YETI Capital

YETI Capital is a venture capital firm founded in 2017 and headquartered in Austin, Texas. The firm specializes in investing in consumer services companies located in the United States and Canada, typically targeting investments ranging from $0.5 million to $5 million per company. YETI Capital aims to take an active role in its investments, preferring to secure either board representation or observer roles within the companies it supports.

Maxx Karr

Partner and Managing Director

10 past transactions

Guidesly

Series A in 2025
Guidesly, Inc. is a Massachusetts-based company founded in 2019 that has developed a mobile application designed to connect outdoor enthusiasts with fishing guides. The Guidesly app serves as a marketplace where anglers can easily find, review, and book trusted guides for various fishing experiences, whether in saltwater, freshwater, or other environments. In addition to facilitating bookings, the platform provides fishing guides with tools to manage their businesses, enabling effective communication and growth. By streamlining the search and booking process, Guidesly aims to enhance the experience for both anglers and guides, establishing itself as a comprehensive resource for fishing enthusiasts.

Windmill

Series A in 2024
Windmill develops a smart ecosystem of modern, eco-friendly air care products. Its air conditioners offer antimicrobial filters and activated carbon filters to provide an environmentally savvy and device-compatible machine.

The Looma Project

Venture Round in 2024
The Looma Project, Inc. is a Durham, North Carolina-based company that specializes in in-store digital media through its product, Loop. This network of tablets displays short, human-centric videos designed to connect consumers with the stories behind their products. By creating engaging brand profiles, Looma enhances customer interaction at the point of sale, allowing shoppers to learn about the people and processes behind the items they purchase. The platform not only focuses on storytelling and education but also provides a marketplace for filmmakers and content creators who produce point-of-decision content. Founded in 2015, The Looma Project aims to transform the shopping experience by inspiring and humanizing retail interactions.

FLAUS

Seed Round in 2023
FLAUS is an e-commerce platform that specializes in the sales of electric toothbrushes.

Rev Gum

Series A in 2023
Rev Energy Gum is a producer and retailer based in Austin, Texas, specializing in sugar-free energy gum that delivers the caffeine equivalent of a cup of coffee in a convenient form. Founded in 2018, the company offers its product in six-piece packs, available in peppermint and spearmint flavors. This innovative gum is designed to provide a quick energy boost, catering to consumers who need to maintain focus and stamina during activities such as studying, traveling, or exercising.

Presso

Seed Round in 2023
Presso specializes in automated hardware for ultra-fast, on-demand laundry and dry-cleaning services. Utilizing robotics and vending machines, Presso's solution enables efficient fabric treatment while preserving garment quality.

Proper Good

Seed Round in 2022
Proper Good Inc, founded in 2019 and based in Bozeman, Montana, specializes in the production of convenient meals and soups designed for health-conscious consumers. The company offers a diverse range of products, including keto, vegan, and gluten-free options, all made with clean ingredients. Proper Good's meals are crafted to be quick and easy to prepare, typically ready in just 90 seconds. Their menu features a variety of recipes such as squash and sausage spaghetti, chicken cordon bleu, and potato leek soup, among others. Products are sold directly to customers through their online platform, ensuring convenience and accessibility.

Epic Western Cocktail

Venture Round in 2022
Epic Western Cocktail is a company focused on the distribution of premium canned cocktails that emphasize quality and authenticity. The product line features ready-to-drink ranch water made with real blue agave tequila, certified Mexican mineral water, and genuine citrus ingredients. By packaging these cocktails in convenient cans, Epic Western Cocktail aims to provide consumers with an accessible and enjoyable way to experience high-quality tequila-based beverages at reasonable prices.

Presso

Pre Seed Round in 2020
Presso specializes in automated hardware for ultra-fast, on-demand laundry and dry-cleaning services. Utilizing robotics and vending machines, Presso's solution enables efficient fabric treatment while preserving garment quality.

Tecovas

Venture Round in 2017
Founded in 2015, Tecovas is a direct-to-consumer western footwear brand based in Austin, Texas. It designs and sells handmade men's and women's cowboy boots, along with accessories such as bags, wallets, belts, and apparel. Tecovas operates retail stores in major Texas cities and offers its products online.
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