DIRECTV

Founded in 2000, INVIDI Technologies specializes in software applications that facilitate targeted advertising. Its flagship product, Advatar, enables multi-channel video programming distributors to deliver personalized ads and marketing messages to individual viewers. The company's offerings also include the INVIDI Advertising Decision System, which manages advertising decisions for household delivery in the television advertising industry.

DISH Media Sales provides advertising sales for leading pay-TV provider DISH Network L.L.C.

PrimeStar was a U.S. direct broadcast satellite broadcasting company formed in 1991 by a consortium of cable television system operators. PrimeStar was the first medium-powered DBS system in the United States but slowly declined in popularity with the arrival of DirecTV in 1994 and Dish Network in 1996.

USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980s raising awareness and money to launch a digital satellite television service. In the 1990s, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels.