San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused on expansion-stage companies within the information technology, media, consumer, and service industries. SFEP's investment professionals have a proven track record of working with growth companies. They leverage their deep operational, financial, and industry experience in partnering with exceptional management teams to pursue compelling growth opportunities. Their history of working with growth companies is invaluable to management teams that are committed to getting their companies to the next stage of development.

Marc Berbert

Associate

Maggie Carey

Operating Partner

Danielle Iovino

CFO

Lamberg, Jordan

Operating Partner

David Mannix

Vice President and Partner

Andrew Poley

Vice President

Hywel Robinson

Principal

Chris Sargent

Vice President

11 past transactions

Smith & Vandiver

Acquisition in 2021
Smith & Vandiver is a natural bath, body, and skincare company located in Monterey Bay. Unlike many of the big skincare companies, we have our own manufacturing facility and craft some of the best clean and natural products made in the U.S.

BruMate

Corporate Round in 2020
BrüMate is the leader in outdoor and at-home leisure, our brand mission is to create the most innovative and unique products designed to enhance your favorite activities; from camping and beach days to helping you achieve your health and fitness goals, BrüMate is the go-to brand for premium drinkware, coolers and more for your next adventure.

Jane Iredale

Acquisition in 2019
Jane iredale is a globally recognized and differentiated clean makeup and skincare company known as the original skincare makeup brand. Led by its Founder and CEO Jane Iredale, jane iredale is the leading makeup brand to the professional channel with its comprehensive suite of products across 34 categories – covering face, eyes, cheeks, lips, skincare, brushes, and accessories – and growing line of solution-oriented facial skincare products and skincare supplements. With a product line developed using the highest quality minerals and natural ingredients, and free of chemicals of concern, jane iredale is viewed as the leader in the wellness and clean beauty sector.

Brazi Bites

Acquisition in 2018
Brazi Bites is a producer of naturally gluten-free Brazilian-style cheese bread with simple, clean ingredients in four distinct flavors. Their product line is available at over 6000 stores nationwide including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target, and more. The company was founded by husband-and-wife duo Junea Rocha and Cameron MacMullin in 2010. From then, they grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank in 2015 and were then included in Inc. 5000 2017 list of “America’s Fastest Growing Private Companies.”

Red Monkey Foods

Acquisition in 2017
Red Monkey Foods is located in the sprawling Ozark Mountains of Southwest Missouri. Our focus is concentrated on having fun, and ensuring this fun exists with others who love spending time in the kitchen, or front of the outdoor grill. At Red Monkey Foods, we want to make sure you have the latest and greatest in innovative high quality products, at a reasonable price. OUR COMMITMENT TO INNOVATION At Red Monkey Foods we continually strive to meet the demands of today's consumers who are insisting on new and exciting flavors. Red Monkey Foods is proud to be a pioneer in utilizing the latest technology available to introduce cutting edge products. Our mission is helping customers with issues such as time constraints, flavor fatigue, health concerns, and of course, preparing great tasting meals. At the Red Monkey Foods development lab our focus is offering lower sodium products, free of MSG and other unhealthy ingredients. This combination, along with our eye catching graphics will help ensure we add profitability to the spice category for retailers. Spices and seasonings are our passion, and the Monkey knows a thing or two about them. We are committed to educating consumers on how to incorporate herbs, spices, and seasonings in their everyday meals. Our commitment to our retailers and consumers is unsurpassed when it comes to customer service. You can count on the Monkey to provide an amazing variety of seasoning blends, and we are constantly working in our labs on the next fabulous flavor concoction! OUR COMMITMENT TO QUALITY At Red Monkey Foods we take the quality of our products very seriously. We don't believe in putting anything on your table that we wouldn't serve our families and friends. We maintain high standards to ensure the best quality products for our consumers. The Monkey only purchases herbs and spices from the current year's crop and chooses to keep small quantities of products in our warehouses to ensure our customers are able to buy the freshest ingredients possible. Because of this commitment to quality, there is also a 100% satisfaction guarantee on all our products. Red Monkey Foods welcomes feedback. We love to hear how you think we are doing. The Monkey reads all comments and does his best to reply to everyone. LEARN, COOK, AND PLAY WITH US We offer cooking tips, recipes, and a whole lot of fun. Submit your own videos and recipes to our website and be part of the fun, creative community of aspiring chefs that just love to play in the kitchen. THE RED MONKEY ADVANTAGE Organic & All Natural, no MSG, lower sodium content: the healthy choice High quality product with a competitive price Line-Priced: easy for retail, easy for the customer Selection meets demand from consumers wanting new & exciting flavors and unique blends Innovative products that have a place in the mainstream market A convenient way to prepare a healthy, flavorful meal Superior customer service & great attention to detail: a fun company to work with

Japonesque

Acquisition in 2015
For almost a quarter of a century Japonesque products have been creating beauty inspired by the professional makeup tools used in Kabuki theater in Japan. Created by experts with over 25 years of industry excellence, Japonesque Color cosmetics is runway beauty for the world’s most discerning make-up enthusiasts. Artistry inspired cosmetics reveal the insider secrets of world renowned make-up artists and celebrated beauty professionals. The collection combines high-impact fashion color with pro performance, flawlessly refined complexion formulations. The unprecedented color and long wear textures are housed in one-of-a-kind luxurious packaging. Discover flawless, Create Beauty.

Penguin Computing

Venture Round in 2009
Penguin Computing develops Linux-optimized enterprise software intended for cloud and HPC applications. The company software makes large pools of Linux servers appear and act like a single, consistent, virtual system, with a single point of control, helping clients drive productivity up and costs down while making Linux clustering powerful and easy to use.

Penguin Computing

Series C in 2007
Penguin Computing develops Linux-optimized enterprise software intended for cloud and HPC applications. The company software makes large pools of Linux servers appear and act like a single, consistent, virtual system, with a single point of control, helping clients drive productivity up and costs down while making Linux clustering powerful and easy to use.

Penguin Computing

Series B in 2007
Penguin Computing develops Linux-optimized enterprise software intended for cloud and HPC applications. The company software makes large pools of Linux servers appear and act like a single, consistent, virtual system, with a single point of control, helping clients drive productivity up and costs down while making Linux clustering powerful and easy to use.

Artful Home

Series B in 2007
Imagine surrounding yourself with works of art that truly move you or make you happy. At Artful Home, find your inspiration among thousands of works created by North American artists, a collection curated by a team of art world specialists. Part gallery, part art fair, part online marketplace...Artful Home is all of these things and more. Shopping here is like shopping hundreds of galleries and boutiques across North America. Such breadth of high-quality art is nearly impossible to find anywhere else. And because every piece is shipped directly from the artist's studio, you'll also enjoy a personal connection with the maker of your artwork. Artful Home helps artists get exposure and sell their work. Thanks to us, many artists are able to quit their day jobs or spend less time managing their businesses—and spend more time in their studios doing what they love.

Penguin Computing

Series A in 2006
Penguin Computing develops Linux-optimized enterprise software intended for cloud and HPC applications. The company software makes large pools of Linux servers appear and act like a single, consistent, virtual system, with a single point of control, helping clients drive productivity up and costs down while making Linux clustering powerful and easy to use.
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