Second Alpha Partners

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Giift operates a loyalty marketplace that enhances the value of loyalty programs by facilitating interaction between customers and diverse loyalty initiatives worldwide. By leveraging advanced technology, Giift has established a unified platform that allows for the exchange of loyalty points, miles, and gift cards across various programs globally. Its innovative approach integrates mobile payment technology with a single loyalty point system, ensuring ease of use and broad accessibility. Giift's marketplace serves multiple sectors, including hospitality, food and beverage, airlines, insurance, retail, banking, and payments, thereby creating a comprehensive ecosystem that fosters customer engagement and strengthens brand loyalty. Through its robust loyalty program management services, Giift helps organizations attract customers and build lasting relationships.

HealthCare.com is an online health insurance company that offers a data-driven shopping platform to assist American consumers in enrolling in individual health insurance and Medicare plans. Founded in 2014 and headquartered in New York City, the company utilizes artificial intelligence and machine learning to enhance user experiences, enabling customers to find, compare, and purchase insurance products that best meet their needs. HealthCare.com also markets proprietary health insurance and supplemental insurance products under the name Pivot Health. Its services include a comparison platform that provides expert advice, data, and personalized recommendations, empowering users to make informed decisions regarding their healthcare coverage. The company has been recognized as one of America's fastest-growing businesses, earning a spot on the Inc. 5000 list multiple times.

Bespoke Post is a subscription-based service that delivers curated lifestyle products tailored for modern customers, particularly men. Each month, members receive a themed box featuring a selection of limited edition items, such as grooming tools, home bar essentials, and stylish accessories, all designed to enhance their everyday experiences. Customers are given the option to preview the contents of their box via email, allowing them to customize their selections, including colors and sizes, or to skip the month without incurring any charges. The company emphasizes convenience by offering free shipping and easy returns, ensuring a hassle-free shopping experience. Bespoke Post also maintains a shop of unique standalone products, further expanding its offerings to meet diverse interests.

SmarterTravel, a subsidiary of TripAdvisor, is an innovative online travel booking platform dedicated to enhancing the travel experience for consumers. The company offers a diverse portfolio of travel sites designed to help users find the right trips at competitive prices. By utilizing artificial intelligence and machine learning, SmarterTravel provides personalized recommendations and a streamlined booking process that prioritizes ease and confidence for travelers. Its subscription-based service grants members access to discounted hotel rates and exclusive benefits, encouraging loyalty and repeat usage. With a commitment to data-driven decision-making and a collaborative work environment, SmarterTravel aims to redefine the online travel landscape, positioning itself as a trusted destination for smart travelers seeking both variety and value in their travel planning.

DailyPay is a worktech company specializing in earned wage access solutions. It uses an award-winning platform to help employers strengthen employee relationships while supporting workers' financial well-being outside the workplace.

Coursera, Inc. is an online education platform that provides access to a wide range of courses offered by over 140 universities and organizations globally. Founded in 2012 and headquartered in Mountain View, California, Coursera serves more than 20 million registered learners with over 1,000 courses spanning various fields, including arts, business, computer science, data science, and personal development. The platform enables users to engage with educational content through video lectures, interactive quizzes, and peer-graded assessments, promoting both career advancement and personal enrichment. Coursera operates through three segments: Consumer, Enterprise, and Degrees, with the majority of its revenue coming from individual learners seeking practical skills and professional certifications. The company aims to make education affordable, accessible, and relevant, leveraging technology and data to enhance the learning experience.

HealthCare.com is an online health insurance company that offers a data-driven shopping platform to assist American consumers in enrolling in individual health insurance and Medicare plans. Founded in 2014 and headquartered in New York City, the company utilizes artificial intelligence and machine learning to enhance user experiences, enabling customers to find, compare, and purchase insurance products that best meet their needs. HealthCare.com also markets proprietary health insurance and supplemental insurance products under the name Pivot Health. Its services include a comparison platform that provides expert advice, data, and personalized recommendations, empowering users to make informed decisions regarding their healthcare coverage. The company has been recognized as one of America's fastest-growing businesses, earning a spot on the Inc. 5000 list multiple times.

Code42 provides data loss protection, visibility, and recovery software that rapidly detects insider threats, supports regulatory compliance, and accelerates incident response. Its platform protects data on endpoints and in the cloud by continuously collecting files via a lightweight agent, enabling organizations to secure every file on laptops and desktops without disrupting collaboration. The solution helps IT and security teams manage and recover from data breaches, leaks, and theft while preserving an open, collaborative work environment.

EverQuote operates an online marketplace connecting consumers with insurance providers, offering auto, home, and life insurance quotes driven by data science.

CaaStle operates a subscription-based platform that enables retailers to offer clothing as a service (CaaS) to consumers. This model allows customers access to apparel on demand, promoting sustainability and enhancing the consumer experience.

Everbridge is a global software company specializing in critical communications and enterprise safety applications. It provides a comprehensive event management platform that assists government organizations and businesses in anticipating, mitigating, responding to, and recovering from critical events, such as public safety threats and IT outages. The company's SaaS-based platform enables over 3,000 global customers to deliver contextual notifications swiftly and reliably to millions of people simultaneously, reaching more than 200 countries and territories through over 100 communication devices. Everbridge's solutions, which include Mass Notification, Incident Management, and Safety Connection, are designed to be user-friendly, secure, and highly scalable. The company serves a diverse clientele, including eight of the ten largest U.S. cities, major investment banks, leading global accounting firms, and numerous busy North American airports. Headquartered in Boston and Los Angeles, Everbridge also has offices in San Francisco, Lansing, Beijing, London, and Stockholm.

Everbridge is a global software company specializing in critical communications and enterprise safety applications. It provides a comprehensive event management platform that assists government organizations and businesses in anticipating, mitigating, responding to, and recovering from critical events, such as public safety threats and IT outages. The company's SaaS-based platform enables over 3,000 global customers to deliver contextual notifications swiftly and reliably to millions of people simultaneously, reaching more than 200 countries and territories through over 100 communication devices. Everbridge's solutions, which include Mass Notification, Incident Management, and Safety Connection, are designed to be user-friendly, secure, and highly scalable. The company serves a diverse clientele, including eight of the ten largest U.S. cities, major investment banks, leading global accounting firms, and numerous busy North American airports. Headquartered in Boston and Los Angeles, Everbridge also has offices in San Francisco, Lansing, Beijing, London, and Stockholm.