Primary Venture Partners

Plural effortlessly deploys and operates production-ready open-source applications in minutes. It was launched in 2021 and is based in New York, United States.

Inspiren is a Brooklyn-based company founded in 2016 that specializes in automated patient monitoring solutions. Utilizing machine learning, computer vision, and deep learning, Inspiren's platform is designed to enhance the safety and care of patients by monitoring medical environments and recognizing body movements. The system communicates critical patient information and alerts to medical staff, aiming to reduce preventable harm caused by human error. By providing real-time data about activities in hospital rooms, Inspiren empowers clinicians to improve patient outcomes and satisfaction.

Alium is a company based in New York that specializes in developing a commercial intelligence platform tailored for sales and marketing teams. Established in 2020, the platform leverages data to offer organizations insights into consumer behavior by conducting interviews and gathering market data. This approach enables businesses to make informed, data-driven decisions, ultimately facilitating revenue growth.

Tabs is an AI-powered revenue automation platform that streamlines the management of customer contracts, billing, revenue recognition, and renewals. Founded in 2023 and based in New York, the company automates the entire receivables lifecycle, from invoice computation to cash application, by organizing various customer documents and usage data. This enables the platform to identify key terms, generate billing schedules, and tabulate invoices without requiring structured data mapping. Tabs provides seamless invoice delivery, modern dunning processes, and integrates with major accounting and payment systems, enhancing operational efficiency. The platform also offers advanced analytics and reporting capabilities, significantly reducing the time required for collections and saving businesses hundreds of hours annually. By lowering operational and financial risks, Tabs aims to serve as a comprehensive solution for finance and revenue operations.

Tabs is an AI-powered revenue automation platform that streamlines the management of customer contracts, billing, revenue recognition, and renewals. Founded in 2023 and based in New York, the company automates the entire receivables lifecycle, from invoice computation to cash application, by organizing various customer documents and usage data. This enables the platform to identify key terms, generate billing schedules, and tabulate invoices without requiring structured data mapping. Tabs provides seamless invoice delivery, modern dunning processes, and integrates with major accounting and payment systems, enhancing operational efficiency. The platform also offers advanced analytics and reporting capabilities, significantly reducing the time required for collections and saving businesses hundreds of hours annually. By lowering operational and financial risks, Tabs aims to serve as a comprehensive solution for finance and revenue operations.

Small Door, Inc., founded in 2017 and headquartered in New York City, provides veterinary services characterized by a focus on customer experience and convenience. The company emphasizes elevated care, transparency, and a hospitality-oriented approach, aiming to enhance the lives of both pets and their owners. Operating 13 veterinary practices across New York City, Boston, and Washington, D.C., Small Door has facilitated tens of thousands of consultations for its members, showcasing its commitment to exceptional service in the veterinary industry.

Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York. Specializing in personalized retirement planning, the company offers tailored advice and investment strategies to assist adults in or nearing retirement. Retirable's platform is designed to prepare clients for their post-work future, providing actionable guidance to ensure financial stability and peace of mind as they transition into retirement. By focusing on the unique needs of individuals approaching retirement age, Retirable aims to help clients lead a stress-free life after their professional careers.

Flume Health Inc. is a third-party administrator of health plans, established in 2018 and based in New York. The company focuses on making self-insured health plans more affordable and user-friendly. By leveraging advanced payment technology and exceptional customer support, Flume Health enables its members to access healthcare providers at costs 20-40% lower than traditional network rates. Their health plan administration platform features a virtual assistant that addresses healthcare-related inquiries, facilitates private communication with trained care guides, and provides data to identify quality medical care at competitive prices. Additionally, the platform assists users in booking appointments and setting reminders, ensuring that clients can find affordable medical providers tailored to their needs.

Balanced is a digital fitness platform focused on promoting healthy aging for older adults. Founded in 2021 and headquartered in New York, the company provides a range of services including physical therapy assessments, personalized workout schedules, and live exercise and mindfulness classes delivered via Zoom. By offering these tailored fitness solutions, Balanced aims to help older adults maintain a healthy lifestyle and enhance their well-being through accessible and engaging online resources.

Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Plural effortlessly deploys and operates production-ready open-source applications in minutes. It was launched in 2021 and is based in New York, United States.

Plural effortlessly deploys and operates production-ready open-source applications in minutes. It was launched in 2021 and is based in New York, United States.

Stellar Health, founded in 2018 and headquartered in New York, empowers primary care physicians to deliver high-quality care. Its platform provides real-time data and actionable incentives, helping providers meet value-based care objectives, improve patient outcomes, and enhance quality ratings. The company's point-of-care workflow tool uses historical data to deliver personalized clinical action checklists, enabling providers to streamline care processes and earn additional revenue.

Bravely, Inc. is a New York-based company that provides guidance and conflict management services aimed at enhancing employee well-being and performance. Established in 2017, Bravely connects employees with a network of vetted professional coaches and human resource professionals through a confidential coaching platform. This service is designed to assist individuals in navigating workplace challenges and promoting personal development. By offering on-demand support, Bravely enables organizations to scale the assistance provided by their People teams and managers, ultimately fostering a positive workplace culture. The platform not only helps employees address their concerns but also equips leaders with valuable engagement data to improve overall employee experience.

Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

Flume Health Inc. is a third-party administrator of health plans, established in 2018 and based in New York. The company focuses on making self-insured health plans more affordable and user-friendly. By leveraging advanced payment technology and exceptional customer support, Flume Health enables its members to access healthcare providers at costs 20-40% lower than traditional network rates. Their health plan administration platform features a virtual assistant that addresses healthcare-related inquiries, facilitates private communication with trained care guides, and provides data to identify quality medical care at competitive prices. Additionally, the platform assists users in booking appointments and setting reminders, ensuring that clients can find affordable medical providers tailored to their needs.

Small Door, Inc., founded in 2017 and headquartered in New York City, provides veterinary services characterized by a focus on customer experience and convenience. The company emphasizes elevated care, transparency, and a hospitality-oriented approach, aiming to enhance the lives of both pets and their owners. Operating 13 veterinary practices across New York City, Boston, and Washington, D.C., Small Door has facilitated tens of thousands of consultations for its members, showcasing its commitment to exceptional service in the veterinary industry.

Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Lili is a digital banking service provider founded in 2018 and based in New York, New York. The company focuses on empowering freelancers by offering a range of financial services and tools designed to help them manage their work and personal finances within a single account. Lili integrates banking services with features such as real-time expense tracking, tax tools, and financial insights, enabling its customers to navigate their financial needs more effectively. Through a human-centered design approach, Lili aims to enhance user experience and address the specific challenges faced by freelancers, thereby supporting their independence and financial well-being.

Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

Lili is a digital banking service provider founded in 2018 and based in New York, New York. The company focuses on empowering freelancers by offering a range of financial services and tools designed to help them manage their work and personal finances within a single account. Lili integrates banking services with features such as real-time expense tracking, tax tools, and financial insights, enabling its customers to navigate their financial needs more effectively. Through a human-centered design approach, Lili aims to enhance user experience and address the specific challenges faced by freelancers, thereby supporting their independence and financial well-being.

Stellar Health, founded in 2018 and headquartered in New York, empowers primary care physicians to deliver high-quality care. Its platform provides real-time data and actionable incentives, helping providers meet value-based care objectives, improve patient outcomes, and enhance quality ratings. The company's point-of-care workflow tool uses historical data to deliver personalized clinical action checklists, enabling providers to streamline care processes and earn additional revenue.

OneThree Biotech is an artificial intelligence-driven drug discovery and development company founded in 2018 and based in New York. The company utilizes a sophisticated platform that integrates over 30 types of chemical, biological, and clinical data to enhance the drug development process. Its algorithms provide insights into target selection, compound mechanisms, toxicity, metabolism, and patient biomarkers, thereby improving the accuracy and interpretability of potential therapeutics. By identifying novel targets, compounds, and combinations, OneThree Biotech aims to optimize compounds for efficacy and safety, facilitating the generation of new testable insights and hypotheses in the healthcare sector. The company's innovative approach seeks to accelerate the discovery of effective treatments for patients in need.

Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Package Free LLC is an online retail shop based in Brooklyn, New York, that specializes in products designed to promote a zero or low-waste lifestyle. Established in 2017, the company offers a diverse range of household and personal care items, including kitchen, bathroom, and beauty products, as well as items for kids, pets, and travel. Package Free aims to assist consumers in reducing their environmental footprint by providing sustainable alternatives. It maintains strict vendor guidelines, including a no-plastic policy, and applies penalties to vendors whose shipments contain plastic. The company also focuses on sustainability by reusing packaging materials from original shipments. Looking ahead, Package Free plans to develop its own line of sustainable consumer packaged goods to fill gaps in the market not covered by current vendors.

Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

CozyKin, founded in 2016 and based in Allston, Massachusetts, with an additional office in New York, provides childcare services tailored for new or expecting parents. The company specializes in matching families with Montessori-trained nannies to deliver personalized care in a convenient setting. By grouping families based on location, schedule, and preferences, CozyKin facilitates a two-sided marketplace where families can find high-quality childcare. Nannies, employed by CozyKin, care for 2 to 3 infants simultaneously in the families' homes, offering a solution that emphasizes cognitive development, socialization, and value over traditional daycare options. The platform leverages modern technology and provides 24/7 customer support, ensuring a seamless experience for parents. In 2020, CozyKin was acquired by Higher Ground Education, further enhancing its reach and resources in the childcare sector.

Variance, Inc., founded in 2019 and based in New York, develops solutions aimed at enhancing driving software adoption and facilitating digital transformation for sales, service, and marketing teams. The company specializes in a customer growth platform that empowers employees to contribute to organizational growth by focusing on revenue generation. Variance's data management platform is designed to create, access, and manage intent-based signals, providing businesses with insights into revenue actions and customer data. Its offerings include mapping marketing automation workflows, announcing process changes, and capturing additional data throughout the sales pipeline, all aimed at increasing productivity and driving growth for its clients.

Stellar Health, founded in 2018 and headquartered in New York, empowers primary care physicians to deliver high-quality care. Its platform provides real-time data and actionable incentives, helping providers meet value-based care objectives, improve patient outcomes, and enhance quality ratings. The company's point-of-care workflow tool uses historical data to deliver personalized clinical action checklists, enabling providers to streamline care processes and earn additional revenue.

Flume Health Inc. is a third-party administrator of health plans, established in 2018 and based in New York. The company focuses on making self-insured health plans more affordable and user-friendly. By leveraging advanced payment technology and exceptional customer support, Flume Health enables its members to access healthcare providers at costs 20-40% lower than traditional network rates. Their health plan administration platform features a virtual assistant that addresses healthcare-related inquiries, facilitates private communication with trained care guides, and provides data to identify quality medical care at competitive prices. Additionally, the platform assists users in booking appointments and setting reminders, ensuring that clients can find affordable medical providers tailored to their needs.

Small Door, Inc., founded in 2017 and headquartered in New York City, provides veterinary services characterized by a focus on customer experience and convenience. The company emphasizes elevated care, transparency, and a hospitality-oriented approach, aiming to enhance the lives of both pets and their owners. Operating 13 veterinary practices across New York City, Boston, and Washington, D.C., Small Door has facilitated tens of thousands of consultations for its members, showcasing its commitment to exceptional service in the veterinary industry.

Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Kinetic, Inc. is a company that develops and manufactures wearable devices aimed at reducing workplace injuries for industrial workers. Founded in 2014 and based in New York, Kinetic offers a product known as Reflex, which attaches to a worker's belt and monitors activities that may pose a risk of injury, such as unsafe postures, jumping off vehicles, and slips and falls. The device utilizes analytics to provide reminders and notifications to workers when high-risk motions are detected, thereby promoting safety in environments like construction sites, warehouses, and factories. Additionally, Reflex can function as a sensor for detecting COVID-19 exposure, enhancing workplace health measures. Kinetic combines its wearable technology with cloud-based software to effectively address injury prevention in the industrial workforce.

Latch is a technology company that provides an operating system for modern buildings, comprising software, products, and services. Its primary offering is a keyless entry security system, enabling residents and authorized visitors to access doors within apartment buildings using their smartphones. Latch operates across North America, serving both large-scale real estate developers and local property owners, with its solutions deployed in various types of properties, from affordable housing to luxury towers.

Wunderkind, Inc. is a technology company that specializes in cloud-based solutions for customer acquisition and behavioral marketing automation. Founded in 2010 and headquartered in New York City, with an additional office in London, Wunderkind offers a platform known as BounceX, which focuses on people-based marketing. This platform enables online publishers and retail website owners to engage visitors through targeted messaging and timely advertising, ultimately enhancing conversion rates and increasing revenue. Wunderkind's technology leverages real-time user behavior data, such as mouse movements and intent signals, to identify potential customers and deliver personalized experiences across various channels, including websites, email, and advertisements. The company's impressive client roster includes well-known brands like Uniqlo, Lufthansa, and CNN, and it is recognized for driving significant revenue growth for these businesses through its innovative marketing solutions.

CoEdition, Inc. is an online retailer focused on providing a diverse range of women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. The company offers a wide selection of products, including dresses, swimwear, footwear, lingerie, and accessories, sourced from over 100 brands. Established in 2017 and headquartered in New York, CoEdition aims to create an inclusive fashion marketplace that allows women to discover and purchase contemporary apparel at affordable prices. Through its e-commerce platform, CoEdition seeks to empower women by enabling them to express their personal style while accessing a community dedicated to plus-size fashion.

Ephemeral Tattoo is a New York-based company founded in 2014 that specializes in creating made-to-fade tattoos. The business offers semi-permanent inks, allowing customers to enjoy the art of tattooing without the long-term commitment typically associated with traditional tattoos. These inks are applied in the same manner as conventional tattoos but are designed to fade over time, providing users with the flexibility to express themselves through body art that can change with their preferences. Ephemeral Tattoo caters to various applications, including medical, recreational, and cosmetic needs, making it a unique player in the tattoo industry.

Bravely, Inc. is a New York-based company that provides guidance and conflict management services aimed at enhancing employee well-being and performance. Established in 2017, Bravely connects employees with a network of vetted professional coaches and human resource professionals through a confidential coaching platform. This service is designed to assist individuals in navigating workplace challenges and promoting personal development. By offering on-demand support, Bravely enables organizations to scale the assistance provided by their People teams and managers, ultimately fostering a positive workplace culture. The platform not only helps employees address their concerns but also equips leaders with valuable engagement data to improve overall employee experience.

Latch is a technology company that provides an operating system for modern buildings, comprising software, products, and services. Its primary offering is a keyless entry security system, enabling residents and authorized visitors to access doors within apartment buildings using their smartphones. Latch operates across North America, serving both large-scale real estate developers and local property owners, with its solutions deployed in various types of properties, from affordable housing to luxury towers.

SimpleReach, Inc. provides a platform that tracks social interaction with published content to deliver insights and performance metrics related to social behavior. By integrating data from various channels and websites, the company offers a comprehensive view of content effectiveness, helping clients enhance their return on content investments. Utilizing advanced machine learning and artificial intelligence, SimpleReach assists marketers in refining future campaigns and enables publishers to create dashboards for monitoring and reporting on campaign performance. The company serves a range of clients, including notable brands like Intel, Chase, and Home Depot, who rely on its platform to gain actionable insights and improve content impact. Founded in 2010 and based in New York, SimpleReach operates as a subsidiary of Nativo, Inc. since March 2019.

Handshake Corp. is a B2B eCommerce platform that provides an online sales order application designed to streamline the buying and selling processes for manufacturers and distributors. Founded in 2010 and based in New York, the platform facilitates mobile order writing, web order management, and back-office integration, catering to various industries, including music, gifts, toys, fashion, eyewear, healthcare, and outdoor sectors. Handshake enables sales representatives and customers to efficiently place orders on any device, enhancing the overall trade experience both in-person and online. As of May 2019, Handshake operates as a subsidiary of Shopify Inc.

Latch is a technology company that provides an operating system for modern buildings, comprising software, products, and services. Its primary offering is a keyless entry security system, enabling residents and authorized visitors to access doors within apartment buildings using their smartphones. Latch operates across North America, serving both large-scale real estate developers and local property owners, with its solutions deployed in various types of properties, from affordable housing to luxury towers.

SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Wunderkind, Inc. is a technology company that specializes in cloud-based solutions for customer acquisition and behavioral marketing automation. Founded in 2010 and headquartered in New York City, with an additional office in London, Wunderkind offers a platform known as BounceX, which focuses on people-based marketing. This platform enables online publishers and retail website owners to engage visitors through targeted messaging and timely advertising, ultimately enhancing conversion rates and increasing revenue. Wunderkind's technology leverages real-time user behavior data, such as mouse movements and intent signals, to identify potential customers and deliver personalized experiences across various channels, including websites, email, and advertisements. The company's impressive client roster includes well-known brands like Uniqlo, Lufthansa, and CNN, and it is recognized for driving significant revenue growth for these businesses through its innovative marketing solutions.

Latch is a technology company that provides an operating system for modern buildings, comprising software, products, and services. Its primary offering is a keyless entry security system, enabling residents and authorized visitors to access doors within apartment buildings using their smartphones. Latch operates across North America, serving both large-scale real estate developers and local property owners, with its solutions deployed in various types of properties, from affordable housing to luxury towers.

Routehappy, Inc. is a product differentiation platform for air travel that offers airlines tools to manage and distribute rich content about their products. The company's platform includes Routehappy Hub, which allows airlines to transform their brand attributes into easily distributable content, and SHF, which compiles essential flight information, including amenities and features. Routehappy also provides an API for accessing this content, as well as third-party integrations to assist airlines in marketing and selling flights. By offering unbiased flight scores and detailed amenity data, Routehappy enhances the flight shopping experience for consumers and supports airlines and distributors in effectively presenting their offerings. Established in 2010 and based in New York, Routehappy operates as a subsidiary of Airline Tariff Publishing Company.

Maple is an online meal delivery platform based in New York City that focuses on providing healthy, delicious meals made from high-quality, organic ingredients sourced from local farms. The company offers daily-changing menus curated by skilled chefs who have experience in some of the city's top restaurants. Maple aims to meet the needs of busy individuals seeking convenient meal options that are both nutritious and flavorful. By simplifying the ordering process, customers can receive wholesome meals delivered directly to their location, making it easier to enjoy quality food without compromising on health or taste.

SimpleReach, Inc. provides a platform that tracks social interaction with published content to deliver insights and performance metrics related to social behavior. By integrating data from various channels and websites, the company offers a comprehensive view of content effectiveness, helping clients enhance their return on content investments. Utilizing advanced machine learning and artificial intelligence, SimpleReach assists marketers in refining future campaigns and enables publishers to create dashboards for monitoring and reporting on campaign performance. The company serves a range of clients, including notable brands like Intel, Chase, and Home Depot, who rely on its platform to gain actionable insights and improve content impact. Founded in 2010 and based in New York, SimpleReach operates as a subsidiary of Nativo, Inc. since March 2019.

FieldLens, Inc. is a provider of an online field management tool designed to enhance communication and collaboration among construction project teams. Founded in 2011 and based in New York, the company offers a mobile platform that allows users to access job-site data in real-time from smartphones, tablets, or the web. This tool helps team members understand their current tasks and provides decision-makers with an overview of projects without needing to be onsite, facilitating the identification of trends and top performers. FieldLens also automates daily reports and tracks field progress, turning simple updates into valuable insights for construction projects. As of December 2020, FieldLens operates as a subsidiary of RedTeam Software, LLC.

Bench Accounting Inc. is a fintech company based in Vancouver, Canada, that specializes in providing online bookkeeping services for small businesses. Founded in 2012, the company combines intuitive software with a dedicated team of professional bookkeepers to automate accounting tasks, allowing clients to manage their finances more efficiently. Bench offers a range of services, including monthly financial statements, year-end financials, and year-round tax support, ensuring that business owners have access to comprehensive financial reporting and expert assistance. With a focus on affordability and convenience, Bench aims to streamline the bookkeeping process, empowering clients to concentrate on growing their businesses. The company has raised significant funding to support its operations and currently employs a workforce dedicated to serving thousands of clients across Canada.

Handshake Corp. is a B2B eCommerce platform that provides an online sales order application designed to streamline the buying and selling processes for manufacturers and distributors. Founded in 2010 and based in New York, the platform facilitates mobile order writing, web order management, and back-office integration, catering to various industries, including music, gifts, toys, fashion, eyewear, healthcare, and outdoor sectors. Handshake enables sales representatives and customers to efficiently place orders on any device, enhancing the overall trade experience both in-person and online. As of May 2019, Handshake operates as a subsidiary of Shopify Inc.

FieldLens, Inc. is a provider of an online field management tool designed to enhance communication and collaboration among construction project teams. Founded in 2011 and based in New York, the company offers a mobile platform that allows users to access job-site data in real-time from smartphones, tablets, or the web. This tool helps team members understand their current tasks and provides decision-makers with an overview of projects without needing to be onsite, facilitating the identification of trends and top performers. FieldLens also automates daily reports and tracks field progress, turning simple updates into valuable insights for construction projects. As of December 2020, FieldLens operates as a subsidiary of RedTeam Software, LLC.

Routehappy, Inc. is a product differentiation platform for air travel that offers airlines tools to manage and distribute rich content about their products. The company's platform includes Routehappy Hub, which allows airlines to transform their brand attributes into easily distributable content, and SHF, which compiles essential flight information, including amenities and features. Routehappy also provides an API for accessing this content, as well as third-party integrations to assist airlines in marketing and selling flights. By offering unbiased flight scores and detailed amenity data, Routehappy enhances the flight shopping experience for consumers and supports airlines and distributors in effectively presenting their offerings. Established in 2010 and based in New York, Routehappy operates as a subsidiary of Airline Tariff Publishing Company.

SimpleReach, Inc. provides a platform that tracks social interaction with published content to deliver insights and performance metrics related to social behavior. By integrating data from various channels and websites, the company offers a comprehensive view of content effectiveness, helping clients enhance their return on content investments. Utilizing advanced machine learning and artificial intelligence, SimpleReach assists marketers in refining future campaigns and enables publishers to create dashboards for monitoring and reporting on campaign performance. The company serves a range of clients, including notable brands like Intel, Chase, and Home Depot, who rely on its platform to gain actionable insights and improve content impact. Founded in 2010 and based in New York, SimpleReach operates as a subsidiary of Nativo, Inc. since March 2019.

PublicStuff LLC is a civic engagement platform that enhances the relationship between residents and local governments through technology. Founded in 2009 and based in New York, the company offers a mobile application that allows residents to report community issues, comment on these reports, and receive city alerts regarding events, emergencies, and service updates. Additionally, users can access various city services, such as bill payments and trash pick-up schedules. The platform facilitates communication by enabling governments to efficiently manage service requests, reduce operating costs, and leverage data for decision-making. PublicStuff also provides web platforms, push notifications, and translation services to further improve community engagement. As of 2015, PublicStuff operates as a subsidiary of Accela, Inc.

Apprenda is a developer of a cloud-based enterprise platform that enhances enterprise software development. Established in 2007 and headquartered in Troy, New York, the company specializes in creating modern application platforms suitable for both cloud-native and traditional workloads. Apprenda's offerings enable enterprise IT to build a Kubernetes-enabled shared service on various infrastructures, facilitating collaboration among developers across different business units. By streamlining the software delivery process, Apprenda aims to transform IT into a dynamic engine of growth for organizations, drawing on over a decade of insights from enterprise customers.

Auterra, Inc. is a process development and licensing company focused on catalyst and process technology for the upgrading and decontamination of crude oil and oil distillates. Established in 2003 and based in Schenectady, New York, Auterra specializes in developing solutions for the treatment of heavy and sour crude oils, including those from oil sand reserves in Canada and Venezuela. The company offers proprietary processes such as FlexUP, which enhances the quality of high sulfur content crude oils by removing metals and naphthenic acids, and FlexULS, which reduces sulfur levels in light streams to meet ultra-low-sulfur standards. Additionally, Auterra provides FlexOx catalysts for oxidative desulfurization and the FlexDS chemical package to support the upgrading process. By serving oil producers, downstream refiners, and petrochemical manufacturers, the company aims to improve oil quality while minimizing environmental impact and maximizing economic value.

RealDirect, Inc. is a real estate brokerage based in New York that provides innovative online services for buyers and sellers. Founded in 2010, the company operates a web-based platform designed to enhance the real estate transaction process. RealDirect for Sellers enables homeowners to market their properties effectively, aiming to maximize their net proceeds from sales. For buyers, RealDirect offers tailored recommendations to help them assess their living needs and identify suitable properties. The platform also includes RealScheduler, a tool that facilitates the scheduling of private showings and open houses. By leveraging advancements in online advertising and data analytics, RealDirect aims to transform the real estate experience in New York City, offering a transparent and cost-effective approach for its users.

Widetronix Inc. specializes in the design and manufacture of ultra-low power sensor platforms with lifetimes exceeding 25 years. The company employs innovative betavoltaic technology, which serves as a continuous energy source for its autonomous sensors, enabling them to take measurements and transmit data effectively. This technology is particularly beneficial in various sectors, including defense, industrial infrastructure, and medical implants. Founded in 2003 and headquartered in Ithaca, New York, Widetronix provides solutions that enhance the functionality and reliability of sensor applications, utilizing advanced materials and self-charging battery systems to support its operations.

WhoSay Inc. is a media management platform designed for high-profile personalities in film, television, music, and sports, enabling them to manage interactions with fans through social and mainstream media. By offering an invitation-only platform and applications, WhoSay allows over 2,000 celebrities to maintain direct connections with their audiences across various channels, including Facebook, Twitter, and YouTube. The company serves influencer marketing clients and helps brands engage with fans through authentic storytelling and targeted content marketing. Founded in 2009 and headquartered in Germantown, New York, with an additional office in Beverly Hills, California, WhoSay operates as a subsidiary of Viacom Inc. Following its acquisition in 2018, WhoSay continues to provide unique marketing solutions by leveraging celebrity influence to enhance brand visibility and engagement.

Apprenda is a developer of a cloud-based enterprise platform that enhances enterprise software development. Established in 2007 and headquartered in Troy, New York, the company specializes in creating modern application platforms suitable for both cloud-native and traditional workloads. Apprenda's offerings enable enterprise IT to build a Kubernetes-enabled shared service on various infrastructures, facilitating collaboration among developers across different business units. By streamlining the software delivery process, Apprenda aims to transform IT into a dynamic engine of growth for organizations, drawing on over a decade of insights from enterprise customers.

The NewsMarket, Inc. is a web-based video marketing and distribution platform that connects brands, government agencies, and non-profit organizations to international media. Founded in 2000 and headquartered in New York, the company offers a diverse range of content including videos, audios, and images across various categories such as aerospace, automotive, education, entertainment, health care, and technology. The platform enables clients to effectively market and share their video content with media outlets, blogs, and online communities, thereby extending the reach of their messages. In addition to content distribution, The NewsMarket specializes in managing online newsrooms and delivering live interviews and event broadcasts. With a global presence that includes offices in cities such as Beijing, London, and Singapore, The NewsMarket has positioned itself as a key player in the digital marketing landscape.

Apprenda is a developer of a cloud-based enterprise platform that enhances enterprise software development. Established in 2007 and headquartered in Troy, New York, the company specializes in creating modern application platforms suitable for both cloud-native and traditional workloads. Apprenda's offerings enable enterprise IT to build a Kubernetes-enabled shared service on various infrastructures, facilitating collaboration among developers across different business units. By streamlining the software delivery process, Apprenda aims to transform IT into a dynamic engine of growth for organizations, drawing on over a decade of insights from enterprise customers.

Auterra, Inc. is a process development and licensing company focused on catalyst and process technology for the upgrading and decontamination of crude oil and oil distillates. Established in 2003 and based in Schenectady, New York, Auterra specializes in developing solutions for the treatment of heavy and sour crude oils, including those from oil sand reserves in Canada and Venezuela. The company offers proprietary processes such as FlexUP, which enhances the quality of high sulfur content crude oils by removing metals and naphthenic acids, and FlexULS, which reduces sulfur levels in light streams to meet ultra-low-sulfur standards. Additionally, Auterra provides FlexOx catalysts for oxidative desulfurization and the FlexDS chemical package to support the upgrading process. By serving oil producers, downstream refiners, and petrochemical manufacturers, the company aims to improve oil quality while minimizing environmental impact and maximizing economic value.