Xceed Foodservice Group

Xceed Foodservice Group, based in Roswell, Georgia, specializes in partnering with regional independent brokerage firms that operate within the food service ecosystem. The company is dedicated to enhancing sales and marketing services for food suppliers, helping them navigate the complex and localized networks of the food service industry. By leveraging the expertise of its partner brokerages, Xceed aims to facilitate growth and expansion opportunities for its clients in this sector.

Darin Pounds

CEO

3 past transactions

Ritchie Marketing

Acquisition in 2025
Ritchie Marketing is a Midwest-based company specializing in food brokerage services. It facilitates the placement of consumer products, such as grocery, bakery, produce, dairy, disposable, and packaging items, across the retail market in seven Midwestern states. The company employs systematic selling strategies, customer relationship management through CRM tools, and mobile app support to help food manufacturers expand their market presence. Customers can reach Ritchie Marketing via mobile and email.

Acclaim Foodservice

Corporate Round in 2024
Acclaim Foodservice, based in Southern California, specializes in foodservice brokerage. It provides a range of services to the food industry, including sales tracking and reporting, trend analysis, new product introductions, and customer service. The company fosters relationships with operators and distributors, leveraging local market knowledge and respect to effectively represent its clients.

JG Neil

Corporate Round in 2024
JG Neil & Company, based in Boise, Idaho, specializes in food brokerage services. They facilitate the connection between food manufacturers and retailers, streamlining the distribution process. The company's facilities include a test kitchen, storage for various food types, and conference rooms, enabling them to host product tastings, demonstrations, and sales meetings. This setup allows JG Neil to build strong relationships with clients, increase sales opportunities, and respond promptly to customer needs. They can be reached via mail, phone, or their physical address.
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