Digital Fuel Capital

Digital Fuel Capital is a private equity firm based in Boston, Massachusetts, founded in 2013. The firm specializes in investing in middle-market companies within the e-commerce, retail, and technology sectors related to digital marketing. Digital Fuel Capital focuses on leaders in internet retail and digital marketing technology and services, providing both financial investment and strategic operational support to enhance the growth and success of its portfolio companies.

Carson Biederman

President

Charles Clay

Senior Associate

Kiran Gowda

VP Global E-Commerce Strategy

Atle Skalleberg

Operating Partner

19 past transactions

PuppySpot

Private Equity Round in 2022
PuppySpot operates an online marketplace dedicated to connecting responsible breeders with individuals and families seeking to adopt purebred and designer-breed puppies. The company emphasizes a personalized approach, ensuring a simple and enjoyable experience for prospective pet owners. By maintaining a vetted network of breeders, PuppySpot aims to promote the placement of healthy puppies into loving homes. The organization is built on a foundation of trust, confidence, and transparency, fostering a community of dog lovers committed to enhancing lives through the joy of pet ownership.

StubHub

Venture Round in 2021
StubHub, Inc. is an online marketplace that facilitates the buying and selling of tickets for sports, concerts, theater, and various live entertainment events. Founded in 2000 and based in San Francisco, California, the company was originally known as Liquid Seats, Inc. before rebranding in 2003. StubHub provides a secure platform for fans to purchase verified tickets and allows individuals to resell their tickets if they are unable to attend an event. As of February 2020, StubHub operates as a subsidiary of viagogo AG, continuing its mission to connect live shows with fans around the world in a convenient and reliable manner.

StubHub

Acquisition in 2021
StubHub, Inc. is an online marketplace that facilitates the buying and selling of tickets for sports, concerts, theater, and various live entertainment events. Founded in 2000 and based in San Francisco, California, the company was originally known as Liquid Seats, Inc. before rebranding in 2003. StubHub provides a secure platform for fans to purchase verified tickets and allows individuals to resell their tickets if they are unable to attend an event. As of February 2020, StubHub operates as a subsidiary of viagogo AG, continuing its mission to connect live shows with fans around the world in a convenient and reliable manner.

First Impression Security Doors

Acquisition in 2021
First Impression Security Doors, Inc. is a manufacturer based in Gilbert, Arizona, specializing in custom ornamental ironwork. Established in 1995, the company designs, produces, and installs a wide range of products, including security doors, iron entry doors, gates, railings, and decorative panels. In addition to these offerings, First Impression Security Doors provides security window guards, solar screens, and fireplace screens, catering to various customer needs in home security and aesthetics. The company also enhances its reach by selling products online, ensuring accessibility to a broader market.

Timex Group USA

Private Equity Round in 2021
Timex Group, founded in 1854, is a leading global designer, manufacturer, and marketer of timepieces and jewelry. As a privately-held company, it operates several business units and employs over 5,000 people worldwide. Timex Group includes various brands such as Timex, Timex Ironman, Opex, Nautica, and Marc Ecko. In addition to its core offerings, the company also manages a luxury division featuring brands like Salvatore Ferragamo, and operates Sequel, which includes brands like Guess and Gc, as well as Vertime, which encompasses Versace and Versus. Timex is recognized as one of the largest watchmakers in the world, known for its innovative designs and quality craftsmanship.

The Digital Stronghold

Acquisition in 2021
The Digital Stronghold is dedicated to supporting digitally native men's apparel, accessories, and grooming brands in their growth endeavors. By fostering an environment where brands can share insights, services, and best practices, the company aims to enhance profitability and accelerate success. It focuses on helping these brands create exceptional customer experiences, thereby strengthening the connection between the brand and its community of customers. The Digital Stronghold provides the resources and support necessary for brands to concentrate on their core strengths and passions, enabling them to thrive in the competitive fashion and lifestyle market.

Seattle Coffee Gear

Acquisition in 2020
Seattle Coffee Gear is a retailer based in Lynnwood, Washington, specializing in coffee equipment and accessories. Founded in 2005, the company offers a wide range of products, including espresso machines, coffee makers, grinders, and various accessories such as cleaning supplies, filters, and storage solutions. In addition to retail sales through its locations in Bellevue, Lynnwood, and Portland, Seattle Coffee Gear also operates an online store, providing customers with easy access to its offerings. The company is dedicated to helping individuals create high-quality coffee at home by providing expert advice and customer-centric service, making it a leader in the home espresso market. Seattle Coffee Gear also offers warranty and repair services to ensure customer satisfaction and product longevity.

National Tree Company

Private Equity Round in 2019
National Tree Company is a manufacturer and wholesale supplier specializing in artificial Christmas trees, wreaths, garlands, and other seasonal holiday decor products. The company serves online retailers in the United States and Canada, offering a diverse selection of holiday decorations that includes fiber optic products and a range of artificial bushes and topiaries. National Tree Company is dedicated to providing customers with unique and high-quality options, ensuring they can find trees in various shapes, styles, and sizes to meet their specific needs.

Discount Divas

Acquisition in 2018
Discount Divas provides Affordable boutique shopping website for women.

Lime Lush

Acquisition in 2018
Lime Lush Boutique LLC is an online retailer based in Orem, Utah, specializing in women's apparel, footwear, and accessories. Founded in 2013, the boutique features a wide range of products, including outfits for various occasions, jeans, tops, dresses, rompers, jumpsuits, blazers, jackets, and an assortment of boots and booties. The platform aims to make fashion accessible and convenient, allowing customers to easily browse and purchase items online. With a focus on current trends, Lime Lush Boutique seeks to provide stylish options to enhance women's wardrobes.

RugsUSA

Private Equity Round in 2018
Rugs USA is a retailer specializing in indoor and outdoor area rugs, along with a variety of furniture and home decor items. The company provides a wide selection of rugs directly to consumers through its website and various e-commerce platforms, allowing customers to find products that align with their design preferences and budget. By focusing on transforming houses into homes, Rugs USA aims to cater to diverse aesthetic needs while ensuring accessibility for a broad range of customers.

Artifact Uprising

Private Equity Round in 2017
Artifact Uprising LLC is an online retailer specializing in custom photo products that enhance the tangible experience of preserving memories. Founded in 2012 and based in Denver, Colorado, the company offers a range of products, including hardcover and softcover photo books, print photos, photo cards, calendars, and gifts. Its offerings cater to various occasions, such as weddings and family events, and include options for Instagram-friendly books. Artifact Uprising emphasizes sustainability by incorporating recycled papers and reclaimed materials across its product line, allowing customers to transform their digital images into personalized keepsakes.

Artful Home

Acquisition in 2015
Artful Home, LLC is a retailer based in Madison, Wisconsin, specializing in the sale of artwork and design products created by North American artists. Founded in 1985, the company offers a diverse range of items, including art glass, sculptures, wall art, furniture, lighting, apparel, jewelry, and unique gifts. The platform functions as both an online marketplace and a curated gallery, providing customers with access to a vast selection of high-quality art that is shipped directly from artists' studios, fostering a personal connection between buyers and creators. Artful Home aims to support artists by enhancing their visibility and enabling them to focus more on their craft, thereby enriching the artistic community.

Summit Sports

Acquisition in 2015
Summit Sports has been a key player in the sporting goods industry since 1990, initially starting as a nine-location retailer in Michigan. The company has evolved significantly, becoming predominantly an online business while maintaining physical retail stores. Summit Sports specializes in providing a diverse range of recreational sports products, including inline skates, kayaks, paddleboards, and camping gear, alongside men's and women's apparel. In addition to its retail operations, it runs several successful ecommerce websites, such as Skis.com and Snowboards.com, which allow it to reach customers worldwide. Known for its exceptional customer service and industry expertise, Summit Sports aims to deliver significant value to its customers while offering access to a wide array of sports products and related accessories at competitive prices.

Logo Sportswear

Acquisition in 2015
Logo Sportswear is an online retailer specializing in custom apparel, serving a diverse clientele that includes companies, small businesses, sports teams, and individuals. Established in 1995 and located in the United States, the company offers a wide range of customizable products, including t-shirts, jackets, sweatshirts, caps, workwear, team jerseys, and promotional bags. Logo Sportswear collaborates with well-known brands such as Columbia, Patagonia, Carhartt, and Champion. The company features in-house capabilities for graphics, embroidery, digital printing, and screen printing, allowing for personalized products without minimum order or setup requirements.

Buy Auto Parts

Acquisition in 2013
Buy Auto Parts is a distributor specializing in aftermarket auto parts and accessories for a wide range of vehicles, including cars and trucks. The company provides an extensive selection of original equipment and aftermarket parts, ensuring customers can find the components they need at competitive prices. In addition to offering high-quality auto parts, Buy Auto Parts also provides expert advice and a variety of online resources, including how-to guides, to assist customers in making informed purchasing decisions. With multiple warehouses located throughout the country, the company is well-positioned to deliver parts efficiently while guaranteeing that all products come with a full warranty.

Buy Auto Parts

Private Equity Round in 2013
Buy Auto Parts is a distributor specializing in aftermarket auto parts and accessories for a wide range of vehicles, including cars and trucks. The company provides an extensive selection of original equipment and aftermarket parts, ensuring customers can find the components they need at competitive prices. In addition to offering high-quality auto parts, Buy Auto Parts also provides expert advice and a variety of online resources, including how-to guides, to assist customers in making informed purchasing decisions. With multiple warehouses located throughout the country, the company is well-positioned to deliver parts efficiently while guaranteeing that all products come with a full warranty.

Renovation Brands

Acquisition in 2012
Renovation Brands LLC is an internet retail company based in Florence, Alabama, specializing in home improvement products for residential and commercial customers. Founded in 2002 and previously known as Net Direct Merchants, LLC, the company operates multiple eCommerce brands, each recognized as a leader in its niche. Renovation Brands offers a diverse array of products, including electric fireplaces, heaters, fireplace mantels, decorative ceiling and wall tiles, and ready-to-assemble cabinets. The company caters to a wide range of clientele, from individual consumers to professionals such as architects, builders, and interior designers, providing them with curated and proprietary branded products. With a strong focus on digital retail, Renovation Brands has established itself as a prominent player in the home improvement sector.
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