Paul Davidson

Partner

James McMahon

Founding Partners

15 past transactions

Blippar

Seed Round in 2021
Blippar is a technology company specializing in Augmented Reality and Computer Vision (AI). Blippar’s vision is to enhance everyday life with Augmented Reality and give you more from the world you see – more entertainment, more information, more value. Since 2011, Blippar has been pushing the boundaries of what is possible in AR and has helped thousands of brands, retailers and agencies use AR /AI across the consumer journey to deepen customer engagement, drive footfall and increase sales. Blippar gives access to an AR ecosystem with products and professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client's own app or rich media banners (no app required). Blippar's technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences. Blippar has been recognized as one of the fastest growing companies by CNN, Forbes, etc. and listed 3 years in a row on CNBC's list of most disruptive companies as well as named top Business Innovator by Bloomberg and most innovative AR/VR company by Fast Company. Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames.

TVSquared

Series C in 2019
TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact, measure outcomes and optimize performance across TV content everywhere.

Wormhole Labs

Seed Round in 2019
Wormhole Labs develops a globally scalable new technology platform called Wormhole. It allows people and businesses anywhere in the world to ‘teleport’ to each other to interact, socialize, play, and shop as if they are actually present and physically walking around anywhere in the world.

TVSquared

Series B in 2018
TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact, measure outcomes and optimize performance across TV content everywhere.

TVSquared

Series A in 2017
TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact, measure outcomes and optimize performance across TV content everywhere.

TVSquared

Seed Round in 2016
TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact, measure outcomes and optimize performance across TV content everywhere.

DynamicAction

Series B in 2016
DynamicAction is the advanced analytics solution specifically built for eCommerce, store, and omnichannel retail teams to take action at the speed of Amazon. Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 1,000 proprietary algorithms to pinpoint margin-eating disconnects in the business, prescribe precise actions and accurately rank those actions by financial impact. DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store. Retailers across the globe, including Farfetch, Wehkamp, Mulberry, Cole Haan and El Corte Ingles rely on DynamicAction to run more efficient organizations, sell more at full price, mitigate markdowns, reduce waste, capitalize on demand and increase profit. Forrester Research recently recommended DynamicAction as the key prescriptive analytics technology to replace predictive analytics in retail, and the National Retail Federation named DynamicAction the 2017 Digital Commerce Startup of the Year for its ability to "significantly improve or radically alter how retailing is done." Analyst firm Frost & Sullivan declared that by utilizing DynamicAction, “There’s a new way to run retail organizations with a clear understanding of data and immediate actions to improve performance. DynamicAction has Moneyballed retail.” Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us atwww.DynamicAction.com and @DynamicAction on Twitter.

DynamicAction

Series A in 2016
DynamicAction is the advanced analytics solution specifically built for eCommerce, store, and omnichannel retail teams to take action at the speed of Amazon. Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 1,000 proprietary algorithms to pinpoint margin-eating disconnects in the business, prescribe precise actions and accurately rank those actions by financial impact. DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store. Retailers across the globe, including Farfetch, Wehkamp, Mulberry, Cole Haan and El Corte Ingles rely on DynamicAction to run more efficient organizations, sell more at full price, mitigate markdowns, reduce waste, capitalize on demand and increase profit. Forrester Research recently recommended DynamicAction as the key prescriptive analytics technology to replace predictive analytics in retail, and the National Retail Federation named DynamicAction the 2017 Digital Commerce Startup of the Year for its ability to "significantly improve or radically alter how retailing is done." Analyst firm Frost & Sullivan declared that by utilizing DynamicAction, “There’s a new way to run retail organizations with a clear understanding of data and immediate actions to improve performance. DynamicAction has Moneyballed retail.” Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us atwww.DynamicAction.com and @DynamicAction on Twitter.

Onzo

Venture Round in 2014
Onzo enables consumers to reduce energy consumption, lower their bills and curtail carbon emissions. To utilities that’s an opportunity to differentiate, attract and retain; a way to reduce demand and shift the peak; and a tool for reducing cost to serve. Onzo is a company that brings technology and design talent together with commercial acumen to develop innovative and market leading products and services.

Onzo

Venture Round in 2014
Onzo enables consumers to reduce energy consumption, lower their bills and curtail carbon emissions. To utilities that’s an opportunity to differentiate, attract and retain; a way to reduce demand and shift the peak; and a tool for reducing cost to serve. Onzo is a company that brings technology and design talent together with commercial acumen to develop innovative and market leading products and services.

Ecommera

Series C in 2014
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

THG

Venture Round in 2010
THG Holdings plc is an online retailer and technology company headquartered in Manchester, United Kingdom, operating across Europe and internationally. The company specializes in providing a comprehensive direct-to-consumer e-commerce solution for consumer brand owners, utilizing Software as a Service licenses. THG is actively involved in the manufacture and online retail of nutrition, skincare, haircare, and cosmetics products. Additionally, it operates various websites that feature luxury fashion brands and offers services such as website development, online advertising, marketing, and consultancy. Beyond e-commerce, THG manages hairdressing salons, hotels, and a health club and spa. Established in 2004 and originally known as The Hut Group Limited, the company rebranded to THG Holdings plc in September 2020. With a focus on fast-moving consumer goods, particularly in the health and beauty sectors, THG leverages advanced technology and a skilled workforce to drive its growth in the global market.

OrderDynamics

Venture Round in 2009
OrderDynamics is now part of the Tecsys family. Tecsys OrderDynamics is the world’s leading SaaS Order Management Systems provider. Focused on powering retail fulfillment, Tecsys helps clients in omnichannel retail markets. Their OMS provides client capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, shipment order consolidations and store driven fulfillment. Tecsys enables customer options like click-and-collect, and ship-from-store, creating shopping experiences expected by today’s shoppers. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, DeFacto, Browns Shoes and Crabtree & Evelyn, use Tecsys OrderDynamics technology across North America, Europe, Asia and Australia. For more information, visit www.tecsys.com.

Ecommera

Series B in 2009
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

Cardlytics

Series B in 2009
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. They partner with more than 1,500 financial institutions – including Bank of America and PNC – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, they have a secure view into where and when consumers are spending their money. They use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco.
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