G Squared is a venture capital investment firm founded in 2011 and headquartered in Chicago, Illinois. It partners with portfolio companies throughout their lifecycle, providing primary capital to sustain growth and transitional capital to deliver liquidity to early investors, current and former employees, and other sellers as private companies stay private longer. The firm targets a broad mix of sectors, including B2B and B2C software, financial services, information technology, SaaS, mobile, e-commerce, data and cloud technologies, insurtech, IoT, marketing and education technology, legal technology, mobility, real estate technology, and restaurant technology. Its portfolio includes prominent names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, Spotify, Asana, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo. G Squared operates as a registered Investment Adviser.