Roku

Roku, Inc. is a leading streaming platform that provides users with access to a wide range of movies, TV episodes, live sports, music, and news. Founded in 2002 and headquartered in Los Gatos, California, Roku operates in two primary segments: Platform and Player. The company has developed a proprietary operating system, Roku OS, which powers its streaming devices and co-branded televisions produced by various manufacturers. Roku offers a variety of streaming media players, accessories, and smart home products, and also operates the Roku Channel, a free, ad-supported service featuring both on-demand and live content. With a significant user base of over 80 million households, Roku generates revenue through device sales, advertising products, and licensing agreements, positioning itself as a prominent player in the streaming market.

Thomas Dodson

Senior Director of Platform Operations - Programming and Content

Ben Strong

Director of Product Management

Anthony Wood

Founder and CEO

7 past transactions

tvScientific

Series B in 2025
TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

This Old House Ventures

Acquisition in 2021
This Old House Ventures, Inc. is a prominent multi-platform home enthusiast brand based in Stamford, Connecticut, with additional offices across several major cities including New York, Detroit, and Los Angeles. Founded in 1979, the company specializes in providing comprehensive information and expert advice on home improvement. It offers a variety of content through its television shows, magazine, and digital properties, focusing on topics such as remodeling, installation, and decor for various spaces, including kitchens, bathrooms, and exteriors. This Old House Ventures aims to inspire and educate consumers on home improvement projects, making it a trusted resource for enthusiasts and homeowners alike.

Nielsen-Advanced Video Advertising business

Acquisition in 2021
Nielsen-Advanced Video Advertising business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. This can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms.

Giraffic

Acquisition in 2021
Giraffic, Inc. specializes in video-on-demand streaming acceleration technology, designed to enhance the delivery of high-definition content for online media providers. Established in 2008 and headquartered in Tel-Aviv, Israel, Giraffic's technology facilitates simultaneous data retrieval from multiple sources, effectively eliminating re-buffering pauses during video playback. This capability allows media companies, content distributors, and social networks to provide seamless access to HD videos and images, as well as support for games and software downloads. The company gained recognition for its Adaptive Video Acceleration (AVA) technology, which significantly improved streaming performance and was adopted by industry leaders like Samsung and Roku. Following the sale of its AVA technology, Giraffic shifted focus to the Data Cloud Storage sector with its Distributed Adaptive Storage (DASS) platform, offering innovative solutions for distributed and hybrid cloud environments, including a consumer backup application that emphasizes virtually unlimited storage capacity.

DataXu

Acquisition in 2019
dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Dynastrom

Acquisition in 2017
Dynastrom ApS is a Danish company founded in 2014 and based in Aarhus, specializing in software solutions for multi-room audio and video experiences. The company develops an innovative audio streaming technology that employs AROS, a service-oriented middleware allowing seamless wireless audio distribution across multiple rooms. This technology establishes a new standard for multi-room audio, enabling users to enjoy synchronized audio throughout their home. Additionally, Dynastrom offers an open API, allowing music services to integrate directly into the home audio network via their own applications, enhancing user convenience and experience. As of September 2017, Dynastrom operates as a subsidiary of Roku, Inc.

Frndly TV

Frndly TV is a live streaming service that provides affordable entertainment options for families, offering subscriptions for under $10 per month. The platform is designed to deliver a variety of content, including family programs, drama series, and inspirational shows. Users can access Frndly TV's services on multiple devices, such as computers, mobile phones, and tablets, allowing for both live streaming and on-demand viewing. By focusing on family-friendly programming, Frndly TV aims to create an enjoyable viewing experience while maintaining an accessible price point for its customers.
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