First Beverage Group

First Beverage Group, established in 2005, is a Los Angeles-based firm that provides investment banking and private equity services to beverage companies. It offers advisory and investment services, helping these companies grow and succeed in the competitive beverage industry. The firm operates through its subsidiaries and has additional offices in Boston and New York. As of 2018, it operates under the umbrella of Cascadia Capital, LLC.

Joseph Angiuli

Principal

Jason Camillos

Managing Director

Bob Nakasone

Managing Director

Past deals in Beverages

Health-Ade

Venture Round in 2021
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.

MAD TASTY

Venture Round in 2021
MAD TASTY is a beverage company based in Santa Monica, California, founded in 2018. The company specializes in producing cannabis-based sparkling water that incorporates an effective dose of hemp extract. These beverages are designed to be low in calories and aim to inspire creativity while supporting the body's endocannabinoid system. By providing a refreshing alternative, MAD TASTY seeks to enhance customers' mental clarity and creative energy.

Q Mixers

Venture Round in 2019
Q Mixers is a food and beverage company based in Brooklyn, New York, established in 2007 by Jordan Silbert and Ben Karlin. The company specializes in producing carbonated mixers crafted from real ingredients, offering a range of flavors that includes Ginger Beer, Tonic Water, Indian Tonic Water, Ginger Ale, Club Soda, Grapefruit, and Kola. Q Mixers' products are widely available in bars, restaurants, grocery stores, and liquor stores, providing customers with high-quality mixers for their beverages at accessible prices.

Laws Whiskey House

Private Equity Round in 2018
Laws Whiskey, established in 2010 and located in Denver, Colorado, focuses on the production of whiskey with an emphasis on creating a terroir-driven flavor experience. The company mills grains to produce a complex sour mash, which is then fermented for extended periods. This process results in a diverse range of whiskeys, including bourbon and rye, designed to deliver a smooth and distinctive drinking experience for consumers.

VitaCup

Venture Round in 2018
VitaCup, LLC is a company based in San Diego, California, that specializes in manufacturing vitamin-infused coffee and tea. Founded in 2017, VitaCup focuses on meeting consumer demand for functional beverages by offering products that combine essential vitamins, superfoods, and antioxidants without compromising on taste. The company provides a range of coffee and tea options designed to enhance immune function, productivity, metabolism, and energy levels. VitaCup products are available for purchase online, catering to health-conscious consumers seeking convenient ways to incorporate vitamins and premium ingredients into their daily routines.

Project Juice

Venture Round in 2017
Project Juice is a food and beverage company based in South San Francisco, California. It specializes in producing organic and cold-pressed juices, offering more than 20 varieties along with nut milks, plant-based foods, and wellness shots. The company markets its products nationwide through an e-commerce platform and collaborates with various retail partners to reach a broader audience.

GEM&BOLT Mezcal + Damiana

Venture Round in 2017
GEM&BOLT is a lifestyle brand with a line of fair trade and sustainable Damiana-distilled Artisanal Mezcal. Produced by fourth generation Maestro Mezcaleros in San Dionisio Ocotepec, using traditional methods, with no artificial yeast or chemicals, GEM&BOLT was founded by artist-alchemist duo AdrinAdrina & Elliott Coon. Rooted in the sophistication of fine art, celebration, ritual and plant intelligence the duo are powered by the belief that a positive lifestyle elevates consciousness. GEM&BOLT is fundamentally committed to improving the lives of all of those who contribute to making the best Mezcal in the world. The company aspires to be the most conscious spirit company in the world—with everything we do elevating the lives of the people who make our product, their families, and the communities they live in.

Q Beverage Company

Private Equity Round in 2016
Q Beverage Company is an cocktail soda maker and also into bottling business.

Drizly

Series A in 2015
Drizly is an online alcohol marketplace that provides a wide selection of beer, wine, and spirits, along with related products such as mixers and garnishes. Founded in 2012 and headquartered in Boston, Massachusetts, the company enables consumers of legal drinking age to conveniently order alcoholic beverages through its platform, benefiting from on-demand delivery and shipping options. Drizly partners with retailers across 235 markets, allowing them to enhance their visibility and reach new customers by bringing their inventory online. This collaboration not only helps retailers diversify their business but also provides valuable market insights to drive sales growth.
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