Primary Venture Partners

Primary Venture Partners is a New York-based early-stage venture capital firm established in 2004. It invests globally, focusing on pre-seed to Series A rounds in B2B SaaS, fintech, healthcare, infrastructure, and supply chain sectors. The firm is known for its low-volume, high-conviction approach, providing exceptional support to founders through its dedicated Impact team, which outnumbers investors 2:1. This team works full-time on tasks such as hiring, customer acquisition, and fundraising to accelerate portfolio companies' growth. Primary's track record includes backing unicorns like Alloy, Chief, and K Health, with portfolio companies being 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation compared to industry averages.

Marisa Bass

Principal

Neera Chatterjee

Principal

Tobias Citron

Senior Associate

Zach Fredericks

Principal

Cassie Young

General Partner

Cassie Lancelotti-Young

General Partner

Lisa Lewin

Partner

Abir Liben

Principal

Paige Moelis

Associate

Gabriella Monico

Senior Associate

Gabi Monico

Senior Associate

Rachel Pavey

Senior Associate

Rebecca Price

Partner

Kimberly Rust

Operating Partner

Brian Schechter

Partner

Jason Shuman

Partner

Benjamin Sun

Co-Founder and General Partner

Ben Sun

Co-Founder and General Partner

Brad Svrluga

General Partner

Sam Toole

Partner

Mike Witkowski

CFO and Partner

Gina Yocom

Vice President, People and Networks

Zach Fredericks

Principal

Past deals in New York

Plural

Seed Round in 2025
Plural effortlessly deploys and operates production-ready open-source applications in minutes. It was launched in 2021 and is based in New York, United States.

Inspiren

Series A in 2025
Inspiren is a technology company based in Brooklyn, New York, founded in 2016. It specializes in developing an automated patient monitoring platform that aims to reduce preventable harm to patients resulting from human error. By leveraging advanced technologies such as machine learning, computer vision, deep learning, and body movement recognition, Inspiren's platform monitors medical environments to provide real-time data about activities in hospital rooms. This innovative system communicates critical patient information and alerts to healthcare professionals, enhancing the care, safety, and satisfaction of patients. Through its focus on improving operational efficiency in healthcare settings, Inspiren strives to transform patient monitoring practices.

Alium

Seed Round in 2025
Founded in 2020, Alium is a New York-based company that develops a commercial intelligence platform tailored for sales and marketing teams. This platform leverages data to provide insights into consumer organizations, enabling businesses to make informed decisions and drive revenue growth.

Tabs

Series A in 2024
Tabs is an AI-powered platform that automates revenue processes for businesses. It structures contracts like MSAs, order forms, and emails to automate invoice computation through cash application. Founded in 2023, Tabs is headquartered in New York.

Tabs

Pre Seed Round in 2023
Tabs is an AI-powered platform that automates revenue processes for businesses. It structures contracts like MSAs, order forms, and emails to automate invoice computation through cash application. Founded in 2023, Tabs is headquartered in New York.

Small Door

Series B in 2022
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.

Retirable

Seed Round in 2022
Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York. It specializes in personalized retirement planning and advice, catering to adults who are approaching or in retirement. The company offers a platform that provides tailored guidance to help clients achieve financial stability for their post-work lives. By delivering actionable human advice, Retirable aims to ensure that its customers can navigate their retirement years with confidence and peace of mind. The focus on individualized planning distinguishes Retirable in the financial services sector, supporting clients in generating income and making informed investment decisions as they transition into retirement.

Flume Health

Series A in 2022
Flume Health Inc. is a third-party administrator of health plans based in New York, founded in 2018. The company focuses on making self-insured health plans more affordable and user-friendly by offering exceptional customer support alongside innovative payment technology. Flume Health's platform enables members to access healthcare services at significantly reduced rates, typically 20-40% lower than traditional network prices. Additionally, the company employs a virtual assistant to address healthcare-related inquiries, facilitating private communication with trained care guides. Their services include providing data to identify quality medical care, booking appointments, and sending reminders, all aimed at helping clients find affordable medical providers that meet their needs.

Balanced

Seed Round in 2022
Balanced is a digital fitness company focused on healthy aging for older adults. It provides live exercise and mindfulness classes delivered via video, including Zoom, and offers a digital platform with physical therapy assessments, personalized workout schedules, and aging-focused fitness guidance. Founded in 2021 and headquartered in New York, United States, Balanced aims to help older adults maintain a healthy lifestyle through accessible, structured fitness and wellness programs.

Lunchbox Technologies

Series B in 2022
Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Plural

Seed Round in 2022
Plural effortlessly deploys and operates production-ready open-source applications in minutes. It was launched in 2021 and is based in New York, United States.

Electric

Series D in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Plural

Pre Seed Round in 2021
Plural effortlessly deploys and operates production-ready open-source applications in minutes. It was launched in 2021 and is based in New York, United States.

Stellar Health

Series B in 2021
Stellar Health, founded in 2018 and headquartered in New York, empowers primary care physicians to deliver high-quality care. Its platform provides real-time data and actionable incentives, helping providers meet value-based care objectives, enhance patient outcomes, and streamline care processes. By bridging the incentive gap between payors and providers, Stellar Health enables all providers to participate in and benefit from value-based care models.

Bravely

Series A in 2021
Bravely is a company that provides on-demand coaching and conflict management support for employees. Through a platform that connects individuals with a network of certified coaches and human resources professionals, Bravely offers guidance on workplace issues, career development, leadership, and conflict resolution. Its services deliver confidential coaching across the employee experience to improve well-being, skills, and job satisfaction. Bravely serves organizations seeking to extend support from their people teams and managers, helping scale coaching across the workforce and foster healthier, more productive workplaces.

Odeko

Series B in 2021
Founded in 2019, Odeko is a software platform designed to help small businesses, particularly cafes and bakeries, manage inventory efficiently. Its key features include inventory tracking, supply chain management, sales reporting, and integration with payment systems and delivery services.

Flume Health

Seed Round in 2021
Flume Health Inc. is a third-party administrator of health plans based in New York, founded in 2018. The company focuses on making self-insured health plans more affordable and user-friendly by offering exceptional customer support alongside innovative payment technology. Flume Health's platform enables members to access healthcare services at significantly reduced rates, typically 20-40% lower than traditional network prices. Additionally, the company employs a virtual assistant to address healthcare-related inquiries, facilitating private communication with trained care guides. Their services include providing data to identify quality medical care, booking appointments, and sending reminders, all aimed at helping clients find affordable medical providers that meet their needs.

Small Door

Series A in 2021
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.

Electric

Series C in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Lunchbox Technologies

Series A in 2020
Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Lili

Series A in 2020
Lili is a New York-based company founded in 2018 that offers digital banking services tailored specifically for freelancers. By providing a comprehensive suite of financial tools, Lili enables users to manage their work and personal finances within a single account. The company focuses on removing obstacles that freelancers face in financial management, empowering them with features such as real-time expense tracking, tax tools, and financial insights. Through a human-centered design approach, Lili aims to enhance the user experience and address the unique needs of its customers, allowing them to maintain a balanced work-life dynamic.

Odeko

Series A in 2020
Founded in 2019, Odeko is a software platform designed to help small businesses, particularly cafes and bakeries, manage inventory efficiently. Its key features include inventory tracking, supply chain management, sales reporting, and integration with payment systems and delivery services.

Lili

Seed Round in 2020
Lili is a New York-based company founded in 2018 that offers digital banking services tailored specifically for freelancers. By providing a comprehensive suite of financial tools, Lili enables users to manage their work and personal finances within a single account. The company focuses on removing obstacles that freelancers face in financial management, empowering them with features such as real-time expense tracking, tax tools, and financial insights. Through a human-centered design approach, Lili aims to enhance the user experience and address the unique needs of its customers, allowing them to maintain a balanced work-life dynamic.

Stellar Health

Series A in 2020
Stellar Health, founded in 2018 and headquartered in New York, empowers primary care physicians to deliver high-quality care. Its platform provides real-time data and actionable incentives, helping providers meet value-based care objectives, enhance patient outcomes, and streamline care processes. By bridging the incentive gap between payors and providers, Stellar Health enables all providers to participate in and benefit from value-based care models.

OneThree Biotech

Seed Round in 2020
Founded in 2018, OneThree Biotech is a New York-based company that leverages artificial intelligence to revolutionize drug discovery. Its platform integrates diverse data types to predict new therapeutics and understand their mechanisms, enhancing the likelihood of clinical success.

Lunchbox Technologies

Seed Round in 2019
Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Package Free

Seed Round in 2019
Package Free is an online retailer offering household, personal care, and office products designed for low-waste living. Incorporated in 2017, the company is headquartered in Brooklyn, New York.

Odeko

Seed Round in 2019
Founded in 2019, Odeko is a software platform designed to help small businesses, particularly cafes and bakeries, manage inventory efficiently. Its key features include inventory tracking, supply chain management, sales reporting, and integration with payment systems and delivery services.

CozyKin

Series A in 2019
CozyKin, Inc. is a childcare service provider founded in 2016 and headquartered in Allston, Massachusetts, with an additional office in New York, New York. The company specializes in matching new or expecting parents with Montessori-trained nannies, leveraging modern technology to facilitate this connection. CozyKin addresses the challenges faced by millennial families in finding suitable childcare, particularly in areas with a shortage of options. By grouping families based on location, schedule, and preferences, CozyKin employs nannies who care for multiple infants simultaneously in the families' homes. This approach offers parents enhanced quality, convenience, socialization, and value compared to traditional daycares or individual nannies. CozyKin's services are supported by user-friendly technology, round-the-clock customer support, and a commitment to customer satisfaction. In 2020, CozyKin was acquired by Higher Ground Education, further solidifying its position in the childcare market.

Variance

Venture Round in 2019
Variance, Inc. is a New York-based company founded in 2019 that specializes in developing software solutions aimed at enhancing driving software adoption and facilitating digital transformation for sales, service, and marketing teams. The company focuses on creating a customer growth platform that empowers employees across organizations to contribute to revenue generation. Variance offers a data management platform that enables users to create, access, and manage intent-based signals related to customer data. This platform supports marketing automation workflows, monitors changes in processes, and captures additional data throughout the sales pipeline, ultimately enhancing productivity and fostering business growth.

Stellar Health

Seed Round in 2019
Stellar Health, founded in 2018 and headquartered in New York, empowers primary care physicians to deliver high-quality care. Its platform provides real-time data and actionable incentives, helping providers meet value-based care objectives, enhance patient outcomes, and streamline care processes. By bridging the incentive gap between payors and providers, Stellar Health enables all providers to participate in and benefit from value-based care models.

Flume Health

Seed Round in 2019
Flume Health Inc. is a third-party administrator of health plans based in New York, founded in 2018. The company focuses on making self-insured health plans more affordable and user-friendly by offering exceptional customer support alongside innovative payment technology. Flume Health's platform enables members to access healthcare services at significantly reduced rates, typically 20-40% lower than traditional network prices. Additionally, the company employs a virtual assistant to address healthcare-related inquiries, facilitating private communication with trained care guides. Their services include providing data to identify quality medical care, booking appointments, and sending reminders, all aimed at helping clients find affordable medical providers that meet their needs.

Small Door

Seed Round in 2019
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.

Odeko

Seed Round in 2019
Founded in 2019, Odeko is a software platform designed to help small businesses, particularly cafes and bakeries, manage inventory efficiently. Its key features include inventory tracking, supply chain management, sales reporting, and integration with payment systems and delivery services.

SelfMade

Series A in 2019
SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Kinetic

Seed Round in 2018
Kinetic, Inc. is a New York-based company that specializes in the development and manufacturing of wearable devices designed to reduce workplace injuries among industrial workers. Founded in 2014 by Haytham Elhawary and Aditya Bansal, Kinetic's flagship product, Reflex, is a device that attaches to a worker's belt and utilizes analytics to monitor high-risk movements, such as unsafe postures and slips. The Reflex device not only provides real-time reminders and notifications to help prevent injuries in environments like construction sites, warehouses, and factories, but also includes features for proximity alerts and contact tracing, which can assist in tracking COVID-19 exposure. Through its innovative technology, Kinetic aims to enhance worker safety and reduce the incidence of workplace accidents.

Latch

Series B in 2018
Latch is a technology company that provides an integrated smart building platform for multifamily properties. It deploys hardware and software to digitize building and unit access and in-unit device control, delivered via a cloud-based software-as-a-service platform known as the Latch Platform. The company offers products including cameras, locks, interconnects, and smart sensors that connect with the platform to manage access and building operations for owners, residents, guests, couriers, and service providers.

Wunderkind

Series B in 2018
Wunderkind, Inc. is a technology company that specializes in cloud-based solutions for customer acquisition and behavioral marketing automation. Founded in 2010 and headquartered in New York City, with an additional office in London, Wunderkind offers a platform known as BounceX, which focuses on people-based marketing. This platform enables online publishers and retail website owners to engage visitors through targeted messaging and timely advertising, ultimately enhancing conversion rates and increasing revenue. Wunderkind's technology leverages real-time user behavior data, such as mouse movements and intent signals, to identify potential customers and deliver personalized experiences across various channels, including websites, email, and advertisements. The company's impressive client roster includes well-known brands like Uniqlo, Lufthansa, and CNN, and it is recognized for driving significant revenue growth for these businesses through its innovative marketing solutions.

Electric

Series A in 2018
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

CoEdition

Seed Round in 2018
CoEdition, Inc. is an online retailer based in New York that specializes in women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. Founded in 2017, the company aims to create an inclusive fashion marketplace by offering over 100 brands and thousands of styles, including dresses, swimwear, footwear, lingerie, and accessories. CoEdition provides a centralized platform where women can discover contemporary sportswear and various fashion items at affordable prices, fostering a community that encourages personal style expression. The company, which was previously known as Frigg, Inc., emphasizes accessibility and diversity in women's fashion.

K Health

Series A in 2018
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

Ephemeral Tattoos

Seed Round in 2017
Founded in 2014, Ephemeral Tattoos operates a tattoo studio offering semi-permanent ink services. Its unique inks allow clients to express themselves freely with tattoos that fade over time, providing an alternative to traditional permanent tattoos.

Bravely

Seed Round in 2017
Bravely is a company that provides on-demand coaching and conflict management support for employees. Through a platform that connects individuals with a network of certified coaches and human resources professionals, Bravely offers guidance on workplace issues, career development, leadership, and conflict resolution. Its services deliver confidential coaching across the employee experience to improve well-being, skills, and job satisfaction. Bravely serves organizations seeking to extend support from their people teams and managers, helping scale coaching across the workforce and foster healthier, more productive workplaces.

Electric

Venture Round in 2017
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Latch

Series A in 2017
Latch is a technology company that provides an integrated smart building platform for multifamily properties. It deploys hardware and software to digitize building and unit access and in-unit device control, delivered via a cloud-based software-as-a-service platform known as the Latch Platform. The company offers products including cameras, locks, interconnects, and smart sensors that connect with the platform to manage access and building operations for owners, residents, guests, couriers, and service providers.

SimpleReach

Series B in 2017
SimpleReach, Inc. is a New York-based company that offers a platform for tracking social engagement on published content, providing insights and metrics related to social behavior. Founded in 2010, SimpleReach consolidates content data from various channels to present a comprehensive view of content performance. The platform delivers actionable insights that assist clients in enhancing the return on their content investments, utilizing advanced machine learning and artificial intelligence methods. SimpleReach enables marketers to refine their future campaigns and allows publishers to create dashboards for monitoring and improving their programs. The company's services are relied upon by notable brands such as Intel, Chase, and Home Depot, who use the platform to better understand the impact of their content on business outcomes. SimpleReach was previously known as SimplePR Inc. and currently operates as a subsidiary of Nativo, Inc.

Electric

Seed Round in 2016
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

K Health

Seed Round in 2016
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

Handshake

Series B in 2016
Handshake Corp. is a B2B eCommerce platform founded in 2010 and based in New York, New York. The company provides an online sales order application designed to facilitate mobile order writing, web order management, and back office integration. Its platform empowers manufacturers and distributors across various industries, including music, gifts, toys, fashion, eyewear, healthcare, and outdoor products, by streamlining the buying and selling process. Handshake enables sales representatives and customers to quickly and intuitively place orders from any device, enhancing efficiency in both in-person and online trade. As of May 2019, Handshake operates as a subsidiary of Shopify Inc.

Latch

Series A in 2016
Latch is a technology company that provides an integrated smart building platform for multifamily properties. It deploys hardware and software to digitize building and unit access and in-unit device control, delivered via a cloud-based software-as-a-service platform known as the Latch Platform. The company offers products including cameras, locks, interconnects, and smart sensors that connect with the platform to manage access and building operations for owners, residents, guests, couriers, and service providers.

SelfMade

Seed Round in 2016
SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Wunderkind

Series A in 2015
Wunderkind, Inc. is a technology company that specializes in cloud-based solutions for customer acquisition and behavioral marketing automation. Founded in 2010 and headquartered in New York City, with an additional office in London, Wunderkind offers a platform known as BounceX, which focuses on people-based marketing. This platform enables online publishers and retail website owners to engage visitors through targeted messaging and timely advertising, ultimately enhancing conversion rates and increasing revenue. Wunderkind's technology leverages real-time user behavior data, such as mouse movements and intent signals, to identify potential customers and deliver personalized experiences across various channels, including websites, email, and advertisements. The company's impressive client roster includes well-known brands like Uniqlo, Lufthansa, and CNN, and it is recognized for driving significant revenue growth for these businesses through its innovative marketing solutions.

Latch

Seed Round in 2015
Latch is a technology company that provides an integrated smart building platform for multifamily properties. It deploys hardware and software to digitize building and unit access and in-unit device control, delivered via a cloud-based software-as-a-service platform known as the Latch Platform. The company offers products including cameras, locks, interconnects, and smart sensors that connect with the platform to manage access and building operations for owners, residents, guests, couriers, and service providers.

Routehappy

Series A in 2014
Routehappy, Inc. is a product differentiation platform that specializes in enhancing the air travel experience by providing comprehensive data, content, and tools focused on product differentiation. Founded in 2010 and based in New York, the company offers its platform, Routehappy Hub, which allows airlines to manage and distribute rich content about their services. Key offerings include the SHF (Smart Happy Flight), which features detailed attributes such as headlines, descriptions, icons, photos, and videos specific to flights, cabins, fare families, and routes. Additionally, Routehappy provides an API that facilitates access to SHF content and third-party integrations that assist airlines in marketing and selling flights. The company is dedicated to improving flight shopping and marketing through unbiased flight scores and amenity data, equipping airlines and distributors to better serve their customers. Routehappy, Inc. operates as a subsidiary of the Airline Tariff Publishing Company.

Maple

Seed Round in 2014
Maple is an online meal delivery platform based in New York City that focuses on providing healthy, delicious meals made from high-quality, organic ingredients sourced from local farms. The company offers daily-changing menus curated by skilled chefs who have experience in some of the city's top restaurants. Maple aims to meet the needs of busy individuals seeking convenient meal options that are both nutritious and flavorful. By simplifying the ordering process, customers can receive wholesome meals delivered directly to their location, making it easier to enjoy quality food without compromising on health or taste.

SimpleReach

Series A in 2014
SimpleReach, Inc. is a New York-based company that offers a platform for tracking social engagement on published content, providing insights and metrics related to social behavior. Founded in 2010, SimpleReach consolidates content data from various channels to present a comprehensive view of content performance. The platform delivers actionable insights that assist clients in enhancing the return on their content investments, utilizing advanced machine learning and artificial intelligence methods. SimpleReach enables marketers to refine their future campaigns and allows publishers to create dashboards for monitoring and improving their programs. The company's services are relied upon by notable brands such as Intel, Chase, and Home Depot, who use the platform to better understand the impact of their content on business outcomes. SimpleReach was previously known as SimplePR Inc. and currently operates as a subsidiary of Nativo, Inc.

FieldLens

Series A in 2014
FieldLens, Inc. is a technology company that offers an online field management tool designed to enhance communication and collaboration among construction project teams. Established in 2011 and headquartered in New York, New York, FieldLens provides a mobile collaboration platform that enables users to connect from smartphones, tablets, or the web. The platform transforms simple field updates into valuable insights, allowing team members to understand their current tasks and facilitating decision-makers' oversight of projects without the need to be physically present on-site. Additionally, FieldLens automates daily reports, tracks job-site progress in real-time, and helps project leaders identify trends and top performers, ultimately improving efficiency and effectiveness in the construction industry. As of December 2020, FieldLens operates as a subsidiary of RedTeam Software, LLC.

Bench

Seed Round in 2013
Bench Accounting Inc. is a fintech company based in Vancouver, Canada, that specializes in providing online bookkeeping services for small businesses. Founded in 2012, the company combines intuitive software with a dedicated team of professional bookkeepers to automate accounting tasks, allowing clients to manage their finances more efficiently. Bench offers a range of services, including monthly financial statements, year-end financials, and year-round tax support, ensuring that business owners have access to comprehensive financial reporting and expert assistance. With a focus on affordability and convenience, Bench aims to streamline the bookkeeping process, empowering clients to concentrate on growing their businesses. The company has raised significant funding to support its operations and currently employs a workforce dedicated to serving thousands of clients across Canada.

Handshake

Seed Round in 2012
Handshake Corp. is a B2B eCommerce platform founded in 2010 and based in New York, New York. The company provides an online sales order application designed to facilitate mobile order writing, web order management, and back office integration. Its platform empowers manufacturers and distributors across various industries, including music, gifts, toys, fashion, eyewear, healthcare, and outdoor products, by streamlining the buying and selling process. Handshake enables sales representatives and customers to quickly and intuitively place orders from any device, enhancing efficiency in both in-person and online trade. As of May 2019, Handshake operates as a subsidiary of Shopify Inc.

FieldLens

Venture Round in 2012
FieldLens, Inc. is a technology company that offers an online field management tool designed to enhance communication and collaboration among construction project teams. Established in 2011 and headquartered in New York, New York, FieldLens provides a mobile collaboration platform that enables users to connect from smartphones, tablets, or the web. The platform transforms simple field updates into valuable insights, allowing team members to understand their current tasks and facilitating decision-makers' oversight of projects without the need to be physically present on-site. Additionally, FieldLens automates daily reports, tracks job-site progress in real-time, and helps project leaders identify trends and top performers, ultimately improving efficiency and effectiveness in the construction industry. As of December 2020, FieldLens operates as a subsidiary of RedTeam Software, LLC.

Routehappy

Seed Round in 2012
Routehappy, Inc. is a product differentiation platform that specializes in enhancing the air travel experience by providing comprehensive data, content, and tools focused on product differentiation. Founded in 2010 and based in New York, the company offers its platform, Routehappy Hub, which allows airlines to manage and distribute rich content about their services. Key offerings include the SHF (Smart Happy Flight), which features detailed attributes such as headlines, descriptions, icons, photos, and videos specific to flights, cabins, fare families, and routes. Additionally, Routehappy provides an API that facilitates access to SHF content and third-party integrations that assist airlines in marketing and selling flights. The company is dedicated to improving flight shopping and marketing through unbiased flight scores and amenity data, equipping airlines and distributors to better serve their customers. Routehappy, Inc. operates as a subsidiary of the Airline Tariff Publishing Company.

SimpleReach

Seed Round in 2012
SimpleReach, Inc. is a New York-based company that offers a platform for tracking social engagement on published content, providing insights and metrics related to social behavior. Founded in 2010, SimpleReach consolidates content data from various channels to present a comprehensive view of content performance. The platform delivers actionable insights that assist clients in enhancing the return on their content investments, utilizing advanced machine learning and artificial intelligence methods. SimpleReach enables marketers to refine their future campaigns and allows publishers to create dashboards for monitoring and improving their programs. The company's services are relied upon by notable brands such as Intel, Chase, and Home Depot, who use the platform to better understand the impact of their content on business outcomes. SimpleReach was previously known as SimplePR Inc. and currently operates as a subsidiary of Nativo, Inc.

PublicStuff

Seed Round in 2011
PublicStuff LLC is a technology company that operates a civic engagement platform designed to enhance communication between residents and local governments. Founded in 2009 and based in New York, the company provides a mobile application that allows residents to report community issues, comment on these reports, and receive important city alerts related to events, weather emergencies, and service schedules. Through its platform, users can access various city services, including bill payments and pet adoption information. PublicStuff also enables government agencies to efficiently manage service requests by automatically routing and assigning tasks, while keeping residents informed of their status. This innovative approach aims to improve community engagement and streamline local government operations, ultimately fostering better relationships between citizens and their municipalities. As of May 2015, PublicStuff operates as a subsidiary of Accela, Inc.

Apprenda

Series B in 2011
Apprenda is a developer of a cloud-based enterprise platform that enhances enterprise software development. Established in 2007 and headquartered in Troy, New York, the company specializes in creating modern application platforms suitable for both cloud-native and traditional workloads. Apprenda's offerings enable enterprise IT to build a Kubernetes-enabled shared service on various infrastructures, facilitating collaboration among developers across different business units. By streamlining the software delivery process, Apprenda aims to transform IT into a dynamic engine of growth for organizations, drawing on over a decade of insights from enterprise customers.

Auterra

Venture Round in 2011
Auterra specializes in catalyst and process technology for upgrading crude oil and oil distillates. It offers FlexUP, a catalytic process that removes sulfur, metals, and naphthenic acids from heavy and sour crude oils. Its portfolio also includes FlexULS, an adsorption-based process for ultra-low-sulfur standards, and FlexOx catalysts for oxidative desulfurization. Auterra serves oil producers, refiners, and petrochemical manufacturers.

RealDirect

Series A in 2011
RealDirect, Inc. is a real estate brokerage firm based in New York City that focuses on leveraging technology to enhance the buying and selling experience for residential real estate. Established in 2009, RealDirect operates a web-based platform that empowers homeowners to market and sell their properties independently or with the assistance of agents. The RealDirect for Sellers service aims to maximize homeowners' net proceeds in property sales through a data-driven marketing approach. For prospective buyers, RealDirect for Buyers evaluates individual living needs and recommends suitable properties accordingly. Additionally, the company offers RealScheduler, a tool facilitating the online scheduling of private showings and open houses. By integrating modern technology and analytics, RealDirect seeks to provide a transparent and efficient real estate transaction process in New York City.

Widetronix

Venture Round in 2011
Widetronix Inc. is a company that specializes in the design and manufacture of ultra-low power sensor platforms with operational lifetimes exceeding 25 years. Founded in 2003 and based in Ithaca, New York, Widetronix utilizes an innovative energy source known as betavoltaic, which powers its autonomous sensor technology. This technology continuously generates energy, which can either be directly supplied to devices or stored in batteries or capacitors. Widetronix's solutions are applicable across various sectors, including defense, industrial infrastructure, monitoring, and medical implants, providing reliable measurement and data transmission capabilities essential for these industries.

WhoSay

Series A in 2010
WhoSay Inc. is a media management platform designed for high-profile personalities in film, television, music, and sports to interact with their fans in an authentic manner through various social and mainstream media channels. Established in 2009 and headquartered in Germantown, New York, with an additional office in Beverly Hills, California, WhoSay serves over 2,000 celebrities who utilize its invitation-only platform to manage their fan relationships. The company specializes in influencer marketing, providing brands with opportunities to engage audiences through celebrity storytelling and tailored content marketing strategies. By leveraging a network of talent and social influencers, WhoSay facilitates marketing campaigns that reach diverse audiences effectively. In 2018, WhoSay became a subsidiary of Viacom, further enhancing its capabilities in the media landscape.

Apprenda

Series A in 2009
Apprenda is a developer of a cloud-based enterprise platform that enhances enterprise software development. Established in 2007 and headquartered in Troy, New York, the company specializes in creating modern application platforms suitable for both cloud-native and traditional workloads. Apprenda's offerings enable enterprise IT to build a Kubernetes-enabled shared service on various infrastructures, facilitating collaboration among developers across different business units. By streamlining the software delivery process, Apprenda aims to transform IT into a dynamic engine of growth for organizations, drawing on over a decade of insights from enterprise customers.

The NewsMarket

Venture Round in 2009
The NewsMarket, Inc. is a web-based video marketing and distribution platform that connects brands, government agencies, and non-profit organizations to international media. Founded in 2000 and headquartered in New York, the company offers a diverse range of content including videos, audios, and images across various categories such as aerospace, automotive, education, entertainment, health care, and technology. The platform enables clients to effectively market and share their video content with media outlets, blogs, and online communities, thereby extending the reach of their messages. In addition to content distribution, The NewsMarket specializes in managing online newsrooms and delivering live interviews and event broadcasts. With a global presence that includes offices in cities such as Beijing, London, and Singapore, The NewsMarket has positioned itself as a key player in the digital marketing landscape.

Apprenda

Venture Round in 2007
Apprenda is a developer of a cloud-based enterprise platform that enhances enterprise software development. Established in 2007 and headquartered in Troy, New York, the company specializes in creating modern application platforms suitable for both cloud-native and traditional workloads. Apprenda's offerings enable enterprise IT to build a Kubernetes-enabled shared service on various infrastructures, facilitating collaboration among developers across different business units. By streamlining the software delivery process, Apprenda aims to transform IT into a dynamic engine of growth for organizations, drawing on over a decade of insights from enterprise customers.

Auterra

Venture Round in 2006
Auterra specializes in catalyst and process technology for upgrading crude oil and oil distillates. It offers FlexUP, a catalytic process that removes sulfur, metals, and naphthenic acids from heavy and sour crude oils. Its portfolio also includes FlexULS, an adsorption-based process for ultra-low-sulfur standards, and FlexOx catalysts for oxidative desulfurization. Auterra serves oil producers, refiners, and petrochemical manufacturers.
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