Investor directory

WhiteAway

WhiteAway is an online retailer based in Risskov, Denmark, specializing in home appliances. Founded in 2007 by Esben Gadsbøll, the company provides a wide range of household products, including dishwashers, washing machines, refrigerators, stoves, and personal care items. WhiteAway aims to offer consumers competitive prices and convenient shopping experiences, featuring free delivery within a few days. The company partners with well-known brands such as Miele, Bosch, Siemens, and AEG, ensuring a diverse selection of quality appliances for residential clients.

Top Stages

Acquisition
https://www.whiteaway.com
https://crunchbase.com/organization/whiteaway
https://linkedin.com/company/whiteaway-com
https://www.capitaliq.com/CIQDotNet/company.aspx?companyId=127436953

Johannes Gadsbøll

Co-Founder and Board Member

1 past transactions

Tretti.se

Acquisition in 2016
Tretti was established in 2004, publicly listed in 2005 and acquired by Qliro Group in 2011. Since the acquisition, Tretti has grown, from net sales of SEK 450 million in 2010 to SEK 754 million in 2015, and established a leading position on the online white goods market in Sweden. In 2015, Tretti generated an EBITDA of SEK 4.4 million.
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