San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm established in 2005 and located in San Francisco, California. The firm specializes in investing in expansion-stage companies across various sectors, including information technology, media, consumer products, beauty and personal care, food and beverage, health and wellness, and logistics. With a team of investment professionals who possess extensive operational, financial, and industry expertise, San Francisco Equity Partners focuses on partnering with exceptional management teams to unlock growth opportunities. Their commitment to supporting growth companies positions them as valuable allies for management teams dedicated to advancing their businesses to the next level.

Marc Berbert

Associate

Maggie Carey

Operating Partner

Richard Conti

Operating Partner

Danielle Iovino

CFO

Jordan Lamberg

Operating Partner

Andrew Poley

Vice President

Scott Potter

Managing Partner

Hywel Robinson

Principal

Chris Sargent

Vice President

16 past transactions

Formula Corp

Acquisition in 2025
Formula Corp is a custom formulator and contract packager of various products covering different market segments. They develop an array of personal care formulas, ranging from shampoos and conditioners to shower gels and body lotions. They respond to customer inquiries by phone, contact form, and email.

Sales Concepts

Private Equity Round in 2024
Sales Concepts provides sales training seminars & programs, public sales training, customized sales training and individual training.

Donovan Food Brokerage

Private Equity Round in 2024
Donovan Food Brokerage is a sales and marketing firm that specializes in food and beverage services. The company primarily serves institutions such as schools, universities, healthcare facilities, retirement communities, and rehabilitation centers. Donovan Food Brokerage is equipped with an industrial freezer, refrigeration systems, a full kitchen, and dry storage space, enabling them to maintain a supply of fresh samples for their clients. This infrastructure supports their commitment to providing quality food service solutions tailored to the needs of various organizations. For inquiries, the company can be contacted via telephone or email.

DGS Retail

Acquisition in 2022
DGS Retail is a company focused on serving the local retail industry by providing a range of store equipment and supplies. Its product offerings include interior design elements, store signage, and fixtures that cater to various retail needs. The company supplies decor items, banners, displays, risers, and counters, allowing customers to find multiple retail solutions in one location. Through its comprehensive portfolio, DGS Retail aims to enhance the shopping experience for both retailers and their customers.

Rustic Bakery

Acquisition in 2021
Rustic Bakery is a producer of handmade baked goods, specializing in artisanal products such as crackers, crisps, cookies, and biscuits. Committed to quality, the company uses local and organic ingredients to craft its offerings. Rustic Bakery aims to serve customers across the United States, providing a range of products that highlight the flavors and textures of traditional baking.

Smith & Vandiver

Acquisition in 2021
Smith & Vandiver is a natural bath, body, and skincare company located in Monterey Bay. Unlike many of the big skincare companies, we have our own manufacturing facility and craft some of the best clean and natural products made in the U.S.

BruMate

Corporate Round in 2020
BruMate, Inc. specializes in the manufacturing of insulated drinkware tailored for adult beverages. Founded in 2016 and headquartered in Denver, Colorado, the company offers a diverse range of products, including can and bottle holders, wine and champagne containers, cocktail and barware, travel sets, coolers, and flasks. BruMate aims to enhance leisure activities, whether at home or outdoors, by providing innovative and high-quality drinkware designed for various occasions, from camping trips to fitness pursuits. The company's products are available through both retail stores and online channels, reinforcing its position as a leader in the outdoor and leisure market.

Jane Iredale

Acquisition in 2019
Jane Iredale is a globally recognized clean makeup and skincare company, often referred to as the original skincare makeup brand. Founded by Jane Iredale, the company is a leader in the professional makeup sector, offering a comprehensive range of products across 34 categories, including face, eyes, cheeks, lips, and skincare. The brand is known for its commitment to using high-quality minerals and natural ingredients, ensuring that its products are free from harmful chemicals. Jane Iredale emphasizes cruelty-free formulations that enhance natural beauty while nourishing the skin. The company's growing line of solution-oriented skincare products and supplements further reflects its dedication to wellness and clean beauty, aiming to improve the lives of its customers through effective and simple beauty solutions.

Brazi Bites

Acquisition in 2018
Brazi Bites, LLC is a producer of ready-to-bake Brazilian cheese bread snacks, offering a variety of flavors such as Cheddar & Parmesan, Garlic Asiago, Zesty Pepper Jack, and 3 Cheese Pizza. Founded in 2010 by Junea Rocha and Cameron MacMullin and based in Portland, Oregon, the company emphasizes using simple, clean ingredients, and its products are naturally gluten-free, trans-fat free, sugar-free, and soy-free. Brazi Bites' snacks are versatile, suitable for various occasions including after-school snacks, game day munchies, and party appetizers. The company has grown significantly since its appearance on ABC’s Shark Tank in 2015, leading to a national distribution in over 6,000 stores, including major retailers such as Whole Foods, Costco, and Target. Brazi Bites also provides online Brazilian recipes through its platform, further engaging with its customer base.

Red Monkey Foods

Acquisition in 2017
Red Monkey Foods, located in the Ozark Mountains of Southwest Missouri, specializes in creating innovative, high-quality spices and seasonings that cater to the evolving demands of consumers. The company is dedicated to providing flavorful products that address issues such as time constraints, flavor fatigue, and health concerns, while ensuring all offerings are free from MSG and contain lower sodium. Red Monkey Foods prioritizes quality by sourcing herbs and spices from the current year's crop and maintaining small inventory levels to guarantee freshness. With a commitment to customer satisfaction, the company offers a 100% satisfaction guarantee on all products. In addition to its product line, Red Monkey Foods fosters a community around cooking by providing tips, recipes, and encouraging customer engagement through video submissions. Their focus on organic and all-natural ingredients, combined with competitive pricing and superior customer service, positions Red Monkey Foods as a fun and reliable choice for both retailers and consumers seeking unique flavor experiences.

Japonesque

Acquisition in 2015
Japonesque LLC is a beauty care company based in San Ramon, California, specializing in high-quality cosmetics and professional beauty tools. Founded in 1984, Japonesque draws inspiration from the traditional makeup techniques of Kabuki theater in Japan, offering a product range that includes makeup brushes, eyelash curlers, nail care tools, and cosmetics designed for both professionals and beauty enthusiasts. The company’s offerings feature innovative formulations and luxurious packaging, catering to the needs of discerning customers seeking both performance and aesthetic appeal. Japonesque products are available through various retail channels in the United States, as well as beauty supply stores, salons, and spas worldwide, ensuring accessibility for a global clientele.

Penguin Computing

Venture Round in 2009
Penguin Computing, Inc. is a company that develops, configures, assembles, and sells high-performance computing (HPC) cluster systems and Linux-based server systems primarily in the United States. Founded in 1999 and based in Fremont, California, it specializes in providing HPC, artificial intelligence, enterprise data center, and cloud solutions. Its offerings include enterprise-grade storage and both hardware and cloud-based services through Penguin Computing On-Demand, which delivers virtual supercomputing capabilities on a pay-as-you-go basis. The company also offers TrueHPC, an end-to-end HPC solution that optimizes infrastructure for various workloads, and a consultancy service through its Artificial Intelligence Practice to help organizations achieve their AI objectives. Additionally, Penguin Computing provides professional services and support for implementing and maintaining Linux systems. Serving government agencies, academic institutions, and various corporations, the company operates in 40 countries across eight vertical markets and is a subsidiary of SMART Global Holdings, Inc.

Penguin Computing

Series C in 2007
Penguin Computing, Inc. is a company that develops, configures, assembles, and sells high-performance computing (HPC) cluster systems and Linux-based server systems primarily in the United States. Founded in 1999 and based in Fremont, California, it specializes in providing HPC, artificial intelligence, enterprise data center, and cloud solutions. Its offerings include enterprise-grade storage and both hardware and cloud-based services through Penguin Computing On-Demand, which delivers virtual supercomputing capabilities on a pay-as-you-go basis. The company also offers TrueHPC, an end-to-end HPC solution that optimizes infrastructure for various workloads, and a consultancy service through its Artificial Intelligence Practice to help organizations achieve their AI objectives. Additionally, Penguin Computing provides professional services and support for implementing and maintaining Linux systems. Serving government agencies, academic institutions, and various corporations, the company operates in 40 countries across eight vertical markets and is a subsidiary of SMART Global Holdings, Inc.

Penguin Computing

Series B in 2007
Penguin Computing, Inc. is a company that develops, configures, assembles, and sells high-performance computing (HPC) cluster systems and Linux-based server systems primarily in the United States. Founded in 1999 and based in Fremont, California, it specializes in providing HPC, artificial intelligence, enterprise data center, and cloud solutions. Its offerings include enterprise-grade storage and both hardware and cloud-based services through Penguin Computing On-Demand, which delivers virtual supercomputing capabilities on a pay-as-you-go basis. The company also offers TrueHPC, an end-to-end HPC solution that optimizes infrastructure for various workloads, and a consultancy service through its Artificial Intelligence Practice to help organizations achieve their AI objectives. Additionally, Penguin Computing provides professional services and support for implementing and maintaining Linux systems. Serving government agencies, academic institutions, and various corporations, the company operates in 40 countries across eight vertical markets and is a subsidiary of SMART Global Holdings, Inc.

Artful Home

Series B in 2007
Artful Home, LLC is a retailer based in Madison, Wisconsin, specializing in the sale of artwork and design products created by North American artists. Founded in 1985, the company offers a diverse range of items, including art glass, sculptures, wall art, furniture, lighting, apparel, jewelry, and unique gifts. The platform functions as both an online marketplace and a curated gallery, providing customers with access to a vast selection of high-quality art that is shipped directly from artists' studios, fostering a personal connection between buyers and creators. Artful Home aims to support artists by enhancing their visibility and enabling them to focus more on their craft, thereby enriching the artistic community.

Penguin Computing

Series A in 2006
Penguin Computing, Inc. is a company that develops, configures, assembles, and sells high-performance computing (HPC) cluster systems and Linux-based server systems primarily in the United States. Founded in 1999 and based in Fremont, California, it specializes in providing HPC, artificial intelligence, enterprise data center, and cloud solutions. Its offerings include enterprise-grade storage and both hardware and cloud-based services through Penguin Computing On-Demand, which delivers virtual supercomputing capabilities on a pay-as-you-go basis. The company also offers TrueHPC, an end-to-end HPC solution that optimizes infrastructure for various workloads, and a consultancy service through its Artificial Intelligence Practice to help organizations achieve their AI objectives. Additionally, Penguin Computing provides professional services and support for implementing and maintaining Linux systems. Serving government agencies, academic institutions, and various corporations, the company operates in 40 countries across eight vertical markets and is a subsidiary of SMART Global Holdings, Inc.
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