Strand Equity

Supergut is a nutrition company based in Los Angeles, California, founded in 2019. It specializes in producing and retailing nutritional products designed to address common health conditions. Supergut’s product line includes a variety of flavorful nutritional shakes that incorporate resistant starch, a prebiotic fiber known to support a healthy gut microbiome. These shakes aim to enhance the body's natural ability to manage blood sugar, satisfy hunger, and strengthen the immune system. The company emphasizes clinically validated solutions that have demonstrable health benefits, focusing on the critical role of gut health in overall well-being.

Hello Cake, Inc. is a sexual health and wellness brand that specializes in manufacturing moisturizing lubricants and a variety of related products, including prescription medication, supplements, and cleansing wipes. The company, which was incorporated in 2018 and is based in Calabasas, California, sells its offerings online. Originally known as Cake For Men, Inc., it rebranded to Hello Cake in April 2020. The products are designed to enhance sexual experiences and are inspired by real couples, having undergone testing across a wide range of sexual preferences prior to their launch. Through its premium product line, Hello Cake aims to promote healthier and more pleasurable sexual lives for its customers.

Sollis Health, previously known as Priority Private Care, provides comprehensive medical services focused on urgent and emergency care. The company offers members access to top-tier medical facilities and ER physicians who oversee their care from check-in to follow-up. With a commitment to personalized service, Sollis Health ensures that members receive attentive support and advanced diagnostic imaging. Their offerings include round-the-clock medical care, preventative health assessments, healthcare advocacy, and a network of selected specialists, all designed to enhance the patient experience during acute medical emergencies. The organization aims to deliver a seamless and superior healthcare experience, functioning like a personal doctor available at all times.

R.E.M. Beauty is a cosmetics manufacturer dedicated to empowering individuals in their creativity and self-expression through makeup. The company offers a diverse range of products, including brow gel, concealer, eyeliner markers, lip liner pencils, eyeshadow palettes, lipstick, and lip gloss. By providing high-quality tools, R.E.M. Beauty aims to inspire users to bring their imaginative aspirations to life.

Innbeauty Project is a skincare brand focused on providing effective and accessible products for a new generation. The company manufactures a range of non-toxic, vegan, and cruelty-free cosmetic items, including face moisturizers, lip balms, face glazes, face cleansers, drying pastes, and face masks. Utilizing plant-based ingredients, Innbeauty Project aims to promote skin health while also prioritizing environmental sustainability.

Monos is a travel bag e-commerce company that specializes in designing high-quality luggage alternatives, including bags, backpacks, and duffels. The brand focuses on creating stylish and durable travel pieces, appealing to modern travelers who seek both functionality and aesthetics. Inspired by the Japanese concept of mono no aware, which reflects on the beauty of life's fleeting moments, Monos aims to enhance the travel experience through thoughtfully designed products. By prioritizing both design and utility, the company caters to individuals who appreciate the journey as much as the destination, providing them with luggage that supports their adventures, whether near or far.

Humankind operates as a Conversational Commerce SaaS platform that enables brands and retailers to offer personalized, human-led selling experiences through SMS. This innovative approach represents a new sales channel that enhances shopper engagement and significantly boosts conversion rates, achieving increases between 500% and 1,500%, along with higher average order values. The platform utilizes advanced communication technology, including built-in AI and natural language processing, to manage numerous customer interactions efficiently. By providing hyper-personalized expert recommendations, Humankind allows businesses to deliver tailored shopping experiences akin to having a personal consultant, such as a stylist or dietician, accessible via text message. This model not only enhances customer satisfaction and loyalty but also allows brands to turn this service into a profitable channel without the need for free offerings.

Neighbor is a company that specializes in providing outdoor and home furnishings designed for comfort and durability. Its product offerings include furniture suitable for living rooms and outdoor spaces, crafted from weather-resistant materials that maintain aesthetic appeal. By focusing on affordability, Neighbor aims to make quality furniture accessible to a broad range of customers, ensuring that they can enhance their living environments without compromising on style or performance.

Sollis Health, previously known as Priority Private Care, provides comprehensive medical services focused on urgent and emergency care. The company offers members access to top-tier medical facilities and ER physicians who oversee their care from check-in to follow-up. With a commitment to personalized service, Sollis Health ensures that members receive attentive support and advanced diagnostic imaging. Their offerings include round-the-clock medical care, preventative health assessments, healthcare advocacy, and a network of selected specialists, all designed to enhance the patient experience during acute medical emergencies. The organization aims to deliver a seamless and superior healthcare experience, functioning like a personal doctor available at all times.

Monos is a travel bag e-commerce company that specializes in designing high-quality luggage alternatives, including bags, backpacks, and duffels. The brand focuses on creating stylish and durable travel pieces, appealing to modern travelers who seek both functionality and aesthetics. Inspired by the Japanese concept of mono no aware, which reflects on the beauty of life's fleeting moments, Monos aims to enhance the travel experience through thoughtfully designed products. By prioritizing both design and utility, the company caters to individuals who appreciate the journey as much as the destination, providing them with luggage that supports their adventures, whether near or far.

Innbeauty Project is a skincare brand focused on providing effective and accessible products for a new generation. The company manufactures a range of non-toxic, vegan, and cruelty-free cosmetic items, including face moisturizers, lip balms, face glazes, face cleansers, drying pastes, and face masks. Utilizing plant-based ingredients, Innbeauty Project aims to promote skin health while also prioritizing environmental sustainability.

Diggs is a pet products company focused on enhancing the quality of life for pets and their owners. The company designs a range of products that cater to pets of all sizes, prioritizing safety, cleanliness, and aesthetics. By drawing inspiration from baby product standards and contemporary interior design trends, Diggs offers customizable and ergonomic solutions that are not only attractive but also practical for pet parents. The company's mission is to ensure the safety, happiness, and health of pets through innovative and user-friendly products.

Studio McGee, founded in 2014, has grown from a small operation in a spare bedroom to a prominent player in the interior design industry. The studio specializes in aesthetic home decor and offers a diverse catalog that includes pillows, furniture, rugs, lighting, and various decorative accessories. In addition to its product offerings, Studio McGee provides design services that help clients enhance their living spaces with expert tips and tailored solutions. The firm's distinctive style and extensive portfolio have garnered recognition in prestigious publications such as Architectural Digest, House Beautiful, and Elle Decor, solidifying its reputation as a leader in the design field.

Uncle Nearest is a producer and retailer of handcrafted whiskey, specializing in single-barrel products made in small batches. The company employs traditional distilling methods to create high-quality aged whiskey, which is bottled and hand-labeled for consumers. By focusing on micro-distillation, Uncle Nearest aims to deliver exceptional beverages, catering to the preferences of whiskey enthusiasts and cocktail lovers alike.

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Modern Acupuncture is a healthcare company focused on providing accessible wellness and pain relief through acupuncture treatments. By utilizing this time-tested method, the company aims to rebalance the body and promote overall health in a modern and serene environment. Their services not only address pain relief but also enhance beauty by reducing fine lines, improving skin texture, and promoting deeper relaxation. With a commitment to offering a natural and effective approach to well-being, Modern Acupuncture seeks to make acupuncture treatments approachable and beneficial for a wide range of individuals.

HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Real Good Foods is a health-focused frozen food company that specializes in creating convenient and delicious comfort foods. Established as part of the Clean Eating movement, the company offers products that are high in protein, low in sugar, and made from gluten- and grain-free ingredients. Since entering the market with its frozen pizzas in 2017, Real Good Foods has expanded its offerings to include a variety of frozen snacks and ethnic meals. The company has successfully gained a significant retail presence, reaching approximately 70% of the addressable market without relying on third-party distribution. Its strong engagement on social media, with over 300,000 followers, has also contributed to attracting new customers and boosting sales for retailers. All of Real Good Foods' operations and revenue are focused within the United States.

RightRice produces a unique vegetable-based rice alternative made from ingredients such as lentils, chickpeas, and peas. This innovative product offers a delicious and nutritious option for consumers, boasting more than double the protein, five times the fiber, and nearly 40 percent fewer net carbs compared to traditional white rice. RightRice retains the ability to absorb flavors and can be enjoyed in various seasoned varieties, including Lemon Pepper, Spanish, and Garlic Herb, all made with real herbs and spices without artificial additives. The product is non-GMO, vegan, and serves as a complete source of plant-based protein, catering to health-conscious consumers seeking to enhance their meals while reducing calorie intake.

Oatly AB, based in Malmo, Sweden, specializes in producing a diverse range of oat-based products, primarily oat drinks, including various flavors and formulations such as whole, semi, and organic options, as well as specialty drinks like chocolate and matcha lattes. The company also offers oatgurt in multiple flavors, creamy oat products, oat spreads, and ice cream. Founded in 1985, Oatly aims to provide products that deliver maximum nutritional value while minimizing environmental impact. Its offerings are available through health stores and are distributed across various markets, including Sweden, Germany, the United Kingdom, the Netherlands, North America, and Finland. The majority of Oatly's revenue comes from the EMEA region, reflecting its strong presence in Europe. As a subsidiary of Cereal Base Ceba AB, Oatly continues to focus on making healthy, sustainable food choices accessible to consumers.

Wander Beauty LLC is a luxury color cosmetics company based in Port Washington, New York, founded in 2014. The company specializes in producing a range of beauty products designed to cater to the needs of women, including eyeliners, lipsticks, concealers, foundations, and highlighters, among others. Wander Beauty is notable for its travel-inspired approach, offering high-performance and cruelty-free formulas that reflect international innovation. Its products are primarily sold online in the United States, allowing customers to conveniently purchase makeup essentials. The brand aims to provide a seamless beauty experience, emphasizing quality and accessibility for its clientele.

Van Leeuwen Ice Cream LLC, founded in 2008 and based in Brooklyn, New York, specializes in producing ice cream made from natural ingredients, including housemade cashew milk, organic coconut milk, organic extra virgin coconut oil, and organic cane sugar. The company offers a diverse range of flavors, such as vegan options like couch potato and classic peppermint stick, as well as traditional favorites like vanilla, chocolate, and salted caramel. Van Leeuwen sells its products through ice cream shops, online platforms, and ice cream trucks, catering to consumers looking for both indulgent and healthier frozen treats. With additional locations in Los Angeles, Van Leeuwen continues to expand its presence in the ice cream market while emphasizing quality ingredients and a commitment to delicious flavors.

Youth To The People Inc. is a Los Angeles-based company that specializes in manufacturing skincare and cosmetic products, including cleansers, creams, serums, masks, and eye creams. Founded in 2015, the company focuses on creating skincare solutions that help replenish and renew tired skin. Its products are formulated with 100 percent vegan ingredients and cold-pressed extracts, combined with clinical pro-grade actives, while adhering to environmentally friendly practices such as recyclable packaging and the absence of added chemicals. In addition to skincare, Youth To The People also offers clothing products for sale online, promoting a holistic approach to beauty and wellness.

HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Banza LLC is a food manufacturer based in Detroit, Michigan, that specializes in producing and wholesaling chickpea pasta. Founded in 2014, the company offers a variety of pasta shapes, including penne, rotini, shells, and elbows, aimed at providing nutritious comfort food alternatives. Banza's products are designed to be high in protein and fiber, allowing consumers to enjoy their favorite meals without compromising on health. The pasta is available in approximately 8,000 retail locations across the United States, including major stores such as Target, Kroger, and Whole Foods. Banza has received notable recognition, being featured in prominent publications like The New York Times and Bon Appetit, and has been celebrated as one of TIME Magazine's 25 Best Inventions of the Year.

Hippeas is a brand that specializes in organic chickpea snacks, launched in June 2016 by Green Park Brands. The company aims to transform the snacking industry by offering a healthier alternative to traditional snacks through its range of chickpea puffs. These products are nutritious, gluten-free, vegan, kosher, and non-GMO, available in various flavors such as barbecue, sriracha, nacho, and white cheddar. By focusing on clear health benefits and exciting flavor profiles, Hippeas seeks to provide consumers with snacks that are free from additives and preservatives while promoting a positive social impact and encouraging healthier eating habits.

Wtrmln Wtr is a New York-based company specializing in the production of cold-pressed watermelon water. The company sources the ripest, conscientiously grown watermelons, which are hand-selected and cold-pressed to retain their natural nutrients. This process involves using both the rind and flesh of the melon, followed by a short nutrient-preserving treatment and refrigeration in BPA-free plastic bottles until consumption. Wtrmln Wtr's products are all-natural, gluten-free, non-GMO, vegan, and kosher, often sweetened with a hint of organic lemon juice. The company emphasizes the health benefits of its watermelon water, promoting faster hydration and more efficient recovery compared to regular water, making it a nutritious and refreshing choice for consumers seeking sustainable beverage options.

Thom Browne, Inc. is a New York-based company specializing in modern tailoring and the design and marketing of apparel for men, women, and children. The brand is known for its distinctive collections that encompass ready-to-wear clothing, footwear, accessories, and fragrances. Offering a diverse range of products, Thom Browne's portfolio includes shirts, knits, leather goods, eyewear, ties, and various related accessories. As of August 2018, Thom Browne operates as a subsidiary of Ermenegildo Zegna Holditalia S.p.A., further enhancing its presence in the luxury fashion market.

Artsy is the largest online art marketplace, offering access to over one million artworks from both iconic and emerging artists. The platform collaborates with leading museums, galleries, auction houses, and art fairs to create a comprehensive space for buying and selling art. By connecting users to a global audience, Artsy not only facilitates the discovery and collection of art but also supports artists and promotes art appreciation worldwide. Additionally, the company manages online art publications, further enhancing its role in the art community.

Sweaty Betty is a global fitness and lifestyle brand specializing in women's sportswear and activewear. With over 15 years of experience, the company offers a range of innovative and stylish products, including tops, bottoms, swimwear, outerwear, and accessories. Based in the United Kingdom, Sweaty Betty focuses on ensuring that style meets performance by using exclusive fabrics and providing features such as fully opaque leggings available in reversible styles and statement prints. The brand aims to inspire women to find empowerment through fitness.

Bai is a beverage company founded in 2009 by Ben Weiss, who has over 20 years of experience in the industry. The company specializes in creating flavorful beverages that prioritize health, offering products like Bai and Bai Bubbles, which are low-calorie and infused with antioxidants from coffee's superfruit, containing no artificial sweeteners and just 5 calories and 1 gram of sugar per serving. Additionally, Bai produces Antiwater, a super-purified bottled water that is also infused with antioxidants. The company has seen rapid growth, with its products distributed by major partners, and has received recognition as one of the fastest-growing private companies and one of America's most promising companies in recent years.

Launched on Mother’s Day 2006, and founded and operated by moms, Happy Family is a leading premium organic food brand delivering optimal nutrition for the entire family. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. Happy Family has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012.

Vita Coco is a beverage company specializing in non-carbonated drinks, primarily known for its coconut water, which is rich in essential electrolytes such as potassium, magnesium, phosphorus, sodium, and calcium. In addition to coconut water, the company offers a variety of products including clean energy drinks under the Runa brand, canned water, protein water, and PWR LIFT. Vita Coco aims to provide refreshing and health-conscious beverage options to consumers looking for natural hydration solutions.