DirecTV

INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

DISH Media Sales provides advertising sales for leading pay-TV provider DISH Network L.L.C.

PrimeStar was a U.S. direct broadcast satellite broadcasting company formed in 1991 by a consortium of cable television system operators. PrimeStar was the first medium-powered DBS system in the United States but slowly declined in popularity with the arrival of DirecTV in 1994 and Dish Network in 1996.

USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980s raising awareness and money to launch a digital satellite television service. In the 1990s, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels.