whiteaway is an online retailer of home appliances that make is easy to buy inexpensive goods on the web. Its users have the ability to buy kitchen appliances and other household appliances at competitive prices and with free delivery within a few days. Whiteaway partners with brands such as Miele, Bosch, Siemens, AEG, and more. Launched in 2007 by Esben Gadsbøll, Whiteaway is based in Risskov, Denmark.
Tretti was established in 2004, publicly listed in 2005 and acquired by Qliro Group in 2011. Since the acquisition, Tretti has grown, from net sales of SEK 450 million in 2010 to SEK 754 million in 2015, and established a leading position on the online white goods market in Sweden. In 2015, Tretti generated an EBITDA of SEK 4.4 million.
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