Uproxx Media Group
Uproxx Media Group is a prominent digital media and content company renowned for its innovative storytelling that combines documentary-style video with authoritative journalism. Founded in 2008 and based in the United States, UMG focuses on subjects and individuals often overlooked by traditional media, engaging millions of young male consumers daily. Through its flagship site, Uproxx.com, which ranks among the top mobile sites, the company features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, each celebrating aspects of human culture, technology, music, and sports. UMG also fosters an online community that encourages discussions and provides a platform for celebrities and content creators to engage with audiences through live Q&A sessions. By delivering a mix of editorial and video content, Uproxx Media Group shapes youth culture and captures the essence of pop culture trends across various entertainment mediums.
6 past transactions
HitFix
Acquisition in 2016
HitFix is a leading platform for entertainment enthusiasts aged 18-34, focusing on the latest news and events in movies, music, and television. It combines breaking news and original video content with a personalized planning tool, allowing users to discover upcoming events, set reminders, and manage their entertainment schedules effectively. With a strong emphasis on localized content, HitFix's Event Calendar helps fans stay informed about entertainment options in their area before their peers. The platform reaches over 51 million users each month, making it an attractive venue for top entertainment advertisers seeking to engage this demographic. In addition to news coverage, HitFix offers product placements, sponsorship opportunities, and custom editorial content, enhancing its service offerings to both fans and advertisers alike.
Uproxx Media Group
Acquisition in 2014
Uproxx Media Group is a prominent digital media and content company renowned for its innovative storytelling that combines documentary-style video with authoritative journalism. Founded in 2008 and based in the United States, UMG focuses on subjects and individuals often overlooked by traditional media, engaging millions of young male consumers daily. Through its flagship site, Uproxx.com, which ranks among the top mobile sites, the company features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, each celebrating aspects of human culture, technology, music, and sports. UMG also fosters an online community that encourages discussions and provides a platform for celebrities and content creators to engage with audiences through live Q&A sessions. By delivering a mix of editorial and video content, Uproxx Media Group shapes youth culture and captures the essence of pop culture trends across various entertainment mediums.
Animal
Acquisition in 2014
ANIMAL is a top daily source of art, news, politics and culture.
brotips
Acquisition in 2013
brotips is an entertainment and media property focused on distributing content as share-able 'tips' online. Growing rapidly since its inception in March 2011, brotips.com has become a viral website dedicated towards redefining the 'bro'. Brotips receives over 2.5 million+ visits a month, 59,000+ followers on Twitter, 320,000+ users on Facebook and 15.5 million+ Facebook views. Featured on the Huffington Post, Yahoo! News, Financial Post, FastCompany, TechCrunch, Business Insider, Bleacher Report, TechVibes and more.
Guyism
Acquisition in 2013
Guyism is a prominent online platform targeting a male audience, attracting approximately four million readers each month. The company offers a diverse range of content that includes news, information, and entertainment tailored for men. By focusing on topics relevant to its audience, Guyism aims to engage and inform its readers on a daily basis.
BroBible
Acquisition in 2012
BroBible is a men's lifestyle publishing platform that serves as a comprehensive hub for entertainment and news tailored for a male audience. The company offers content that covers the latest trends, advice, and lifestyle topics, while also providing insights into events, concerts, and parties. Additionally, BroBible features merchandise and books designed specifically for men, making it a go-to destination for those seeking to stay informed and engaged with contemporary culture. Through its social content website, BroBible aims to connect with its audience by sharing relatable experiences and fostering a community centered around male interests.
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