Digital Fuel Capital

Founded in 2013, Digital Fuel Capital is an investment firm based in Boston. It focuses on digital marketing and technology sectors, investing in middle-market companies to provide both capital and strategic resources for their growth.

Carson Biederman

Founder and President

Charles Clay

Senior Associate

Kiran Gowda

Vice President

19 past transactions

PuppySpot

Private Equity Round in 2022
PuppySpot is an online marketplace dedicated to connecting responsible breeders with caring individuals seeking purebred or designer-breed puppies. Their mission is to place healthy puppies into loving homes, fostering trust and transparency throughout the process.

StubHub

Venture Round in 2021
StubHub is an online marketplace that enables fans to buy and sell tickets to sports, concerts, theater, and other live events. The platform operates as a secondary ticket market, allowing users to list tickets when they cannot attend. It originated as Liquid Seats, changing its name to StubHub in 2003, and it was founded in 2000. The company is based in San Francisco, California. Since 2020 it has operated as a subsidiary of viagogo AG.

StubHub

Acquisition in 2021
StubHub is an online marketplace that enables fans to buy and sell tickets to sports, concerts, theater, and other live events. The platform operates as a secondary ticket market, allowing users to list tickets when they cannot attend. It originated as Liquid Seats, changing its name to StubHub in 2003, and it was founded in 2000. The company is based in San Francisco, California. Since 2020 it has operated as a subsidiary of viagogo AG.

First Impression Security Doors

Acquisition in 2021
First Impression Security Doors, Inc. is a manufacturer and designer based in Gilbert, Arizona, specializing in custom ornamental ironwork. Established in 1995, the company offers a diverse range of products, including security doors, iron entry doors, gates, enclosures, railings, and decorative iron pieces. In addition to manufacturing, First Impression Security Doors provides installation services and sells its products through online channels. The company prioritizes quality craftsmanship in its commitment to enhancing security and aesthetic appeal for residential and commercial properties.

Timex Group USA

Private Equity Round in 2021
Timex Group USA is a global designer, manufacturer, and marketer of innovative timepieces and jewelry, headquartered in Middlebury, Connecticut. Established in 1854, the privately held company has grown to become one of the largest watchmakers in the world, employing over 5,000 individuals. Timex Group operates several units, producing watches under renowned brands such as Timex, Nautica, GUESS, Gc, Versace, Versus, and Salvatore Ferragamo. The company's extensive manufacturing capabilities include the production of dials, hands, and various watch components, allowing it to provide high-quality watches and accessories suitable for both everyday wear and formal occasions. Timex Group's commitment to craftsmanship and innovation has solidified its position in the competitive watch market.

The Digital Stronghold

Acquisition in 2021
The Digital Stronghold is dedicated to supporting digitally native men's apparel, accessories, and grooming brands in their growth endeavors. By fostering an environment where these brands can thrive collectively, the company facilitates shared learnings and services that enhance profitability and growth. The Digital Stronghold emphasizes the importance of creating exceptional customer experiences, aiming to strengthen the connection between brands and their communities of customers. This approach allows brands to concentrate on their core competencies and passions, thereby maximizing their potential for success in the competitive market.

Seattle Coffee Gear

Acquisition in 2020
Seattle Coffee Gear is a retailer specializing in coffee machines and related products in the United States. Founded in 2005 and headquartered in Lynnwood, Washington, the company offers a diverse range of espresso machines, coffee makers, grinders, and various accessories, including cleaning supplies, filters, storage products, and cups. It aims to assist customers in making high-quality coffee at home, providing expert advice and practical information to help consumers select the right equipment. In addition to its retail locations in Bellevue and Lynnwood, Washington, and Portland, Oregon, Seattle Coffee Gear operates an online store, further expanding its reach. The company also offers warranty and repair services, ensuring customers receive comprehensive support for their coffee-making needs.

National Tree Company

Private Equity Round in 2019
National Tree Company is a manufacturer and wholesale supplier specializing in artificial Christmas trees, wreaths, and garlands. The company serves online retailers across the United States and Canada, providing a diverse selection of seasonal and holiday decor products. In addition to its signature artificial trees, National Tree Company also offers holiday decorations, fiber optic products, and a variety of artificial bushes and topiaries. This extensive range enables customers to choose from various shapes, styles, and sizes to meet their specific needs.

Discount Divas

Acquisition in 2018
Discount Divas provides Affordable boutique shopping website for women.

Lime Lush

Acquisition in 2018
Lime Lush Boutique LLC is an online retailer based in Orem, Utah, specializing in women's apparel, footwear, and accessories. Founded in 2013, the company provides a wide array of fashionable options, including outfits suitable for various occasions, as well as individual clothing items. Lime Lush Boutique offers a diverse selection of products, featuring trending styles such as jeans, tops, dresses, rompers, jumpsuits, blazers, jackets, and a variety of boots and booties. The platform aims to make looking stylish accessible and convenient for women by allowing them to shop from the comfort of their own homes.

RugsUSA

Private Equity Round in 2018
Rugs USA is a retailer specializing in indoor and outdoor area rugs, along with a range of complementary home decor products, including furniture and lighting. The company is committed to assisting customers in transforming their living spaces into personalized homes. By offering an extensive selection of area rugs, Rugs USA caters to various design preferences and budgetary needs. Products are available for purchase directly through the company's website, as well as on various e-commerce marketplaces and retail partners, ensuring accessibility for a wide customer base.

Artifact Uprising

Private Equity Round in 2017
Artifact Uprising, established in 2012 and headquartered in Denver, Colorado, specializes in the online retail of custom photo products. The company offers a range of high-quality photo books, including hardcover and softcover options, Instagram-friendly designs, wedding albums, and kids & family photo books. Additionally, they provide printed photos, greeting cards, calendars, and gift cards, all produced using recycled papers and reclaimed materials to promote sustainability. Customers can transform their digital images into tangible keepsakes through Artifact Uprising's user-friendly platform.

Artful Home

Acquisition in 2015
Artful Home, LLC is a retailer based in Madison, Wisconsin, specializing in the sale of artwork and design products created by North American artists. Founded in 1985, the company offers a diverse range of items, including art glass, sculptures, wall art, furniture, lighting, apparel, jewelry, and unique gifts. The platform functions as both an online marketplace and a curated gallery, providing customers with access to a vast selection of high-quality art that is shipped directly from artists' studios, fostering a personal connection between buyers and creators. Artful Home aims to support artists by enhancing their visibility and enabling them to focus more on their craft, thereby enriching the artistic community.

Summit Sports

Acquisition in 2015
Summit Sports has been a key player in the sporting goods industry since 1990, initially starting as a nine-location retailer in Michigan. The company has evolved significantly, becoming predominantly an online business while maintaining physical retail stores. Summit Sports specializes in providing a diverse range of recreational sports products, including inline skates, kayaks, paddleboards, and camping gear, alongside men's and women's apparel. In addition to its retail operations, it runs several successful ecommerce websites, such as Skis.com and Snowboards.com, which allow it to reach customers worldwide. Known for its exceptional customer service and industry expertise, Summit Sports aims to deliver significant value to its customers while offering access to a wide array of sports products and related accessories at competitive prices.

Logo Sportswear

Acquisition in 2015
Logo Sportswear is an online custom apparel retailer based in the United States, established in 1995. The company specializes in a wide range of customizable clothing and accessories for men and women, including t-shirts, jackets, sweatshirts, polos, caps, workwear, team jerseys, bags, and promotional items. Catering to a diverse clientele, such as companies, small businesses, event organizers, sports teams, and individuals, Logo Sportswear stands out by providing high-quality brands including Columbia, Patagonia, Carhartt, and NIKEGOLF. The company combines its in-house graphics, embroidery, digital printing, and screen-printing facilities to create personalized products without imposing minimum order or set-up requirements, allowing for flexibility and convenience in custom orders.

Buy Auto Parts

Acquisition in 2013
Buy Auto Parts is a distributor specializing in aftermarket auto parts and accessories for a wide range of vehicles, including cars and trucks. The company provides an extensive selection of original equipment and aftermarket parts, ensuring customers can find the components they need at competitive prices. In addition to offering high-quality auto parts, Buy Auto Parts also provides expert advice and a variety of online resources, including how-to guides, to assist customers in making informed purchasing decisions. With multiple warehouses located throughout the country, the company is well-positioned to deliver parts efficiently while guaranteeing that all products come with a full warranty.

Buy Auto Parts

Private Equity Round in 2013
Buy Auto Parts is a distributor specializing in aftermarket auto parts and accessories for a wide range of vehicles, including cars and trucks. The company provides an extensive selection of original equipment and aftermarket parts, ensuring customers can find the components they need at competitive prices. In addition to offering high-quality auto parts, Buy Auto Parts also provides expert advice and a variety of online resources, including how-to guides, to assist customers in making informed purchasing decisions. With multiple warehouses located throughout the country, the company is well-positioned to deliver parts efficiently while guaranteeing that all products come with a full warranty.

Renovation Brands

Acquisition in 2012
Renovation Brands LLC is an internet retail company based in Florence, Alabama, specializing in home improvement products for residential and commercial customers. Founded in 2002 and previously known as Net Direct Merchants, LLC, the company operates multiple eCommerce brands, each recognized as a leader in its niche. Renovation Brands offers a diverse array of products, including electric fireplaces, heaters, fireplace mantels, decorative ceiling and wall tiles, and ready-to-assemble cabinets. The company caters to a wide range of clientele, from individual consumers to professionals such as architects, builders, and interior designers, providing them with curated and proprietary branded products. With a strong focus on digital retail, Renovation Brands has established itself as a prominent player in the home improvement sector.
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