GENUI GmbH

GENUI GmbH, established in 2014 and headquartered in Hamburg, Germany, is a private equity firm specializing in growth capital investments. It focuses on medium-sized companies ("Mittelstand") in the German-speaking region, particularly in sectors such as healthcare, information technology, retail, media, and fintech. GENUI provides not only capital but also tailored strategic advice to support value generation and ensure professional, growth-oriented governance structures. The firm is known for its flexible approach, offering extended holding periods and adaptable shareholding structures to meet individual company needs.

Lena Belling

Investor

Christian van der Bosch

Investor

Melanie Buesing

CFO

Patrick Gehlen

Investor

Sumeet Gulati

Co-Founder, Investor, Managing Partner and Partner

Sarah Kaiser

Investor

Boris Klenk

Investor

Nico Kollmann

Investor

Alexander Meier

Investor

Max Odefey

Investor

Oliver Serg Ph.D

Investor

13 past transactions

Aagon

Acquisition in 2025
Aagon is a technology company that specializes in developing IT management software. Its primary product is a client management solution designed to automate the management of various operating system-based PCs within corporate networks. This software aims to streamline network operations, enhance security, and reduce costs by providing comprehensive client management, security, and identity access management tools.

ROTOP

Private Equity Round in 2025
ROTOP is a pharmaceutical company that develops and manufactures radiopharmaceuticals for diagnostics and therapy in nuclear medicine and molecular imaging. The company produces cGMP-compliant radiopharmaceuticals and offers API and precursor synthesis, analysis kit development, project management, and full regulatory support, including quality control and therapy services for PET and related applications. ROTOP also provides contract development and manufacturing operations (CDMO) services to enable efficient and effective diagnostics and therapy across drug development stages. Through its integrated services, ROTOP supports clients in bringing radiodiagnostics and radiotherapeutics from concept to clinical use.

Magnolia

Acquisition in 2022
Magnolia International Ltd. is a Swiss company specializing in the development of an open-source content management system (CMS) designed for enterprise use. Founded in 1997 and headquartered in Münchenstein, Magnolia offers a flexible and fast software solution that can be deployed in both cloud and on-premises environments. The Magnolia CMS facilitates the orchestration of online services, marketing, and sales across various digital channels, enhancing user engagement. It features a mobile-inspired HTML5 interface with customizable applications and a notification system for efficient workflow management. Magnolia supports open standards and integrates with existing IT infrastructures, allowing developers to connect diverse data sources and optimize digital experiences. The company provides a range of services including implementation, consulting, and training, collaborating with a global network of qualified partners to support its enterprise clients. Notable clients include Airbus Group and Virgin America.

Labor Team

Acquisition in 2021
Labor Team is a medical laboratory based in Switzerland offering comprehensive diagnostic services across microbiology, clinical chemistry, hematology, and immunology. The company operates with a team of specialists to deliver precise and individualized testing, supporting healthcare providers with accurate and timely results. Its services include free sample collection, emergency analyses, result evaluation, and a wide range of medical tests to aid the prevention, diagnosis, monitoring, and treatment of diseases.

FactFinder

Private Equity Round in 2021
FactFinder is a leading provider of AI-driven search, merchandising, and personalization solutions for B2C and B2B eCommerce. It enhances online shopping experiences, increases revenue by up to 33%, and powers over 1,800 global retailers like Elkjøp Nordic and MyTheresa.

Berge & Meer

Acquisition in 2019
Berge & Meer is a specialist for round trips. Berge & Meer, the tour operator offers journeys in more than 80 countries from Alaska to Zanzibar.

Boomerang Reisen

Acquisition in 2019
Boomerang Reisen GmbH is a leisure travel company based in Trier, Germany, specializing in tour operator services for destinations such as Australia, New Zealand, sub-Saharan Africa, and North and South America. Founded in 1994, the company caters to travelers seeking tailor-made long-haul trips, allowing them to explore a variety of tourist attractions in these regions. With branches in Germany, Austria, and Switzerland, Boomerang Reisen focuses on providing personalized travel experiences that highlight the unique offerings of each destination. As of October 2019, it operates as a subsidiary of TUI Deutschland GmbH, further enhancing its capabilities within the travel and tourism industry.

Acrolinx

Private Equity Round in 2017
Acrolinx GmbH is a Berlin-based company specializing in artificial intelligence solutions for enterprise content creation. Founded in 2002, Acrolinx develops a platform that evaluates text against corporate standards, including terminology, spelling, grammar, style, and tone of voice, as well as optimizing for search engines. The company's flagship product, Acrolinx 5.0, leverages advanced linguistic analytics to ensure that content aligns with brand guidelines, enhancing its quality and performance. Acrolinx serves a diverse range of sectors, including software and IT, aerospace, healthcare, and automotive, with notable clients such as Adobe, Boeing, Google, and Siemens. Additionally, Acrolinx collaborates with partners like IBM and Microsoft to further enhance its offerings. The company emerged as a spin-off from DFKI, a leading research institute in artificial intelligence.

Market Logic Software

Venture Round in 2017
Market Logic Software is a software company that designs and develops integrated knowledge and research management solutions for consumer-packaged goods, healthcare, finance, and insurance. Its platforms, including Insights Portal, Intelligence Portal, and Market Insights Platform, enable the capture of knowledge, generation of insights from data, and delivery of those insights to business units and workflows. The company serves marketing and research teams within global brands and agencies, using cognitive computing to surface relevant information and support knowledge sharing, analytics, and reporting. Founded in 2006 and based in Berlin, Germany, Market Logic focuses on embedding insights into business processes to improve decision making.

GastroHero

Venture Round in 2016
GastroHero is an online retail platform based in Dortmund, Germany, specializing in catering supplies. The company provides a wide range of products, including cooking utensils, kitchen appliances, flushing technology, table settings, and various kitchen accessories. GastroHero aims to meet the needs of its customers by offering high-quality products at reasonable prices, along with service comparable to that of local dealers. Through its online store, the company facilitates easy access to essential catering supplies for both businesses and individuals.

Cherry GmbH

Acquisition in 2016
Cherry GmbH is a German-American manufacturer of computer input devices, specializing in products for office, gaming, industrial, security, and eHealth applications. Founded in 1953 and headquartered in Auerbach, Germany, the company produces a range of devices, including keyboards, mice, and desktop sets, as well as mechanical keyboard switches. Cherry's offerings support various functions, such as single sign-on, logon, public key infrastructure, home banking, encryption, electronic signatures, user authentication, and telematics. The company operates production facilities and branches in Germany, France, Great Britain, China, Hong Kong, Taiwan, and the United States, demonstrating its global reach and commitment to innovation in the computer peripheral market.

mymuesli

Private Equity Round in 2016
Mymuesli GmbH is a German company based in Passau that specializes in the production and distribution of organic breakfast cereals. Founded in 2007, it offers a diverse range of muesli products, including bircher, berry, cocoa-nuts, choco, fruits, paleo, instant ready, and sport protein muesli. The company allows customers to create personalized blends from over 80 high-quality organic ingredients, ensuring that each product meets individual taste preferences. Mymuesli is committed to health and quality, using only certified organic ingredients without any added artificial flavors, thereby providing consumers with nutritious options for their breakfast needs.

Fashionette AG

Acquisition in 2015
Fashionette AG operates a data‑driven online retail platform that connects European consumers with a wide range of designer fashion accessories, including handbags, shoes, sunglasses, watches, jewelry, and pre‑loved pieces. Founded in 2008, the company is headquartered in Düsseldorf and offers a personalized shopping experience through its extensive selection of products.
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