Genui Partners

Genui Partners is a private investment firm founded in 2014 and based in Hamburg, Germany. The firm focuses on investing in medium-sized companies, known as "Mittelstand," within German-speaking countries. It distinguishes itself through a combination of entrepreneurial expertise, a robust network, and a commitment to tailored governance processes. Genui Partners primarily targets sectors such as healthcare, information technology, retail, media, and fintech. In addition to providing capital, the firm offers strategic advice designed to enhance the specific needs of its portfolio companies. By supporting value generation and fostering industrial independence, Genui Partners emphasizes professional and growth-oriented governance structures. The firm takes a flexible approach to shareholding, allowing for extended holding periods and customized ownership arrangements to suit individual company circumstances.

Patrick Gehlen

Managing Partner

Sumeet Gulati

Founder and Managing Partner

Max Odefey

Managing Partner

Oliver Serg

Managing Partner

Sumeet Gulati

Co-Founder, Investor, Managing Partner and Partner

13 past transactions

Aagon

Acquisition in 2025
Aagon offers client management software for the automated management of various OS-based PCs in company networks.

ROTOP

Private Equity Round in 2025
ROTOP is a pharmaceutical company specializing in the manufacture of cGMP-compliant radiopharmaceuticals for use in nuclear medicine diagnostics and therapy. They provide a range of services including the synthesis of active pharmaceutical ingredients (APIs), development of analysis kits, project management, and comprehensive regulatory support. Additionally, ROTOP offers sterile kits for radiolabeled pharmaceuticals and contract research services, enabling clients to enhance the efficiency and effectiveness of their diagnostic and therapeutic processes. Their customer engagement is facilitated through direct communication channels.

Magnolia

Acquisition in 2022
Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems. Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.

Labor Team

Acquisition in 2021
Labor Team is a prominent medical laboratory service provider in Switzerland, specializing in medical analyses and diagnostics. The company offers a broad range of expertise in areas such as medical microbiology, clinical chemistry, hematology, and immunology. With a team of skilled specialists, Labor Team is committed to delivering precise and individualized diagnostic services. The laboratory is equipped to perform various medical tests, ensuring accurate and timely results that support healthcare providers in the prevention, diagnosis, monitoring, and treatment of diseases. Additionally, Labor Team facilitates free sample collection, emergency analysis, and result evaluation, enhancing access to reliable testing outcomes and efficient order processing for its clients.

FactFinder

Private Equity Round in 2021
FactFinder is a leading provider of search, merchandising, and personalization solutions for both B2C and B2B eCommerce. The company leverages proprietary technology to enhance online interactions for consumers, resulting in revenue increases for retailers of 20-33%. With a strong emphasis on technological innovation, FactFinder integrates advancements in artificial intelligence and machine learning to create unique digital shopping experiences. Their continuous development of solutions such as Next Generation and the Predictive Basket exemplifies their commitment to pushing the boundaries of eCommerce. Additionally, the acquisition of Loop54, a top AI personalization vendor in the Nordic region, positions FactFinder as the only provider offering real-time, individualized shopping experiences. FactFinder supports over 1,800 online shops globally, including well-known brands like Elkjøp Nordic, MyTheresa, Intersport, White Stuff, and Spar, enhancing customer satisfaction and enabling clients to meet their business objectives.

Berge & Meer

Acquisition in 2019
Berge & Meer is a specialist for round trips. Berge & Meer, the tour operator offers journeys in more than 80 countries from Alaska to Zanzibar.

Boomerang Reisen

Acquisition in 2019
Boomerang Reisen is a leisure, travel & tourism company. Boomerang Reisen offers tailor-made long-haul trips to Oceania, Africa, and North/South America.

Acrolinx

Private Equity Round in 2017
Acrolinx GmbH operates an artificial intelligence platform focused on enterprise content creation. The company provides Acrolinx 5.0, a solution designed to assess written content against established corporate standards, including terminology, spelling, grammar, style, tone of voice, and search engine optimization. This technology supports various industries such as software, aerospace, healthcare, finance, and automotive, helping prominent global brands like Adobe, Boeing, Google, and Nestlé maintain consistent and high-quality communication. Acrolinx utilizes a sophisticated linguistic analytics engine that evaluates content to ensure alignment with corporate guidelines, enhancing readability and discoverability. Founded in 2002 and based in Berlin, Germany, Acrolinx is a spin-off of the German Research Center for Artificial Intelligence (DFKI), reflecting its strong roots in AI research and development. The company collaborates with partners including IBM and Microsoft to further its mission of improving the content creation process.

Market Logic Software

Venture Round in 2017
Market Logic is a fast-growing, venture-financed corporation that provides marketing information systems to the world’s best marketing and research teams. Their clients include global brands from FMCG/CPG, healthcare, retail, high-tech, finance and communications sectors, and 600+ research agencies. They use the latest cognitive computing advances to bring the right information at the right time to the marketing community. At Unilever for example, Market Logic powers the PeopleWorld platform, so any marketer “can mine 70,000 research documents and quantities of social media data for answers to specific natural language questions”, see Harvard Business Review. Market Logic was selected a winner of the 2017 Red Herring Top 100 Europe award. Their contribution to the field of marketing was also recognized by the German Marketing Intelligence Innovation Award jury, who selected Market Logic as winners of the 2016 Marketing Innovation of the Year. Walk around their office and you’ll see an open, multi-cultural environment, where co-workers believe market research and consumer data should be effective, and that software can make it far more powerful. They are a diverse and dynamic team, who put their clients first and love to learn!

GastroHero

Venture Round in 2016
GastroHero is an online retail platform based in Dortmund, Germany, specializing in catering supplies. The company provides a range of products including cooking utensils, kitchen appliances, flushing technology, and kitchen accessories, all aimed at meeting the needs of the catering industry. GastroHero is committed to offering high-quality items at reasonable prices, ensuring that customers can access essential supplies for their catering operations. Through its online store, GastroHero serves as a reliable source for both individual and business clients in the local market.

Cherry GmbH

Acquisition in 2016
Cherry GmbH is a German-American manufacturer specializing in computer input devices, including keyboards, mice, and desktop sets tailored for various applications such as office work, gaming, and industrial use. The company also produces switches for mechanical keyboards and offers solutions for single sign-on, user authentication, encryption, and telematic applications. Founded in 1953 and headquartered in Auerbach, Germany, Cherry GmbH operates production facilities and branches across Germany, France, Great Britain, China, Hong Kong, Taiwan, and the United States. It was previously a subsidiary of ZF Electronic Systems Pleasant Prairie, LLC.

mymuesli

Private Equity Round in 2016
mymuesli GmbH, founded in 2007 and based in Passau, Germany, specializes in the production and distribution of organic breakfast cereals. The company offers a variety of muesli products, including bircher, berry, cocoa-nuts, choco, fruits, paleo, instant ready, and sport protein muesli. Customers can create personalized muesli blends from over 80 organic ingredients, ensuring that each product meets individual taste preferences. Mymuesli is committed to health and quality, using certified organic ingredients without artificial flavors or additives, thus providing consumers with nutritious options that align with their dietary needs.
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