Sirius XM Radio

Sirius XM Radio Inc. is a leading satellite radio broadcasting company operating in the United States and Canada. Incorporated in 1990 and headquartered in New York, it offers a diverse range of programming, including commercial-free music, live sports, news, talk shows, and entertainment. Sirius XM provides its services through over 170 channels, accessible via various devices such as cars, smartphones, and tablets. The company, which operates as a subsidiary of Sirius XM Holdings Inc., has established partnerships with major automakers to preinstall its satellite radio in vehicles. Subscribers enjoy personalized listening experiences through features like MySXM and SiriusXM On Demand, allowing access to thousands of hours of programming on demand. Sirius XM also boasts a wide array of content featuring renowned personalities and exclusive shows, making it one of the largest subscription media companies in North America.

Bill Pirkle

Senior Director, Strategic Initiatives

10 past transactions

Audio Up Inc.

Series B in 2021
Audio Up Inc. is a Los Angeles-based company that operates a podcast production studio and network focused on audio-based entertainment. Founded in 2020, it specializes in creating scripted podcasts, including musicals and interview series, designed to deliver engaging narratives and experiences. The company's lineup features a variety of programs such as The Dennissance, AudioUp News Network, Uncle Drank, Make It Up As We Go, Occupational Therapy, Hero the Band, Ego System, and S’ad Land. Audio Up Inc. aims to transform traditional media experiences by providing innovative audio content that captivates audiences.

99% Invisible

Acquisition in 2021
Producer of podcast radio intended to serve the domestic and international markets. The company offers articles, podcasts and radio shows with more than 430 episodes for design as well as architecture around the world.

Stitcher

Acquisition in 2020
Stitcher, Inc. is a company that develops a mobile application designed for discovering and streaming a variety of audio content, including radio shows, live radio stations, and podcasts. Founded in 2007 and based in San Francisco, California, the Stitcher app allows users to access news, sports, talk, and entertainment through their mobile devices and desktops. The application includes a network of original content covering diverse topics and offers a premium subscription service for enhanced features. As of June 2016, Stitcher operates as a subsidiary of Midroll Media, LLC.

Simplecast

Acquisition in 2020
Simplecast is a podcast management and analytics platform that serves a diverse range of creators and brands, including prominent names like Netflix, Twitter, and Politico, as well as individual podcasters such as Dax Shepard and Alyssa Milano. The platform offers a comprehensive suite of tools for hosting, managing, distributing, and analyzing podcast content, allowing users to publish audio efficiently with features like one-click publishing and streamlined workflows. Additionally, Simplecast provides valuable insights into episode trends and audience engagement, helping creators understand which parts of their shows resonate most with listeners. This enables podcasters of all sizes to grow their audiences and enhance their connection with them.

SoundCloud

Corporate Round in 2020
SoundCloud is a social sound platform that enables users to create, upload, and share audio content, including music. Launched in 2008 by Alexander Ljung and Eric Wahlforss, it serves as a hub for a diverse community of creators and listeners. The platform allows sound creators to instantly record and distribute their works while providing them with detailed statistics and feedback from the community. SoundCloud connects artists with their fans globally, facilitating the promotion and sharing of music through blogs, websites, and social networks. This open platform not only helps artists distribute their work but also enhances the music discovery experience for users.

Automatic

Acquisition in 2017
Automatic's mission is to empower drivers with knowledge about themselves and their cars so they can be safer and drive smarter. Automatic believes that drivers should not have to buy a new car to have a better driving experience, and that the phone in their pocket can bring the future of driving to today's automobiles. Automatic is based in San Francisco, California, but its team comes from every corner of the world. The team obsesses about creating beautiful and well-engineered products that make a real difference in people's lives. Its members are big on ideas, low on ego, and love working together.

Agero

Acquisition in 2013
Agero is the innovative industry leader in the combined roadside assistance, connected vehicle services, and claims management market. For almost 40 years, we’ve provided vehicle manufacturers and insurance carriers with privately labeled state-of-the-art roadside assistance plans, turn-key connected vehicle services, and efficient claims management solutions. Our award-winning service helps motorists in their time of need while building customer loyalty for our clients, which include 100 corporate entities and their 75 million customers.

XM Radio

Acquisition in 2008
Sirius XM Radio Inc. is a prominent satellite radio broadcasting company based in New York, offering a diverse range of audio entertainment services across the United States and Canada. Established in 1990, the company provides over 150 channels of commercial-free music, live sports, news, talk shows, and various entertainment options. Sirius XM is accessible through vehicles, smartphones, and various connected devices, allowing subscribers to enjoy personalized content through features like MySXM and SiriusXM On Demand. The programming includes exclusive shows featuring well-known personalities and covers a wide array of genres and interests. Sirius XM has partnerships with major automakers to ensure satellite radio is preinstalled in numerous vehicles, solidifying its position as a leading player in the subscription media landscape. The company also operates Pandora, a streaming music platform, enhancing its offerings to listeners.

XM Radio

Acquisition in 2008
Sirius XM Radio Inc. is a prominent satellite radio broadcasting company based in New York, offering a diverse range of audio entertainment services across the United States and Canada. Established in 1990, the company provides over 150 channels of commercial-free music, live sports, news, talk shows, and various entertainment options. Sirius XM is accessible through vehicles, smartphones, and various connected devices, allowing subscribers to enjoy personalized content through features like MySXM and SiriusXM On Demand. The programming includes exclusive shows featuring well-known personalities and covers a wide array of genres and interests. Sirius XM has partnerships with major automakers to ensure satellite radio is preinstalled in numerous vehicles, solidifying its position as a leading player in the subscription media landscape. The company also operates Pandora, a streaming music platform, enhancing its offerings to listeners.

WCS Wireless

Acquisition in 2005
WCS Wireless provides wireless spectrum licenses.
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