Roku

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

This Old House Ventures, Inc. is a prominent multi-platform home enthusiast brand based in Stamford, Connecticut, with additional offices across major U.S. cities. Founded in 1979, the company specializes in providing consumers with expert advice and information on home improvement through various channels, including television shows, a magazine, and a comprehensive website. Its content covers a wide range of topics, including kitchen and bathroom remodeling, landscaping, and general home decor consultancy. This Old House Ventures aims to inspire and educate homeowners, enhancing their understanding of home improvement projects and fostering a community of enthusiasts.

Nielsen-Advanced Video Advertising business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. This can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms.

Giraffic, Inc. specializes in video-on-demand streaming acceleration technology, which allows online content providers to deliver high-definition video and rich media with minimal interruptions. Founded in 2008 and based in Tel-Aviv, Israel, Giraffic's technology enables simultaneous data retrieval from multiple sources, effectively eliminating re-buffering during video playback. The company initially led the market in multimedia software acceleration, with its Adaptive Video Acceleration (AVA) technology enhancing the reliability of streaming services like Netflix. Following the acquisition of AVA technology by Roku, Giraffic shifted focus to the data cloud storage sector, developing its Distributed Adaptive Storage (DASS) platform. This platform supports distributed and hybrid cloud solutions and offers a consumer backup application designed to provide virtually infinite storage capabilities. Giraffic's innovations have allowed media companies and content distributors to enhance their services significantly, accelerating streaming speeds and reducing buffering challenges across various devices.

dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Dynastrom ApS, founded in 2014 and based in Aarhus, Denmark, specializes in developing software solutions for multi-room audio and video experiences. The company's technology enables seamless audio streaming over standard Wi-Fi, allowing users to enjoy synchronized audio throughout various rooms. Utilizing AROS technology, which serves as a service-oriented middleware, Dynastrom's solutions facilitate multiple audio streams and provide an open API for music services. This allows third-party apps to connect directly to the home audio network, enhancing the overall user experience in multi-room audio setups. As of September 30, 2017, Dynastrom operates as a subsidiary of Roku, Inc.

Frndly TV is a live streaming service that provides a subscription-based platform for entertainment programming at an affordable price of under $10 per month. The service is designed to deliver a variety of content, including shows, drama series, family programs, and inspirational content. Users can access this programming on multiple devices, such as computers, mobile phones, and tablets, in both live and on-demand formats. By focusing on family-friendly entertainment, Frndly TV aims to make quality programming accessible to a wide audience while maintaining affordability.