 2017, Real Good Foods has expanded its offerings beyond frozen pizzas into adjacent categories, including frozen snacks and ethnic meals. The company has successfully penetrated the retail market, reaching significant distribution across specialty nutrition stores without relying on third-party distribution. Real Good Foods has also cultivated a strong social media presence, attracting over 300,000 followers within a short period, which has helped drive new users to its product categories and increase sales for retailers. All of its revenue is generated in the United States.

RightRice produces a unique vegetable-based rice alternative made from ingredients such as lentils, chickpeas, and peas. This innovative product offers a delicious and nutritious option for consumers, boasting more than double the protein, five times the fiber, and nearly 40 percent fewer net carbs compared to traditional white rice. RightRice retains the ability to absorb flavors and can be enjoyed in various seasoned varieties, including Lemon Pepper, Spanish, and Garlic Herb, all made with real herbs and spices without artificial additives. The product is non-GMO, vegan, and serves as a complete source of plant-based protein, catering to health-conscious consumers seeking to enhance their meals while reducing calorie intake.

Oatly AB, founded in 1985 and based in Malmo, Sweden, specializes in producing oat-based beverages and food products. The company's offerings include a variety of oat drinks—such as whole, semi, and chocolate options—as well as oatgurt in multiple flavors, creamy oat products, and a range of ice creams. Oatly aims to provide products that deliver high nutritional value while minimizing environmental impact. The company distributes its products primarily through health stores and serves markets across Sweden, Germany, the United Kingdom, the Netherlands, North America, Finland, and other regions. A significant portion of its revenue is generated from the EMEA region. Oatly operates as a subsidiary of Cereal Base Ceba AB.

Wander Beauty LLC is a luxury cosmetics company based in Port Washington, New York, that specializes in travel-inspired beauty products. Founded in 2014, the company offers a diverse range of high-performance cosmetics, including eyeliners, lipsticks, concealers, and powder foundations, all crafted with cruelty-free formulas. Wander Beauty focuses on providing essential makeup items designed to cater to women’s needs, emphasizing convenience and innovation. Their products are available for purchase through an online platform, allowing customers in the United States to easily access and order their offerings.

Van Leeuwen is an ice cream company established in 2008, headquartered in Brooklyn, New York, with stores and trucks in New York and Los Angeles. It specializes in producing high-quality, natural ice cream using ingredients such as housemade cashew milk, organic coconut milk, organic extra virgin coconut oil, and organic cane sugar. The company offers a variety of flavors, including vegan options, sold through its ice cream shops, trucks, and online platform. Additionally, Van Leeuwen sells merchandise and offers its trucks and stores for private events. Its products are also available in pints at grocery stores.

Youth To The People Inc. is a Los Angeles-based manufacturer of skincare and cosmetic products, established in 2015. The company specializes in a range of items including cleansers, creams, serums, masks, and eye creams, all designed to replenish and renew tired skin. Its formulations are characterized by 100 percent vegan ingredients, cold-pressed extracts, and the use of clinical pro-grade actives, while maintaining a commitment to sustainability through recyclable packaging and the absence of added chemicals. Youth To The People also offers its products online, providing customers with access to effective and environmentally friendly skincare solutions.

HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Banza LLC is a food manufacturer based in Detroit, Michigan, specializing in chickpea-based pasta products. Founded in 2014, the company offers a variety of pasta shapes, including penne, rotini, shells, and elbows, all designed to provide nutritious alternatives to traditional pasta. Banza's mission is to make healthy food more accessible, and its products are enriched with protein and fiber, catering to consumers seeking delicious comfort food without compromising on health. The brand has gained significant recognition, being available in approximately 8,000 retail locations across the United States, including major stores like Target, Kroger, and Whole Foods. Banza has received endorsements from prominent media outlets, highlighting its innovation and contribution to the food industry.

Hippeas is a brand launched in June 2016 that specializes in organic chickpea puffs, aiming to revolutionize the global snacking market. Created by Green Park Brands, Hippeas offers a range of nutritious snacks that are gluten-free, vegan, kosher, and non-GMO. The product lineup includes various flavors such as barbecue, sriracha, nacho, and white cheddar, catering to health-conscious consumers seeking alternatives to traditional snacks. By prioritizing health and flavor, Hippeas encourages a shift in snacking habits while promoting a socially responsible brand narrative focused on positive change.

WTRMLN WTR is a New York-based producer of cold-pressed watermelon water, crafted from hand-selected and hand-skinned melons. The process involves cold-pressing both the rind and flesh, followed by a short nutrient-preserving treatment, and bottling in BPA-free plastic to ensure freshness until consumption. The company emphasizes sustainability and health, offering a product that is all-natural, gluten-free, non-GMO, vegan, and kosher. Sweetened with a hint of organic lemon juice, WTRMLN WTR provides a refreshing and nutritious beverage that promotes hydration and recovery, making it a superior alternative to regular water. By sourcing only the ripest and juiciest watermelons, WTRMLN WTR delivers one of the cleanest and most hydrating beverages available.

Thom Browne, Inc. is a New York-based company specializing in the design and marketing of modern tailoring and apparel for men, women, and children. The company offers a diverse range of products, including ready-to-wear clothing, footwear, leather goods, eyewear, ties, and various accessories. Known for its distinctive style, Thom Browne conveys a unique design aesthetic that blends classic tailoring with contemporary elements. As of August 2018, Thom Browne operates as a subsidiary of Ermenegildo Zegna Holditalia S.p.A., further expanding its reach in the fashion industry.

Artsy is the largest online art marketplace, offering access to over one million artworks from both iconic and emerging artists. The platform collaborates with leading museums, galleries, auction houses, and art fairs to create a comprehensive space for buying and selling art. By connecting users to a global audience, Artsy not only facilitates the discovery and collection of art but also supports artists and promotes art appreciation worldwide. Additionally, the company manages online art publications, further enhancing its role in the art community.

Sweaty Betty is a global fitness and lifestyle brand dedicated to providing innovative and stylish women's activewear. With over 15 years of experience, the company specializes in tops, bottoms, swimwear, outerwear, and accessories designed to meet both performance and aesthetic needs. Based in the United Kingdom, Sweaty Betty uses exclusive fabrics to create high-quality sportswear, including fully opaque leggings available in reversible styles and bold prints. The brand aims to empower women through fitness, encouraging them to embrace an active lifestyle while looking and feeling their best.

Bai is a beverage company founded in 2009 by Ben Weiss, a veteran of the beverage industry. It specializes in creating innovative drinks that combine great taste with healthier ingredients. Bai's product lines, including Bai and Bai Bubbles, feature fresh fruit flavors and are designed to be low in calories, containing only 5 calories and 1 gram of sugar per serving, while also being infused with antioxidants derived from coffee's superfruit. Additionally, Bai produces Antiwater, a super-purified bottled water that is also antioxidant-infused. The company's rapid growth has led to widespread distribution, including partnerships with major beverage distributors. Bai has received recognition for its business success, being named one of Inc.'s 500 fastest-growing private companies in 2014 and one of Forbes' 20 Most Promising Companies in 2015.

Launched on Mother’s Day 2006, and founded and operated by moms, Happy Family is a leading premium organic food brand delivering optimal nutrition for the entire family. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. Happy Family has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012.

Vita Coco is a beverage company known for its diverse range of non-carbonated drinks, primarily coconut water. The company focuses on providing products that are naturally rich in essential electrolytes, including potassium, magnesium, phosphorus, sodium, and calcium. In addition to its flagship coconut water, Vita Coco offers a variety of other beverages, such as clean energy drinks under the Runa brand, canned water, protein water, and PWR LIFT. By emphasizing natural ingredients and hydration, Vita Coco aims to cater to health-conscious consumers seeking refreshing beverage options.