WILsquare Capital

WILsquare Capital is a Missouri-based private equity firm founded in 2015 that targets lower-middle market companies in the Midwest and Southern United States. It pursues majority stakes through buyouts, add-on acquisitions, and industry consolidation, with a focus on sectors such as distribution, technology, business services, technology infrastructure and services, value-added resellers, niche manufacturing, and Internet and catalog-based enterprises. The firm typically invests between 10 and 40 million per transaction in companies with revenues of 20 to 60 million, enterprise value of 10 to 100 million, and EBITDA of 2 to 10 million with margins of at least 10%. WILsquare combines capital with hands-on operating experience to support growth, transitions, and consolidation within portfolio companies, including family-owned businesses.

John Curry

Director

Jeff DePlanty

Executive Vice President and Operating Partner

Jeffery Deplanty

Executive Vice President and Operating Partner

Gunner Noble

Analyst

Matthew Padgett

Associate

Andrew Scharf

Managing Director

William Willhite

Co-Founder and Managing Partner

James Wilmsen

Co-Founder and Partner

Jamie Wilmsen

Partner

9 past transactions

Automotive Color & Supply

Acquisition in 2023
Automotive Color & Supply Corp is a distributor specializing in automotive and industrial coatings. The company provides a comprehensive range of products, including industrial paint, spray guns, equipment, hand tools, and personal protective equipment (PPE). In addition to its product offerings, Automotive Color & Supply also delivers technical training and inventory management services tailored to the automotive industry, ensuring that clients have access to the necessary resources and expertise to meet their operational needs.

Resident Essentials

Acquisition in 2022
Resident Essentials is a company that manufactures and supplies personal needs items and home healthcare equipment, primarily through an online store. It offers a comprehensive product line tailored for nursing home residents, guardian clients, and individuals. The range of products includes clothing for both men and women, home furnishings, entertainment electronics, mobility aids, oxygen therapy equipment, and specialized nursing care apparel. By providing flexible billing options, free shipping, name labeling, and rewards programs, Resident Essentials aims to support caregivers in addressing the diverse needs of their residents effectively.

OuterBox

Acquisition in 2022
OuterBox is a digital marketing agency that offers a range of services including search engine optimization (SEO), paid search (PPC), and website development, primarily targeting B2B and B2C brands with a strong emphasis on eCommerce. The company is recognized for its effectiveness in generating measurable business results, such as increased website traffic, enhanced customer acquisition, and improved purchase activity. By focusing on designing and marketing websites, OuterBox helps its clients reduce customer acquisition costs while maximizing profit margins. Through its specialized services, OuterBox aims to support businesses in achieving their online sales and marketing objectives.

Tekbrands

Acquisition in 2021
Tekbrands is a manufacturer specializing in craft products for quilting and crafting enthusiasts, as well as retailers. The company focuses on delivering high-quality items designed to enhance the creative process, offering safer and more precise tools for cutting fabric and paper materials. By prioritizing exceptional customer experience, Tekbrands aims to save valuable time for its clients while supporting a diverse range of creative projects.

Rock Energy Systems

Acquisition in 2021
Rock Energy Systems is a prominent manufacturer based in Janesville, Wisconsin, specializing in engineered heating and cooling solutions. The company provides a range of innovative products, including waste oil furnaces and boilers, high volume low speed fans, and energy-efficient portable radiant heaters. These products are designed to enhance comfort for workers in various industrial environments, making Rock Energy Systems a key player in the sector of energy-efficient climate control systems.

Versare Solutions

Acquisition in 2019
Versare Solutions LLC, established in 2015 and headquartered in Minneapolis, Minnesota, is a manufacturing company specializing in portable partition products. They design, manufacture, market, and distribute space-efficient and acoustical solutions such as privacy screens, workstations, and sound dampening products. Their offerings cater to diverse applications across various sectors like schools, religious organizations, and healthcare facilities.

Crown Products

Acquisition in 2019
Crown Products specializes in the packaging and shipping of premium pulses and foodstuff products, marketed under the well-known Crown brand. The company focuses on delivering high-quality goods to meet consumer needs, ensuring that its products maintain a strong reputation in the marketplace. Through its dedicated operations, Crown Products aims to provide reliable and accessible food options for a diverse clientele.

Quest Software

Acquisition in 2018
Since 1988, Quest has provided state-of-the-art software solutions for the auto glass and auto insurance industries. But today they bring much more to the table beyond software development. Their national roadside assistance call center is staffed 24/7/365 with trained agents who answer the call the way YOU want them to…with your brand and a true concern for the customer’s safety. They will manage the process to get the help they need, including hotels and other arrangements. No wonder they have a 97% satisfaction rate with their roadside assistance calls! About UsPart of that success is due to their proprietary Tow Network of service providers nationwide. They screen for the very best providers in each area, and make sure they get paid quickly and fairly. That makes a big difference when a disaster strikes and service providers decide which calls to respond to first. They also provide first notice of loss and claims processing solutions to make your customer’s lives easy. Surveys show customers remain loyal to insurance companies with an easy claims process. And with technology at their core, they are quick to embrace new ideas like Mobile Applications. With Quest’s mobile app, you can quickly deploy a branded mobile app to your clients for just pennies a user…not the hundreds of thousands of dollars required for a custom app development project.

DCM Services

Acquisition in 2017
DCM Services, LLC is a specialized provider of deceased account recovery services based in Minneapolis, Minnesota. Established in 1999, the company focuses exclusively on the management of deceased accounts across various industries, including credit card, healthcare, auto leasing, retail, telecommunications, and utilities. DCM Services offers a range of solutions designed to facilitate the recovery of debts in a respectful manner, emphasizing the probate process to enhance efficiency and protect client brands. Its services include Survivor Recovery Services, insurance claim processing, and the Probate Finder Solution, which organizes probate-filing information. By prioritizing tactful engagement with estate representatives and minimizing contact with survivors, DCM Services aims to honor the intentions of the deceased while maximizing recovery rates for probated estates. The company's data-driven approach positions it as an industry leader in the niche market of deceased account recovery.
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