Advantage Partners V

Advantage Partners, established in 1992, is a Tokyo-based private equity firm managing over JPY360 billion. It invests in Asia, excluding Japan, through its Advantage Partners V fund, targeting opportunities across various sectors. The firm is both a fund manager and a direct investor, representing capital from domestic Japanese and global institutional investors.

Richard Folsom

Representative Partner

Tsutomu Hirakawa

Partner

Yusuke Ichikawa

Partner

Toru Indo

Partner

Hiroyuki Kitagawa

Director

Yusuke Masamura

Director

Hideo Nagatsuyu

Senior Partner

Takashi Nishimura

Partner

Takeshi Sasaki

Partner

Taisuke Sasanuma

Representative Partner

Yuto Suzuki

Principal

Yutaka Tajima

Director

Yotaro Tokuo

Principal

Toshiya Tsukahara

Partner

Laura Wang

Director

Norihito Yasunaga

Principal

Vivian Zheng

Partner

12 past transactions

GravitHy

Venture Round in 2025
GravitHy is a sustainable iron and steel company dedicated to decarbonizing steel production through innovative technologies. It specializes in the production of low CO₂ Direct Reduced Iron (DRI) using renewable hydrogen, aiming to significantly lower the carbon footprint associated with steel manufacturing. By leveraging green hydrogen, GravitHy facilitates the creation of zero-carbon steel, addressing the increasing demand for environmentally friendly industrial practices. The company's initiatives support a transition towards a greener industrial sector, positioning it as a leader in the effort to revolutionize steel production sustainably.

AndesInfra Solutions

Seed Round in 2023
The AndesInfra Platform, Processes, and End-to-End Ownership provide an unrivaled Product + Service Offering. Customize materials, brands, and design possibilities while receiving the best production, installation, and after-sales services.

Swirepay

Seed Round in 2023
Swirepay is a global payments platform that offers a comprehensive suite of services aimed at streamlining financial operations for businesses. It specializes in payments, invoicing, and lending, allowing companies to automate bookkeeping processes and enhance cash flow management. The platform facilitates both online and offline payment acceptance, enabling businesses to support various payment methods, including card payments, digital wallets, and wire transfers. Additionally, Swirepay provides access to working capital for small and medium-sized enterprises through a marketplace of lenders, leveraging purchase orders and invoices from established enterprise buyers. This integrated approach helps businesses optimize their financial transactions and improve overall efficiency.

Saint Marc Holdings

Post in 2021
Saint Marc Holdings is a Japan-based operator of restaurant and cafe concepts through its subsidiaries. The company manages a portfolio of food service brands, including bakeries, noodle shops, sushi bars, and cafes, with Saint Marc Café as a flagship outlet. It runs restaurant and fast food divisions and operates franchise chain systems to support expansion through franchising. The portfolio also includes catering for events and occasions such as birthdays. Founded in 1991 and headquartered in Okayama, Saint Marc Holdings focuses on creating and operating a network of owned and franchised eateries across Japan, emphasizing casual dining and baked goods.

Pharmaforte

Private Equity Round in 2021
Pharmaforte is a marketing and distribution partner for quality pharmaceutical and healthcare products.

Q'sai

Acquisition in 2020
Q'sai manufactures and sells healthcare and skincare products.

Elise Fashion

Acquisition in 2019
Elise Fashion is a women's clothing and accessories retailer based in Hanoi, Vietnam, specializing in the manufacture and sale of stylish apparel for women aged 20 to 45. The brand is committed to delivering sustainable luxury at accessible prices, emphasizing quality and ethical manufacturing practices. Its product range includes shirts, skirts, instant dresses, sweaters, and various accessories, which are offered through an online marketplace. Elise Fashion prioritizes authentic customer engagement and strives to provide outstanding service, ensuring that its refined designs meet the diverse needs of its clientele.

EKO Group

Acquisition in 2019
EKO Group is a manufacturer of metal components that serves multinational corporations across various sectors, including communication, security, and medical markets. The company specializes in producing high-quality products through techniques such as aluminum and zinc die casting, CNC machining, metal stamping, and mechanical sub-assembly. By focusing on precision and reliability, EKO Group enables its clients to achieve consistent quality while benefiting from competitive pricing.

Plastic Centre Sdn Bhd

Acquisition in 2018
Plastic Centre is the Rigid plastic packaging and contract manufacturing for home care and personal care products.

YARUKI Switch Group

Acquisition in 2017
YARUKI Switch Group is a diverse educational organization dedicated to helping children achieve their aspirations. The company operates a range of private educational formats, including tutoring schools, English conversation schools, preschool education, and childcare services. With a focus on nurturing children's intrinsic motivation, YARUKI Switch Group aims to empower students to discover and pursue their own paths in learning and personal development.

Ishii Sports

Acquisition in 2016
Ishii Sports is a Tokyo-based retailer specializing in sports equipment. The company focuses on providing a wide range of athletic gear and accessories to cater to various sporting activities. By offering quality products, Ishii Sports aims to meet the needs of both amateur and professional athletes. The retailer is committed to promoting an active lifestyle and enhancing the sports experience for its customers through its diverse inventory and knowledgeable staff. With its strategic location in Tokyo, Ishii Sports is well-positioned to serve a vibrant community of sports enthusiasts.

Intuit KK

Acquisition in 2002
Japanese business software firm, subsidiary of Intuit
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